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Curofy:
Transforming Healthcare Industry

The shift in behaviour and processes

is affecting all industries, including
the pharmaceutical and healthcare
industry. Digital is empowering
patients to play a more active role in
their own care and making processes
more efficient for providers.

The traditional approach of gaining a

doctor’s insight in a particular thera-
peutic area requires a pharmaceutical
company to get through numerous
market research surveys along with
conclusions based on the outcome of
sales force experience with a time-
starved physician in the doctor’s
office. All these tedious activities are not only discontinuous and provide
secondary communication, but also lacks transparency.

The digital transformation trends provide both patients and companies in the
pharma industry with unparalleled access to information surrounding the impact of
a healthcare strategy or pharmaceutical product.

The future section of this report provides a primary data collected upon a real-time
analysis on ‘how doctors are being influenced on prescribing medicines these
days’.

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Study on doctor’s prescribing
behaviour

Poll: How Doctors are being influenced to

prescribe medicines these days?

PEER ONLINE
INFLUENCE EDUCATION

Primarily, the data collated to produce the report included 1136 doctors, which
seems to be a sizable number. This highly targeted report generated provided a
clear perception that doctors rely on online education to prescribe drugs, which
distinctly shows the shift of behaviour and process amongst doctors.

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Curofy:
The must have app for doctors

Founded in 2014, Curofy is the only network where doctors have shared more than
4,00,000+ patient cases. Focused knowledge exchange and social network for
doctors are two of our strongest pillars.

Doctors visit Curofy to keep themselves updated with the latest healthcare
updates and making their practice more efficient. We educate the doctors about
new drugs, devices and other healthcare innovations available in the market.

With 380,000+ doctors onboard, we have doctors in almost all the major
specialties, having a healthy discussion around some of the serious diseases.

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Global Disease Burden

There is a growing epidemic of non-communicable diseases (NCD) in the country.

Despite substantial improvements in Indian-healthcare system in the past decade,
we continues to contribute disproportionately to the global disease burden,
wherein N C D s holds significant prominence.

60% *
* Stats provided by

Deaths happpens in India every year by Chronic Diseases.

What makes the situation more alarming is the fact that most of us live in a state of
denial, ignoring the common signs and symptoms of these chronic diseases.
Regular monitoring of our health parameters and changes in lifestyle with proper
medications will not only save many lives but reduce the cost burden of these
dreaded diseases to a major extent.

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Doctor’s view on rise in
Chronic Diseases

We at Curofy, worked on a report which gives a real time analysis on the major
cause behind the rise in Chronic diseases in India.

Why Rise In Chronic Diseases?

200
180
180
160
140
143
120
100
80
60
40 52
39
20
0

Lack ofskilled health Irregular reviews and Underdeveloped Limited access to

workers with knowledge follow-ups decision support system essentialmedicine
aboutnon-communicable
diseases

According to the report 43 percent of the doctors believe that irregular reviews
and follow ups by the patients is the major cause behind the rise in chronic
disease. Whereas, 34 percent doctors are in an opinion that the raise in chronic
diseases is due to lack of skilled health workers in the country.

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Sharing Knowledge

At Curofy, the doctors devotedly discuss about the chronic diseases on the app
and keep themselves updated with the new procedures, drugs and treatments
which can help them in treating the chronic diseases.

Top 10 Diseases Discussed On Curofy

2000

Number of discussion post

1800 1726
Number ofcomments
1600

1400

1195
1200 1120 1131
1008 1011
1000
873
806
800 724
637
600

400
265
193 180 180 174
200 153 149 142 142 124

Top 10 diseases discussed on the app and no. of discussions around it

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Curofy In and Across the Country

The health-care system in India presents a three-tier structure comprising of the

primary, secondary and tertiary care services. Curofy is penetrated in and across
India, which includes tier 2 and tier 3 city doctors as well.

Tier I Tier II

33% 33%

34%

Tier III

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Digital Behaviour of Doctors

Hourly Comments And Reply

25000

20000

15000

10000

5000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Hour

Comments Replies Posts

Doctors are one of the busiest people around. With time being their greatest
enemy, it is very important for marketers to know that time when he can draw the
maximum attention of the doctor. We at Curofy, have done this analysis and the
insights is beneficial to the brands for pushing contents.

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Digital Behaviour of Doctors

Top 10 Cities Based On Active Users Count

8000
7450

7000 6778

6000
5157 5100
5000

4078
4000
3255
3000 2802 2668 2586 2567

2000

1000

Digital adoption varies from place to place. In a well-rounded strategy, both digital
and offline efforts need to be targeted. This analysis is a clear reflection on the
places where digital can make early inroads.

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Digital Behaviour of Doctors

Top 10 Specialties Based On Active Users Count

Personalization is most likely to gain doctor’s attention and keep them hooked on
to a platform, rather than scouting for relevant information from the complete
repository.

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Directors Note

Curofy app, has over 380,000+ verified doctors discussing more

than 500 cases per day, making it the largest community of doctors
in the country. This is only the beginning of our vision to help
achieve a well-connected healthcare across the country and
eventually across the globe.

It has been an honor to be included in the prestigious 2018 edition

of Forbes 30 under 30 and be recognized by industry stalwarts like
Google, Sanofi andBMJ.

These accolades have strengthened the belief in our vision that

Curofy will help connect doctors and the key healthcare players on
all levels in the near future.

Directors, Curofy (Leh to Right):

Mr. Pawan Gupta | Mr. Mudit Vijayvergiya | Mr. Nipun Goyal

Helping Doctors Diagnose and Cure Faster

Search for ‘Curofy’ on Play Store / App Store

GET IN TOUCH
contact@curofy.com www.curofy.com
103, Time Tower, Mehrauli-Gurgaon Rd,
Sector 28, Gurugram, Haryana - 122002
Mob.: +91-92052-85966

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