IBM Virtual University for

Consultants & System Integrators

Breakout Session Abstracts

Cloud Computing Sessions

Title: Deploying Applications to the Cloud with IBM Workload Deployer

Speaker: Jason R McGee, IBM Chief Architect, WebSphere Cloud Computing
Abstract: Workload-oriented, pattern-based deployment is one of the key
differentiators for IBM's cloud computing solutions. These solutions help you to
reduce the operational and infrastructure cost and complexity of running your
business applications. This session will discuss the process, methodologies and best
practices to help your client’s migrate existing Enterprise Web Applications to the
cloud, using new workload-based deployment methods.

Title: Hybrid Cloud Integration

Speaker: Marc-Thomas Schmidt, IBM Distinguished Engineer & Chief Architect SOA
Connectivity
Abstract: One of the main challenges enterprises face as they incrementally adopt
cloud based resources & business services into their IT infrastructure & business
processes is how to integrate those new resources & services with their existing
portfolio... for example, how to synchronize information captured in a cloud-based
service with on-premise data sources and services, how to reflect existing security
profiles in cloud-based interactions, how to make cloud-based services part of an
enterprise's SOA, or how to consume integration capability in a cloud form factor...
or put differently - how to establish integration to clouds, between clouds and in a
cloud to enable the resulting Hybrid Cloud configurations. The presentation will
describe the key dimensions of Hybrid Cloud Integration, discuss actual integration
use cases and explain how IBM's Connectivity & Integration technology can be used
to build out a coherent integration fabric across traditionally deployed services,
private clouds and into public clouds.
Title: Cloud Computing and Smarter IT Delivery - IBM Cloud Computing Strategy
and Roadmap
Speaker: Dr. Kristof Kloeckner, IBM VP, Strategy & Enterprise Initiatives, Systems &
Software; CTO, Cloud Computing
Abstract: Cloud Computing is an emerging new paradigm for consuming and
delivering IT based services. It leverages virtualization, service automation and
standardization to enable attractive economics with better delivery efficiency and
more flexibility. Customers have a choice of deployments ranging from private to
shared to public clouds, with a strong trend towards hybrid deployments combining
elements of all options. Adoption is driven by workload considerations, with some
workloads like development and test leading the way. We will share our experience
over last two years, working with customers and utilizing clouds within IBM. We will
also discuss our focus areas for enterprise cloud computing

Title: Architectural over of IBM Service Delivery Manager and IBM Cloudburst
Speaker: Bala Rajaraman, IBM Distinguished Engineer, IBM Software Group, Tivoli
Abstract: This presentation will provide an architectural and functional overview of
cloud solutions based on Tivoli Service Automation Manager (TSAM), IBM Service
Delivery Manager (ISDM) and IBM Cloudburst key aspects of the product structure
and the core capabilities utilized in delivering cloud solutions will be reviewed.

Title: Cloud Computing: an opportunity for IT to move towards a service driven

management model
Speaker: Christian Monvoisin, IBM IT Specialist, European Cloud Center of
Excellence
Abstract: This presentation aims at presenting cloud computing as a lever of IT
transformation. More and more CIOs are convinced that their role is less about
technology and more about IT strategy. That's why this presentation positions cloud
computing according to this new paradigm. And since IT service management is
what links IT strategy with technology, a particular focus will be done on highlighting
interlink between ITIL and cloud computing. To make things more practical and open
minded, a parallel will be make between the conditions that pushed factory floors to
become flexible about 30 years ago and the today conditions that push IT to become
more dynamic and adaptive leveraging cloud computing.

Title: Enabling clouds with WebSphere

Speaker: Snehal S. Antani, IBM WebSphere Cloud Strategy & Product Management
Abstract: For enterprise customers, cloud computing is about evolving their
datacenter, where they virtualize, standardize, and automate their middleware
infrastructure to improve time-to-market and reduce costs. This presentation
discusses the challenges of building private clouds, and provides a methodology for
how customers can evolve their middleware infrastructures to become a private
cloud.

