TITLE OF THE STUDY

“Bikroy.com”

INTRODUCTION

Bikroy.com is a website where you can buy and sell almost everything. The best deals are
often done with people who live in your own city or on your own street, so at Bikroy.com it's
easy to buy and sell locally. All you have to do is select your region. It takes you less than 2
minutes to post an ad on Bikroy.com. People can sign up for a free account and post ads
easily every time.
Bikroy.com has the widest selection of popular second hand items all over Bangladesh,
which makes it easy to find exactly what you are looking for. So if you're looking for a car,
mobile phone, house, computer or maybe a pet, you will find the best deal on Bikroy.com.
Bikroy.com does not specialize in any specific category - here you can buy and sell items in
more than 50 different categories. We also carefully review all ads that are being published,
to make sure the quality is up to our standards.
 FACILITIES

The website first requires a user to select a location. After that, the list of advertisements
show up and the user can browse through one of eight primary categories:

 Cars, Motorcycles & Vehicles

 Phones, Computers & Electronics
 Fashion & Personal Items
 Home & Living
 Hobbies, Pets & Sports
 Property & Housing
 Jobs & Services
 Business, Agriculture & Food

These categories are subdivided into specialized categories and there is a ninth category
„Others‟ which does not fall under any of the above classifications. An item can be clicked to
view in detailed mode and the buyer can directly contact the seller via phone number
provided in the ad. For a use who wants to sell an item, they can click the „Post your free ad‟
button on the home screen and follow a series of steps to post an ad. A general description of
the product, a price and contact number is required to post the ad. The ad goes into review,
and within 24 hours, if it attains to the policies of the site, the ad is posted.
Products/ Services Offered by Bikroy.com

Bikroy.com is, first and foremost, an online marketplace of its kind. One can browse through
categories like – Clothing, Footwear, Jewelry, Watches, Mobiles & Accessories, Jewelry,
Books & Media, Electronics, Footwear, Watches, Mobiles, Computers, Electronics, Home &
Living, Health &Beauty, Toys, Kids & Babies, Books & Media, and Sports & Outdoors and
so on to see all the products under these. When a customer sees something they like, they
click on the product and view the details that include pictures, descriptions, payment options
and shipping information. Customers also can search for their desired products by using
keywords in no time. Bikroy.com provides advanced search option in which Customers can
narrow down their search and shop comfortably. Just as one can buy almost anything on
eBay, one can sell almost everything, too. Using a simple listing process, one can put all of
the junk in their basement up for sale. People can sell old laptops, clothing, furniture, etc. But
if one wants tosell as a business, they need to enlist in Bikroy.com as a Bikroy.com seller via
which they get a Bikroy.com e-store. When one sells an item on Bikroy.com, they pay a
certain percentage of the final sale price to Bikroy.com. There is no listing fee except this
commission on sales and for people selling personal products, there is no commission either.
Bikroy.com operates an online marketplace enabling end customers to buy and sell basically
anything online.

The Leading Online Marketplace: Bikroy.com

Around 2012 on October Bikroy.com Bangladesh Ltd. started its journey in Bangladesh. And
on June 1, 2012 it was launched. As we know that Bikroy.com is the leading online
marketplace for emerging markets. It sells everything, starting from books, to mobiles &
tablets, fashion wear and accessories, electronics, jewelry, home and living products, kid‟s
products and many more. It is the one stop solution for customers to find their products
online. It is the fastest growing online shopping platform in the emerging markets, with over
million customers. Bikroy.com operates an online marketplace enabling end customers to buy
and sell basically anything online. Organizational structure/ operational network organ gram
Bikroy.com has different departments to run its operations in Bangladesh. Right now
Bikroy.com has 6 different departments which are also called teams.

1. Sales
2. Human Resource
3. Customer Support
4. Finance
5. Public Relation
 PROBLEMS

There is a noticeable stream of issues with Bikroy.com that makes the user experience
difficult and problematic.

For example:

 It is difficult to get instant customer service as email responses take time.

 Customers have to browse between product listings for a long time to get very
specific products.
 The app has many lacking such as difficult search options, improper search
results and incompatibility with some versions of Android.

Host Gator is one of the biggest web hosting services in the world, and it has a highly
responsive 24/7 Chat Facility where one can instantly connect with a representative from the
firm for help in any matters. A similar facility offered by Bikroy.com will make it much
easier for customers to get responses to their queries quickly. The initiative may require
hiring of a significant workforce just to run the system, but the potential payoff is much
higher as it will differentiate Bikroy.com in the country‟s online business arena in a very
positive manner.

Bikroy.com has some basic search filters that allow customers to find products from a
specific category. Yet a more advanced search filter will add another differentiating factor for
the company. Such as:
a) Old/New Filter: Customers will get to filter products based on whether they are
completely new or second-hand.
b) Personal/Business Filter: This will enable consumers to search for products based
on whether they are being sold by another customer (C2C) or a business (B2C).
c) Brand Filter: Products can be filtered on the basis of their brands. For example, by
filtering
a search for cell phones with “Symphony”, a customer will see all listings from
Symphony only.
d) Price Filter: Price can be used as a filter for getting the desired product. For
example, a
range BDT 50,000-1,00,000 for refrigerators will show only the ones belonging to
that price range.
 RECOMMENDATION

For the betterment of Bikroy.com I would recommend few things which may increase the
efficiency level of their service and operations. As nothing is perfect in this world, this
organization also has some scope of improvement. In these 3 months I experienced lots of
things from Bikroy.com.

From Organizations Perspective:

 They should reduce their ad review time in order to post ads on their website
in a short period of time.
 They should make clear view of their product categories in terms of posting
advertisements so that people can easily know under which category they
should post their advertisements.
 At the time of rejecting ads the employees should inform the ad posters the
proper reason by e-mail for the rejection of any advertisement.
 They should control the quality for “Buy Now” service. Most importantly they
should come up with a solution to reduce the cost of delivery charges for the
customers who resides outside Dhaka city.
 They need to make sure the best service for sellers for example, timely
payment and proper information about the product.
 From the Project Perspective:
 They can diversify their business in view of their client‟s tastes, desires,
perspective and particular needs especially for their membership clients.
 They can arrange seasonal offers by approaching their membership clients by
which they can get the attention.
 They can endorse the popular celebrities to attract people to be with
Biyroy.com.

CONCLUSION

In conclusion, Bikroy.com has come in this position by facing lot of challenges and
difficulties. Bikroy.com has created a new benchmark in the field of online business in
Bangladesh. Moreover, they are introducing new services Job advertisement which can add
values and become another source of income likewise Buy Now. In addition, they maintain a
standard of service, rules and regulations which made them successful today. However,
Bikroy.com has strong employee policy which is another story of their success and it makes
them unique from their competitors. They have some scope of increasing services. Lastly
Bikroy.com should maintain efficient, constant and effective service to customers for holding
their present reputation and they need to make their market more diversify.
 Reference

Bikroy.com: http://bikroy.com/
Slideshare: http://www.slideshare.net/
http://www.slideshare.net/themsaha/status-potential-and-constraints-in-
ebusinessapplication-
in-bangladesh-46850115
http://www.slideshare.net/priyodresscollection/top10-online-shopping-sites-
inbangladesh
http://www.slideshare.net/geekybd/classified-busines