UNC Campus Y, Room 207

108 E. Cameron Ave.

Chapel Hill, NC 27514

SOCIAL MEDIA GUIDE

Social media platforms are beneficial resources for sharing information about Carolina for
Amani and engaging with the UNC and Chapel Hill communities. However, social media that
is not used effectively can diminish credibility and create unintended issues. The good
practices listed below are designed to assist organization members who manage an official
Carolina for Amani account.

GOOD PRACTICES:

Be Strategic
Understand the purpose and goals of each social media account. One account might be
dedicated to internal communication, while another focuses on external communication.
One well-administered social media site is more effective than multiple sites with
disorganized information.

Be Accountable
At least two people in the organization should have access to social media accounts. A
guideline should be established amongst these site administrators to denote site-specific
responsibilities. The creation of a new social media account should be approved by an
organization supervisor.

Be Clear
Clearly identify the social media page is a Carolina for Amani account. In the bio or about
section of the account, include a brief explanation of the organization and a link to the
Carolina for Amani page on the Campus Y website for more information. In addition,
include a link to the Amani Children’s Foundation website to identify the relationship
between the Carolina chapter and parent organization.
Be Respectful
Do not post anything that is inappropriate or controversial. Be respectful and practical in
content and messaging.

Be Accurate
Fact check each post prior to publishing. Errors should be corrected immediately.

Plan Timely and Engaging Content

Content should be posted and updated regularly by page administrators. Be welcome to
comments and respond timely and appropriately. A social media calendar should assist
administrators in guaranteeing their goals are met.

Add Value
Offer pertinent and helpful information to the sites’ viewers. Valuable information includes:
motivational stories, emotive photos, useful news, answered questions and illuminating
insights.

Consider Personal Accounts

The organization does not need to control the personal social media accounts of its
members. However, members should be conscious that their behavior on their personal
accounts reflects onto the organization. Members should avoid using negative language on
their accounts in regards to the organization.

Know the Rules

Understand and obey the policies and terms of service of the applicable social media sites.