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CONTENT TABLE
1.INTRODUCTION …………………………………………………………………….3
2.OBJECTIVE…………………………………………………………………….……..4
3.MAKING A SURVEY………………………………………………………………...5
4.CONCLUSIONS ……………………………………………………………………..10
5.BIBLIOGRAPHY……………………………………………………………………..11
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1.INTRODUCTION
Surveys and questionnaires establish and develop process measures into logistics operators,
their importance is to guide operator services following to improve and optimize it. It gives
us information general and specific about business relationship aiming to new approach to
better service, quality or furthermore market expansions.
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2.OBJECTIVE
To determine the importance for companies of the process of measuring their different areas
and the way in which an improvement in their performance can be generated.
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EFFECTIVENESS OF SIMILAC PRODUCT DELIVERIES
Determine the effectiveness of deliveries of the Similac product, so that the level of customer
satisfaction can be determined, as well as the implementation of possible improvements.
Service Level: It measures the deliveries of the Similac product, made with all the supports,
within the hours established by the clients and the pre-established contacts.
Supply Chain Responsiveness: Measures the capacity to respond to urgent requests, which
require immediacy in the delivery and availability of human and technical resources.
Response Time: It measures the time it takes to start up the delivery process related
as an emergency.
Resource Optimization: It measures the availability of resources to meet last minute
requirements, as well as the administration of them, that generates a relationship wins
wins.
Inventories: It measures the proper handling of the product, guaranteeing sufficient internal
supply to meet the commitments, as well as the adequate rotation and the decrease of over
stock.
Available Stock: It shows how much merchandise, with respect to the total stored, is
able to be used.
Rotation Level: It helps to know how fast the goods move in our warehouse.
Out Of Stock: determine the lines not available for the processing of purchase orders.
Marketing: It shows the ability to generate growth for the company through the
implementation of a marketing plan and its corresponding actions.
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Customer Value: It measures the revenue generated by customers during the business
relationship.
SERVICE LEVEL
IN FULL 1 2 3 4 5
Very dissatisfied Dissatisfied Not sure Satisfied Very satisfied
Orders are delivered without
partials or total returns
COMPLETE PROCEDURE 1 2 3 4 5
Very dissatisfied Dissatisfied Not sure Satisfied Very satisfied
ON TIME 1 2 3 4 5
Very dissatisfied Dissatisfied Not sure Satisfied Very satisfied
RESOURCE OPTIMIZATION 1 2 3 4 5
Availability of resources is Very dissatisfied Dissatisfied Not sure Satisfied Very satisfied
enough to meet last minutes
requeriments
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INVENTORIES
AVAILABLE STOCK 1 2 3 4 5
Very dissatisfied Dissatisfied Not sure Satisfied Very satisfied
Is the merchandise, with
respect to the total stored, is
able to be used
ROTATION LEVEL 1 2 3 4 5
Very dissatisfied Dissatisfied Not sure Satisfied Very satisfied
OUT OF STOCK 1 2 3 4 5
Very dissatisfied Dissatisfied Not sure Satisfied Very satisfied
MARKETING
SALES REVENUE 1 2 3 4 5
Very dissatisfied Dissatisfied Not sure Satisfied Very satisfied
Revenue generated from the
implementation of marketing
strategies
CUSTOMER VALUE 1 2 3 4 5
Revenue generated by Very dissatisfied Dissatisfied Not sure Satisfied Very satisfied
customers during the business
relationship
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This survey has been made to 20 customers to figure out logistics operator response and
quality referred previously through 10 service characteristics. Following their responses.
Service Level
14
12
10
0
Very dissatisfied Dissatisfied Not sure Satisfied Very Satisfied
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10
0
Very dissatisfied Dissatisfied Not sure Satisfied Very Satisfied
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Supply Chain Responsiveness: Response time, Resource optimization
Inventories
16
14
12
10
8
6
4
2
0
Very dissatisfied Dissatisfied Not sure Satisfied Very Satisfied
Marketing
14
12
10
0
Very dissatisfied Dissatisfied Not sure Satisfied Very Satisfied
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4.CONCLUSIONS
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5.BIBLIOGRAPHY
https://senaintro.blackboard.com/bbcswebdav/institution/822202_tvirtual/contenidos/guias/
26/index.html?target=blank
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