Title: XIV, The Storage Solution for Cloud Computing

Speaker: Michael Wilcox, IBM Client IT Architect
Abstract: The objective of the session is to understand through a real scenario the
advantage of implementing XIV in your environment. We will first describe the
unique virtualized grid technology that changes the disk system paradigm: Storage
Reinvented; we will then demonstrate how XIV increases production availability and
optimizes storage assets and future investments.
Title: IBM Cloud Solutions for Consultants and Systems Integrators
Speaker: Bob Getchell, Cloud, Worldwide Channel Sales, IBM Software Group
Abstract: This session will provide a definition for cloud computing and insights from
IBM on the market, opportunity, workloads, architecture and service management
considerations for cloud. The material will then detail specific IBM solutions and
capabilities for cloud computing to design, build, operate, manage and enable private
cloud capabilities or access public cloud subscription services. The session concludes
with identification of resources for partners to get started with cloud and a summary
of IBM's differentiation.

Title: Cloud Security - Enabling & Safeguarding Your Cloud Initiatives

Speaker: Bob Getchell, Cloud, Worldwide Channel Sales, IBM Software Group
Abstract: This session examines the risks, questions and issues related to Cloud
computing security; concerns from clients; security implications stemming from
virtualization; cloud security needs and ways to address these gaps with offerings
from the IBM Security Framework. The material includes examples of applying these
solutions, a summary of recommended best practices and security measures to
consider for Cloud Computing and concludes with resources to get started

Business Analytics Sessions

Title: IBM Smart Analytics and Netezza Solutions

Speaker: Carlos Arevalo, IBM Sr Consulting Solution Representative
Abstract: This webcast is a technical presentation providing a hardware and
software overview of IBM Smart Analytics solutions and Netezza appliances targeting
the global system integrator community, data warehouse architects, business
intelligence consultants and DW_BI developers.

Title: IBM Information Management & Business Analytics Strategy

Speaker: Tony Hulme, IBM Information Management Specialist Lead Architect:
London Analytics Solution Centre
Abstract: This presentation will discuss IBM's Information Management and
Business Analytics & Optimization Strategy; how and why we have spent $14B in the
last 5 years just on SW acquisitions in this space. We will start with the importance
of a coherent Information Management strategy to establish and maintain an
accurate trusted single version of the truth for reporting and analytics and then take
a look at a high level view of the components that fit within that strategy. We will
also discuss why there is an increasing focus on business analytics and optimization
with an overview of the type of analytical capability that exists today.

Title: Business Analytics on System z

Speaker: Alan Meyer, IBM Sr. Marketing Mgr, Data Warehousing on System z
Abstract: How are companies becoming more effective at using information to
dramatically change the playing field on their competition? Many highly successful
organizations are meeting that challenge by modernizing their decision systems and
blending them with their operational systems to become information-led companies
that provide actionable knowledge to the right people at the time. Come and learn
about how the marketplace is moving back to the strengths of the mainframe;
removing complexity through consolidation and latency through collocation. System
z has the technologies, software, and offerings to accelerate your client's ability to
quickly deliver insight where and when it’s needed, while providing the flexibility to
meet the company’s ever changing business needs.
You will learn:
 The business benefits of consolidation
  How business are leveraging information across customers, suppliers and
front-line decision makers
 The System z unique attributes to support operational business analytics
 How an appliance-like data warehouse offering changes the time-to value
algorithm
 How System z's newest offering can accelerate queries 1000 times faster
 How SPSS makes statistics, data mining and text mining available to a large
base of users.

Title: Driving Better Decisions in a Smarter Planet with Business Intelligence

Speaker: Stephen Crain, IBM Business Unit Executive, GSI Strategy and Sales,
Business Analytics Division
Abstract: At IBM, Business Analytics consists of 3 integrated initiatives - Predictive
Analytics, Financial Performance Management and Business Intelligence. This
presentation provides an introduction to what Business Intelligence is and how it is
used to answer questions such as, "how are we doing", "why" and "what should we
be doing". The presentation will also cover the key tenants for creating a successful
business intelligence solution.

