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CHAPTER I

GENERAL COMPANY DESCRIPTION

Vision Statement

Triple JRN Enterprise aims to be the best provider of Nano Tech Sticky Pad that

provides customers another hand that could help them use their gadgets or personal things

effortlessly. The enterprise desires to give outstanding quality, service and value that can

make the customers satisfied and at ease with the purchased product.

Mission Statement

The Triple JRN Enterprise is committed to provide the best care for the customers

by introducing the innovative products to the world and provide satisfaction to the

customers by its reasonable price.

Company Objectives

 To maintain profitability that makes sure that the revenue stays ahead of the costs.

 To maintain a good customer service that helps in retaining clients and generate

repeat revenue.

 To maintain the ability to finance operations and earn a 30% profit in each item to

be sold.

 To understand the customer’s buying trends and be able to anticipate product

distribution needs in order to sell a minimum of 70 pieces within a month.

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 To make just enough money to be profitable and sell a maximum of 14 units every

week.

Description of the Product

NANO TECH STICKY PAD

“Just stick it”

The long wait is over! Nano Tech Sticky Pad is here to solve the problem you didn’t

know existed. It has a strong absorption ability, and everything can stick without any

vestige when removed. Toss it lightly and it will stick to the wall easily. What’s great is

that it is reusable and will last and could be used for a long period of time. It is not only for

mobile phone or car, but also for all aspects in life such as glasses, pen, cable, potted, etc.

How to solve when the product meets dust? Just rinse it with water and after that, you might

think that you have a new Nano Tech Sticky Pad!

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CHAPTER II

MARKETING PLAN

MACRO-MARKET ANALYSIS

Socio-cultural Factor

 Education Level

Education has a big role in making the workers, businesses, and economies flourish.

Industries with higher education and training requirements tend to pay workers with higher

wages. The knowledge and skills of workers available in the labor supply is a key

determinant for both business and economic growth. An economy’s productivity rises as

the number of educated workers increases since skilled workers can perform tasks more

efficiently.

 Attitude Toward Product Quality and Customer Service

The product being free of any defects and working exactly as expected and claimed to

do is ensuring the product quality. A business should only allow a good quality product to

go to the market. Meanwhile, it is very welcoming for a customer who is being treated with

dignity and utmost respect by a friendly and attentive customer representative. Customer

service provides consumer satisfaction by giving them assurance that the product or service

rendered has met or exceeded the customer’s satisfaction. Providing the highest level of

customer service and quality goods is imperative to compete for business against

companies promoting similar products or services.

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Technological Factor

 Technology Incentives

Technology is enabling almost everything in this world. Investments in technology and

talent are vital to ensuring economic growth and wealth creation for residents and

businesses throughout the world. By recognizing the importance of technology and

aligning initiatives and programs, it will provide more opportunities for wealth creation for

the residents and the businesses.

 Spending on Research and Development

Research is the conception phase while product development is the entire process of

designing, creating, and marketing new products or existing products with new features.

The goal of research and development is to be able to introduce new products or services

to the market and for the improvement and development of the business itself. It plays a

very important role in the success of a business for it contributes in the sustainability and

helps the business in having a competitive edge over its competitors.

Economic Factor

 Level of consumer’s disposable income

Disposable income is defined as the total amount of household income that is available

for spending and saving after paying income taxes. If the level of consumer’s disposable

income decreases, they will also have less money for spending and saving which will then

result in consumers to consume less. Costumers that are frugal will affect the business for
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they will be careful in spending money and only buy things or avail services that they

usually need.

 Price Fluctuations

Pricing could be tricky. A business could be tempted in underpricing a product when

the owner is anxious to compete. Low priced products could increase sales quantity;

however, cheap goods are perceived by customers to be cheap and might choose to buy

from the more expensive competition for they believe it to be of better quality. On the other

hand, overpricing could result in the product to sit on the shelf if the competitor sells

cheaper. A business should be able t006F identify the appropriate pricing that equates to

the quality of the product or the service.

Environmental Factor

 Laws regulating environment pollution

Every business in this country is affected by environmental laws. On a daily basis, most

businesses deal with one or more environmental laws. For instance, employees must be

informed and educated about the hazardous materials in the workplace and they must

inform their communities about such materials on their premises. Businesses must apply

for and adhere to permits from a certain law for their air emissions and discharges in

waterways. It is helpful to be familiar with the problems addressed by the environmental

laws, the provisions of those laws, and the kinds of mechanisms and administrative

agencies through which those environmental laws are enforced.

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 Attitudes toward “green” or ecological products

It is important for a business to be environmentally friendly. A business could

contribute help to the environment by reducing impact on it and by preserving natural

resources. It is important for the ecological factor to influence the business for the actions

and processes of the corporation would also be about protecting natural environment and

at the same time, maintaining or increasing the efficiency of the business.

