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Senior High School Department

TABLE OF CONTENTS

INTRODUCTORY………………………………………………………………………… 2

EXECUTIVE SUMMARY………………………………………………………………… 4

ENVIRONMENTAL AND INDUSTRY ANALYSIS…………………………………….. 6

DESCRIPTION OF THE BUSINESS…………………………………………………… 8

PRODUCTION PLAN…………………………………………………………………….. 10

OPERATION PLAN……………………………………………………………………….. 11

MARKETING PLAN………………………………………………………………………… 12

ORGANIZATIONAL PLAN…………………………………………………………………. 16

FINANCIAL PLAN…………………………………………………………………………… 17

ASSESMENT OF RISK…………………………………………………………………….. 21

TIMETABLE/MILESTONE …………………………………………………………………

APPENDICES………………………………………………………………………………..

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INTRODUCTORY

This is one of the sections that we can find in one’s business plan. In

Introductory page there’s a lot of parts that we can demystify. It includes; business

name, name of entrepreneurs also their address. In addition, Nature of business and

statement of financing needed are mainly discuss. First and foremost is the business

name. Our company name is “sweet delicacy.” It came from the food namely, Leche

Flan. Second, Ms. Roldan, Cyrille is a name of the entrepreneur/owner. Meanwhile, the

address of the said company is on Evia Lifestyle Center, it is located at Daang Hari

Road, Muntinlupa, City. Furthermore, this company is a manufacturing business that

makes you feel so “sweet” and “delicious” called Leche Flan. Perhaps, this business is

small and it’s owner can be considered Micro entrepreneur. Hence, the financing

needed to start this business is:

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 Statement of financial needed

Personal Funds invested P62,500

Equipment invested as capital (Mixer, Refrigerator, Machine) P25,000

Expenditures:

License and permits P1,200

Taxes, Benefits P9,000

Home supplies P4,000

Insurance Premium (Contents and Liability) P2,500

Maintenance P2,000

Contractors fees for inspections and upgrades P3,000

Rental Deposits P3,000

Ingredients P10,000

Displays (tarpaulins) P7,000

Advertising:

Endorsement P15,000

Telephone, Travel Expenses and Rent for Delivery Van P5,800

Total Expenditures: P62,500

Cash On Hand P10,000

Equipment invested as capital (Mixer, Refrigerator, Machine) P25,000

Total: P97,500

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EXECUTIVE SUMMARY

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ENVIRONMENTAL AND INDUSTRY ANALYSIS

 Socio-cultural Condition

Evia Lifestyle Center at Muntinlupa City is known because of its developing

City. Ms. Roldan chose this place to be her business location because the growing

society of Muntinlupa is mostly especially, students and children who wants new and

unique taste, but affordable products that make people feel “sweeter.”These products

can be purchased as a gift on Christmas or even ordinary occasions.

 Technological Condition

MuntinlupaCityis now in lined with having an advance technology now days,

because of advanced technology many entrepreneurs used the technology as their

main tool in their business and the Sweet Delicacy wants to be part of it.

 Economic Condition

Way back then, people in Muntinlupa City are busy in fishing and planting rice, but

because of growing economy, most of people in Muntinlupa City shift to modern

livelihood like manufacturing products, banking, giving service and found new work in

different sectors of the government. Commercial centers are also spreading throughout

this City ranging from wholesale to retail establishments, eateries, hardware shops, and

restaurants. Our Nations GDP or Gross Domestic Product is 6.685 billion USD while our

local or regional domestic product is 4.8%, which means that this City is a wealthy and

developing City. That is why Sweet Delicacy was chose to be established in this City

because the owner is sure that many people can afford the products.

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 Supply and Demand Condition

The Sweet Delicacy has potential to be in demand to the City of Muntinlupa.

Even there are a lot of competitors with the same products, the owner made something

that shows uncommon features, by using “Hugot Lines” since it is in trend for the

people. The innovation made by the Sweet Delicacy will attract costumers especially

students and children,that will cause the faster growth of the sales with. By this

productive strategy of the Sweet Delicacy, people will continue to buy these products.

 Competition

Do It Yourself (DIY) merchandise are in trend now a days, the Sweet Delicacy

expected that they are surrounded with many competing competitors but the advantage

of this product is its distinguishing features although we offer only one product. One of

the biggest competitor of the Sweet Delicacy, are the large store especially “sweet

stores” but what this shop differ is, it is more affordable for peoplethat purchased this

product without spending money.

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DESCRIPTION OF THE BUSINESS

Sweet Delicacy offers product that differs from the existing products in the

market. Since merchandise is now in trend for us, the owner believes that her products

will attract the people.