Title: IBM SPSS Predictive Analytics Overview

Speaker: Kathy Konkel, IBM SPSS Product Marketing
Abstract: Discover how leading organizations are using analytics to solve problems,
increase revenue, improve productivity, and cut costs. This session will include an
overview of IBM SPSS predictive analytics and the importance of this capability in the
IBM portfolio. You'll also get a firsthand look at the latest breakthrough capabilities
in decision management and its critical role in predictive analytics, and we will
discuss how organizations typically implement predictive analytic solutions.

Software Solutions Sessions

Title: Simplifying Multi-platform Development and Delivery with IBM Rational

Software
Speaker: Michelle Cordes, IBM SWG, Rational EM for System z Sales Enablement
Lead
Abstract: This session will help you learn how the development tools from IBM
Rational can help simplify development and delivery of multiplatform applications
that span across z/OS, Linux on System z, AIX on POWER, and Linux on System. The
Rational software development platform offers developers a integrated set of tools,
best practices and workbenches to overcome cross-platform development
challenges, including capabilities to revitalize applications, empower developers,
unify teams and exploit the latest System z infrastructure. These elements all
contribute to help simplify and accelerate creation, maintenance, and enhancement
of enterprise applications for organizations.

Title: Supporting your client’s incremental and continuous Enterprise Modernization

Speaker: Michelle Cordes, IBM SWG, Rational EM for System z Sales Enablement
Lead
Abstract: In this session we will introduce the Rational enterprise modernization
portfolio in terms of applications, people, teams and infrastructure and then present
steps your clients can take to begin their modernization efforts, or to continue those
efforts if they have already begun some modernizing. We provide roadmaps that
you and your customers can use to establish their own modernization plan.
Title: Rational Solutions For SAP
Speaker: Dave Tropeano, IBM Senior Manager, Solution Architecture, Rational
Software Group
Abstract: Managing change is critical to business innovation. Increasingly we are
seeing customers look to packaged application vendors like SAP to help modernize
and rationalize their IT portfolio and better align with core LOB functions. IBM
Rational has been partnering with SAP on a comprehensive approach to application
lifecycle management (ALM) that addresses the four key pain points customers face
in implementing and supporting SAP applications. This presentation focuses on IBM
Rational's solutions for SAP. We will discuss the key drivers for business innovation,
the four pain points customers typically have, and the specific tools and integrations
IBM Rational has built. Finally we will demonstrate how the IBM Rational partnered
with SAP and IBM Global Services to deliver on IBM's own internal business
transformation project - the IBM "Globally Integrated Enterprise" - and what this
means for our customers going forward.

Title: Working Smarter: the benefits of a backbone for outsourced software

development
Speaker: James Hunter, IBM SWG, Worldwide Strategy & Offerings Manager
Abstract: This session explains how data can be captured and shared between
clients and outsource providers and how traceability and metric reporting can be
assured with capabilities that enable all parties to collaborate effectively.

Meeting the needs of multiple development projects, partners and vendor teams can
be a complex proposition. Teams from different organizations need to be able to
work together effectively, following standardized processes and leveraging common
data. Geographically dispersed teams need to be able to communicate and
collaborate effectively, wherever they are in the world and whatever their working
hours. Clients also need to be able to monitor the progress of outsourced software
development in real time.

In this session we will addresses the benefits of implementing a Jazz backbone for
outsourced software development to cut costs, reduce risk, and increase agility
across service-led software development projects.

Title: Leveraging the Cloud for Software Delivery - Scenarios for Rational Software
Delivery Services for Cloud Computing
Speaker: Steve Weaver, IBM Rational Software, GTM Manager for Cloud & SOA
Abstract: This presentation goes into details of several software delivery scenarios
utilizing Rational Software Delivery Services for Cloud Computing capabilities, both
for clients looking to move capabilities to the cloud, and clients looking to run
Rational solutions on the cloud. Scenarios covered in detail include globally
distributed development, Virtual Build and Test Farms, and Modeling and Automated
Deployment on the Cloud.