Political Factor

 Government stability and likely changes

Government stability is important for business environments as it affects investor and

consumer confidence, thus having a wider impact on the economy. A rise in government

instability will undermine business environments. Therefore, changes in government

stability have implications for investment, consumption, and economic growth.

 Tax policy

Taxes are an unavoidable part of being in business. Fully understanding on how to

manage and minimize tax burden can maximize the profits of the business over time. How

tax policies and business structures affect the business and how practical tax planning can

help the business stay organized and financially healthy is a must for a business owner to

be aware of.
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Legal Factor

 Antitrust law

Antitrust law is about market power that regulates the conduct and organization of

business corporations that is to generally promote competition for the benefit of consumers.

A conviction for violating antitrust laws can have disastrous and even fatal consequences

for a business. The law has a positive effect for it allows the businesses in improving and

developing in order to remain a strong competitor in the field.

 Copyright, patents/intellectual property rights

Intellectual property right is one of the most important business assets that a business

should take care of. It refers to a legal term covering various forms of valuable business

assets. Patents, copyright, and trademarks enables people to earn recognition or financial

benefit from what they originally invented or created.

Ethical Factor

 Ethical advertising and sales practices

A business meeting and its ethical selling obligations is necessary. Consumers place a

high value on a business with an honest advertising. It helps the business in earning the

trust and loyalty of the consumers which will then help in strengthening its reputation.
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 Attitude toward counterfeiting and breaking patents

Businesses have become vulnerable and could easily be imitated or pirated because

everything is just one click away and readily available online. Good ideas and new products

that people want to buy are all too often knocked-off by counterfeiters. Acquiring necessary

business permits and registrations is one way in avoiding such circumstances to happen.

Demographic Factor

 Social classes

Social class refers to the grouping of individuals in a stratified hierarchy based on

wealth, income, education, social network and occupation. A person’s social class has far-

reaching consequences. If a business with high priced products is in a low social class

environment, it would be inappropriate for their primary target market. The product or

service of a business should be apposite with regards to the social class of target market.

 Minorities

Minorities include people in any category other than non-Hispanic white. There are

several factors that contributes to the increase in minority entrepreneurship including

minorities buying businesses from baby boomers seeking to retire as the economy

improves. Entrepreneurship is a tried and tested method to exploit opportunities that

provide women and minorities with higher salaries and net worth. Running a business

enables them to develop their business insight and capabilities in ways not possible in many

corporate environments.
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MICRO MARKET ANALYSIS

Customer

The proponents chose FAITH Community as their target market because the Triple

JRN Enterprise, which is the main seller of Nano Tech Sticky Pad, is located at the same

school. Nano Tech Sticky Pad is a product that is suited for individuals who prefer to use

their personal things with less effort but more effectively. This product is ideal for people

who love watching movies or anything on their mobile phones. The primary target is the

students since they make up majority of the population, they are the ones that are interested

for they are up-to-date and mostly use gadgets which could be used with our products. The

secondary target market is composed of the FAITH Colleges’ staff such as teachers, guards

and orderly since the enterprise is also accessible for them. The customers could also be

other people outside the campus like family members of the owner of the enterprise. In this

modern era where selling is not just limited to face to face or direct selling, the proponents

are also open for online transactions outside the school since they are also promoting the

product in different social media platforms. Thus, it can cater to different customers outside

the school or even the city.

Customer Segmentation

Primary Target Market

 Students: This market makes up the majority of the population in the location of

the business. They are more inclined in experiencing innovative products that’s

why the enterprise considers these types of consumers.

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Geographic

 Country: The country where the enterprise resides at is the Philippines. It is where

the business owners and main suppliers is located at.

 Region: The specific place where the enterprise is located is at the region IV-A

(CALABARZON). Mainly focusing in parts of Batangas province.

Demographic

 Gender: The gender of the costumers could be male, female and the LGBTQ+

community. To put it simply, it is available for all genders to use.

 Age: The customers’ age should range from ten (10) and above. Customers ranging

this age is capable of owning a gadget or personal things that they could use the

product with.

 Social Class: Classifications of social class are lower, middle and upper class. Even

customers belonging in the lower class could avail the product for it is very

affordable.

Psychographic

 Perception: The senses that could be used to this product is the sense of sight and

touch. The product could be perceived by these two senses for it is solid.

 Aspirations: The customers will avail the product for they wish to use their

products effortlessly. The aspirations could be attained by purchasing the Nano

Tech Sticky Pad.

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 Deprivation: For the product is useful especially when someone took a lot of time

using their gadgets or personal things. It could also help a person organize their

things.