 Products and or/services

Sweet Delicacy is inspired by daily “Hugot Line” since it is in trend now a day by

many of us. The product has its own shapes, most especially oval shape.

 Size of the Business

The Sweet Delicacy is a medium-scalebusiness. Since this business starts in

small capital, we can foresee the future profit of this business is more than a hundred

thousand pesos.

 Mission Statement

The Mission statement of Sweet Delicacy is to exceed our customer’s

expectations in quality, delivery, and cost through continuous improvement and

customers satisfaction. This Sweet Delicacy will guarantee our customers to meet

continue success for our reasonable profit. The company’s core values are “EI.”

Core Values (EI)

 Excellence and qualitySweet Delicacy will always provide our customers

with an excellent product that meets and exceeds their expectations.

 Innovation Sweet Delicacy will nurture and encourage our employee’s

desire and ability to be innovative in everything, from product to process.

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 Location of the Business and its Major Physical Assets

Sweet Delicacy is located at Evia Lifestyle Center, it is located at Daang Hari

Road, Muntinlupa City.The owner chose this location because it is a good location to

access and notice by many of us, especially students and children. The location of

Sweet Delicacy is accessible in traffic and it is a good advantage because many people

can notice the company.

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PRODUCTION PLAN

The product “Leche Flan” is familiar to the people because of its similarities to the

products of established doughnut companies. Our product namely, “Leche Flan” is soft

and sweet because of the ingredients we choose. Our products can be bought by

pieces and by volumes. Our packaging is environmental friendly because we will use a

paper with our product name and logo for one-piece packaging and small square shape

box for by pieces. Our sweet delicacy business has chairs and even tables for the

customer to be comfortable to eat. .The Leche Flan that we sell is also delicious and

tasty. People of all ages will love the way it tastes and will always come looking for it. It

is addicting and pleasurable. The way we make our delicacy is homemade giving it a

very unique taste. It is a very different yet mouthwatering delight that people will surely

buy. The location of our business is very pleasant because you can smell fresh air. Our

company uses machinery and equipment such as refrigerator, mixer, and machine for

us to be able to make the Leche Flan easily.

 Future capital equipment needs

Our capital equipment needs will rise as our business continues to grow as we

develop the products and its quality. Our business in the future will need a bigger capital

for the revitalization of our business, for instances we will need a bigger capital for the

hiring of more employees as we make more products as our demand grow. We will also

be using the capital for the betterment of the business enterprise and for the

improvement of its production and distribution process. Our business will soon need

more sewing machines for the assembly of the products and a bigger facility for the

production.

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OPERATION PLAN

 Description of the company’s operations

The Sweet Delicacy operates 6 hours in a day and 24 days in a month.

From 10AM to 4PM. This shop opens Monday to Saturday. Holidays will not affect the

operation of this business. The employees of this business will have a day off with pay

in the 24th day of the month.

 Flow of Orders for Goods and Services

Sweet Delicacy can be access by the costumers inside Evia Lifestyle Center; it is

located at Daang Hari Road, Muntinlupa City. Shipping service is free if they are inside

the said City. If they will personally purchase the product they will get 10% discount for

every 50 products that they will purchased but if it’s outside the City, an additional fee is

expected to charge.

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MARKETING PLAN

‘’ Your healthy lifestyle is our desire.” The Sweet Delicacy comes up with this idea

because people are getting conscious of their health condition in terms of food

especially sweet foods. The company decided to innovate Leche Flan into a nutritious

Leche Flan by adding squash and it is known to be a healthy food (vegetables). Now,

people can eat not only for special occasions but also in ordinary day or it can be every

day.The main edge of the company is that it has a right nutrition’s that makes a body

healthy and proper diet. The firm strategizes a unique approach to easily encourage the

customers to buy the product because it is accessible and affordable that aims to

provide the customer’s needs and wants. However, Sweet Delicacy is not only satisfies

its target market but also offers a Leche Flan made of squash that gives nutrients to

their body. The business value the healthy lifestyle of its customers. Also the product’s

edge to other competitor is its price quality and the use of squash as new ingredient of

the product.

 Target Market

Sweet Delicacy targets people without age limit because the owner believe that

all of us can afford to buy the product. Since we’re exposed in merchandising stuffs,

we’re the most convenient target market of this company. The people should buy the

product that our store offers because the price of the product is specially made for them.

Each one of us can afford our product. This product can be a present to your family,

friends or for your special someone in any occasions.

