Isha Bagga
bagga.isha@gmail.com
Key Competency/ Skills
 Market Research, Market Intelligence
services
 Strategic Consulting
 Business Development
 High level exposure to Telecom
industry
 Proficient Communication and
Presentation skills
Academic Qualifications
 Executive MBA in International Business
from Indian Institute of Foreign Trade,
New Delhi (2014 – 2016), Gold Medal
Rank Holder with CGPA of 4.01 on
scale of 5
 B.Tech in Electronics and
Communication from Indira Gandhi
Institute of Technology, Delhi- 82.6%
Aggregate
 XII CBSE Board from Carmel Convent
School, Delhi- 88.8% Aggregate
 X CBSE Board from Carmel Convent
School, Delhi- 92.2% Aggregate
Technical Skills
 Tools: MS Excel, MS Power Point, MS
Word
 Data sources:
 Primary Research data
 Secondary Data
 Internal as well as external (third
party) data
 Telecom specific tools: Map Info, Actix,
ITK, OSS(WNCS &WMRR), Winfiol,
FACTs, Business Objects (BO), Ericsson
RAN analyzer
Awards and Certifications
 Achievements :
 Secured first rank and awarded
Gold medal for topping amongst
complete batch of Executive MBA
program, International Business
from IIFT (2014-16)
 Topped B.Tech Engineering college
in first semester
 Awards:
 Ericsson Rockstar ACE and
POWER award for exceptional
service delivery with accuracy and
speed
 Customer appreciation star award
from head of largest business AT&T
in North America for successfully
leading the team, taking initiative,
and for being a prompt learner
 Certifications:
 Ericsson Technical Certification for
“IP Technology”, “Radio Access
Networks” and “Radio Network
Optimization”
 Ericsson Certification for “Business
Unit Global Services Assessed
Network Engineer”
Current Location: Delhi/NCR
Mobile No: +91-7838380817
Profile
 Secured consistent exemplary academic record from topping Engineering college in first semester to
being Gold medal rank holder during Executive Post Graduate Diploma in International Business
 Started my professional career in 2010 with Ericsson India Global Services Pvt. Ltd. as a Graduate
Engineer Trainee
 During this course, adopted various positions of SPOC, Team lead and worked in telecom optimization
and consulting roles including business development and recommending optimization solutions for network
improvement. Clients included AT&T, T-Mobile (USA) among others
 Was nominated to work at Ericsson USA HQ on L1 Visa for 6 months (Jan 2013-Jul 2013) thereby gaining
hands on experience in diverse international work cultures & business environments
 Currently working in NEC Technologies India Pvt. Ltd as a Market Research and Consulting Executive.
 Having expertise in carrying out extensive Primary and Secondary research to cater to clients problem
statements and assisting in the expansion of their business lines to global territories
 Skilled in collecting and analyzing data to evaluate existing and potential product and service markets
 Identifying and monitoring competitors, researching market conditions along with the knowledge of any
changes in the industry that may affect sales
Professional Summary
NEC Technologies India Pvt. Ltd. (Feb 2016- Till Date)
 Working as Market Research and Consulting executive primarily involved in Business Research and
Market Intelligence services
 Carrying out in depth research to tackle several business challenges including :
 Analyzing capabilities of competitors
 Studying the market potential
 Narrowing down on target geography for product/ service launch
 Providing clients with corporate, consulting and market analysis needs with the most relevant, accurate
and actionable research to uncover and exploit opportunities aggressively
 Strategic Consulting & Advisory including Go-To-Market strategy formulation, Market opportunity
assessment among others
 Working on the IPv6 Terminal Research project, where the goal is to help NEC Japan successfully launch
IPv6 SIP Terminal phones in NEC America.
 Within scope of the project main activities include studying market potential of IPv6 phones, determining
the mandatory features that need to be present on the terminals, carrying out detailed studies of the IPv6
phones offered by competitor vendors, documenting any specific issues/challenges being encountered
through both primary and secondary research
Ericsson India Global Services Pvt. Ltd. (June 2010- Feb 2016)
 Worked in the telecom optimization and consulting domain, leading projects and involved in end-to-end
project execution and delivery by:
 Adopting role of Single point of contact (SPOC), acting as an interface between the Ericsson India
team and the customer
 Working as team Lead managing the team activities of all members, ensuring quality of delivery
of all outputs being presented to customer
 Being solely responsible for presenting all output reports of team members to customer via
Bridge/Video conferencing as well as at onsite customer locations
 Projects executed and job scope involved:
 3G Pre launch and Post launch Optimization project for AT&T (USA) :
 Achieved successful transformation and transition of legacy network to the 3G network
for various markets in the U.S including South Texas, Atlanta, Chicago by ensuring
quality and timelines of deliverables
 Streamlining the processes for some of the complex scopes like neighbor optimization by
developing automation of tools that helped cut down the delivery time of work activity to half,
resulting in increased productivity and saving a total time of approx. nine thousand man hours
 4G Pre launch and Post launch Optimization project for AT&T andT- Mobile (USA) :
 Launched 1125 LTE sites in Georgia region for FY14 exceeding the planned target
 Achieved significant milestone with Georgia ranked #1 out of 28 markets of US in LTE CQI 2014
report, creating annual revenues of USD 3.2 million
 Managed customer interaction to understand the requirements in terms of network optimization,
negotiated budgets and staffing for market optimizations
 AIR21 Proof of Gain Project for T- Mobile USA
 Ericsson AIR (Antenna Integrated Radio) radio solution was designed to cut energy consumption
and installation time by 30 percent and reduce power consumption by 42 percent
 Through this field trial project, I successfully demonstrated the AIR performance statistic and
presented the antenna performance report at the client headquarters (USA) on behalf of Ericsson
USA
 The results helped Ericsson establish foothold in Antenna specific products
 Achievements and Recognition:
 Awarded Ericsson Rockstar ACE and POWER award for exceptional service delivery with accuracy
and speed
 Customer appreciation from Region North America for successfully leading the team, taking initiative,
and for being a prompt learner
 Achieved significant milestones during project execution which enabled to strengthen customer
trust resulting in Ericsson India unit getting more business from client