 Geographic: The physical location of the business is at the FAITH Colleges. It is

the school where the business owners go to.

Behavioral

 Loyalty: The Filipinos will definitely prefer to use Nano Tech Sticky Pad due to

its uniqueness. The product being up to date makes it available anytime and

everywhere.

 Occasions: This product can be given as a gift at birthdays or Christmas parties.

Thus, it is made for consumers’ who likes to give presents for it could be used by

all ages as long as they have their personal things that they could use the product

with.

Secondary Target Market

 Outsiders: The people around First Asia Institute of Technology and Humanities

can also enjoy the product. Outsiders also have the ability to use the product for

some of them may possess gadgets or personal things that they could use the

product with.

 Faculty and Admin: The faculty members and admins of FAITH can also

purchase the product for gadgets are necessary for their job. Given that, they could

definitely use the product with it.

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Supplier

A supplier is the one who provides goods and services to all entrepreneurs. The

entrepreneur chooses an online selling site as their supplier, which is the Shopee app

specifically Mallouis. It serves as the main supplier of Triple JRN enterprise. This include

70pcs of product specifically the Nano tech sticky pad. The enterprise chose this supplier

for they observed a lot of good feedbacks and the product itself obtaining high rates. It is a

must for a business owner to make sure that the supplier is credible and could be trusted to

avoid being scammed.

Competition

Competition is the rivalry between enterprises selling similar products and services

with the goal of achieving revenue, profit, and market share growth. Competitors of the

Triple JRN Enterprise could also be found inside the campus. The first and the direct

competitor of the enterprise is the TechnoGear Enterprise. Direct competitors target the

same job-to-be-done with the same solution as you. Another competitor is the Luxour

Enterprise which sells products that has the same purpose with the enterprise’s Nano Tech

Sticky Pad. Lastly is the fixate enterprise for they sell products that are almost similar with

the enterprise’s product.

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Table 1. Competitors of the Triple JRN Enterprise

Competitors

Company Product Price Target Distributor

Name Market

TechnoGear 360degree PHP Faith Crazyloveshop

Enterprise PowerGrip 25.00 Community

Luxour Magic phone PHP Faith Fashionfindings.

Enterprise holder bracket 60.00 Community Ph

Fixate Fixate Gelpads PHP FAITH Xxjs.ph

Enterprise 20.00 Community

SWOT ANALYSIS

Strengths

1. Entrepreneurs

Most of the entrepreneurs are friendly and they can interact well with our

consumers. It is important for the employee to value their interaction with the

customers because they are the lifeblood of the business.

2. Location

The primary target market of Triple JRN Enterprise is FAITH for there are

lots of students who really love the product. It is also where almost all students

and even teachers use gadgets and other personal things that they could use the

product with.
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3. Uniqueness

Triple JRN Enterprise is the only group who will sell this product here at

FAITH. The enterprise made sure that there will be no direct competitors at the

said location.

4. Product Safety

The product is ecofriendly and non-toxic. It is safe for the customers that

will be using this product is of matured age.

5. Availability

Everyone can use this product. The specific age that was stated is the only

exception, apart from that, all genders could avail and use this product.

Weaknesses

1. Location

The secondary target market is outside the FAITH. The Triple JRN

Enterprise is quite confused if they will like the product.

2. Price

Due to the cheap price of the product, consumer might think that the

product is not durable. But customers should be assured for the enterprise

guarantees the quality and affordability of the product.

3. Entrepreneurs

Some of the entrepreneurs are not doing their job well. It is common for

some of them to slack off sometimes.

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Opportunities

1. Consumers

Triple JRN Enterprise will find unexpected opportunity from our consumer

based on their survey. The customers will be also of help in making the

enterprise and the product itself innovate.

2. Social Media

Because it is the 21st Century, technologies are getting broader. People can

discuss the product through social media so many people can see.

3. Suppliers

Triple JRN Enterprise can get some ideas on how they sell or supply their

products. The enterprise could also ask for some advice from the suppliers.

4. Location

Triple JRN Enterprise can also get opportunities from the location. Many

people are studying and working at FAITH which the enterprise could benefit for

its main customers are the people inside the FAITH campus.

5. Distributorship

Refers to an independent agent that has entered into an agreement to offer

and sell the product of another but is not entitled to use the manufacturer’s trade

name as part of its trade name.

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Threats

1. Competition

The competitors may sell different products but the Triple JRN Enterprise will

target the same customers. Both the direct and indirect competitors will be considered

and will conduct a strategic plan.

2. Unprepared

If there is someone who will buy and the Triple JRN Enterprise didn’t have the

product on hand. It could always happen if the enterprise wouldn’t take the business

seriously.

