Promotional activities:

Focus on people rather than products:

in this we will focus on how the brand will fulfill the need of the customer as the brand are found
according to the needs of the society so we greatly emphasize on people needs rather than
brand itself this help in boosting the company sales.

Launch a teaser campaign on social media:

this will help in gathering the customer toward the brand as if we launch our motor bikes we will
advertise it like we are launching this the people interested in buying this will attract to it and
successful social media marketing campaign will happen.

Create videos:

videos will be formed by visualizing the product in cinematic or many ways which will attract
customer attention toward it we will show short videos of the highlighted features of our car or
bikes. The videos greatly highlight its need and why you show buy it.

Build suspense:

Some want people to know everything about our upcoming product. But building suspense and
drawing out the mystery are product launch ideas that can create longer buzz. When you
deliberately release minimal details about the product, you can drive your audience into a frenzy
with the secrecy. We will not completely show the complete look of our bike this will help us
gaining customer attention

Plan an event:

A launch event will organize for our brand aunch where a huge number of people will be invited
to make a successful brand launch.

The best product launch ideas strive to capitalize on your social media following. You can do this
by hosting a contest or giving rewards for loyalty. Either option will help drive engagement,
which is especially useful for new product launches. Maybe we could make your contest's prizes
be product samples, so people get to try before they buy.
The product positioning:

Product positioning is an important component of any marketing plan, but it doesn’t have to be
limited to one audience. Product positioning is an important element of a marketing plan.
Product positioning is the process marketers use to determine how to best communicate their
products' attributes to their target customers based on customer needs, competitive pressures,
available communication channels and carefully crafted key messages. Effective product
positioning ensures that marketing messages resonate with target consumers and compel them
to take action.

Choose a creative design.

Sometimes, the design matters just as much, if not more, than the actual product. Therefore, the
product will be form in a unique way to attract the customer.

Market your people, not your products and further more we will maintain our
product quality so customers of our produts show there trust to our product.

Strategy in General
Strategy, in general, refers to how a given objective will be achieved. Consequently, strategy in
general is concerned with the relationships between ends and means, between the results we
seek and the resources at our disposal. Strategy and tactics are both concerned with conceiving
and then carrying out courses of action intended to attain particular objectives. For the most
part, strategy is concerned with how you deploy or allocate the resources at your disposal
whereas tactics is concerned with how you employ or make use of them. Together, strategy and
tactics bridge the gap between ends and means.
Strategy and tactics are terms that come to us from the military. Their use in business and other
civilian enterprises has required little adaptation as far as strategy in general is concerned.
However, corporate strategy and competitive strategy do represent significant departures from
the military meaning of strategy.

Corporate versus Competitive Strategy

Corporate strategy defines the markets and the businesses in which a company will operate.
Competitive or business strategy defines for a given business the basis on which it will compete.
Corporate strategy is typically decided in the context of defining the company's mission and
vision, that is, saying what the company does, why it exists, and what it is intended to become.
Competitive strategy hinges on a company's capabilities, strengths, and weaknesses in relation
to market characteristics and the corresponding capabilities, strengths, and weaknesses of its
competitors.

Strategy and Marketing Mix of Spark Motors:

Marketing strategies should be devised for specific purpose, which requires careful planning. The
target market segment consisting of the people who require lessons has been selected as this
segment will be more eager to buy a spark motor.

It is a psychological behavior that people will chose things that they have been using and that
they already have knowledge about the product and its efficiencies.

Product (Service)

The service is a re-new concept. It is valued by the strong brand recognition of Spark Motors. It
promotes the philosophy of a service with the “highest quality at a reasonable price”.

Price

The pricing strategy is very tactical. The price may be varied for people who want to learn driving
in some luxury cars or higher grades vehicles, but will maintain the price less than the average
market price.

Place

The place for picking up the customers would be at the business showrooms. This will enable
customers to visit the new releases and be inspired by “the way of doing things” at Spark
Motors. The driving lessons would be conducted on the public roads and major parking areas as
used by the individual driving schools. This requires no additional costs except for the road
registration taxes.

Promotion

Promotion for the eco-driving school would be carried out through free internet networking
facilities like facebook.com. This would reach the selected target market of age group 18-45 as
most of the students and employees are connected through this global network. Advertisement
would also be conducted on radio and through automobile magazines.
Segmentation of the market

It is very important to understand the market place and the customer needs for which a new
service is to be offered.

Demographic

Customers of Honda motors are the middle-income group people who are looking for vehicle
whether it is 2-wheeler or 4-wheeler, which suits their pocket and at the same time is value for
money for them.

Psychographic

There is a general belief that people who want to learn driving will be in need of a motor in the
near future. Nowadays, most people that have recently joined an employment aspire at buying a
motor it has become way of living. However, people have become more selective in terms of
quality of services. The driving school should target at offering quality services.

Behavioral

People are attracted by the latest technology. The Three Joy”, the joy of buying, the joy of selling
and the joy of producing. Through its individual strategy Honda and its associates try their best
to exceed customer satisfaction. This has been integrated in terms of enhancing product quality
to exceed customer satisfaction and enhancing social reputation in its marketing strategy, it
would certainly attract people.

Technological Forces

In this modern era, where technology is changing very fast, manufacturers have the obligation to
keep pace with the latest technology to be in the market. To be competitive, manufacturer has
to look for innovative technologies that would cost less in the future. Due to the rising costs of
fuel, the traditional vehicles were no more competitive. This has pushed Spark Motors to invest
in R&D and to produce car with new renewable technologies.

Political/Legal Forces
One of the main legal barriers in the sales of automobiles is the taxation policies with regard to
importation. The price of an automobile may double or triple due to the imposition of
governmental taxes which varies from 100-200%. Moreover, regulations regarding vehicle
emission levels, fuel economy, noise, safety, noxious substances, pollutants level from
production plants are becoming more restrictive and the cost for controlling and mitigating the
pollution is very high.

Social and Cultural Forces

Loss of consumer confidence in the market due to continued slowdown, recession, rising costs of
fuel prices, change in customer preferences and financial crisis has forced Spark Motors to
launch a new financial segment to support its customers and other business segment.