Proposal

Title of production - “The end of the line”

Concept:

I n t h i s p ro j e c t w e h a v e b e e n a s k e d t o c re a t e t w o v i d e o
p ro j e c t s o u t o f a m u s i c v i d e o , a s h o r t f i l m o r a n
a n i m a t i o n . I h a v e

decided to work with Charlie as I'm good friends with him
a n d w i l l b e a b l e t o h a v e s i m i l a r i d e a s w i t h h i m . We a l s o
have worked together in the past and we have worked
v e r y w e l l a n d a g re e d o n m o s t d e c i s i o n s . w e h a v e c h o s e n
to do a short film and a music video, we made this

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c hoi ce as I have a l ot o f e xpe r i e nce cre ati ng s ho r t f i l ms ,
and Charlie has a lot of experience with music videos so I
think that will both be able to work together to create a
p ro f e s s i o n a l s h o r t f i l m a n d m u s i c v i d e o .
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Why are you producing this production?

This production is being produced as a task for creative media

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production. We have been asked to create a short film and a
music video that tell a story and follow a narrative without the use
of any dialogue.
We have also created short films and music videos in the past so
we have all ready have experience making short films and music
videos so we will be able to make better productions than a stop
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motion that we have never made before.

Deadline

Thursday 22nd November 2019

Target audience is:

When crea ti ng a sh ort fi lm or m usi c v i d e o i t i s i mp or t to

have a tar get audience, this makes it so that you have
a u d i e n c e t o a i m t o w a rd s s o t h a t y o u c a n c re a t e y o u r
p ro d u c t i o n i n a w a y t h a t m o s t p e o p l e w i l l l i k e a n d
understand. By researching your tar get audience it gives
 Proposal
you better understanding of their views, opinions and
l i v e s m a k i n g i t e a s i e r   t o k n o w a n d c re a t e s o m e t h i n g t h e y
w o u l d l i k e .


What they want to see:

We h a v e d e c i d e d t o g o w i t h a t a r g e t a u d i e n c e   o f 2 5 t o
4 0 y e a r o l d   a s w e w a n t e d t o i n c l u d e m o re s e r i o u s a n d
m at ure th emes i n both o ur p ro ducti ons and we f e e l that
25 to 40 year old will be the most understanding of this
a n d t h e y w i l l h a v e m o re i n t e re s t i n a s e r i o u s t h e m e d
p ro d u c t i o n . T h i s   a g e r a n g e c a t e g o r i s e s   a re t a r g e t
a u d i e n c e a s m i l l e n n i a l , i n t h e U K t h e re a re a ro u n d 1 7

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m ill ion mill ennial  whi ch ma k e s up a q uar te r   of the
population. 
We f o u n d o u t t h a t t h e y l i k e w a t c h i n g t h r i l l e r s a n d c r i m e
d r a m a s s o w e h a v e d e c i d e d t o c re a t e a t h r i l l e r b e c a u s e
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that is the most popular so we are going to make sure we
hit the tar get audience.
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What you are creating based from that research:

Where the production will be aired (why – based on target

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audience)

The production will be put on multiple different platforms as this way more
people will have access to it meaning more people will see it, but one of the
main places that the video will go is on Facebooks as this is where the
majority of people in our target audience said that they would watch a short
film as that is the social media that they use more than any others including
for YouTube, that is just from our own primary research. When it came to
secondary research we found that YouTube is still very popular with that age
range so will also upload it onto that platform.
 Proposal

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