3. Scammers

Some consumers will buy the product but will not pay. The enterprise shouldn’t

allow for such circumstances to happen.

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MARKETING MIX

PRODUCT

Nano Tech Sticky Pad is here to solve the problem you didn’t know existed. It has

a strong absorption ability, and everything can stick without any vestige when removed.

Toss it lightly and it will stick to the wall easily. What’s great is that it is reusable and could

be cleansed by water. The Researchers choose this product because it has a big impact on

the society also to the millennial who love to use the new technology to make their live

easier. The Product itself is so efficiency where you can stick your personal belongings to

the walls or stand it to a certain place. It’s not disposable and this product is long lasting

used where it’s washable.

Level 1: Core Benefits of the Product

The Nano Tech Sticky Pad is a product that will surely help customers with their

daily activity. It is very convenient since the customers can use this product anywhere and

anytime. It is very and handy it can be brought anywhere. It is usable because the product

can last long and can be use even if it has been through many usages. Nano Tech Sticky

Pad can hold small and light materials. And you can stick it on your wall, tiles, wood leather

and many more. The nanotech sticky pad is washable. It could be cleaned without having

a hard time washing it since the materials are made from rubber.

Level 2: Physical Characteristics of the Product

The Nano Tech Sticky Pad comes with an easy packaging. The product has a simple

style that suits for everyday use. The packaging can be opened easily and through its clear

plastic, the product is easily seen. The product itself is an eco-friendly product. It comes
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with a black color which is very stylish. There are two products in one pack which have

different purposes. The first one is for sticking while the other one is also for sticking but

it is bendable and could also be used as a stand for another object.

Level 3: Augmented Benefits of the Product

The product has one-week warranty which favors the customer where it is a money

back guarantee. They also provide customer service that allows customer to contact the

producers for suggestions, requests, questions, and issues. This will also make your life

easier and better because of its dual purpose. The product could be brought anywhere a

person goes, and it could also relate to personal needs or wants of the people. It also has a

big impact on the society since this era is full of people who loves to try the new technology

on this day.

PLACE

Customers want to hear about the features and benefits of a product or service, but

they’re more impressed when they can see the product or service in action so the thing is

that the entrepreneurs should communicate to them in a good way and efficiently so they

can get a better idea on how will it fit into their daily lives. This will also make the sale

process run smoother. Another strategy would be identifying the product’s specifications

very well because if the entrepreneurs don’t know the features and benefits of the product

or service that they’re selling, the entrepreneurs won’t able to answer customer question or

handle objections. After analyzing and considering a best location to sell, the proponents

also made sure that the place is the right fit for the product and that would be in school.

Also, the proponents will understand the target customers more since the entrepreneurs
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selling the product in a familiar environment, that has different wants and needs which

make them gravitate toward specific products, if the entrepreneurs will have knowledge of

the target customers, their diverse feedback will help the entrepreneurs where and in what

aspect they should improve to provide them the best customer service and they can also

readily identify their needs and help them find solutions. The proponents chose school as

the right place to sell because of its busy environment and the people around the vicinity

are mostly students who are constantly using gadgets and seeking on what product will

make their life easier.

Physical Location

The entrepreneurs pick the school of FAITH Colleges as the primary location to

sell the Nano Tech Sticky Pad. The entrepreneurs choose the FAITH Colleges due to a

great amount of possible customer here, over thousands of populations from students to

faculty members. The FAITH Colleges located at 2 president Laurel Highway Tanauan

City Batangas. And the ability of the student to buy the entrepreneurs’ product.

The proponents think that FAITH Colleges is a strategic location based on the

following criteria:

 Area’s Population: The FAITH Community is composed of thousands of people,

mostly students that opt to use the Nano Tech Sticky Pad

 Foot Traffic: It is the presence and movement of people walking around a particular

space. It is important to many types of business, particularly retail establishment,

as higher foot traffic can lead to higher sales.

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 People’s Common Path: The path in which most people passes by is the one that

most likely have higher sales in terms of location.

Cyber Location

It refers to the virtual computer world, and more specifically, is an electronic

medium used to form a global computer network to facilitate online communication. It is

a large computer network made up of many worldwide computer networks that employ

TCP/IP protocol to aid in communication and data exchange activities. Cyber location’s

core feature is an interactive and virtual environment for a broad range of participants.
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PRICE

The proponents used Cost Plus pricing in determining the price of the product. They

used this type of pricing to identify the accurate price of their product and the percentage

of the mark up for them to come up the final selling price that are affordable for the

customers. The table below shows all the cost that is under the product, and other

components of it. The initial cost of the Nano-Tech sticky pad per pack is Php. Is 37, and

when the desired mark-up of 30% or Php 20 is added to the initial price the total selling

price of the product is Php 57 per pack.

