Southern Cross School of Business

Student Development and Learning (SDL) Academy Pty Ltd

CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 5155625924
Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150
Level 3, 531 George Street, Sydney, NSW 2000
Ph: 61 (2) 8937 0506 & 9633 3287

BSBMKG501 Identify and evaluate marketing opportunities

Assessment Task 2:

Task summary
This assessment task requires you to identify and evaluate marketing opportunities for a
company of your choice. This will include conducting research and analysis to identify the
marketing opportunities and investigating and reporting on those opportunities. This
assessment is to be completed in the simulated work environment in SCSB.

Required
 Access to textbooks/other learning materials
 Computer with Microsoft Office and internet access
 Meeting space with a presentation projector and screen

Deliver
 Conduct meeting (Role Play)

Submit
 Prepare an email with marketing review report attached
 Prepare an email summarising the three most viable marketing opportunities

Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must
satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily
completed, you will be asked to complete further assessment to demonstrate competence.

Issue Date :17/05/19 1

 Southern Cross School of Business
Student Development and Learning (SDL) Academy Pty Ltd
CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 5155625924
Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150
Level 3, 531 George Street, Sydney, NSW 2000
Ph: 61 (2) 8937 0506 & 9633 3287

Re-submission opportunities
You will be provided feedback on your performance by the Assessor. The feedback will
indicate if you have satisfactorily addressed the requirements of each part of this task.

If any parts of the task are not satisfactorily completed, the assessor will explain why, and
provide you written feedback along with guidance on what you must undertake to
demonstrate satisfactory performance.

You have the right to appeal the outcome of assessment decisions if you feel that you have
been dealt with unfairly or have other appropriate grounds for an appeal.

You are encouraged to consult with the assessor prior to attempting this task if you do not
understand any part of this task or if you have any learning issues or needs that may hinder
you when attempting any part of the assessment.

Assessment Task 2 Instructions

Carefully read the following:

This assessment task requires you to identify and evaluate marketing opportunities for a
company of your choice, so you will need to identify a company and access its Marketing
Plan.

You can choose a company by viewing the site http://www.mplans.com/ or by researching

the internet for a Marketing Plan for a company that you are interested in. The marketing
plan must include business goals, target customers, marketing/branding strategy, sales
forecasts and marketing budget to provide sufficient information in order to be able to
complete this assessment.

Before you start the assessment task, you should discuss your choice of company with your
assessor who will need to approve your choice before you start the assessment project.

For the purposes of this assessment, assume that you are the Marketing Manager of the
company that you have chosen and that your assessor is the Managing Director. Assume
that the location of the business is in the city or suburb you are living in.

Issue Date :17/05/19 2

 Southern Cross School of Business
Student Development and Learning (SDL) Academy Pty Ltd
CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 5155625924
Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150
Level 3, 531 George Street, Sydney, NSW 2000
Ph: 61 (2) 8937 0506 & 9633 3287

Complete the following activities:

1. Write a marketing review report.

Thoroughly review the marketing plan for the company you have chosen to ensure that you
understand the business objectives, customers and current marketing strategies.
Conduct research on market trends and developments relevant to the business’s products
and/or services, potential new and emerging markets, competitors and any other relevant
factors. Make notes on your research to share at a meeting with the marketing team.

Based on your review of the marketing plan and your research, identify and assess at least
three potential marketing opportunities for the company. Your assessment should focus on
each opportunity’s likely contribution to the business. You should also focus on identifying
entrepreneurial, innovative and creative ideas for marketing opportunities. Make notes on
your ideas to share at the meeting.

Write a short report summarising your review of the marketing plan and research that, as a
minimum, addresses:
 A summary of business objectives, target customers and current marketing strategies.
Answer: Summary of business objectives, target customers and current marketing
strategies.
Fressen Catering is a kosher catering company that serves the Philadelphia market. Fressen
gives creative, colourful, and unusual meals options for kosher, in addition to the
conventional kosher standbys. The carrier offerings are quite a alternate relative to the
prevailing kosher catering market that is quite stagnant. Most people make the incorrect
assumption that kosher manner every day, uninteresting food. This assumption prevails at
some point of the Jewish network so there isn't plenty demand for brand new services.
Fressen catering will inject new existence into the kosher catering market, leveraging Chef
Susan Cheflly's culinary competencies to increase innovative new catering options. Susan's
advanced skills, enterprise perception, and a super market possibility will allow Fressen
Catering to attain profitability by month 11.

Fressen possesses excellent statistics approximately the market and knows a top notch deal
about the commonplace attributes of our maximum prized and constant clients. Fressen will
leverage this statistics to better apprehend who is served, their specific desires, and the way
Fressen can higher speak with them.

Fressen is supplying its clients with a progressive menu supplying of kosher catering. usually

Issue Date :17/05/19 3

 Southern Cross School of Business
Student Development and Learning (SDL) Academy Pty Ltd
CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 5155625924
Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150
Level 3, 531 George Street, Sydney, NSW 2000
Ph: 61 (2) 8937 0506 & 9633 3287

kosher ingredients are bland, conventional, and some distance from revolutionary. Fressen
is meeting the market need of a much wider menu presenting for events that require kosher
catering. Fressen seeks to fulfill the following blessings which might be crucial to their
clients.

 Outline of current market trends and developments, potential new and emerging
markets, competitors and any other relevant factors.
Answer: Market trends, potential new and emerging markets competitors
There’s one high-cease caterer who will compete with Fressen. This caterer, while serving
the upper-quit market, often does no longer provide an upper-give up service. Their
commercial enterprise has been declining over the previous couple of years. Human beings
with understanding of the enterprise understand that this enterprise isn't always a robust
competitor because of their overpriced carrier services relative to the carrier furnished.