Title: Bringing Smarter Planet to Life Through Smarter Industries

Speaker: Karen Parrish, IBM Vice President, Industry Solutions
Abstract: In this session, Karen will provide an overview of Software Groups
industry solutions strategy, with particular emphasis on how Computer Systems
Integrators can leverage the IBM Smarter Planet initiative through solutions
deployed on IBM Industry Frameworks. Focusing on the industries and offerings that
are at the heart of a Smarter Planet, Karen will show how IBM Industry Frameworks
can provide Computer Systems Integrators with a powerful solution platform that
accelerates time-to-value, lowers project costs and risk, and creates opportunities to
drive follow-on engagements
Developing Client Solutions Sessions

Title: Simplifying Multi-platform Development and Delivery with IBM Rational

Software
Speaker: Michelle Cordes, IBM SWG, Rational EM for System z Sales Enablement
Lead
Abstract: This session will help you learn how the development tools from IBM
Rational can help simplify development and delivery of multiplatform applications
that span across z/OS, Linux on System z, AIX on POWER, and Linux on System. The
Rational software development platform offers developers a integrated set of tools,
best practices and workbenches to overcome cross-platform development
challenges, including capabilities to revitalize applications, empower developers,
unify teams and exploit the latest System z infrastructure. These elements all
contribute to help simplify and accelerate creation, maintenance, and enhancement
of enterprise applications for organizations.

Title: IBM Runs Oracle Best

Speaker: Susan Hed, IBM VP General Business, Oracle Global Alliance Solutions
Abstract: The "IBM Runs Oracle Best" session is designed for SIs with Oracle
practices to understand the IBM enablement and support for Oracle Software. This
course provides a high level overview of the IBM Systems and Software certified on
Oracle products and the client value proposition. Additionally the session will
highlight examples of client wins and resources available to help SIs win more deals
with IBM on Oracle Software.

Title: Rational Solutions For SAP

Speaker: Dave Tropeano, IBM Senior Manager, Solution Architecture, Rational
Software Group
Abstract: Managing change is critical to business innovation. Increasingly we are
seeing customers look to packaged application vendors like SAP to help modernize
and rationalize their IT portfolio and better align with core LOB functions. IBM
Rational has been partnering with SAP on a comprehensive approach to application
lifecycle management (ALM) that addresses the four key pain points customers face
in implementing and supporting SAP applications. This presentation focuses on IBM
Rational's solutions for SAP. We will discuss the key drivers for business innovation,
the four pain points customers typically have, and the specific tools and integrations
IBM Rational has built. Finally we will demonstrate how the IBM Rational partnered
with SAP and IBM Global Services to deliver on IBM's own internal business
transformation project - the IBM "Globally Integrated Enterprise" - and what this
means for our customers going forward.

Title: Improving SAP flexibility with POWER

Speaker: Alain Benhaim - IBM IT Architect, SAP Sales Support Center
Abstract: This presentation will start from the major pain points encountered by
customers wanting to implement SAP and how the POWER capabilities will largely
contribute to resolving these. Special emphasis will be given to using Live Partition
Mobility (LPM) and Active Memory Expansion (AME) in an SAP context. This
presentation will also allow for further description of our SAP center in Montpellier
and our specificities within the IBM/SAP ecosystem.
Title: IBM Cloud Solutions for SAP on Private Cloud
Speaker: Wolfgang Knobloch , IBM Global Sales Executive, Infrastructure for SAP
Abstract: Cloud compute is the fastest growing segment in the IT market and the
coming years. How can SAP customers exploit the advantages of cloud computing for
their SAP deployments, a question raised by many clients. In this session we will also
provide an introduction in to IBM solutions which enable exactly that. We will
 Touch on the major infrastructure pain points SAP customers have around their
SAP deployments
 Present the IBM Cloud Reference Architecture and how it is implemented, and
how it supports SAP
 And lastly which offerings we have in place and how they specifically support
SAP deployments and drive benefits for our clients,

Smarter Computing Sessions

Title: Understanding the Client Value & Benefits of XIV Storage

Speaker: Kem Clawson, North American XIV Storage Manager
Abstract: Why do so many XIV customers LOVE their systems? This session will
address the client benefits and value that XIV storage delivers along with an
overview of its unique technology. Also, we will provide an overview of the newly
announced gen3 system and some guidance on positioning

Title: IBM Storwiz V7000

Speaker: Peter Henley, IBM IT Storage Specialist
Abstract: This session is an introduction to the IBM Storwize V7000 mid-range
storage array, with updated material from the May 2011 new feature
announcements. Target audience is BPs who require a basic understanding of the
architecture and positioning of the V7000.

