You have set up the company.

Now each of the group members will prepare a business

plan and present it during the meeting. At the end of the meeting, your company has one
potential business that will be marketed nationally.
Complete the figure/column below and prepare the documents needed for the meeting
(Memo and minutes of meeting)

Group Members:
No Name Matric Number
1. ALENDRA JOSPINE CE160150
2. ALISASHAKIRA BT CHE YAACOB CF160044
3. MOHD ZUL AZRIN B YUSOP CF160146
4. NUR AMNI BINTI MOHD RAZALI CE160180
5. SITI MUNIRAH BT SAIDIN AP160550

Company name: F&B FROZEN SDN BHD

Business Plan 1 Description and justification:

Introduce the company’s product to any 1) Attract new customers

supermarket or grocery store 2) Attractive product packaging
3) Free sample for customers
4) In-store advertisement

Business Plan 2 Description and justification:

To create new product and launch them 1) Reduce cost

successfully on the market under the 2) Enhanced sensory properties (more
research and development department attractive)
3) Improved the nutritional value
(dietary need)
4) Improved food safety
5) Offers greater choices of food items
to a consumer
Business Plan 3 Description and justification:

Product review by using social influencer 1) Can attract social influencers

followers to become our customers
2) Save our marketing budget
3) Improve customer retention and
loyalty.

Business Plan 4 Description and justification:

Sponsor to any TV program 1) Sponsor of any TV program attract

viewers to television shows so they
can be sponsored
2) Customers are easily fooled by the
ads they show
3) Share information with each other
and get introduced.

Business Plan 5 Description and justification:

Advertisement the company's product 1) Make the website for the product
online 2) Advertisement thru media social
3) Find agent or any dropship
4) Free shipping for rm35 and above