HISTORY OF CAFÉ COFFEE DAY Café Coffee Day is a division of India's largest coffee

conglomerate,AmalgamatedBean Coffee Trading Company Ltd. (ABCTCL), popularly known as Coffee Day,
A Rs.750 crore certified company. Coffee Day sources coffee from 12000 acres of coffee estates, the 2nd
largest in Asia.It is one of India’s leading coffee exporters With its roots in the golden soil of Chickmaglur,
the home of some of the best Indian Coffees and with the vision of a true entrepreneur nurturing it. Its
different divisions include: Coffee Day Fresh n Ground (which owns 400 Coffee bean and powder retail
outlets), Coffee Day Xpress (which owns 895 Coffee Day Kiosk), Coffee Day Take away (which owns 12000
Vending Machines), Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division.Café
Coffee Day (CCD) pioneered the café concept in India in 1996 by opening itsfirst café at Brigade Road in
Bangalore. As the pure (as opposed to instant coffee) coffee café culturein neighboring international
markets grew. From a handful of cafés in six cites in the first 5 years, CCD has become India’s largest and
premier retail chain of cafes with 500 cafes in 134cities around the country. made by SONALI MEENA

3. LINE OF COMMAND IN CCD CHAIRMAN DIRECTOR HEAD OPERATIONS REGIONAL MANAGER

CITY MANAGER AREA INCHARGE CAFÉ MANAGER OPERATIONS TRAINEE TRAINEE MEMBER made
by SONALI MEENA

4. DEPARTMENTS IN CAFÉ COFFEE DAY There are 11 departments in Café Coffee Day making sure the
proper functioning of coffee house These depts are understated- BUSINESS DEVELOPMENT: The team
decides upon a suitable site where the cafes canbe set up. After all formalities are completed, the site is
handed over to the projects team. PROJECTS: The team comprises of some of the best designers by
designing beautiful outlets. All new cafes are built with a standardized design and the look of the café is
in sync with the brandpositioning. They aim to build cafes in the shortest possible time, at the least
possible costs . OPERATIONS: This team achieves their sales objectives and is responsiblefor the daily
running of their cafes in a profitable manner.Customer interaction is very important for this team, as
theyare the ones who interface with the customer and provide them with a satisfactory service and
product experience. FOOD AND BEVERAGES {F & B}: CCD are a lot more than coffeeThe various coffee
concoctions that they serve are the creations of their F&B team. They also ensure the highest level of
hygiene and food quality. They impart training to the team on the preparation of the best quality of
coffees and food at their cafes. The F&B team sources and manages vendors who supply food to the cafes.
made by SONALI MEENA

5. MARKETING: The marketing team is responsible for the brand positioning and all brand building
activities that result in increased sales and greater visibility. They are also responsible for the various sales
promotion activities and tie-ups. HUMAN RESOURCES AND TRAINING : The HR team deals with
recruitment and selection at all levels from team members to the management staff. They are responsible
for employee salaries, careerdevelopment and councelling. ACCOUNTS: They look after the day to day
accounting and financial activities and also provide them with the financial reports which will help them,
find out the profitability of the outlet help them reduce the costs SUPPLY CHAIN MANAGEMENT: This is
the team which ensures that all stock keeping units of items used in the café are received at stores from
vendors and distributed to the cafes on time. They receive store orders and maintain the inventory of
stock keeping units so that cafes do not run out of critical supplies at any point. made by SONALI MEENA

6. MANAGEMENT INFORMATION SYSTEM DEPARTMENT : Their function is mainly to update the point of
sale software and the café website and provide MIS reports to aid management. The caféstaff is trained
on the billing software by this team. This looksafter end to end Information and Technology solutions in
order to ensure proper functioning of Café Coffee Day. These functions are : • Billing Process •Transfer in
Transfer out •Flow of information. •Inventory Control. •Feedback Analysis •Competitors Strategy •
Location Planning made by SONALI MEENA

