ALUMNI SUMMIT 2010

THE GIFT OF
ENTREPRENEURSHIP
Presented by:
Stéphane B. Jean-Baptiste
CEO/Creative DIrector, Nouvueau Concepts, LLC .

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 ALUMNI SUMMIT 2010

ABOUT THE SPEAKER

Stéphane B. Jean-Baptiste
CEO/Creative Director
Nouveau Concepts, LLC.

Summer Search Alum - Boston ’02

Nouveau Concepts, LLC (NC) is a full-service graphic design and marketing

studio specializing in print, brand marketing, strategy and communications.
Our work ranges from research, creative and web development, mobile
technology, consulting to strategic implementation of your marketing plan.

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

FACT or
FICTION
What is Entrepreneurship?

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

ON THE LESSON PLAN:

An introduction to the central questions of entrepreneurship:

• How to create a business idea

• How to identify and attract "customers"
• How to manage limited finances
• How to find the resources an entrepreneur needs 

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

HOW TO CREATE A BUSINESS IDEA

1. Creative Soul Searching

-What are you most passionate about ?

-What are you good at ?
-What would you do for free?
-Open up to creative opportunities
-Conduct exploratory meetings with friends, family and colleagues

2. Seize upon any inspiration

-Business Ideas hit at the most unexpected moments

-Carry a small notebook & Write everything down
-Have supportive network to bounce ideas

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

HOW TO CREATE A BUSINESS IDEA

3. KISS; Identifying a simple problem

-Why Didn't I think of that ? Chances are you did !

-Be attentive to your every day habits and elements you can improve
upon

4. Know your limitations

-There Are no limitations, be strategic !

-Know & believe in your product
-Be familiar with the industry and/or process
-Disciplining the imagination to think about viable / marketable
solutions

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

THE SOCIAL ENTREPRENEUR

“It’s
a
process
whereby
the
crea1on
of
new

business
enterprise
leads
to
social
wealth

enhancement
so
that
both
society
and
the

entrepreneur
benefit.”

“Social
entrepreneurship
strives
to
combine
the
heart

of
business
with
the
heart
of
the
community
through

the
crea1vity
of
the
individual.”
Wharton Business School

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

THE BLUEPRINTS
Your Business Plan

1.
Scale
it
down

‐Early
stage
company
needs
an
outline
of
about
10
‐
15
pages
to

cover
core
opera1ons

‐Make
it
big
enough
to
manage
your
business

‐Focus
on
core
strategies

2.
Cover
the
Basics

‐Review
your
capitaliza1on
requirements
ands
capital
resources

‐Clearly
iden1fy
your
market
and
provide
market
analysis

‐Companies
such
as
Nouveau
Concepts
are
available
to
develop

market
research
‐Outline
basic
financials;
sales
forecasts,
expense
budget


267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

THE BLUEPRINTS | BUSINESS PLAN

3. Online & Community Resources

-SBA: Small Business Administration (Local Resources available)

-SCORE (score.org)
-bplans.com
-rightbrainbusinessplan.com
-University Small Business Administration (Wharton)

4. Have Fallback Position

-Use financial forecasts to adjust business model

-99 % of entrepreneurs need a contingency plan

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

THE BLUEPRINTS | BUSINESS PLAN

5. Ask for Help

-Seeking the consul of friends, family & loved ones

-Informational meetings with those in your network
-Establish your “12 Club” Advisory board

6. Keep It Fresh

-Plan is a living document of your business

-Review every month
-Update every 6 months - year with fresh ideas.

* Source: Entrepreneur Magazine

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

HOW TO IDENTIFY & ATTRACT CUSTOMERS

What is branding? Branding Components:
-Company culture Building trust with business essentials.
-Mannerisms and attitude -Logo
-Company Procedures -Stationery
-Visual Representation -Website
-Social Media

Logos designed by Nouveau Concepts

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

HOW TO IDENTIFY & ATTRACT CUSTOMERS

Marketing Principles

Marketing consists of the strategies and tactics used to identify, create

and maintain satisfying relationships with customers that result in value
for both the customer and the marketer.