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 Pricing

INGREDIENTS PRICE/QUANTITY TOTAL

Egg P180.00 Tray P180.00

Condensed P35.00 Per Can P35.00

Sugar Washed P60.00 Kilo P60.00

Dairy Cream P30.00 P30.00

TOOLS

Leche Flan Container P30.00 P30.00

Tupperware P30.00 P30.00

Whisk P80.00 P80.00

Total: P445.00

Total cost (P445.00) +Mark-up price (650) / piece (10) = P110.00

 Distribution

1 2
PRODUCER PRODUCER

CONSUMER ONLINE SELL

DELIVERY

CONSUMER

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The first diagram shows the distribution of the products from producer to consumer.

This process is applicable to the consumers who will prefer walk through in our neither

home nor office.

The Second diagram shows the distribution of the product in an online selling store.

From the producer they will post it to the Facebook page and the online buyer will order

it and it will be delivered to the consumer.

 Promotion

The products can be disseminating through social media such as,

Facebook Page and giving “hugot lines” to the target customers.

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 Sales Forecast

Year 2017

Month Sales in Unit Sales in Peso

January 50 P5,500

February 75 P8,250

March 100 P11,000

April 115 P12,650

May 130 P14,300

June 145 P15,950

July 160 P17,600

August 175 P19,000

September 190 P20,900

October 105 P11,500

November 120 P13,200

December 135 P14,850

Total: P164, 200

Sales Forecast of Sweet Delicacy


First Year by Months

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ORGANIZATIONAL PLAN

Cyrille
Roldan
(President)

Orapa, Panem, John


Marianie Robert
(Finance, HR (Sales &
Mngr.) Marketing
Mngr.)

Omiple, Penaso,
Raymund Jermaine
(Purchasing & Ohoy, Angelito
(Assistant HR
Mngr.) Production (Assistant)
Mngr.)

Pascual, Paula
Marzelle
Panganiban, Ian
Pereras, Joanna
Obja-an, Ma. Cecilia
(Production Team)

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FINANCIAL PLAN

 Sales Forecast

YEAR 2017

Month Sales in Unit Sales in Peso

January 50 P5,500

February 75 P8,250

March 100 P11,000

April 115 P12,650

May 130 P14,300

June 145 P15,950

July 160 P17,600

August 175 P19,000

September 190 P20,900

October 105 P11,500

November 120 P13,200

December 135 P14,850

Total: P164, 200

SALES FORECAST OF SWEET


DELICACY YEAR 2017 (1ST YEAR)

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YEAR 2018

Month Sales in Unit Sales in Peso

January 100 P11,000

February 120 P13,200

March 140 P15,400

April 160 P17,600

May 180 P19,800

June 200 P22,000

July 220 P24,200

August 240 P26,400

September 280 P30,800

October 300 P33,000

November 320 P35,200

December 340 P37,400

Total: P286, 000

SALES FORECAST OF SWEET


DELICACY YEAR 2018 (2ND YEAR)

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YEAR 2019

Month Sales in Unit Sales in Peso

January 150 P16,500

February 180 P19,800

March 210 P23,100

April 240 P26,400

May 270 P29,700

June 300 P33,000

July 330 P36,300

August 360 P39,600

September 390 P42,900

October 420 P46,200

November 450 P49,500

December 480 P52,800

Total: P415, 800

SALES FORECAST OF SWEET


DELICACY YEAR 2019 (3RD YEAR)

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 Operating Budget

Operating Budget of Sweet Delicacy for the Three


Years

Expenses 2017 2018 2019

Salaries P43,200 P43,200 P43,200

Rent Expenses P180,000 P204,000 P228,000

Utilities P50,400 P51,600 P52,800

Sales Expenses P60,000 P60,000 P72,000

Insurance Expenses P60,000 P60,000 P60,000

Depreciation Expenses P240,000 P300,000 P360,000

Total: P633, 600 P718,800 P816,000

JOB TITLE MINIMUM WAGE DAYS OPERATING SALARY

President 370 24 P6,800

Financial Mngr. 355 24 P6,700

Sales/Marketing Mngr. 355 24 P6,500

Assistant HR. Mngr. 350 24 P6,200

Production Mngr. 340 24 5,800

Ass. Marketing Mngr. 335 24 5,700

Production Team 330 24 5,500

TOTAL P43,200

Computation of Salaries by years


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ASSESSMENT OF RISK

STRENGTHS WEAKNESSES

 Accessible location  Old style equipments


 Affordable product or tools
(Leche Flan)  Few employees
 In-trends product  Weekends nor
 Changeable design summer
(shape) occasionally.  Outdated design of
 Free delivery for the product
customers, who inside
the Evia Lifestyle.

SWOT ANALYSIS

THREATS OPPORTUNITIES

 Competitive  Latest availability of


opponents machinery and
 Natural disaster equipments
 Environmental  Growing numbers of
conditions customers
 Declining of delivery  Existing of product
 Un-loyal employees  Expanding of business
 Robbery

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TIMETABLE/MILESTONE

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APPENDICES

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