Keropur ®

The Formula for

Fuel Differentiation
Part of KeroLine™
www.basf.com/keroline
Everything we do at BASF, we do with passion. KeroLine™, our
new umbrella brand for the petroleum industry, also bears this
hallmark. KeroLine™ represents our well-known Kero brands such
as Keropur® and Keroflux®. These highly effective, tailor-made fuel
and refinery additives make your products and processes more
efficient and environmentally friendly.
KeroLine™ does not substitute our existing product portfolio.
It stands for the unrivaled scope of our Kero products, offering
you highest quality and a first class service.
 Keroline™
Our strong brand for the petroleum industry 3

KeroLine™
Our strong brand for the petroleum industry

Why is KeroLine™ called KeroLine™?

The answer is very simple. The names of most of our products already contain the “Kero” prefix.
The ending “Line” describes the product range. The visual concept is based on what drives
us at BASF, namely the passion to provide the best performance we can for our customers
every day, which is why the heart also plays a central role in the new brand image. This is how
the exhaust pipe and the pipeline demonstrate their affinity for the KeroLine™ products in the
campaign motives.

KeroLine™ – Your passion brand for fuel.

The KeroLine™ Range

Fuel Additives Refinery Additives

 Maximum engine clean- Our Products  Wide range of specialties for Our Products
liness for better fuel econo-  Keropur® refinery applications  Keroflux®
my, lower emissions and  Keropur® DP  Highly efficient customized  Kerobit®
a better driving experience solutions  Kerostat®
 Differentiation through indi-  Professional technical  Keropon®
vidual high-performance service provided by regio-  Kerofine®
gasoline and diesel addi- nal service center  Kerobrisol®
tives  Kerokorr®
 Development of efficient  Kerofluid®
fuels to meet legal and  Keromet®
market requirements

Feel relaxed. Enjoy the KeroLine Effect.

www.basf.com/keroline
4 Keropur® – Fuel Performance Packages
The formula for fuel differentiation

Keropur® – Fuel Performance Packages

The formula for fuel differentiation

BASF is the leading supplier of fuel performance packages

worldwide. Keropur® multifunctional performance packages
keep your engine clean and protect the entire fuel system.
Our portfolio comprises gasoline and diesel performance
packages for maximum engine cleanliness, better fuel eco-
nomy, lower emissions and a better driving experience.

Keropur® Fuel Performance Packages – Key Benefits

Differentiation Formula
 Enable a variety of marketing claims
 Support marketing campaigns
 Make fuel different from any other fuel
Premium Performance
 Make fuel more efficient
 Meet market and legal requirements
 Ensure better driving performance
Improved Fuel Economy
 Enable fuel economy claims
 Provide state-of-the-art fuel economy solutions
 Support marketing campaigns

Saving the Environment

 Enable the most eco-efficient solution (eco-label)
 Help to reduce emissions

Reduced Maintenance
 Prolong engine life
 Keep intake systems clean
 Work in all injection systems

Better Drivability
 Improve start up behavior
 Unfold full engine power

Differentiate your fuel

Keropur® Fuel Performance Packages
6 Keropur® – Key Performance Features
Gasoline performance packages for enhanced fuels

Keropur® – Key Performance Features

Gasoline performance packages for enhanced fuels

Discover the performance features of Keropur®

gasoline performance packages.

Deposit Control for a Cleaner Engine

Keropur® gasoline performance packages protect the intake This applies for both Port Fuel Injection and Direct Injection
system of engines by forming a fluid protective film and thus Spark Ignition engines. The cleaner engine system results
preventing the formation of deposits (keep clean effect). They in better performance, improved combustion and a longer
are also able to remove existing deposits (clean up effect). engine life.

Optimum Engine Protection by Deposit Control

Intake Valve Deposits (IVD) are the measure of intake

system cleanliness in Port Fuel Injection (PFI) engines.
IVD in mg/valve

Deposit formation with non additized fuel Deposits on

Intake Valve

Clean-up effect of well additized fuel

Keep clean effect of well additized fuel

Clean Intake Valve

time of operation

Keropur® Gasoline Performance Packages

Key Performance Features

Clean engines and higher engine efficiency


Lower emissions and improved fuel economy

Protection against corrosion

Improved water separation

 Keropur® – Key Performance Features
Gasoline performance packages for enhanced fuels 7

Friction Reduction for Fuel Economy Improvement

Approx. 10 % of the energy released by the combustion of the
gasoline is lost due to internal friction in the engine. Keropur®
gasoline performance packages can be formulated with very
effective friction modifiers minimising friction between the
piston rings and the cylinder wall, which results in an instanta-
neous fuel economy benefits.

