STOREFRONT

&
IN-STORE DISPLAY
 A storefront is the facade or entryway of a
retail store located at the groundfloor or street
level of a commercial building , typically
including one or more display windows.
 A storefront functions to attract visual attention
to a business and its merchandise.
 Design and present the storefront with
different elements to create an impression in
the minds of the customers.
 Appealing storefront design welcomes
customers and facilitates easy access to the
store.
 Storefront is the frontline of the store’s
advertisement and convey an overall image of
the store.
 Educates the customers and creates desire to
buy.
 External Signage : It is the signature of the store and
conveys to customers critical information about the store.
 Marquee : It is a projecting, roof like structure located
over the entrance of the store. It displays signage
showing the name and business of a store.
 Awning : It is a sheet of canvas or other similar material
mounted on frame and used to protect storefront from
scorching or rain.
 Entrance Aisles and Walks : Entrance aisles and walks
contribute immensely to the look and feel of the
storefront. Storefront entry pathways should
aesthetically blend with the architecture of the building
in which the store is located.
 Landscaping : It is the use of ornamental plants to make
store entrances look attractive.
 In-Store display is placement of products in a
creative way to grab customers’ attention.
 It is a big part of the merchandising concept, which is
there to help promote sales by coordinating market,
sales strategies and advertising.
 Gondola Display Unit : These are two sided displays with
adjustable shelves. This type of store display is used to
merchandise within the store.
 Point of Sales Display Unit : These are placed near the cash
register or the door. It is here that fast moving goods such as
candies, cheap and popular items are kept.
 Slat Wall Display Unit : These consists of panels with recessed
horizontal spaces where shelves, hooks, pegs and hangers are
displayed.
 Table Display Unit : This is the basic platform for organizing
a broad range of products in tables and represents an
elemental component of in-store design and display.
 Window Display Unit : It is the displaying of items through
the window for sale or otherwise designed to attract
customers to the store.
 Increased Customers : In-store display can increase the
amount of customers through circulation of information
from one satisfied customer to other customers.
 Increased Sales : Effective in-store display can have a
clear and positive effect on then store sales. Clear pricing,
well-stocked shelves, simple displays and prominent sale
signs can help drive profits while improving the
shopping experience for the customers.
 Maximizing the potential of the Store : A creative
approach to in-store display can help the store to get
more out of the space without the need for expansions or
renovations.
 Getting the most value out of products : If the store has a
product that are difficult to sell, clever displaying could
help the store to market them without having to reduce
the price.
 Every stores has it’s own strategies to maximize their
sales and meet customers’ demands. With a proper
simulation of storefront presentation and in-store
display, any retailer can visually attract a large
number of customers and maximize the sales and
profit of the store.
 It not only maximizes the profit of the store but also
create an impression within the customers, which
then creates a bond and satisfaction with the
customers.