Beruflich Dokumente
Kultur Dokumente
INDIA- Overall and state wise Banana production data. Banana is perennial in major producing states. CAGR 14 %
Society Suppliers
•Number of intermediaries are high •Varied type of farmer (big/small scale of operation)
•Wastage of 15-20% due to mishandling of banana •Very sensitive group to handle
•Pricing monopoly of traders leading to unfair trade •Restricted market access of suppliers due to remote locations
practices •Resistance to change to any new processes and methods
Odisha
Bhubaneswar, Sambalpur
Banana Godowns, Wholesalers,
Transporters, National Horticulture Board
Office, Eastern Coastal Railway office
Maharashtra
Jalgaon, Raver, Bhusawal
Andhra Pradesh
Rajamundry, Ravulapalem
Farmers, Packers, Commission Agent,
Farmers, traders
Traders, Transporters
Bhubaneswar- Truck with cushion for banana bunches Bhubaneswar- Waste post unloading truck Bhubaneswar- Over ripened bananas- waste
Bhubaneswar- Freshly unloaded banana bunches. Bhubaneswar- Bananas ripened during journey Bhubaneswar- Banana stem- waste
Ravulapalem: Farmers sending bananas on cycles Ravulapalem: Dry leaves used as Packing material Ravulapalem: Bunches which fell due to strong winds
Ra ulapale : Taki g tra sporter’s i ter ie Ravulapalem: Packing of bananas with dry leaves Ravulapalem: Disposing the wastes
Note: Please refer to Primary research photo album for more pictures and explanation.
As per NHB advance estimates, 2012-13, Gujarat has the highest potential to
be the largest producer.
Exports from Gujarat: due to strategic location and varieties of banana
available
Profession,Name &
Address Key takeaways
Place
Banana Variety &
Source
Vadodara Mr Sandip Shah •Calcium Carbide, used 99% of the times for ripening:
and Padra Director, Mech Air Banned under Rule 44-AA of PoFA (Prevention of Food
Industries Adulteration), 1955
•Ethylene gas used for ripening: maintains sweetness and Vadodara- Mech air Industries
Brian Lobo, aroma, value addition
Proprietor, Amanico •Payback period for a 10 MT ripening chamber < 1 year
Refrigeration •Farmers get the least in the entire supply chain
Company •Use of special trolley in export oriented pack houses
Studied the art and supply
science behind •Needs improvement in post harvesting period: handling
ripening chambers, and transporting
costs and warehousing
Jalgaon: Mahabanana Office Jalgaon farm visit- Bhadli Village Bhadli: Karpa Virus infection Ra er: Far ers’ passbook
Jalgao : Far ers’ I ter ie Bhadli: Mosquito infected Bhadli: Drip irrigation Raver: Daily price variation
Note: Please refer to Primary research photo album for more pictures and explanation.
Key findings: Farmers get penalized heavily due to market price fluctuation, natural calamities and
poor quality.
Farmers get incentivized marginally for good quality.
Innovation 1 Improvement 1
Reducing farmers’ cost- Mechanical Innovation 2
arrangement to bring banana Sharing benefits from logistics Providing farmers direct access to
bunches out of field can save farmer improvement with farmer – paying market: Through Mahindra ADMC
thousands of rupees on each harvest. farmer upto 10% above mandi rate. (Agriculture Development and
Marketing center) – ADMC shall
Keeping limited exposure to single provide facilities like packhouse,
farmer/ farmer group so that storage, ripening, transport etc. under
benefit can reach maximum people. one roof.
Improvement 2 Company shall promote employment in the villages
through financing equipment and machines for use of
wastes like banana stem.
INDUSTRY ANALYSIS PRIMARY RESEARCH INNOVATION BUSINESS PLAN SUMMARY
INNOVATION IDENTIFYING THE BOTTLENECKS INNOVATIONS TO REMOVE BOTTLENECKS
Innovation 1 Improvement 1
Using railways for transportation of Better post harvest
banana: Leasing VP vans. techniques: Using crates for
transporting banana from
For return logistics of crates, renting farm to end users.
SLR vans of Indian railways is
feasible. These crates shall be bar
coded to keep track of
This enhances the reach of supply quality and losses.
chain and helps decrease cost as well.
Bottleneck 3 Availability and price guide market rather than consumer needs.
Key findings: •Good looks sell- Over 80% of bananas are ripened with carbide, carcinogenic in nature.
•Variety is not available.
Improvement 1 Improvement 2
Integrated Logistics: Providing ripening Integrated Logistics: With the proposed
chambers at distribution center for healthy method, different varieties of bananas can
ripening of fruits using ethylene gas. be shipped even if there is no bulk
demand.
This shall make available carbide free
fruits for consumption.
Procurement center
Warehouse Packhouse
Purchasing center
Cooperative
Society/ Groups
Transportation modes: The major change in the current process of banana logistics is
Selection determinants Railroad Motor the paradigm shift from road to railway for long distance
Cost 3 4 transport.
Transit time 3 2 The fruit is transported in returnable crates through railway.
Reliability 2 1
Capability 1 2 The key benefits of railway transport are:
Accessibility 2 1
Security 3 2 1. Extended reach.
(1- Best, 5- worst)
2. Lower cost and cost certainty.
Innovation
Co-
Transpor
Farmers operatives/ Processing Wholesaler Retailer Consumer
tation
Traders
Institutional
Retailer
Wholesaler
Traders
Road
Transport
Plastic Crates (600 x 400 x 230 & 600 x 400 x 180 ) Cardboard Packing Lobes
Grower: Rental fee per use; Quick availability Two rows of 8 - 10 clusters are laid; covered with Most natural and cost-effective form of packaging
protective packing material; another two rows
Integrity of product is retained during storage and Perforations to ensure a proper flow of cooling air Keeps the fruit intact through out the supply chain
movement of goods around the bananas: Fresh fruits
Applicable to all types of fresh produce Vertical stream of air may pass through unhindered
Measurements Is the most traditional and fastest form of packaging
and therefore keeping in tact the fruit and involves little/no extra investments
Light weight, easy for manual handling, stackable May be easily checked for ripeness and also ideal Handling of banana lobes is difficult and requires
easy transportation
Exterior in mm 800 x 1200
for exports market lots of manual labor
Height in mm 160
Packaging is hygienic, easy to clean and sanitize expensive recurring cost; easily damaged by careless Space optimization cannot be achieved due to lots of
handling and stacking wastage
Cost of reverse logistics involved and need to explore Seriously weakened if exposed to moisture Cannot be used for exports and are not reliable for
innovative methods of reverse logistics long distance transportation