New European Driving Cycle

8,00
Fuel additized with
Keropur® containing
fuel consumption ( l / 100 km )

7,80
Base fuel Friction Modifier Base fuel

7,60

7,40

7,20

7,00
Chronological plot of test results

Instantaneous fuel consumption benefit resulting from the Friction reduction between cylinder wall (marked blue) and
use of friction modifier based Keropur® gasoline performance piston rings (marked red) during motion.
packages.

Corrosion Inhibition for Optimal Corrosion Protection
Keropur® gasoline performance packages contain a very
effective corrosion inhibitor to protect metallic parts from rust
formation along the entire supply chain.
Fuel Additives for Modern Engine Technologies
Modern engines require high fuel quality. Keropur® performance
packages are designed to perform not only in conventional en-
gines but also in modern powertrain technologies such as direct
injected engines (DISI), downsized / turbo charged engines, flex
fuel engines and hybrids. Our expertise enables continuous pro-
duct development to go along with the development of new
engine technologies.

Keropur® keeps injector

nozzles of gasoline DISI
engines clean

Without With
Keropur® Keropur®
Photo: Volkswagen AG

Keropur® technology
also performs in gasoline
ethanol blends

Photo: Ford Motor Company

(Switzerland) SA
8 Keropur® DP – Key Performance Features
Diesel performance packages for enhanced fuels

Keropur® DP – Key Performance Features

Diesel performance packages for enhanced fuels

Discover the perfomance effects of our Keropur® DP

diesel performance packages.

Increased Performance of Diesel Fuels

Additives boost the performance of diesel fuels: with this  Increased oxidation stability
goal in mind, we have developed the customized, highly effec-  Enhanced corrosion protection
tive and fully compatible Keropur® DP performance additive  Reduced foaming tendency
packages. This is what Keropur® DP is all about:  Better water shedding

 Consistently improved combustion Ultimately, diesel fuels are becoming more efficient, more relia-
 Lower exhaust gas emissions ble and therefore more ecologically sustainable. For optimum
 Improved fuel economy performance in fuels containing biodiesel (FAME), you can also
 Higher cetane number rely on our tailor-made Keropur® DP performance packages.

Clean Engine for Increased Performance

CEC F-98-08 Peugeot DW10 engine Keropur® DP performance

packages ensure consi-
Dirty-Up Clean-Up Keep Clean
stently high engine perfor-
engine power at 4000 rpm in %

engine power at 4000 rpm in %

101 101
mance.
100 100 Adding Keropur® DP to fuel
prevents loss of power in
99 99
modern common rail diesel
engines and can even re-
98 98
store engine power to its
97 97 100 % level (soot deposits
4 8 12 16 20 24 28 4 8 12 16 20 24 28 32 in the injector nozzles are
engine operation time in h engine operation time in h
prevented and removed).
with Keropur® DP (+ 1ppm Zn) with Keropur® DP ( + 1ppm Zn)
without Keropur DP ( + 1ppm Zn)
®
without Keropur® DP ( + 1ppm Zn)
 Keropur® DP – Key Performance Features
Diesel performance packages for enhanced fuels 9

Fuel Economy Improvement and Lower Emissions

Due to the global demand for environmentally friendly products New European Driving Cycle (average of five cars)
BASF has developed Keropur® DP fuel economy solutions
which deliver optimal performance in diesel engines. Keropur® 100 %
DP performance packages lead to improved fuel economy and
reduced emissions and enable fuel economy claims up to 2 %. 98 %
95 %

90 %

 85 %
86 %

80 %
Fuel consumption NOx emissions
relative to baseline relative to baseline

Fuel additized with Keropur® Base Fuel

Use of Keropur® DP diesel performance packages improve

fuel economy up to 2 % and reduce NOx emissions up to 14 %
(average of 5 cars, NEDC cycle, chassis dyno test).

Strongly Enhanced Fuel Storage Stability Foam Control for Safer Fuel Handling
Keropur DP diesel performance packages contain very effici-
®
All Keropur® DP products reduce the foaming of diesel fuel sig-
ent antioxidants, to significantly improve storage stability of nificantly. This leads to quicker and safer fuel handling without
fuels containing biocomponents (FAME). diesel spillage. In addition, the tank can be completely filled.

Oxidation Stability

Test Method ASTM D2274 (aging for 16h, 115°C)

300
293
250 Without With
Keropur® Keropur®
200 Filter after test
with Keropur®
150
insolubles in g/m3

100
limit
50 EN590
fuel Filter after test
6 without Keropur®
0

B10 Fuel additized with Keropur® B10 Fuel Diesel foaming with and without Keropur®, just at the end of
diesel filling into the test cylinder (method BNPE NF M 07-075).

