Strategic Management - ADL-17-Ver2

Assignment - A
Question 1. What is strategy? What is str ategic planning process?

Answer: Strategy is defined as the unified plan designed to achieve goals and objectives.
This plan is conducted after understanding the environment and system. Strategy is the
process of providing a trick so as to reach the destination with saving in time, cost, resources
and energy. Strategy is all about providing a course of action and every strategy is how to
beat the competition. Strategy is all about providing a right set of tools and techniques to
make sure that the process of success is well defined. Strategy is a tool in every initiative we
take up with. It starts with proper understanding o environments and creating a strategy
requires providing a option for understanding the decision and providing solutions for each of
the type. Strategies are done at corporate, business and functional level.

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Question 2. What is the role of environmental analysis in defining the strategic

perspective of an organization? Discuss with suitable examples?

Question 3. Describe the essential characteristics of a mission statement. In what

different ways can a missio n statement be for mulated?

Question 4. Write short notes on any three of the following:

(a) Visio n and Missio n
(b) Policies
(c) Penetratio n Strategy
(d) Strategic Business Unit
(e) Generic Strategies

Question 5. Discuss Porter's Value chain model for a company following cost leadership
as generic strategy.

Assignment - B
Question 1. What are grand strategies? Discuss by giving suitable examples.

Question 2. Apply Mckinsey model on Bajaj Automobiles by considering their vision to

become the largest two wheeler manufactur er in the world?

Question 3. What are different types of industry? How does your strategy vary in
between fragmented and emerging industries?

Case Study
AAJ TAK NEWS CHANNEL'S
Aaj Tak, the Hindi news channel run by TV Today Network (TVTN), has been in the news
since its launch on December 31,2000 just one year after its launch, Aaj Tak won two
awards, the Indian Television Academy (ITA) award for Best News Channel and the 27
Radio and TV TH Ad vertising Practitioners’ Asso ciation o f I ndia (R APA) 5 award for
“Best Campaign of the Year (TV)”. The advertising camp aig n was appreciated for its ability
to convey attributes like fast paced delivery style, objective coverage of the channel and the
ser ious nature of news with an undertone of humor. In 2002, Aaj Tak won even more awards
in various categories. Once again, it won the ITA award for ‘Best News Channel’ and the
award for ‘Best Distribution', and the 28 RAPA awards for the ‘Best Media Campaign’ and
‘Best Soft Story'. The channel also wonth several Indian Telly Awards’ in the same year
(Refer Exhibit I for other awards won by Aaj Tak).

Exhibit I-

The Indian Telly Awards 2002 won by Aaj Tak

1. News Channel of the year

2. Best Promo for a news show

3. Best TV CEO, G Krishnan

4. TV Distribution executive of the Year, Amitabh Srivastava

Not only did Aaj Tak win many awards, but it was also the only media brand in the Brand
Derby of 2002. In this study, Aaj Tak was ranked the third most successful brand based on
various attributes like co ntent, mass appeal, o bjective coverage, etc. In the Brand Derby
2003, Aaj Tak was ranked the third most successful brand launch in the last seven years.
When Aaj Tak was launched, there were dedicated news channels like Star News, Zee News
CNN and BBC. In addition to these channels, Doordarshan, entertainment channels and
regional channels were also airing news and current affairs programs as part of their regular
programs.

Viewers had many sources to choose fro m for their daily news. It seemed like Aaj Tak had
the odds stacked against it as news constituted less than 2 per cent of overall TV viewership
in India and all the news channels wer e competing for the limited time that viewers spent on
news programs. In addition, Zee News and Star News do minated the Hindi news segment
and English news segment respectively. Nevertheless, Aaj Tak entered a market which was
already crowded with other players and within six months of its launch, it had become the
most watched news channels in India.

Question 1. Currently Aajtak is getting a tough competition from a large number of

News Channels therefore Aajtak is planning to get global as a strategy.
Conduct a detailed SWOT analysis o f the current situation with bo th pro s
and cons for the p roposition. Will there be any change in the value proposition
of Aaj Tak while doing so? Please mention your assumptions if any before
attempting the SWOT analysis.

