Câu Hỏi 1

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Đoạn văn câu hỏi

Throughout my career, I have ensured that my __________ successfully executed the

strategies developed by senior management, delivered results and maximized revenue.
Select one:

A. suppliers

B. subordinates

C. investors

D. distributors

Câu Hỏi 2
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Đoạn văn câu hỏi

People in _________cultures often like to do many things at once.

Select one:

A. linear-active

B. multi-active

C. reactive

D. mixed

Câu Hỏi 3
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Đoạn văn câu hỏi

In terms of business across cultures, ___________ assume that rules should be applied to
everybody.
Select one:

A. individualists

B. universalists

C. collectivists

D. particularists

Câu Hỏi 4
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Đoạn văn câu hỏi

Businesspeople in _______ cultures such as Britain, the USA and Germany are generally
organized and rational, try to act logically rather than emotionally, plan in advance, and like to
do one thing at a time.
Select one:

A. multi-active

B. linear-active

C. reactive

D. hyper-active

Câu Hỏi 5
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Đoạn văn câu hỏi

At the ____________ of the product life cycle, the product's features may have to be changed
so that it differs from competing brands, which involves new costs.
Select one:

A. introduction stage
B. maturity stage

C. growth stage

D. decline stage

Câu Hỏi 6
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Đoạn văn câu hỏi

At the __________ of the product life cycle the price is either maintained, or greatly reduced to
liquidate stock if the product is discontinued.
Select one:

A. introduction stage

B. growth stage

C. maturity stage

D. decline stage

Câu Hỏi 7
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Đoạn văn câu hỏi
__________ are the attributes or characteristics of a product, such as size, shape, quality, price,
reliability, etc.
Select one:

A. Product differentiation

B. Product features

C. Product elasticity

D. Product life cycle

Câu Hỏi 8
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Đoạn văn câu hỏi

__________ means setting a high price for a new product, to make maximum revenue before
competing products appear on the market.
Select one:

A. Market research

B. Market skimming

C. Market opportunities

D. Market penetration

Câu Hỏi 9
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Đoạn văn câu hỏi

The possibility of providing a new product or service to satisfy particular needs is called
__________.
Select one:

A. Market opportunity

B. Market variation

C. Market capitalization

D. Market channels

Câu Hỏi 10
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Đoạn văn câu hỏi
__________ companies focused their energies on changing customers' minds to fit the product
– practicing the ‘any color as long as it's black' school of marketing.
Select one:

A. Sales-driven

B. Market-driven

C. Customer-driven

D. Technology-driven

Câu Hỏi 11
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Đoạn văn câu hỏi

A __________ is a period of ending or relaxing of legal restrictions.

Select one:

A. depositor

B. repossession

C. regulation

D. deregulation

Câu Hỏi 12
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Đoạn văn câu hỏi

In order to be a good manager, you have to know how to lead people, how to motivate people,
and how to make sure that you are __________.
Select one:

A. looking your targets

B. seeing your targets

C. meeting your targets

D. going your targets

Câu Hỏi 13
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Đặt cờ
Đoạn văn câu hỏi

Banks make a profit by charging a higher rate of interest to borrowers than they pay to
__________ .
Select one:

A. regulators

B. depositors

C. collateral

D. retailers

Câu Hỏi 14
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Đoạn văn câu hỏi

__________ offer interest-free banking. They do not pay interest to depositors or charge
interest to borrowers but invest in companies and share the profits (or losses) with their
depositors.
Select one:

A. Islamic banks

B. Private banks

C. Commercial banks

D. Investment banks

Câu Hỏi 15
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 Đặt cờ
Đoạn văn câu hỏi
A __________ is a group of companies, operating in different fields, which have joined together.
Select one:

A. hedge fund

B. local marketplace

C. conglomerate

D. Islamic bank

Câu Hỏi 16
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Đoạn văn câu hỏi

__________ are certificates of debt issued by governments or companies to raise money

Select one:

A. Stocks

B. Shares

C. Dividends

D. Bonds

Câu Hỏi 17
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Đoạn văn câu hỏi

A _______________ is defined as one with a higher-than-normal credit risk.

Select one:

A. subprime borrower

B. credit crisis

C. subprime crisis

D. credit crunch

Câu Hỏi 18
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Đặt cờ
Đoạn văn câu hỏi

A __________ is a distribution of a portion of a company's earnings, decided by the board of

directors, to a class of its shareholders. It can be issued as cash payments, as shares of stock,
or other property.
Select one:

A. mortgage

B. dividend

C. surplus

D. loan

Câu Hỏi 19
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Đặt cờ
Đoạn văn câu hỏi

A balance sheet is a financial statement that ___________.