Keropur® DP Diesel Performance Packages

Key Performance Features

Clean engines and higher engine efficiency


Lower emissions and improved fuel economy

Protection against corrosion

Better and safer fuel handling

10 A Question of Confidence
BASF – A reliable partner for fuel solutions

A Question of Confidence
BASF – A reliable partner for fuel solutions

When it comes to fuel, relax. Wherever you are, whatever

you need, whenever you need it. BASF is there for you.
This is the core message which underlines BASF’s position
as a problem solver in all matters concerning fuel.

Cost Effective and Customized Formulations
With our long and outstanding history as a global fuel per-
formance packages supplier, we have the capability to offer
you highly effective formulations to optimize your treat cost.
We provide you with tailor-made performance packages that
are specifically designed to meet your needs.
Global Presence and Supply Security
Delivery reliability is one of our core competencies. With our
backintegration in the key raw materials and an extensive
global supply chain network as well as staff in more than 170
countries, you will be served in time wherever you are.

Know-how Advantage and Consulting

Fuel Economy Solutions
BASF is not only the leading supplier for fuel performance
packages, but also offers innovative fuel economy solutions.
Fuel economy is one of the most important criteria of today’s
car drivers. We provide you with qualified fuel economy data
as support for your marketing claim.
Technical Support and In-House-Expertise
We are striving to help you to be even more successful. We
have the capability to meet your technical requirements and
to support your particular marketing ideas. In our regional test
centers in Europe, Asia and in the US, we perform a variety
of tests, whether it is with conventional or cutting-edge engine
technologies.
One characteristic of BASF is our know-how advantage sup-
ported by our industry experts and by the BASF Verbund. Inte-
gration of production and science enables an exchange of
know-how and expertise much beyond the scope of the chemi-
cal product itself. In this context, we address up-to-date topics
such as eco-efficiency analyses for a better environment, give
advice on REACH, and offer other consulting services accor-
ding to your needs.
Innovation for the Future
BASF cares not only for today’s but also for your future needs.
Our extensive know-how is sought after by customers as well
as by scientists around the world.

When performance means peace of mind, it's because at BASF, we create chemistry.

Fuel Performance Packages

3

2 1
Production sites and technical centers located 7
10
9 4
8
close to our customers 6

1 Ludwigshafen, Germany 6 Geismar, LA, USA

2 Antwerp, Belgium 7 Wyandotte, MI, USA
3 Moscow, Russia 8 White Stone, SC, USA
Beijing, China
4 9 Bayonne, NJ, USA 5

Guaratingueta, Brazil
5 10 Tarrytown, NY, USA
11
Europe
BASF SE
Automotive and Refinery Chemicals
67056 Ludwigshafen, Germany
Phone: +49 621 60-41389
E-Mail: keropur@basf.com

North America
BASF Corporation
Automotive and Refinery Chemicals
100 Campus Drive, Florham Park
NJ 07932, USA
Phone: +1 973 245-7455
E-Mail: keropur@basf.com

Asia
BASF East Asia RHQ Ltd
Automotive and Refinery Chemicals
45/F, Jardine House, No. 1 Connaught Place
Central, Hongkong
Phone: +852 2731 0111
E-Mail: keropur@basf.com

South America
BASF S.A.
Automotive and Refinery Chemicals
Av. Brigadeiro Faria Lima, 3600
Itaim Bibi - São Paulo - SP - 04538-132, Brasil
Phone: +55 11 3043-2037
E-Mail: keropur@basf.com

Eastern Europe, Africa, West Asia

BASF SE
Benckiserplatz, Europahaus
67056 Ludwigshafen, Germany
Phone: +49 621 60-76552
E-Mail: keropur@basf.com

® = reg. trademark of BASF SE

EVO 1104e 

BASF SE
Automotive & Refinery Chemicals
67056 Ludwigshafen, Germany
www.basf.com/keropur

The descriptions, designs, data and information contained herein are presented in good faith, and are based on BASF’s current know­ledge and experience. They are provided for guidance only, and do not constitute the agreed
­contractual quality of the product or a part of BASF‘s terms and conditions of sale. Because many factors may affect processing or application/use of the product, BASF recommends that the reader carry out its own investiga-
tions and tests to determine the suitability of a product for its particular purpose prior to use. It is the responsibility of the recipient of product to ensure that any proprietary rights and existing laws and legislation are observed.
No warranties of any kind, either express or implied, including, but not limited to, warranties of merchantability or fitness for a particular purpose, are made regarding products described or designs, data or information set forth
herein, or that the products, descriptions, designs, data or information may be used without infringing the intellectual property rights of others. Any descriptions, designs, data and information given in this publication may change
without prior information. The descriptions, designs, data, and information furnished by BASF hereunder are given gratis and BASF assumes no obligation or liability for the descriptions, designs, data or information given or results
obtained, all such being given and accepted at the reader‘s risk. (02/2011)