Title: zEnterprise update July 2011: new announcements, new opportunities

Speaker: James Grecni, IBM Executive IT Architect. North America CTO
Abstract: On July 12, 2011 IBM announced new updates to the zEnterprise family.
This presentation provides an overview of the announcements and how they can
provide new services opportunities to System Integrators. The presentation
discusses the growth of the mainframe, new options available with this
announcement update, services opportunities and resources available for System
Integrators to be success working with zEnterprise opportunities.

Title: High end and midrange DS Series - Introducing DS8800, DS5000 & DS3500
Speaker: Dominique Salomon, IBM Storage Specialist Certified – IBM Montpellier
Abstract: The presentation will cover the High end and midrange DS Series -
Introducing DS8800, DS5000 & DS3500.

Title: Enterprise X-Architecture 5th Generation Systems for a Smarter Planet

Speaker: Xavier Buniak, IBM System x and Blade Center Technical Leader
Abstract: This presentation will discuss System x and BladeCenter portfolio based
on the fifth generation of Enterprise X-Architecture – eX5. Representing IBM’s largest
R&D investment ever in x86 technologies, eX5 was developed to take x86 systems
innovation to an entirely new level of capability, one that can solve true enterprise-
class business challenges.
Title: IBM System Storage, San Volume Controller Demonstration
Speaker: Alexandre Chabrol, IBM IT Specialist, System Storage Benchmark Center
Demonstrations Leader
Abstract: SVC V6.1 is now available including new SVC Entry Engine, new Volume
Management improvements (Easy Tier with SSD), new Console/GUI usability
enhancements, and numerous improvements to existing functions. The session will
describe SVC virtualization concepts and features and how they can assist you to
create a smarter storage infrastructure.

Title: Power7- Smarter Systems for a Smarter Planet

Speaker: Jim Seaman, IBM System p Certified CSI Technical Sales Specialist & IBM
Power Systems
Abstract: This presentation is a technical overview of IBM's recent Power7
announcements. New POWER7™ processor-based systems represent a true leap
forward to more intelligent systems that minimize complexity, automate processes,
and reduce energy consumption, downtime and other operational costs. On a
smarter planet these are the only benchmarks that matter.

Featuring an innovative multi-core, 45 nanometer design, running at speeds of over

4.1 GHz, with up to 8-cores per socket, and four threads per core, POWER7 systems
combined with IBM systems software, middleware and storage deliver unprecedented
performance for both transactional and throughput computing.

Title: IBM Systems Management Overview

Speaker: Rob Sauerwalt, IBM Strategic Marketing Director, IBM Systems Group
Abstract: This presentation will review the dynamics of the systems management
marketplace, discuss the comprehensive IBM service management strategy, and do a
deeper dive into the platform management.

Title: Bridging Gaps and Adding Value with Event Management

Speaker: Tony Gilbert, IBM SWG, Tivoli World Wide Sales Enablement Consultant
Abstract: The presentation is a high level examination of Network Management
challenges, concerns, and what can be gained with careful deployment of an
appropriate solution. While the intent is not specifically aimed at individual products,
the heart of the discussion revolves around Tivoli Netcool Omnibus – Network
Manager and Business Service Manager. Emphasis is placed on customer benefits
including decreasing costs associated with managing network events through
increased intelligence and automation and effective business service management.
Particular attention is given to organizing appropriate information and related actions
by service which further enhances both IT and non-IT business operation. The
conclusion features reasons for selecting Tivoli for Event Management