Lastly, one competitor for the high-give up market is kosher caterers from ny town. When
price isn't any object, there are numerous human beings which can be inclined to pay the
extra cost of bringing within the caterer from NYC.

Fressen is supplying its clients with a progressive menu supplying of kosher catering. usually
kosher ingredients are bland, conventional, and some distance from revolutionary. Fressen
is meeting the market need of a much wider menu presenting for events that require kosher
catering. Fressen seeks to fulfill the following blessings which might be crucial to their
clients.

 Explanation of three marketing opportunities that you have identified as being most
viable, including your assessment of each of the marketing opportunities with regard to
their contribution to the company.
Answer: Most viable marketing opportunities

Most viable marketing needs are;

I. Make your reach to the audience according to their interests.
II. Prepare your best product at best prices so that people can avail it easily
III. Request and collect feedback weekly or monthly basis so that you can get better and
better.

You will be required to present and discuss your report at a meeting with your marketing
team. Print out a copy of your report and the marketing plan for each person who will
attend the meeting.

Issue Date :17/05/19 4

 Southern Cross School of Business
Student Development and Learning (SDL) Academy Pty Ltd
CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 5155625924
Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150
Level 3, 531 George Street, Sydney, NSW 2000
Ph: 61 (2) 8937 0506 & 9633 3287

Report on marketing plan document

Report on Marketing
Plan .docx

2. Send an email to the Marketing Team (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate
(polite, business-like) style.

It should introduce and summarise the contents of the attachment, and ask for the time,
date and place of the meeting.

Attach your marketing review report and a copy of the marketing plan to the email.

Answer: ScreenShot of Email

Issue Date :17/05/19 5

 Southern Cross School of Business
Student Development and Learning (SDL) Academy Pty Ltd
CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 5155625924
Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150
Level 3, 531 George Street, Sydney, NSW 2000
Ph: 61 (2) 8937 0506 & 9633 3287

3. Conduct meeting
The next part of your assessment requires you to conduct a short brainstorming session
with your team. Your assessor will have allocated a number of other students to be part of
your team and your assessor will roleplay your Managing Director.

At the meeting, you will be required to discuss your report, and address:
 A summary of business objectives, target customers and current marketing strategies.
Answer: Fressen catering will inject new existence into the kosher catering market,
leveraging Chef Susan Cheflly's culinary competencies to increase innovative new catering
options. Susan's advanced skills, enterprise perception, and a super market possibility will
allow Fressen Catering to attain profitability by month 11.
 An outline of current market trends and developments, potential new and emerging
markets, competitors and any other relevant factors.
Answer: There’s one high-cease caterer who will compete with Fressen. This caterer, while
serving the upper-quit market, often does no longer provide an upper-give up service. Their
commercial enterprise has been declining over the previous couple of years. Human beings
with understanding of the enterprise understand that this enterprise isn't always a robust
competitor because of their overpriced carrier services relative to the carrier furnished.

 An explanation of the three marketing opportunities that you have identified.

Answer: The three marketing opportunities that are identified are;
I. Make your reach to the audience according to their interests.
II. Prepare your best product at best prices so that people can avail it easily
III. Request and collect feedback weekly or monthly basis so that you can get better and
better.

You are then required to ask your team to share their ideas on the marketing opportunities
you have identified and assessed.
Take note of their ideas and get your team to confirm that the three marketing
opportunities are viable and align with the organisation’s objectives.

During the meeting, demonstrate effective communication skills including:

 Speaking clearly and concisely

Issue Date :17/05/19 6

 Southern Cross School of Business
Student Development and Learning (SDL) Academy Pty Ltd
CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 5155625924
Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150
Level 3, 531 George Street, Sydney, NSW 2000
Ph: 61 (2) 8937 0506 & 9633 3287

Answer: In a customer support setting, it's miles essential to have properly verbal exchange
competencies to expose customers you understand what they actually suggest. speakme
clearly and successfully is essential for customers to stroll away without questions and to go
away no room for errors in conversation.
 Using non-verbal communication to assist with understanding
Answer: Nonverbal verbal exchange may be used on my own or alongside verbal
conversation. either way, your nonverbal conversation can have an effect on the messages
you ship, your relationships and your cultural interactions and assist you negotiate through
conversations.
 Asking questions to identify required information
Answer: Asking questions need real guts. The one who are listening properly would get
things properly and will be able to ask questions about it. So listen properly get the things
clear and ask questions about the things that you don’t get clearly. Asking questions makes
a person intelligent.
 Responding to questions as required
Answer: First listen to the question properly and confirm what actually is the person is
questioning about and then answer the question to the point. Answer by giving relevant
example is a good way to satisfy audience.
 Using active listening techniques to confirm understanding
Answer: Active listening techniques:
I. Pay interest.
II. Display that you're listening.
III. Offer feedback.
IV. Defer Judgment.
V. Reply appropriately.

4. Send an email to the Marketing Team (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate
(polite, business-like) style.

It should summarise the three marketing opportunities that were confirmed.

You will explore these three marketing opportunities in more detail in Assessment Task 3.

Answer: ScreenShot of Email

Issue Date :17/05/19 7

 Southern Cross School of Business
Student Development and Learning (SDL) Academy Pty Ltd
CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 5155625924
Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150
Level 3, 531 George Street, Sydney, NSW 2000
Ph: 61 (2) 8937 0506 & 9633 3287

Issue Date :17/05/19 8