Assignment - C
1. Competitor Rivalry is more if market growth is:
a) High
b) Low
c) Nil
d) Negative

2. Substitute product gives better:

a) Price - Perfo rmance
b) Featu res
c) Discount
d) Utility

3. Switching cost is a:
a) Entry Barrier
b) USP
c) Promotion stunt
d) Feature

4. How many Generic Strategies are there:

a) 2
b) 5
c) 1
d) 3

5. Who gave Generic Strategy concept?

a) Porter
b) Glueck
c) Abell
d) Ansoff

6. Experience Curve is dependant on:

a) Capacity
b) Production rate
c) Time
d) Cumulative Production

7. Average cost curve is dependant on:

a) Make of the plant
b) Cost of the plant
c) Age of the plant
d) Capacity Utilization

8. Monopolies and Restrictiv e Trade Practices come under which environment

a) Regulatory
b) Economical
c) Physical
d) Natural

9. Harvard Business School started in:

a) 1981
 b) 1971
c) 1911
d) 1921

10. Higher Rate of Technology Transfer in an economy mostly increases:

a) Prices
b) Needs
c) Compet it ion
d) Demands

11. The day dream is taken up by:

a) Vision
b) Mission
c) Goal
d) Policy

12. Exports is a good way to exploit:

a) PLC stage
b) Fo reign demand
c) Poor Quality
d) Product defect

13. Reliance getting loans at lower rates of interest will come under their Financial:
a) Capabilities
b) Management
c) Leverage
d) Strength

14. Mission statement tells about:

a) Business
b) Leadership
c) Compet it ion
d) Environment

15. How many primary activities are present in a value chain:

a) 5
b) 6
c) 7
d) 8

16. Which is the fourth supporting activity in a generic value chain other than Human
Resource Technology and infrastructure:
a) Processing
b) Services
c) Production
d) Procurement

17. Human Resource exploits the benefits of technology through:

a) Tr aining
b) Retrenchment
 c) Induction
d) Market Research

18. The strategy to follow a recent expansion is:

a) Expansion
b) Stability
c) Retrenchment
d) Combination

19. How many Grand strategies are there:

a) 2
b) 3
c) 4
d) 5

20. Penet ration comes under:

a) Intensive growth
b) Integrative Growth
c) Diversification Gro wth
d) Cumulative Growth

21. Mergers and Acquisitions come under:

a) Intensive Growth
b) Integrative Growth
c) Diversification Gro wth
d) Cumulative Growth

22. Horizontal Integration leads to Economics of:

a) Scale
b) Partner
c) Demand
d) Scope

23. Vertical Integration leads to Economics of:

a) Scale
b) Partner
c) Demand
d) Scope

24. New Product in old market is:

a) Market Development
b) Penetratio n
c) Product Development
d) Diversification

25. Which matrix illust rates the relationship between current and new markets and products?
a) Abell's
b) Ansoff's
c) Porter's
d) Hamel's
26. Maruti planning to sell their cars though their own distribution network is:
a) Backward integration
b) Expansio n
c) Extension
d) Forward Integration

27. Reliance planning to setup their own mobile sets manufacturing base is:
a) Backward integration
b) Expansion
c) Extension
d) Forward Integration

28. Moser Baer planning to enter into making vcd and audio cds will come under:
a) Backward integration
b) Concentric d iversification
c) Extension
d) Forward integration

29. A corporate has a portfolio in various:

a) Industries
b) Locatio ns
c) Offices
d) Leaders

30. What Does ISO in ISO 9001 means?

a) Internatio nal Standard Organisation
b) Indian Standard Oraganisatio n
c) International Standard Operations
d) Similar

31. What does B in BCG matrix stand for?

a) Bombay
b) Bright
c) Boston
d) Birmingham

32. Objectives are alway s:

a) Time bound
b) Timeless
c) Negative
d) Difficu lt

33. Goals are always:

a) Time bound
b) Timeless
c) Negative
d) Difficu lt

34. ASCI is into;

a) Education
 b) Medicines
c) Computers
d) Automobiles

35. Strengths in SWOT are to be seen within:

a) Organization
b) Competition
c) Environment
d) Economy

36. Organization nowadays put must of their resources in:

a) Strengths
b) Weaknesses
c) Markets
d) Compet it ion

37. Current GDP growth in India is:

a) Below 5%
b) 5-7%
c) 7-9%
d) Above 10%

38. The word strategy is derived from:

a) Generalsh ip
b) Stewardship
c) Ownership
d) Trendsetter

39. Estimates of future is:

a) Forecast
b) Plan
c) Strategy
d) Predicament

40. Operation Control has no logical steps?

Yes /No