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CHAPTER I
EXECUTIVE SUMMARY

I. Introduction

Advertisment is a notice or announcement in a public medium

promoting a product, service, or event or publicizing a job vacancy.
Advertisment today is more broad because so many ways of how it is done.
Nowadays, news, new products, new services and many more trendy stuff are
seen through social media, newspapers, magazines, television or heard through
radio. But, how about those who are not into social media? How about those
who are not into watching television or listening radios? How do they hear or
know news without using any devices? That is where LED Screen Display
Billboard comes in.

Billboard advertising before were just a simple print of a picture of an

advertisement of a certain brand or companies, even news about the
government were posted through billboards. Billboard advertising is also
known as the outdoor media and the first billboards were invented in the
1830s. They became a popular form of advertising in the 1860s. Then, as the
19th century came to a close, the proper format of a billboard was defined and
their popularity skyrocketed. In the 1830s, a man named Jared Bell created
some of the very first billboards. These billboards advertised circus acts
like Barnum and Bailey. The billboards were often large posters, displaying
colorful pictures. They emphasized unique features and promotional elements
for each of their upcoming shows. The 1860s saw a major shift in billboard
advertising. Businesses were able to purchase outdoor space to utilize for
billboard display. Soon enough, advertisers began taking advantage of the new
laws and regulations, setting up different billboards and experimenting with
their own forms and creatives. They were often hand-drawn or hand-painted
and labor-intensive. Billboards became more popular, which led to the
founding of various billboard associations. Some of the most famous from this
period was The International Bill Posters Association and the Associated Bill
Posters’ Association. They helped launch billboard advertising, as a concept,
nationwide.

This study This study, we bring ”iTech Advertere: LED Display Screen
Billboard to Iligan City through iLead Partnership. This is a better version of
the normal billboard advertising because we present you the LED Screen
display billboard which has this advantages. First is the videos or images can

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be updated quickly. Compared to a fixed billboard, with an LED display, the

administrator can simply change the advertising content of the outdoor display
at any time. It is also very easy to change the content. Always advertising is the
theme of LED displays. Second is more creative options for advertising. Since
the format of the advertising is videos, naturally, you don’t have to rely on one
stagnant content. Thus, your advertising material becomes more enjoyable
than traditional advertising. There will be a domino effect because your ad will
become wider and more attractive. Then hopefully, a more attractive ad will
translate into more potential customers. After all, that’s what your goal is
right? Third, energy saving and environmental protection. The technology used
in outdoor led displays is not only energy-saving and environmentally friendly,
but it also allows for all day use. It is designed to fully adapt to various harsh
outdoor environments. So naturally, its components are made of anti-
corrosion, waterproof, moisture-proof, lightning-proof and shockproof
materials. Overall though, the reason why it becomes a cost-effective display
device is that it doesn’t use up a lot of energy to function. Forth, custom size.
The great thing about outdoor LED display screens is that they can be made to
be any size according to the needs of the installation site. What happens is,
they will just combine a specific number of LED panels according to how many
will fit the installation site. This way, you won’t be stuck with an LED display
that will either be too big or too small. Fifth, allows you to play different
advertisements. Another great advantage of using an LED display as a
billboard is it can play videos, pictures, text, and sounds (if needed). So, even
one LED display will allow you to advertise several different products. In effect,
you can make money out of it by offering to play different ads from different
renters in just one LED display screen. Sixth, more profitable than a
conventional billboard. Speaking of making business about it, the revenue of
the outdoor LED display is charged in seconds. Therefore, the most practical
thing to do is to rotate the advertisements of different businesses (unless they
request that their ad will be the only one displayed). Usually, the regular
display will be charged on a quarterly or yearly basis. Of course, you can
arrange it where you can only show ads for one or a few businesses at the
same time and no competing will be in the same slot. And lastly, can be used
for different purposes. Outdoor LED displays can be used not only to play
advertisements but also to be used to place movies on advertisements. It can
even be used to insert advertisements when playing movies. It’s a popular way
to attract more traffic. There are of course non-commercial applications for
LED displays, like using them as an LED wall for outdoor events

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II. Statement of the Problem

In order to evaluate and analyze how feasible our proposed business

project is, this feasibility study aims to answer the following question:

1. Do we have a proper location for the LED Screen Display Billboard?

2. Do our target market be interested to this study?
3. Is this study beneficial to our target markets?
4. What contribution does this study give the environment?
5. Is this study feasible here in Iligan City?