1. Market Research

-Know your customers; demographic & pyschography

-Know market trends & industry standards
-What is the value proposition of your business
-Data Collection: Secondary marketing research; utilizing already
existing information

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

HOW TO IDENTIFY & ATTRACT CUSTOMERS

Promotional

-Most fun and creative aspect of marketing

-Opportunity to be more personal and direct consumer feedback
-Viable opportunity to barter with other businesses and vendors
-Build Awareness, Create Interest, Provide Information, Stimulate
Demand, Reinforce Brand

Advertising

-Mass or Targeted appeal

-Non-personal communications through medium
- Most expensive form of business marketing
-Internet Advertising giving way to cost effective advertisement;
Facebook, GoogleAd, Blogs
-Sponsorship Advertisement

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

HOW TO IDENTIFY & ATTRACT CUSTOMERS

Public Relations

- Building awareness and credibility PR Tools

- Closely monitors numerous media channels
for public comment about company and
products
- Managing crises and threats
- Building goodwill amongst target marketing
through special programs & events.
Written Solicitations
• Company newsletters & company blog
• Special events
• Speaking engagements; becoming the expert
• Sponsorships
• Community relations & philanthropy
• Twitter & Social Media; Market Monitoring &
Crisis Management

-Research of industry players to solicit

-Seizing opportunity in bad economy
-Fundamentals Always Work

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

HOW TO IDENTIFY & ATTRACT CUSTOMERS

Internet & Mobile Marketing

- HTML Emails
- Mobile Marketing on the rise; Mass Text
capabilities, QRCODES, Mobile Apps
- RSS Feeds
- Podcasting
- Search Engine Optimizations
Social Media

- Social Networks
- Media Sharing
- Blogging & Microblogging
- Social Bookmarking
- Social Reviews
- User-Generated Content

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

HOW TO MANAGE LIMITED FINANCES

Financing Your Endeavor
-Make sure the accounting and banking of your
personal funds are kept separate
-Ensure personal credit & finances are in good
standing
-Secure Tax ID/EIN number
-Seek strategic partners that compliments your
model and strong portfolio
-Go to alternative sources of financing;

Alternative Sources of Funding:

-Angels / Investors
-Micro Lending
-SBA Loans
-Regional and Community Banks
-Hard Loans; based on personal credit

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

HOW TO MANAGE LIMITED FINANCES

What Banks Want:

-Character: integrity/experience
-Capacity: cash flow to pay back debt
-Capital: net worth of business
-Collateral: assets as second form of payment
-Conditions: general economic trends
-Management Team: Experience in industry

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

KREYOL ESSENCE, LLC .

Mini Case Study

About Us
Kreyol Essence, LLC is the premier portal for organic and authentic products from Haiti. We are dedicated to
introducing premium Haitian goods to the US market and offer an extensive array of wellness-based beauty, body,
and health care commodities.
Mission
Inspired by the crystallization of the first black republic, our goal at Kreyol Essence is to liberate the community
from costly and unsafe products that have given us false promises and broken dreams of beauty and health. Birthed
from the fruitful soils of Haiti, also known as the“Pearls of the Antilles”, our exotic and natural products are
supported by trust worthy ingredients coupled with un-paramount customer service. At Kreyol Essence we work
hard to bestow upon you unbridled access to Haiti’s ancient traditions, enriched culture, and invigorating history.
Kreyol Essence Signature Product
This exciting and purposeful company will be anchored by our signature Haitian Hair Oil which will foster the birth
of a multitude of hair and beauty based products all created with the use of natural ingredients that are indigenous
to Haiti.

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

KREYOL ESSENCE, LLC .

Mini Case Study

What kind of market research is needed?

What kind of advisors are needed?
What kind of financing would this company need?
What kind of marketing services are needed?

267.292.4849 | info@noudesigns.com | www.noudesigns.com

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 ALUMNI SUMMIT 2010

QUESTIONS?
Stéphane B. Jean-Baptiste facebook.com/
CEO/Creative Director nouveauconcepts
Nouveau Concepts, LLC.
twitter.com/
P: 267.292.4849 noudesigns
C: 617.407.0152
noudesigns.com/blog
E: Sjb@noudesigns.com

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