Table 2. Product Costing of the Triple JRN Enterprise

PRODUCT
Product Name Unit price
Nano-Tech Sticky Pad ₱ 37.00
OVERHEAD
LOGO ₱ 0.50
Freight-In ₱ 2.60
TOTAL COST ₱ 40.00
Mark-up Percent: 35% ₱ 28.5
SELLING PRICE ₱ 57.00 or ₱ 68.5

PROMOTION

The proponents used advertising as a promotional technique. Under the advertising

they use flyers, it is a form of paper advertisements typically is it distributed to the public

place where the target market is. They also used personal selling which involves oral

communications or one on one communication with the customer which they approach the

target market personally.

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Product Demonstration

The Triple JRN communicate with their customer by demonstrating the product

personally, showing its quality, how does it work and the visible benefits of the product.

This method will help them to catch their attention and to gain more customers. They used

techniques like approaching the customer in a nice way or before buying the product the

proponents try and demonstrate the product in front of the customer to show its good

quality.

Flyers

The proponents used flyers to catch the attention of the customers by providing the

printed text that shows the representation of the product. In this print text, the description

of the product was written, it also included the benefits of it and the direction on how to

use the product. This type of technique will help the proponents to catch the attention of

the customer. Using colorful and attractive designs of the product and catchy pictures help

the enterprise to increase their sales and interaction with the customer.
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Digital Marketing

The Triple JRN Enterprise created a Facebook page that served as the online source

of knowledge of the target consumer of this enterprise. In this Facebook page it shows the

function, quality and the price of the Nano Tech Sticky Pad, it helps the enterprise to give

idea to the customer. The entrepreneurs use digital marketing also to make their product

popular to the customers because currently, people are using online shopping to purchase

product. The Facebook page of Triple JRN Enterprise reach 94 likes and with that, the

proponents are able to update their consumer about their daily selling days. The proponents

make sure that they are always updating their target consumers. May it be in their personal

accounts or the enterprise’s Facebook page itself. Through online promotion, the target

consumers of the enterprise are well informed about the product’s details. Through an

active association on the internet, the name of this enterprise as well as the name of their

product itself have become more renowned to the public.

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Personal Selling

The enterprises used personal selling as a technique in increasing their interaction

with the potential buyers, the proponents persuade the customers to buy the product by

communicating with them and showing them the product. Good communicating skills are

required in order to sell the product, patient is also the key factor to have a successful sales

on the business and lastly is that the proponent must look very approachable and

presentable so that the customers will be comfortable with them.

PEOPLE

The pioneers of the Triple JRN Enterprise are composed of five aspiring

entrepreneurs. Ms. Ruffa Mae O. Cueto, the General Manager, is in charge in terms of

managing and leading the enterprise. On the other hand, Mr. Neale M. Oliva, the Product

Manager, is in charge in terms of demonstrating why the product matters to customers. Ms.

Jane Edarline C. Sara, the Accountant, is in charge in terms of managing the cash of the

enterprise. Mr. Justin F. Balladares, the Marketing Generalist, is in charge in terms of

targeting customers and telling them why the product matters to them, Lastly Mr. Jordan

D. Promito, the Foreperson, is in charge in terms of being responsible in assisting the

general manager for the whole development of the business itself. In order to produce more

productions and sales of the product the proponents need to find people with great

communication skills and have and pleasant manner while talking. They should be humble

and confident while dealing with others as well know the product very well. For

qualifications an individual must bring resume, under 20 and above, have job experience.
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PACKAGING

The Nano Tech Sticky Pad is a simple product, it comes with a clear plastic

packaging where the customer can easily see the product, product features and what is it

looks. In the packaging the product description is indicated and its directions in how to use

the product. As well as the benefits of the product to the users. It may be simple in the

eyes of the consumers, but it is presentable.

Figure 1. Logo of the Product

The Triple JRN Enterprise main control is technology that is being

represented by the brain. The product is connected to Nanotechnology which refers broadly

to a field of applied science and technology. The orange part of the brain which is on the

right side deals with science just like the actual brain does. Meanwhile, the other side refers

technological part of the brain of the enterprise itself centers on the idea of science and

technology. The logo being inside of a box meant that the enterprise has unity and has a

strong foundation. The tag line of the Enterprise is also included with an intention of giving

an impact and uniqueness to the customers.