Select one:

A. reflects how much profit the company made in the year from selling their product.

B. reflects how many goods were sold by the company and how many customers they have.

C. reflects what the company owns, owes and what the shareholders put in as equity.

D. reflects the cash and revenue of a company.

Câu Hỏi 20
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Đoạn văn câu hỏi

_______ is defined as anything owned by a business – cash, buildings, machines, equipment,

etc.
Select one:

A. Revenue

B. Asset

C. Turnover

D. Liability

Câu Hỏi 21
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Đoạn văn câu hỏi

____________ involves calculating how much an individual or a company will have to pay to the
local and national governments.
Select one:

A. Finance accounting

B. Tax accounting

C. Management accounting

D. Cost accounting

Câu Hỏi 22
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 Đặt cờ
Đoạn văn câu hỏi
Patents and trademarks are typical examples of ____________ .
Select one:

A. intangible assets

B. total equity

C. tangible assets

D. current assets

Câu Hỏi 23
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Đặt cờ
Đoạn văn câu hỏi

Managers __________ of their staff to see whether they are reaching their targets.
Select one:

A. deal with the crisis

B. make the decisions

C. allocate the resources

D. measure the performance

Câu Hỏi 24
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Đoạn văn câu hỏi

_________ is the loss of value of tangible assets.

Select one:

A. Depreciation

B. Inventory

C. Proceeds

D. Amortization

Câu Hỏi 25
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Đặt cờ
Đoạn văn câu hỏi

Top managers have to be prepared to __________ if they occur and then have to make quick
decisions.
Select one:

A. deal with crises

B. allocate resources

C. set objectives

D. perform tasks

Câu Hỏi 26
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Đặt cờ
Đoạn văn câu hỏi

After an organization has _________, it has to make sure that it achieves them.
Select one:

A. allocated resources

B. considered the future

C. introduced innovations

D. set objectives

Câu Hỏi 27
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Đặt cờ
Đoạn văn câu hỏi

Managers have to find the best way to allocate all the human, physical and capital __________
available to them.
Select one:

A. materials

B. resources

C. effects

D. values

Câu Hỏi 28
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Đặt cờ
Đoạn văn câu hỏi

__________ is an invented word combining worldwide and regional concerns.

Select one:

A. Glocalization

B. Grobalization

C. Globalization

D. Localization

Câu Hỏi 29
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Đoạn văn câu hỏi
A ____________ is a person who believes that the group is more important than the individual.
Select one:

A. confrontation

B. compromise

C. collectivist

D. connection

Câu Hỏi 30
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Đoạn văn câu hỏi
__________ are people of influence or importance with whom you are associated.
Select one:

A. Collectivists

B. Intuition

C. Connections

D. Confrontation

Câu Hỏi 31
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Đoạn văn câu hỏi
SECTION 2: Reading Cloze (20 marks, 2 marks/answer)
Fill in each blank with one suitable word/phrase. You don’t need to use all the words provided

statistical features conditions statements balance

agency shareholders motivation individual corporation
communication strategy external internal
One of the most important (31) Trả lời in any business is communication. Good
communications are required at all stages of the business process. Businesses employ, and are owned

and run by, various groups of people. Workers, directors and (32) Trả lời are three important
groups closely involved with a business. Other influential groups include customers, suppliers and the
government.
Communication takes place between these groups and the individuals who make up the groups. Within
individual companies, internal communications occur at, and between the various levels. Directors

communicate with one another concerning the company’s overall (33) Trả lời . They inform
managers of their plans, and the managers then communicate with the other employees. Negotiations are

conducted concerning pay and working (34) Trả lời . Managers communicate decisions and

orders and try to improve morale and (35) Trả lời through good communication. Employees
also communicate with each other, for example over production and wages.

(36) Trả lời communication occurs when a company’s directors or employees communicate
with those individuals and groups who deal with the company. Shareholders receive copies of the

company’s financial (37) Trả lời together with the reports of the Chairman and Directors.

Government departments require (38) Trả lời and financial information from the company.

An adveritising (39) Trả lời is consulted about the company’s advertising policies. Customers
need to know if goods have not been despatched and suppliers contacted if their goods have not been

delivered. Reliable and effective (40) Trả lời is one of the key elements which leads to
efficient management of a company.

Thông Tin

Đặt cờ
Information text

SECTION 3: Reading Comprehension (30 marks, 2 marks/answer)

Marketing is everything
1 Several decades ago, there were sales-driven companies. These organizations focused their
energies on changing customers’ minds to fit the product - practicing the ‘any color as long as
it’s black’ school of marketing. As technology developed and competition increased, some
companies shifted their approach and became customer driven. These companies expressed a
new willingness to change their product to fit customers’ requests - practicing the ‘tell us
what color you want’ school of marketing. Successful companies are becoming market
driven, adapting their products to fit their customers’ strategies. These companies will
practice let’s figure out together how and whether color matters to your larger goal’
marketing. It is marketing that is oriented toward creating rather than controlling a market.
 2 The old approach - getting an idea, conducting traditional market research, developing a
product, testing the market, and finally going to market - is slow and unresponsive. As the
demands on the company have shifted from controlling costs to competing on products to
serving customers, the center of gravity in the company has shifted from finance to
engineering - and now to marketing.

