Chapter 1

Introduction

Social Media are interactive computer-mediated technologies that facilitate the creation

or sharing of information, ideas, career interests and other forms of expression via virtual

communities and networks. The variety of stand-alone and built-in social media services

currently available introduces challenges of definition, however, there are some common

features.

Social media are interactive Web 2.0 internet-based applications. User-generated

content, such as text posts or comments, digital photos or videos, and data generated

through all online interactions, is the lifeblood of social media. Users create service-

specific profiles and identities for the website or app that are designed and maintained by

the social media organization. Social media facilitate the development of online social

networks by connecting a user’s profile with those of other individuals or groups. Users

usually access social media services via web-based technologies on desktops and

laptop, or download services that offer social media functionality to their mobile devices

(e.g., smartphones and tablets). As users engage with these electronic services, they

create highly interactive platforms through which individuals, communities, and

organizations can share, co-create, discuss, participate and modify user-generated

content or self-curated content posted online.

Internet is a global system of interconnected computer networks that use the internet

protocol suite (TCP/IP) to link devices worldwide. It is a network of network that consists

of private, public, academic, business, and government networks of local to global scope,
linked by a broad array of electronic, wireless, and optical networking technologies. Social

media is needed in promoting a online business.

Online Business or e-business is any kind of business or commercial transaction that

includes sharing information across the internet. Commerce constitutes the exchange of

products and services between businesses, groups and individuals and can be seen as

one of the essential activities of any business. Electronic commerce focuses on the use

of ICT to enable the external activities and relationships of the business with individuals,

groups and other business with the help of the internet. The term “e-business” was coined

by IBM’s marketing and internet team in 1996.

When social media first came into being, no one knew the impact it would create in the

society. It was originally developed as a tool for interaction among people but as it grew,

businesses began gaining interest in using it to advertise their goods and services. Given

how these public networking took the globe by storm, no business, small or large, local

or international could afford to turn a blind eye on it.

The fact it is a platform of conversation and sharing of information, it can be used to

market brands through services offered by Facebook, Google+, Twitter, Linked in among

other websites services rendered. However, given its positive impact on business

activities, it still has some cons which need to scrutinized before venturing into online

marketing. The advantages are increased brand awareness, better customer satisfaction,

cost effective, increased inbound traffic and gain marketing insight. The effect of social

media to promoting a online business is that having a great business and you will become

a successful person one day because of these social media. You can be a successful if

you don’t have a difficulties to your online business like exposure to competitors, needs
qualified personnel, slow returns on investments, tarnish brand name, and time

consuming. Before you invest in social media marketing strategy, strongly consider the

effect of the system on your business. Having a social account to advertise your products

is good idea that can help you boost your business while spreading your products

information over a large geographical area.

Statement of the problem

This study is aimed to determine the effectiveness of social media in promoting online

business.

Specifically, this study attempted to answer the following:

1.) How does online business help you?

2.) Why does online business is important?

3.) Why social media is needed in a business idea?

4.) How social media affect us?

Significance to the Study

The purpose of this study is to discuss and to know the effect of social media in promoting

online business. This study will be useful to the students who needed a financial problem.

Researchers. This study will help them know the real online business world.
Respondents. This study will help them to be more inspire about having online business.

Students. This study will help them to do an online business.

Scope and Limitation

This study will only focus on the effectiveness of social media in promoting online

business.

Definition of Terms

Social media- are interactive computer-mediated technologies.

Internet- is a global system of interconnected computer networks.

Online Business- is any kind of business or commercial transaction that includes sharing

information across the internet.