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CHAPTER III

OPERATIONAL PLAN

MANUFACTURER
Flourish Lama

WHOLESALER
Mallouis

RETAILER
Triple JRN

CUSTOMER
FAITH Community

The manufacturer of the product of the Triple JRN Enterprise is the Flourish Lama

specifically R&D by Mike Team. As discussed on the chapter 1, the part where the supplier

was discussed, the wholesaler of The Triple JRN Enterprise is the shop Mallouis that could

be found on the app called Shopee. The retailers of the Nano Tech Sticky Pad are the

entrepreneurs of the enterprise. For the customers, the primary target of the enterprise is

the students inside the First Asia Institute of Technology and Humanities. For the

secondary target market, the FAITH’s staffs which is composed of teachers, guards, and

the orderly.
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Customer

Nano Tech Sticky Pad is a product that is suited for individuals who prefer to use

their personal things with less effort. The primary target is the students since they make up

the majority of the population and they are the ones that are interested, up-to-date and

mostly use gadgets. They are more inclined in experiencing innovative products which

could be used with the enterprise’s product. The secondary target market is composed of

FAITH Colleges’ staff such as guards and teachers, because they could use the product on

their job.

Inventory Policy

Triple JRN Enterprise decided to use the First-In, First-Out (FIFO) process in

selling and handling out of the product to prevent the decreasing of the product durability.

This anticipate that the first produced product will also be the first one to be sold. The FIFO

process would be really helpful for the proponents of this enterprise to accomplish their

different goals by satisfying the needs and the expectations of the target consumers.

Manpower Requirement

In order to fulfill the enterprise’s need for its successful performance, the essence

of manpower is very important. In line with this, the Triple JRN Enterprise will have five

people to manage their specific task. The one personnel will manage the overall preparation

of production from product itself until to its actual selling. On the other hand, the other four

personnel will demonstrate why the product matters to customers, managing the cash of

the enterprise, targeting customers and telling them why the product matters to them, lastly
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being responsible in assisting the general manager for the whole development of the

business itself.

Table 3. Manpower Requirements of the Triple JRN Enterprise

Position Duties
General Manager Managing and leading
the enterprise.
Product Manager Demonstrating why
the product matters to
customers.
Accountant Managing the cash of
the enterprise.
Marketing Generalist Targeting customers
and telling them why
the product matters to
them.
Foreperson Being responsible in
assisting the general
manager for the whole
development of the
business itself.

Quality Control Requirements

The most important advantage of quality control requirement is introducing quality

control that develops and encourages quality consciousness and meet the satisfaction of a

consumer and prevent future malfunctions. The enterprise’s demand for the quality of their

product is to have durability, stickiness consistency and acceptable appearance. Some

procedures or set of procedures are performed to ensure that the product adheres to a

defined set of quality criteria or that it would meet the requirements of a customer.

Checking the product’s content is one of the checklists in ensuring the quality of the

product. Next is the packaging for it may contain some defects that could affect the product
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inside. Appearance is also one of the factors, it could be ensuring the color of the product

itself which adds up to the appearance of the product. Another one is the function of the

product itself as to why the costumer bought the product in the first place.
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Do’s and Don’ts

1. Do have noble intentions. Every business has an intention and that intention should

be a noble one. An intention should help the consumers and the entrepreneurs at

the same time.

2. Do be persistent. Problems in a business is inevitable. Entrepreneurs should be

determined when it comes in finding a solution to this problem. When one solution

didn’t work, the entrepreneurs should rethink the strategy and have another go.

3. Do something every day. The work on the business should be broken down into

manageable pieces. Time management is essential for the entrepreneurs to be

organized and aware of what task is scheduled for that certain day.

4. Do take risks. Success is not easily gained and the time will come that the enterprise

should choose if they will play safe or take risk in the business industry. With

consideration to that, courage is a characteristic that the entrepreneurs should

portray.

5. Do offer amazing service. Given that the customer is the lifeblood of a business, it

is the duty of the entrepreneurs to value and give amazing service to them. It is also

necessary for it makes the business stand out and it is the way to gain the customer’s

loyalty.

6. Don’t take anything personally. There will always be criticisms or people that will

choose not to buy the product of the enterprise. When that time comes, the

entrepreneurs should know that the criticisms could also be taken as an advantage

and learn from it.

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7. Don’t expect instant success. Most of the business start from the bottom and earn

their way up to success. Building a business takes time but after the success, it’s a

great feeling of accomplishment for all the efforts and hard works are worth-it.

8. Don’t think too highly of yourself. Showing off and thinking highly of the business

doesn’t make it more successful. Even if the business itself is successful enough, it

won’t hurt if the entrepreneurs will still be humble.

9. Don’t forget about your team. The business itself wouldn’t be complete with just

the manager itself. Valuing the team is a must for they have a huge role in the

success of the business itself.