3 Marketing today is not a function; it is a way of doing business. Marketing is not a new ad
campaign or this month’s promotion. Marketing has to be all-pervasive, part of everyone’s
job description, from the receptionists to the board of directors. Its job is neither to fool the
customer nor to falsify the company’s image. It is to integrate the customer into the design of
the product.

4 US companies typically make two kinds of mistake. Some get caught up in the excitement
and drive of making things, particularly new creations. Others become absorbed in the
competition of selling things, particularly to increase their market share in a given product
line. Both approaches could prove fatal to a business. The problem with the first is that it
leads to an internal focus. Companies can become so fixated on pursuing their R&D agendas
that they forget about the customer, the market, the competition. The problem with the second
approach is that it leads to a market-share mentality. It turns marketing into an expensive
fight over crumbs rather than a smart effort to own the whole pie.

5 The real goal of marketing is to own the market- not just to make or sell products. Smart
marketing means defining the whole pie as yours. In marketing, what you lead you own.
Leadership is ownership. That is why marketing is everyone’s job, why marketing is
everything and everything is marketing.

Câu Hỏi 32
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Đặt cờ
Đoạn văn câu hỏi

Based on the information in the article, say whether the following statements are True
(T), False (F).
41. Sales-driven companies tried to change customer's minds and make them like the products
they produced.
Select one:

True
 False

Câu Hỏi 33
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Đặt cờ
Đoạn văn câu hỏi

The main focus of companies shifted from engineering to finance to marketing.

Select one:

True

False

Câu Hỏi 34
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Đặt cờ
Đoạn văn câu hỏi

The author claims that marketing is to fool the customers and to falsify the company†™s
image.
Select one:

True

False

Câu Hỏi 35
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Đặt cờ
Đoạn văn câu hỏi
Marketing today is to integrate the customer into the design of the product.
Select one:
 True

False

Câu Hỏi 36
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Đặt cờ
Đoạn văn câu hỏi

What is wrong with focusing on R&D and creating new products?

Select one:

A. You forget about the customer and the market.

B. You forget about the customer and the competition.

C. You forget about the market and the competition.

D. You forget about the customer, the market and the competition.

Câu Hỏi 37
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Đặt cờ
Đoạn văn câu hỏi

What is wrong with focusing on increasing market share?

Select one:

A. It turns the market share into a whole pie.

B. It turns marketing into a smart effort to own the whole pie.

C. It turns marketing into an expensive competition over small targets.

D. It turns the market into crumbs rather than a whole pie.

Câu Hỏi 38
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 Đặt cờ
Đoạn văn câu hỏi
What does each of the underlined words refer to?

47 “… it is a way of doing business…” (Para. 3) Trả lời

48 “… Others become absorbed in the competition …” (Para. 4) Trả lời

Find words from the text which mean:

49. not reacting or paying enough attention to something (Para 2) Trả lời

50. spreading through or into everything (Para 3) Trả lời

51. to trick someone (Para 3) Trả lời

52. to change something in order to deceive people (Para 3) Trả lời

53. a person’s particular way of thinking about things (Para 4) Trả lời
Fill in each gap of these sentences with one suitable word from the text:

54. Samsung can be considered as a Trả lời -driven business as it creates mobile phones in
various colors to suit all tastes of their customers.

55. In terms of marketing, some R&D companies show a weakness as they are so Trả lời on the
creation of new products.

Câu Hỏi 39
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Đoạn văn câu hỏi
SECTION 4: Listening (20 marks)
PART 1: Listen and fill in the gaps (1 mark/answer)
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 Thời gian còn lại-1:11

So, a company's balance sheet, in principle, is intended to give you the value of the company’s Trả lời

, but in practice, some assets are very easy to Trả lời , and some are very difficult to

value. So if you hold some Trả lời in another company or something, or you hold some money in

a bank Trả lời , this is very easy to value. On the other hand, if your Trả lời comprise
research and development, or people for that matter, then it's in principle very difficult to put a value on

those things. And when you measure the Trả lời of a company, what you're trying to do is measure

a change in value, so the Trả lời between what a company is worth at the beginning of a year,

and what it is Trả lời at the end of a year, is the profit that it makes, or the Trả lời that it
makes. And if it's difficult to measure the value of assets in the first place, it's also difficult to Trả lời

whether a company's making profit or not.

Câu Hỏi 40
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Đoạn văn câu hỏi
PART 2: Listen and complete the summary (2 marks/answer)
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Thời gian còn lại-0:41

Managers should
- pursue the company goal

- Trả lời for shareholders

- accomplish Trả lời and objective of subordinates

- help Trả lời to develop

- understand the expectation of team members

- try to Trả lời of the company

- help Trả lời to Trả lời in their team