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On-Demand Music Streaming Apps And


Monetisation Strategies Associated With
It
YouTube, TikTok, Instagram and other multimedia platforms might be garnering a lot of
attention right now, but music streaming has been growing strong and has never once shown
signs of slowing down. The future of on-demand music streaming services and platforms is
assured owing to the unimaginably large and growing music libraries that also includes the
ageless classics that subscribers actively listen.

What Exactly Is An On-Demand Music Streaming Service?


The name essentially summarizes the on-demand music streaming platform. Unlike Internet
Radio, where in listeners do not have a choice of the exact song, an on-demand music
streaming service allows listeners to create a highly customized playlist. The platforms can
surely offer suggestions about genres, songs, albums, artists, or bands, but it is the listeners
who have the full authority to select particular songs or entire albums.

On-demand music streaming app development is a lot different than other app development
primarily because it involves content that is most likely copyrighted. On-demand music
streaming platforms have to be quite careful about not infringing on the IP rights of the artists
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who create music. Incidentally, it is the companies, and the not the listeners that need to
ensure the adequate permissions are in place. It is this basic aspect that separates Internet
Radio from On-Demand Music Streaming services.

While several large tech companies have realized the potential of on-demand music streaming
services, the best on-demand music streaming service is yet to be developed, claims several
avid music listeners. This is partly true simply because many large platforms do not offer
features that listeners demand. The reasons for restricting services, music genres, albums,
artists, and features could be numerous. Needless to add, this presents a unique opportunity
for smaller companies and developers to create platforms that fill the void.

True Scope Of On-Demand Music Streaming Services Lies In Optimization Of


Revenue:

A lot of money and resources involved in developing an on-demand music streaming platform,
and then populating it with quality music, is invested in building licensing agreements.
Incidentally, the music industry is quite mature and has been making it quite efficient and
profitable for companies who wish to deploy an on-demand music streaming platform. While
there are several artists who work individually, most major songwriters, artists and performers
prefer to be associated with major labels like Sony Music, Warner Bros. Alternatively, many
artists prefer independent aggregators. There are large publishers who offer good deals like
Universal Music Publishing Group and Sony/ATV.

As mobile app developers of India know that the secret to optimum app monetization and
revenue generation lies in organically boosting subscriber count and ensuring longer retention
or usage times. Many app development companies are trying multiple app platforms and
techniques to get increase screen-on, usage or interaction times. If history is an indicator, app
revenue from outright purchases is nowhere close to the “free-to-download” mode. While the
freemium technique works well, mobile app developers and users alike prefer the ad-
sponsored model.
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To ensure on-demand music streaming is optimized for revenue, mobile app developers must
find a right balance between quality content, uninterrupted listening experience and a
mechanism to serve ads that feels natural and unimposing.

The Future Of On-Demand Music Streaming Services Lies In Deeper Integration


of On-Demand Music Streaming Apps With Smart Speakers:

Developing a new on-demand music streaming platform will require developers to actively use
the platforms that the big tech companies have developed over the years. What this essentially
means is that better utilization of the network of always-on, internet-connected devices,
collectively the Internet of Things or IoT devices, could allow developers to find success in this
market that appears saturated.

Be it Amazon’s Echo, Apple’s Siri, Google Assistant, Microsoft’s Cortana, or a few other popular
smart assistants, each has a deep association with smart speakers. Bluetooth Speakers that only
connect wirelessly and depended on a smartphone to deliver music are now increasingly
becoming obsolete. Modern-day smart speakers are not only connected to the internet, but
can take commands verbally, and deliver results in the same way. Needless to mention, the
success of any on-demand music streaming apps will depend on how well the developers are
able to integrate their creations within these smart speakers.

Aspects like better understanding the language and commands, picking up on audio cues, and
even deciphering the meaning and intentions should be the priority for on-demand music
streaming app developers. Tech companies are getting better with their smart speakers.
Regular updates and sessions for evolving the AI are making these devices better. These devices
are no longer restricted to answering questions and solving queries. Most smart speakers can
be deeply integrated within home automation.

Top Mobile app development companies in use their experience to build on-demand music
streaming apps that utilize the cross-platform operability. Moreover, listeners have shown a
keen interest in knowing additional details about the songs, including artist information.
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Allowing listeners to gain insights about the audio content will invariably boost app
engagement.

Information Presented by:

DigiMantra Labs

Email: info@digimantra.com

Phone: +91-161-2816517

Web: https://digimantralabs.com/

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