10. Don’t waste people’s time. Time is one of the essential factors in a business whether

it comes to customers, manufacturers, and even the entrepreneurs itself. Valuing

the time of these people is another factor in making the business successful.
 32

CHAPTER IV

ORGANIZATIONAL PLAN

Organization Chart

Ruffa Mae O. Cueto

General Manager

Jane Justin Jordan

Neale Oliva
Edarline Balladares Promito
Product
Sara Marketing Foreperson
Manager
Accountant Generalist

Job Description

General Manager

A general manager is one of the key positions in a small enterprise for they ensure

that the business runs well. The term “general manager” is used throughout the business

for they specialize in administrative tasks. Apart from being assigned to do administrative

tasks, discipline and coaching is also a part of the general manager’s duty. Skills in judging

potential candidates that is to be hired should be obtained by the general manager too. Thus,

a general manager’s task is to maintain the efficiency, implementation of proper procedure

and policies, and guidance of the employee morale.

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Product Manager

A product manager is a product expert who can grasp and demonstrate why the product

matters to customers, how it was manufactured, how it’s sold and how competitors are

producing and marketing it. It is the job of a product manager to monitor the product of the

enterprise full-time. This position is necessary for they are experts on products which is

the core of any business and its reason for being.

Accountant

The key aspect of an accountant is managing the cash of the enterprise. This position

is necessary for the income has a major help in the improvement of a business. It is the

goal of the accountant to maintain a consistent rise in a business’ overall earnings.

Marketing Generalist

A market generalist is an expert in targeting customers and telling them why the

product matters to them. An enterprise needs someone who could put the business’ vision

into words, images, and messages. This individual is necessary for they also help in earning

and maintaining the loyalty of the customers.

Foreperson

The foreperson is the second-in-command when the general manager is not available.

This individual doesn’t just work when the general manager can’t. He is also responsible

in assisting the general manager for the whole development of the business itself.
 34

Legal form of Ownership

The Triple JRN Enterprise uses general partnership in which a business

arrangement by which two or more individuals agree to share in all assets, profits and

financial and legal liabilities of a jointly-owned business structure. General partnerships

offer participants the flexibility to structure their businesses however they see fit, giving

partners the ability to control operations more closely. This allows for more swift and

decisive management, compared with corporations, which often must slog through

multiple levels of bureaucracy and red tape, which complicates and slows down the

implementation of new ideas. A sole proprietorship is a firm that is owned by one person.

From a legal perspective, the firm and its owner are considered one and the same. On the

plus side, this means that all profits are the property of the owner. In a partnership, two or

more partners share ownership of a firm. A partnership is similar to a sole proprietorship

in that the partners are the only beneficiaries of the firm’s profits, but they are also

responsible for any losses and debts. Partnerships can be especially attractive if each

person’s expertise complements the others. A key difference between a corporation on the

one hand and a sole proprietorship and a partnership on the other is that corporations

involve the separation of ownership and management. Corporations sell shares of

ownership that are publicly traded in stock markets, and they are managed by professional

executives.
 35

Personnel Policies

Policies governing employee conduct is the one that an enterprise should have.

These are numerous laws and regulations which regulate the nature of the relationship

between an employee and his or her organization. These policies should address issues like

confidentiality of company information, compliance with laws, fair employee and

managerial conduct and conflicts of interest. The following are the set of personnel policies

of the Triple JRN Enterprise:

 At-will employment in which the employment relationship can be terminated at any

time, by either the employee or the employer, for any reason or no reason at all.

Having a written policy that reinforces your right to discharge at-will can help your

defense in a wrongful termination case.

 A formal payroll policy is a must have for an enterprise because currently,

employee lawsuits claiming incorrect pay are on the rise.

 A proper time-off policy will cover expected work hours, attendance expectations

and paid holidays.

 Your conduct policy can set expectations on everything from dress code and

customer interaction to personal use of company equipment and social media. This

is also necessary for if a rule is broken that is not specifically listed on the policy,

it will be covered.

 This crucial policy clearly states that discrimination and harassment are unacceptable in

your workplace when it comes to all terms, may it be on gender, race, age, sexual

orientation, sexual identity or even political affiliation.

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 Have employees sign an acknowledgment stating they received the policies, read

them and understand their content. Keep a copy of the signed acknowledgment in

the personnel file, or a date and time stamp on an electronic acknowledgment.

 There has been a growing need for companies to include policies regarding having

firearms or weapons on the premises. Depending on the nature of the business, there

may even be a need for metal detectors. State clearly what disciplinary actions will

be taken should someone be carrying a concealed weapon.

 It is unlawful to be engaged in company business while under the influence of an

illegal drug.

 Provisions for sick leave, jury duty, emergencies, military duty and other absences,

including those mandated by the Family and Medical Leave Act.

 Provisions or policies for seminars, college classes or outside courses — carpet restoration

certification, for example — is included in educational opportunities.