7. made by SONALI MEENA

8. NEED OF MIS IN CAFÉ COFFEE DAY : Café Coffee Day has a great success story from the single store in
Bangalore to approx 5000 outlets.With such an exponential growth they gradually started to feel the need
of an integrated system to look after supply chain management because there was no proper medium of
coordination between the suppliers and the outlet managers ,due to this the flow of information was
misinterpreted and not correlated this all happened because of no customer database was maintained.
billing problem, there was a deep problem faced by café coffee day in initial years working of frauds at
billing ,of some unusual favours done by ccd staff. To tackle it billing system was made centralized .and as
soon as billing was done bill was generated , its copy was automatically mailed to regional head office and
countryhead The standardisation of billing process is done by using mis. Logistic problem with the passing
days lot of resources were wasted due to expanding business of ccd, in terms of logistics.and leading to
problems like oversupply, late supply or at times no supply of requirement leading to opportunity loss and
huge business loss Advertisement problem, in thecompetitive world to stay in business promotion of
product are equally important ,all the promotion done on internet and e-media is handled by mis team
made by SONALI MEENA

9. WHAT WERE THE CHANGES BROUGHT IN MANAGEMENTINFORMATION SYSTEM : To cope up with the
arising problems ,they had built in server storage system ,but due to continuous exponential growth ,the
system collapsed because of small storage capability . this system didn’t allow any type of centralization
in respect of billing process and inventory control . They need such a storage infrastructure which can be
scaled up against increasing demand. So at that point of time they went in for a direct –attach- storage
solution from HP with the capacity of 3tetra bytes. With the daily requirement of data base of about 2
giga byte which was to be stored and maintained ,to scale up the system with demand, in march 2008 ccd
took the call to upgrade its system from Intel Xeon environment to intel intaniom Based HP integrity based
system. made by SONALI MEENA

10. SALESMARTZ : Café Coffee Day uses the SALESMARTZ software in order to meet its everyday
technology needs. 1.SaleSmartz Pro 2.CRM/Sales Force Automation •Create full printed quotes and
invoices in seconds •Display your products in an electronic catalogue •Keep track of you customers and
your contact with them •Use templates to send eMails, faxes and letters to your customers •Email filtering
and sorting for contacts•Fully networkable customer and/or single use • Portable, great on a laptop,
telecommute and work from home •Synchronise with an office network •Keep track of stock levels
MINIMUM SYSTEM REQUIREMENTS O/S: Windows 9x/ME/NT4/2000/XP,Vista RAM: 16 MB Free RAM
Disk: 10 MB Free Space Processor:486, Pentium Recommended Network:All leading protocols made by
SONALI MEENA

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12. SUPPLY CHAIN MANAGEMENT: . All the informations reach to thehead quarter and the anlayze the
data and accordingly the maintain their supplychain in order to achieve the Responsiveness BILLING
SYSTEM : As they implemented the POS system all the informations regarding sales reach to the head
quarters from all the outlets. From the given database they predict the demands of a particular products
in differents productsand keep on introducing the new new products according to the consumer taste and
preferences TRANSFER IN AND TRANSFER OUT: Transfer in and Transfer out is a system by which they can
exchange their inventory as per their requirement from their different outlets. Here they are using MIS
means SUSE LINUX ENTERPRISE SERVER. All the outlets are connectedthrough this server LOCATION
PLANNING:CCD has effectively made use of the MIS in order to manage the massive data related tothe
various variables which are involved in location planning CCD collects data through surveys COMPETITOR
STRATEGY :an important thing which has got nothing to do with MIS but still important for information is
how to keep information about COMPETTITOR sale andrivals profile CUSTOMER RELATIONSHIP
MANAGEMENT:-to develop relation withcustomers. In case of café coffee day ,they did it by first taking
some of thepersonal information from customers like dob, anniversary , preferences . then onthese
special occasions ccd staff not only wishes these , but also greetthem with e-greetings or by sending
greetings at home. Inviting them and servingthem according to their preferences made by SONALI MEENA

