Business Plan

SC Perfect-Juice SRL

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 Content

1. The Summary of the Business Plan

2. Introduction
3. The Description of the business
4. Presentation of products and services
5. Market Analysis
6. Objectives
7. Business Strategy & Implementation

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1. The Summary of the Business Plan:

Perfect Juice it’s a company that will produce and sell natural juices and will
provide a dose of health to all those who know to appreciate a juice rich in vitamins and
without chimicals.
The method is very simple. Our stands will be located inside Kaufland stores in
both locations from Cluj.
Prices will be accessible to all our consumers, and always will be all sorts of offers
that attract new customers and build loyal customers.
We will need only 4 employees who will work in two shifts.
Competition will be practically non-existent. The success is guaranteed.
Our main customers are people who come to Kaufland to do their shopping.

2. Introduction:

This business plan relates to a small and profitable business, with a rapid recovery
of investments.
Scope of business that we want to establish is to sell natural juices of citrus fruits
(oranges, lemons and grapefruit).
For this we need a space for the stand which we will use for processing and sale of
natural citrus juice.
Location will be inside Kaufland Store.

3. The Description of the business and Financial Information:

Everybody prefer natural juice instead of the juices that contain chimicals, harmful
for organism. And the juise derived from tasty oranges, mandarins, lemons or grapefruit
is 100% natural, full of vitamins and very appreciated in all seasons.
In fitting of the stand, we need a simple construction and one or more presses for
citrus. Consumable materials that are needed: glasses plastic disposable, paper towels,
bags for the debris of crushed fruit, gloves for handling fruit we find in the store.
We can start business with no more than 1000 euro which is: the building stands,
some fruits for the start: oranges, grapefruit, lemon and pay rent for space location.
It is a simple activity, available to anyone, with low investment.
Profits appear immediately. Liquidation of investment is made in the first month of
operation. You need only a stand, presses, some fruits and necessary authorizations and
you can begin to sell juice.

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 There is no competition. Of course, there are natural bottled juices. But everyone
prefers the fresh, without preservatives.
You can expand rapidly. You can easily open several stands. As sell more glasses of
juice, even gain more.
Does not depend on the season. Your stand can operate all year round, in the big
stores.

Establishing of mobile stand natural juices:

- Stand construction: 500 lei

- Citrus squeezer: 357 lei
- Cash register: 670 lei
- Glasses of single use: 49 lei
- 20 kg oranges: 60 lei
- Company formation documents (permits): 2.000 lei
- Benner: 300 lei
- Cart and garbage bags: 40 lei
TOTAL: 3976 Lei approx. Euro 1089

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 3 RON / GLASS :
100 glasses of juice per day.
3 lei / cup of juice.
100 x 3 = 300 lei / day.
300 lei x 30 days = 9000 lei / month from which you subtract:
3060 lei (the price of fruit).
210 lei / month (price glasses).
Rent space: 420 lei.
Salaries 500 lei x 2 = 1,000 lei (2 employees). - Allowances
Profit of 4310 lei per month! - Allowances

3 lei / kg oranges.
600 g kg of oranges (3 glasses of orange kg) (200 ml)
100 cups: 3 cups / kg = 34 kg / day.
34 kg / day x 30 days = 1020 kg / month
34 kg x 3 oranges orange lei kg = 102 lei (price mat. First / day).
102 lei mat. first 30 days x 3060 = MDL mat. first / month

70 glasses of juice per day

3 lei / cup of juice
70 x 3 = 210 lei / day
210 lei x 30 days = 6300 lei / month of subtraction:
2160 (price of fruit)
147 (price glasses of single use)
Rent space: 420 lei
Salary: 500 x 2 = 1,000 lei (2 employees) - allowances
Profit of 2573 lei per month! - Allowances

3 lei / kg oranges
600 g kg of oranges (3 glasses of orange kg) (200 ml)
70 cups: 3 cups / kg = 24 kg / day
24 kg / day x 30 days = 700 kg / month
24 kg oranges lei x 3 kg of oranges = 72 lei (price mat. First / day)
72 lei mat. first 30 days x 2160 = MDL mat. first / month

50 glasses of juice per day

3 lei /cup of juice
50 x 3 = 150 lei / day
150 lei x 30 days = 4500 lei / month of subtraction:
1530 (price of fruit)
105 (price glasses of single use)
Rent space: 420 lei

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Salary: 500 x 2 = 1,000 lei (2 employees) - allowances
Profit of 1445 lei per month! - Allowances

3 lei / kg oranges
600 g kg of oranges (3 glasses of orange kg) (200 ml)
50 cups: 3 cups / kg = 17 kg / day
17 kg / day x 30 days = 500 kg / month
17 kg oranges lei x 3 kg of oranges = 51 lei (prêt mat. First / day)
51 lei mat. first 30 days x 1530 = MDL mat. first / month

30 glasses of juice per day :

3 lei cup of juice
30 x 3 = 90 lei / day
90 lei x 30 days = 2700 lei / month of subtraction:
900 (the price of fruit)
63 (price glasses of single use)
Rent space: 420 lei
Salary: 500 x 2 = 1,000 lei (2 employees) - allowances
Profit of 317 USD per month! - Allowances

3 lei / kg oranges
600 g kg of oranges (3 glasses of orange kg) (200 ml)
30 cups: 3 cups / kg = 10 kg / day
10 kg / day x 30 days = 300 kg / month
10 kg oranges lei x 3 kg of oranges = 30 lei (prêt mat. First / day)
30 lei mat. first x 30 days = 900 lei mat. first / month

Business doesn’t presents any risk! As long as increasingly more people prefer
natural drinks you will prosper. Natural citrus juice is much healthier and more attractive
than any drink with or without preservatives.

4. Presentation of products and services:

Perfect-Juice will not have a very wide range of products. We produce natural juice
without any addition. The main juice that will come will be the orange juice. Also will be
available citrus combinations juices depending on the buyer will and some cocktails with
low alcohol content.
Children juices are marketed in special glasses, with various characters from cartoons
to attract children.
A glass will include 200g of natural juice, but the glasses will be greater for those
who want a greater portion of health.

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 Products are prepared in front of the customer, so they will see the entire process and
will enjoy the taste of fresh and tasty juice.

5. Market Analysis:

Natural products are now very well appreciated in Romania. More and more people
choose to spend more money for a product as natural and healthy.
Stands with natural juices began to be met often in the big hipermarkets in Cluj, but
they are missing in Kaufland.
Opening a stand with natural juices in Kaufland is a real business, small but profitable.
The probability of success is 100%.
The competition is nonexistent. All things are propitious for the development of this
business.
A study shows that 70% of people prefer the natural juice to the detriment of flavors
derived from chemicals.
Men or women, children or parents, high school students or employees, everyone can
come and enjoy our tasty natural juice.

6. Objectives:

The main objective is to sell a lot of natural juices and have a higher profit.
We propose that through quality and courtesy to create loyal customers who buy our
juice whenever they to Kaufland for shopping.
We intend to open stands in other locations too, such as Metro, Selgros and Auchan.

7. Business Strategy & Implementation:

Our stand will be located at the entrance of the Kaufland store, so a lot of people will be
able to observe it . We will have some attractive benners and employees will smile and be
kind all the time. Also we have a very attractive slogan, which will determine the health
willing people to come and buy our products.
To attract as many clients we will do all sorts of offers and promotions. Children will
receive toys and the old ones flowers.