III. Objective of the Study

The Objective of the study is to give the Iligan City’s private and public
establishments the better way of advertisement and that is through iTech: LED
Screen Display Billboard, where the videos or images can be updated quickly,
more creative options for advertising, energy saving and environmental
protection, allows you to play different advertisements. Another great
advantage of using an LED display as a billboard is it can play videos, pictures,
text, and sounds (if needed), more profitable than a conventional billboard and
can be used for different purposes.

IV. Project Title/Name

The proposal project will be named “iTech Advetere: LED Screen Display
Advertising” with the word “I” stands for the Iligan being the first advertising
company to indroduce led Billboard type. “Tech” refers to Technology as LED
reflects the technogical advertisement. “Advertere” is a combination of the word
“Ad” and “vertere” where Ad means “to or toward”, and vertere means “to turn”
as the LED Screen Display will make the audience turn towards the captivating
graphics.

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V. Project Location

The research proponents have chosen to put up the said business near the
traffic light in front of El Centro Poblacion, Iligan City. The other one will be at
the traffic light crossing Baraas, near Robinsons Mall, Iligan City. The chosen
locations are based from the target markets’ preferences, where the
marketability of its accessibility perfectly viewed. Target market includes
private establishments and institutions.

VI. Brief description of the project

A. History of Business
In today’s generation, digital billboard is no longer a new term, its
application has established a full awareness in regards to its hi-tech
features. And by implementing the technological advancement of
advertising, the LED Screen Display provides a modern way of reaching a
wide market. Before, the main objective of billboard was to inform the
general public about local laws. Likewise, billboards were used to show
important announcements. Later, by its powerful features in reaching
audiences, it became the most wanted tool in advertisement and
marketing. In the middle of 20th century, several changes came to the
billboard advertising industry. Digital place- based screen allowed
advertisers to digitally deliver video which creates a unique and

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interactive experience. This is where the LED Screen Display reaches

audience beyond implementing demographics.

B. Nature or Kind of Business

The proposal project will be a limited partnership of five districts and

natural partners joined and agreed upon the terms and conditions of
partnership by laws. It is primarily designed to give the best quality of
service to its target customers by promoting and maximizing their profits.
Specifically, it wii be a LED Screen Display Advertising which offer a
more thorough way of recognizing, promoting and selling the client’s
products. The operation is comprised of LED Screen Billboard type pf
which a cabinet style playing videos or animated clips allowing to show
and recognize our client’s products through giving a message of
awareness. Likewise, the LED Screen Display shows another way of
flexibility as the function is also available for public interest giving
openness to advertise the public institutions. Services will be outfitted
with the most technologically advances equipment providing our
customers with the best service possible. Additionally, within our market
area where LED Screen Display at the center of the City, we have
absolutely no exemption and the first in Iligan City.

VII. Vision, Mission and Objective

 Vision

A leading advertising company in Digital Billboards across Iligan City

and Northern Mindanao.

 Mission

To provide quality service in modern advertising promoting client’s

products through a highly creative, flexible, result- oriented and
interactive LED Screen Display via outdoor way of reaching a wide
range of audience.

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• Objectives

o To help our customers promote their product or all their

concerns through the service we offer
o To be able to give the best quality of advertisement
o To be environmental friendly
o To be easy-access to everyone that is interested
o To useful to the everybody at all ages
o To be meaningful all throughout our existence

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