13. made by SONALI MEENA

14. DRAWBACKS OF USING MIS : • The performance of an MIS hugely depends on the kind of application
software being used and in order to avail the best softwares, substantial costs are incurred. Therefore,
CCD has to invest a lot of capital in procuring the softwares. • Since the Management Information System
is highly sensitive, they require constant monitoring and CCD has to take care of its constant maintenance.
• The workforce has to be well-trained to handle such systems as the input they are giving into the system
will determine the authenticity of the output generated by the system. made by SONALI MEENA

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 MIS satisfies the diverse needs through a variety of systems such as Query System, Analysis System,
Modelling System and Decision Support System.
 It helps in strategic planning, management control, operational control and transaction processing.
 It helps in the clerical transaction processing.
 It answers the queries on the data pertaining to the transaction, the status of a particular record and
reference on a variety of documents.
 MIS for Junior Management: Providing the operational data for planning, scheduling and control,
and helps them further in decision-making at the operation level to correct an out of control situation.
 MIS for Middle Management: In short-term planning, target setting and controlling the business
functions which is supported by the use of the management tools of planning and control.
 MIS for Top- Level Management: in goal setting, strategic planning and evolving the business plans
and their implementation.
 It plays the role of information generation, communication, problem identification and helps in the
process of decision-making.
In conclusion, organizations today just cannot survive and grow without properly planned,
implemented and maintained MIS.

MIS satisfies the diverse needs through a variety of systems such as Query System, Analysis System,
Modelling System and Decision Support System.

It helps in strategic planning, management control, operational control and transaction processing.

It helps in the clerical transaction processing.

It answers the queries on the data pertaining to the transaction, the status of a particular record and
reference on a variety of documents.

MIS for Junior Management: Providing the operational data for planning, scheduling and control, and
helps them further in decision-making at the operation level to correct an out of control situation.

MIS for Middle Management: In short-term planning, target setting and controlling the business functions
which is supported by the use of the management tools of planning and control.

MIS for Top- Level Management: in goal setting, strategic planning and evolving the business plans and
their implementation.

It plays the role of information generation, communication, problem identification and helps in the
process of decision-making.

In conclusion, organizations today just cannot survive and grow without properly planned, implemented
and maintained MIS.

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Many businesses today do not make use of internet which is very important in this day. Upgrading the
computer information system is not an option in this technology-driven era, it is essential. The follow are
reasons why businesses need to use information systems.

Operational Excellence:

In order for a business to achieve high levels of profitability, they need to improve the efficiency of their
operations. Information systems is a tool that is used in order to achieve high levels of efficiency and
productivity in business operations.

New Products, Services and Business Models:

Information systems can be used to create new products and services and also an entirely new business
model. A business model describes how a company produces, delivers and how they sell a product or
service to create wealth.

Customer/Supplier Intimacy:

When a business provides a good product or service customers tend to return and purchase more
frequently which raises revenue and profits. The more a business engages with its suppliers, the better
the supplier can provide vital inputs which can lower costs.

Improved Decision-Making:

Many managers who operation in an information bank may never have the right information at the right
time to make an informed decision. This can raise costs and lose customers. However, information
systems allow the managers to use real-time data from the marketplace when making decision.

Competitive Advantage:

When a firm achieved one or more of these business objectives (operational excellence, new products,
services and business models, customer/supplier intimacy and improved decision-making), they may have
a competitive advantage. By performing better than competitors, charging less for superior goods and
responding to customers and suppliers, higher sales and profits can be made.

Day To Day Survival:

Businesses must invest in information systems and technology as they are essential to doing business.
This necessity is caused by the industry level changes and firms need to use information systems and
technology in order to provide the capability to respond to these.
Information systems enables companies to react, respond, cater, store, retrieve, disseminate and control
their new valuable asset that is information. In the future, a good information system in a business will no
longer be an option, it will become a compulsory in determining success.

Reference:

– http://www.bukisa.com/articles/20243_the-importance-of-information-