A&A Sensation Romania Ltd.

sensation white

presentation by Adrian Dobrescu. All rights reserved. Copyright 2008

A&A Sensation Romania Ltd. Traian Street Nr. 2 RO-030537 Bucharest T +40729882988 white-sensation@zone.la
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Contents

Sensation White 1

History 3

Data: 08 -08- 2008 4

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 A&A Sensation Romania Ltd.

Sensation White

Sensation is a Dutch indoor dance-event that is held in Amsterdam ArenA.

In 2000 and 2001, it was made up of one edition, just called Sensation, but has now
been split up into two editions: Sensation Black and Sensation White. This was do-
ne to differentiate the music and feeling more than would have been possible if it
were one event. Sensation Black focuses more on darker music, like Hardstyle and
Hardcore, whereas Sensation White focuses more on House and Trance. Every
year, Sensation also releases two doublediscs (Black and White) and two singles
they call the Anthem.
The first edition of Sensation in 2000, was not sold out. The media did announce it
was sold out, to keep the buzz high. The event attracted 20,000 people then. In this
first edition, the DJ's only used one side of the Amsterdam Arena as the stage. La-
ter editions have the stage in the middle. This Sensation was the only one that did
not have a dress code. All other editions of Sensation White were sold out, usually
well in advance (usually all 40 000 tickets are sold in a few hours). Sensation Black
has not been as successful but is usually either close to sold out capacity or sold
out a few days before the event.
In 2005, Sensation White was also held in Belgium and Germany. In 2006, ID&T
started Sensation International, an international tour, based on the simplified versi-
on which could be seen in the Amsterdam ArenA, in 2005. The first edition was held
in the Antwerp Sportpaleis.

Sensation White is mostly a trance and house event. All the attendees are required
to wear white and the Amsterdam ArenA itself is decorated to match. Sensation

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White's slogan is "Be Part Of The Night - Dress in White". Every event has around
40,000-45,000 tickets available. The Amsterdam ArenA event takes place every ye-
ar on the first Saturday in July.
Notable DJ's that have appeared at Sensation White include André Tanneberger,
Armin van Buuren, Darren Emerson (one of the Underworld members), David Guet-
ta, Erick E, Erick Morillo, Ferry Corsten, Marco V, Paul van Dyk, Johan Gielen,
Sander Kleinenberg, Steve Angello, Tiësto, Fedde Le Grand and Mason.

The event has recently been criticized by trance fans who think there's too much
house and electro and too few Trance DJs in the recent events. However, in the
eyes of the organisers, the popularity of trance has been receding in the past few
years, and therefore Sensation White has adapted to this by altering its program-
ming to add house and electro. Nonetheless, the popularity of trance and indeed
the DJs associated with the genre still seem to be a major force in Europe. Trance
Energy, with over 30,000 people, has been selling out faster than ever before.

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History

White
• 2002 The Rush - The Anthem 2002 (White Edition)
• 2003 Rank 1 (based on Wolfgang Amadeus Mozart) - The Anthem 2003
• 2004 The Rush (based on Carl Orff) - The Anthem 2004
• 2005 First & André – Widescreen (Belgium)
• 2005 Armin van Buuren feat. Jan Vayne (based on Frédéric Chopin) - Sereni-
ty
• 2005 Samuel Kindermann - Die Hymne White 2005 (Germany)
• 2006 Fred Baker - Forever Friends (Belgium)
• 2006 Sander Kleinenberg - This is Sensation
• 2006 Moguai - I want, I need, I love (Germany
• 2006 Nitrous Oxide (DJ)|Nitrous Oxide pres. Redmoon - Cumulus &
F.L.A.M.E. - Sensation (Poland)
• 2007 Ferry Corsten - Loud Electronic Sensation (Belgium
• 2007 TBA (Czech Republic)
• 2007 TBA
• 2007 TBA (Germany)
• 2007 Announced: No anthem this year. (Poland)
• 2007 TBA (Latvia)

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Data: 08 -08- 2008

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ID&T Rhoneweg 54, 1043 AH Amsterdam P.O. Box 58098 1040 HB Amsterdam The Netherlands

Mr. Adrian Dobrescu

Grosseidenmühlstr. 32

DE-90419 Nürnberg - Germany

24.02.2008

LICENSE Nr. 24–02–2008–001

Company ID&T assigns the Mr. Adrian Dobrescu the rights to organsation, to

coordination and passing on of the label „sensation“ within area WHITE.

The rights are exclusive for Romania (RO) and are assigned on 5 years.

Amsterdam, the 24th Februar 2008

Brenda Munstermann

© 2006 ID&T BV info@id-t.com +31 (0)20 8510600

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