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The idea of citizen participation in governance remains one of the most fundamental tenets of
democracy (Arnsein, 1969).
Through participatory democracy, citizens are expected to be informed, consulted and given an
opportunity to influence decision-making. This form of engagement of citizens provides
opportunities for among other things identifying new policy ideas from individual citizens,
empowering the voiceless, promoting justice and fairness, and enhancing public trust in
governance processes (Hardina, 2003; Cahn and Cahn, 1968; Bowen, 2007; Wang and Wart,
2007).
Thus, citizen participation confers legitimacy not only to the elected officials but to any policy
decisions involving the citizens.
Therefore, in conceiving citizen participation in an open and democratic society, one expects an
intense interaction between politics, policy and people (citizens) as shown in Image 1 below
The emergence of the new technology has added a new impetus to the interaction between
politics, policy and people. Through new media, the political elite (e-politicians) and policy
makers (e-government) are reaching out to new audiences to seek for votes or communicate
policy. On the other hand, citizens (e-citizens) are engaging directly with politicians and
government officials to hold them to account or advocate for certain policy options.
But the new media has also changed the way ordinary citizens communicate with each other.
Compared with traditional media, new media has not just reordered communication itself; it has
reorganized political mobilization among the tech-savvy generation at unprecedented scale.
As noted by Barassi (2009), the IT has transformed the way in which citizens have come to
“imagine, experience and organize” themselves in the public sphere. This was possible partly
because of the low costs required to communicate using these new tools and partly because it
does not require formal organization or central authority (Bennett, 2003).
While these new communication tools have now permeated almost everywhere in people’s daily
lives, they are also conspicuous in electoral processes in many parts of the world. As stated
earlier, politicians can use new communication tools during campaigns as exemplified by
President Barack Obama’s successful presidential campaign in 2007. However, the interest of
this paper is to show how these new tools can be used to promote electoral accountability before,
during and after elections.
Elections have almost become synonymous to democracy. But most importantly, it is during
elections that one sees a significant number of citizens coming out to participate in deciding on
who should govern them. Regardless of the intensity of political contestation during campaigns,
every participant in the electoral process expects the elections to be free, fair and credible.
But free, fair and credible elections are not always the case in many countries undergoing
democratic transition. In Africa, manyncountries transiting from autocratic single party regimes
are yet to come to terms with competitive multi-party politics. As a consequence, practices such
as vote buying, intimidation and violence, media censorship, gerrymandering of electoral units,
ethnicization of political competition, and manipulation of electoral management bodies have
become strategies used during elections to acquire or retain political power. It is therefore
important to put in place measures that ensure electoral accountability in defense of democracy.
Citizens have a role to play in guaranteeing electoral accountability.
Traditionally, elections observation and monitoring have provided opportunity to identify both
drivers and inhibitors of free and fair elections. But domestic observation and monitoring as is it
known follows a very structured pattern. For instance, it is organized from the centre; involves
accredited observer delegations; it requires huge financial resources to be operationalised;
participating citizens are recruited by a central organization, often a civil society observer group;
and in many cases, it is a one-off event.
Although traditional elections observation and monitoring continue to serve an important part of
promoting free and fair elections, new tools such as the internet and mobile phones are providing
greater opportunities for ordinary citizens to better engage in the process.
Citizens can actively participate in elections as election monitors and provide reports on their
experiences without necessarily being organized from the centre. Through these new platforms,
citizens will be able to share their experiences on the electoral processes with relevant
authorities, but most importantly, with each other.