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Positive Reinforcement
• Strengthens a behavior by providing a
consequence an individual finds
rewarding
• After the reinforcement is given, an
individual is more likely to repeat the
behavior in the future thus
strengthening the behavior
Negative Reinforcement
• The removal of an unpleasant
reinforcer can also strengthen
behavior
• Removal of an adverse stimulus which
is rewarding to the animal or person
• Strengthens behavior because it stops
or removes an unpleasant experience
• Continuous Reinforcement
– The original scenario; every
time that the rat does the
behavior
– A human is positively
reinforced every time a
specific behavior occurs
• Fixed Ratio Reinforcement
– Behavior is reinforced only
after the behavior occurs a
specified number of times
• A child receives a star for
every five words spelled
correctly
• Fixed Interval Reinforcement
– One reinforcement is given after
a fixed time interval providing
at least one correct response
has been made
• Being paid by the hour
• Variable Ratio Reinforcement
– Behavior is reinforced after an
unpredictable number of times
• Gambling or fishing
• Variable Interval Reinforcement
– Providing one correct response
has been made, reinforcement is
given after an unpredictable
amount of time has passed
• A self-employed person being paid at
unpredictable times
(Weakens Behavior)
• The opposite of
reinforcement since it is
designed to weaken or
eliminate a response rather
than increase it
• Positive Punishment
– Addition of an unpleasant
stimulus to decrease the
behavior
• Negative Punishment
– The removal of pleasant
stimulus to decrease the
behavior
(NOTE: It is not always easy to
distinguish between punishment
and negative reinforcement)
Problems with using
Punishment:
1. Punished behavior is not forgotten, it
is suppressed- behavior returns when
punishment is no longer present
2. Causes increased aggression- shows
that aggression is a way to cope with
problems
3. Creates fear that can generalize to
undesirable behaviors
4. Do not necessarily guide toward desired
behavior- reinforcement only tells you
what to do, punishment only tells you
what not to do
CHANGE THE DISCRIMINATIVE STIMULI
Move misbehaving student away from other
misbehaving students
ALLOW THE
UNWANTED BEHAVIOR
TO CONTINUE
EXTINGUISH THE
UNWANTED BEHAVIOR
CONDITION AN
INCOMPATIBLE
BEHAVIOR
• Latent learning was
not original to
Edward C. Tolman,
but he developed it
further.
• Tolman’s theory
combines the
advantages of
stimulus-response
theories and cognitive
field theories, also
called as purposive
behaviorism
• Latent learning is a
type of learning which
is not apparent in the
learner’s behavior at
the time of learning,
but which manifest
later when a suitable
motivation and
circumstances appear.
• Tolman’s experiments
with rats
demonstrated that
organisms can learn
even if they do not
receive immediate
reinforcement
In the experiment, Tolman placed hungry rats in a maze with no
reward for finding their way through it. He also studied a comparison
group (of rats) that was rewarded with food at the end of the maze.
Group 1: Rewarded
Day 1-17. Every time they got to end, given food.
Group 2: Delayed Reward
Day 1-10. Every time they got to end, taken out.
Day 11-17. Every time they got to end, given food.
Group 3: No Reward
Day 1-17. Every time they got to end, taken out.
• During the anal stage, Freud believed that the primary focus of the
libido was on controlling bladder and bowel movements.
• The major conflict at this stage is toilet training--the child has to learn
to control his or her bodily needs. Developing this control leads to a sense
of accomplishment and independence
• success at this stage is dependent upon the way in which
parents approach toilet training. Parents who utilize praise and rewards
for using the toilet at the appropriate time encourage positive outcomes
and help children feel capable and productive.
• A positive and appropriate experience revolving around potty training can
encourage competence, creativity and productivity in individuals.
Contrarily, anal fixations can translate into obsession with perfection,
extreme cleanliness, and control or the opposite which is messiness and
disorganization in adulthood.
– Early or harsh potty training can lead to the child becoming an anal-retentive
personality who hates mess, is obsessively tidy, punctual and respectful of
authority. They can be stubborn and tight-fisted with their cash and possessions
– This is all related to pleasure got from holding on to their faeces when toddlers, and
their mum's then insisting that they get rid of it by placing them on the potty
until they perform!
– The anal expulsive, on the other hand, underwent a liberal toilet-training regime
during the anal stage.
– In adulthood, the anal expulsive is the person who wants to share things with
you. They like giving things away. In essence, they are 'sharing their s**t'!' An anal-
expulsive personality is also messy, disorganized and rebellious.
Phallic Stage (3 – 6 years old)
Boys start to perceive their father as
rivals for their mother’s affections, while
girls feel similarly towards their mother.
The Phallic Stage
Age Range: 3 to 6 Years
Erogenous Zone: Genitals