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Chapter V

Start-up expense and capitalization

The total project cost of the Triple JRN Enterprise was assessed by calculating the

working capital which includes the purchase of direct materials, indirect materials, and the

transportation expense. Selling and administrative expenses were also considered which

consists of the salaries and wages, advertising expense, office supplies, and the rent

expense. The total was added with a 10% contingency. All this sum up to 19, 097.76 pesos

which is the total project cost of the enterprise.

Source of funding

When business owners do not have the capital to fund their endeavors, they must

seek financial assistance from external resources. The type of business you operate has an

impact on your funding options. For example, small businesses do not attract venture

capital financing the way large, high-growth organizations do, but they are ideal for angel

investors. Contributing own money to a business is the easiest way to finance it. A person

could tap into their savings, use a home-equity line of credit or sell or borrow against a

personal asset – including stocks, bonds, mutual funds, or real estate. A person can

contribute money as equity or make loans to the enterprise. Banks make a lot of loans to

small businesses too. If a person has a good business plan and have personal assets that

they could offer as collateral, they may be able to qualify for a bank loan even if the

business is a start-up business. Having a credit card is having a built-in line of credit.

Although credit cards are one of the costliest ways to finance an enterprise, they are

routinely used as a source of funds for start-up businesses.

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Group savings

The total fund was accumulated by calculating first the direct cost of the product.

Given that the Nano Tech Sticky Pad was 37 pesos, it was then reproduced to 51 pieces for

the extra one product is for the prototype that was first used. The total was then augmented

to the shipping fee which is 260 pesos. Some costs were added for the enterprise spent 0.50

cents on the logo and 600 pesos for the advertising expense. With a total of 2747.50 pesos,

it was divide into 5 for it is the number of the members. A total of 429.40 was the equal

distribution of the Triple JRN Enterprise.

Breakdown of sales

Table 4. Breakdown of Sales of the Triple JRN Enterprise

October- Name of the Price Number of Total

November Product Pieces Sold Amount

1st week of Nano Tech 57.00 25 1,425.00

October Sticky Pad

1st week of Nano Tech 57.00 25 1,425.00

November Sticky Pad

TOTAL SALES 50 2,850.00

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Cost of the Project

TRIPLE JRN
Project Cost
3 Months

Working Capital
Purchase of Direct Materials 11,322.00
Indirect Materials 153.00
Transportation Expense 795.60

Selling & Administrative Expenses

Salaries and Wages 3,000.00
Advertising Expense 1,041.00
Office Supplies 300.00
Rent Expense 750.00
Total 17,361.60
Add Contingency (10%) 1,736.16
Total Project Cost 19,097.76
Number of Partners 5
Share by Each Partner 3,819.55

The following assumptions will serve as the basis for the preparation of financial

statements:

1. No increase in selling price for the first 4 quarters.

2. No work in progress

3. No increase in salaries.

4. Profits and losses will be divided equally among the partners.

5. Ending inventory is 2% of total purchases.

 40

6. No ending direct materials.

Sales Schedule

TRIPLE JRN
Sales Schedule

1 2 3 4
Nano Tech
Sticky Pad 300 330 363 399
Selling
Price 57.00 57.00 57.00 57.00
Total Sales
in Peso 17,100.00 18,810.00 20,691.00 22,760.10

Total Gross
Sales 17,100.00 18,810.00 20,691.00 22,760.10
 41

Cost of Good Sold

Production in units

1 2 3 4

Nano Tech Sticky Pad 300 330 363 399

Ending Inventory 6 7 7 8

Total units available 306 337 370 407

Beginning 6 7 7

Total Production Required 306 331 364 400

Direct Materials Used 11,322.00 12,232.20 13,455.42 14,800.96

Overhead 948.60 1,026.10 1,128.40 1,240.00

Total manufacturing Costs 12,270.60 13,258.30 14,583.82 16,040.96

Total Production Required 306 331 364 400

Unit Cost 40.10 40.10 40.10 40.10

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Income Statement

TRIPLE JRN
Income
Statement

1 2 3 4

Sales 17,100.00 18,810.00 20,691.00 22,760.10

Cost of Goods Sold 12,030.00 13,234.22 14,557.36 16,011.87

Gross Profit 5,070.00 5,575.78 6,133.64 6,748.23

Operating Expenses

Salaries and Wages 3,000.00 3,000.00 3,000.00 3,000.00

Advertising Expense 1,041.00 1,041.00 1,041.00 1,041.00

Office Supplies 300.00 300.00 300.00 300.00

Rent Expense 750.00 750.00 750.00 750.00

Depreciation
Expense - - - -

Total 5,091.00 5,091.00 5,091.00 5,091.00

Net Income (21.00) 484.78 1,042.64 1,657.23