Beruflich Dokumente
Kultur Dokumente
Examination Paper
(COVER PAGE)
Special Instructions :
Materials permitted :
Non-programmable calculator
Materials provided :
Nil
Instructions: This paper consists of SEVEN (7) questions. Answer any FOUR (4) questions in
the answer booklet provided. All questions carry equal marks.
Question 1 (25%)
(a) “Studies on determinants of price elasticities can be found in the marketing literature with
the focus on alternative functional forms and broad product category. For example, Hoch
et al .(1995) used a log-linear function, while Mulhern, Williams, and Leone (1998) used a
negative exponential function to estimate price elasticities. However, these functional
forms have not so far been considered in a formal economics framework (Baltas, 2002).”
(Source: Determinants of Price Elasticities for Store Brands and National Brands of
Cheese, 2004)
Discuss above statement.
(8 marks)
(b) Identify and explain FOUR (4) types of resources with example.
(12 marks)
(c) Calculate Total Revenue (TR). Total Cost (TC) and Profit for XYZ firm.
Question 2 (25%)
(a) A production possibilities table for two products, Phone and Laptop is found below. Usual
assumptions regarding production possibilities are implied.
(b) Define Average Cost. Identify and explain THREE (3) types of return to scale.
(7 marks)
ECO2201/ECO274 (F) / Page 3 of 6
Question 3 (25%)
Market research has revealed the following information about the market for Pearson Economic
Book in Malaysia;
(d) Draw the demand and supply curves. Make sure to include the correct labels for the graphs
and axis.
(4 marks)
Question 4 (25%)
(a) Fill in the below table in answer booklet provided. (use two decimal place)
MC AFC Q VC AC TC AVC
35 200
30 350
10 8.3 450
7 590
3 50 620
4 660
18 1,794
27 2,901
(19 marks)
(b) Plot FC, VC, AVC, AC & MC curve in ONE (1) graph.
(6 marks)
ECO2201/ECO274 (F) / Page 4 of 6
Question 5 (25%)
The accompanying table shows the price and yearly quantity sold of Television in Kuala Lumpur
according to the average income of the tourists visiting.
(b) Income elasticity of demand (Ei) for good A when quantity increases from 725 units to
832 units. What that value mean? What type of good is this?
(5 marks)
(c) Price elasticity of supply (ES) when quantity increases from 4200 units to 5325 units. What
that value mean? What type of supply curve is this?
(5 marks)
(d) Price elasticity of demand (Ed) when price increases from $900 to $935. What that value
mean? What type of demand curve is this?
(5 marks)
(e) Cross price elasticity of demand (EXY) between laptop and good A when quantity
decreases from 1230 units to 400 units. What that value mean? What type of good is this?
(5 marks)
ECO2201/ECO274 (F) / Page 5 of 6
Question 6 (25%)
Suppose a pure monopoly firm is experiencing maximum profit/ minimum loss when:
(a) Quantity = 235 units
Average Fixed Costs (AFC) = $13
Total Revenue (TR) = $740
Total Costs (TC) = $500
(i) Identify whether firm experience economic profit, economic loss or shut down.
(0.5 mark)
(ii) Sketch graph based on your above answer.
(5 marks)
(iii) Based on the above graph (ii), show area for profit/loss.
(0.5 mark)
(iv) Calculate profit or loss.
(1 mark)
(i) Identify whether firm experience economic profit, economic loss or shut down.
(0.5 mark)
(ii) Sketch graph based on your above answer.
(5 marks)
(iii) Based on the above graph (ii), show area for profit/loss.
(0.5 mark)
(iv) Calculate profit or loss.
(1 mark)
Question 7 (25%)
Using a demand and supply analysis, explain what might happen to the equilibrium price and
quantity for Pearson Economics Books in the following situations:
(e) Consumer received information that the price of Oxford Economics Books will be
decrease next week.
(5 marks)
- The End -
ECO2201/ECO274( F)/AUG18/Aziz/040818