GRAB SWOT ANALYSIS

Individual Assignment

International Business Strategy-IBS301

FPT University
Lecturer: Nguyen Quang Dung

Tran Thi Van Anh

Anhttvsb61433@fpt.edu.vn
Student Code: SB61433
Table of Contents
GRAB SWOT ANALYSIS ................................................................................................................................. 2
I. Grab Background: .............................................................................................................................. 2
II. Vision and Mission:......................................................................................................................... 3
IV. Conclusion: ...................................................................................................................................... 5
V. References:........................................................................................................................................... 6

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 GRAB SWOT ANALYSIS

I. Grab Background:
In 2012, Grab originated from Malaysia and was founded by Anthony Tan and Tan Hooi Ling.
The first headquarters was a tiny, temporarily rented warehouse somewhere in Kuala Lumpur,
Malaysia. And, the headquarters currently is based in Singapore. Grab is Southeast Asia's most
popular ride-hailing app, with the aim of providing users with quick transportation services, by
connecting more than 10 million passengers with 185,000 drivers across the region. Grab is now
becoming one of the Southeast Asia’s largest mobile technology company that connects millions
of consumers to millions of drivers, merchants, and businesses. It is operating in 8 countries
including Singapore, Indonesia, Thailand, Philippines, Vietnamese, Cambodians, and Myanmar
and about 196 cities.
Types of services that Grab provides:
- Grabcar/Grabbike is a service that connects individuals with cars/bikes and customers who
want to travel by car/bikes. That means of transportation is a car/bike.

- Grabtaxi is a service that connects taxi drivers of Vietnamese taxi companies with
customers who want to book a moving car, it is similar to grabcar. These services include
vehicles of less than 9 seats, charged with an electronic meter. Transportation is a taxi

- “GrabHitch is a social carpooling service. We match non-commercial Drivers to Riders

going the same way. Hitch Drivers are not in this for profit-making, they are ordinary
commuters who are giving fellow riders a lift to cover a portion of their petrol costs.” (Grab
HelpCenter)-( Not yet present in Vietnam)

- “GrabShare is an on-demand ridesharing service where riders share the ride and the fare.
GrabShare allows you to carpool in a car or taxi with another rider, headed in the same
direction so that you can reduce your fare and carbon footprint.” (Grab HelpCenter)

- Grabexpress is a fast delivery service in the city, this service aims to bring additional
income for drivers as well as serve extremely large delivery needs from customers.

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 - Grabfood and food delivery service via grab app. The store will be associated with grab,
this list will be displayed up on the app with the registration menu. Grab driver will buy
food and drink that delivered to customers in the shortest time.

- Grabpay is a credit card payment service, just like a credit or debit MasterCard. This service
allows you not to bring cash or have to prepare change to give drivers that use the grab pay
service directly instead. In October 2018, grab officially launched grabPay by Moca e-
wallet on grab application instead of GrabPay service, which customers can recharge and
use to pay for services.
II. Vision and Mission:
The vision of Grab is that Driving Southeast Asia Forward by improving Lives, Safety
and Accessibility.
To do this, Grab necessarily complete three missions:
- Creating the safest transport platform: Grab believe a smartphone-based transport platform,
if properly invested, will become the safest mode of transportation in Southeast Asia.;
- Make traveling easier for everyone: Grab believe that convenient, efficient transportation
will become a benefit for all South East Asians, regardless of income, special needs, age
or location. And we will not miss any passengers.;
- Improve the lives of partners: Grab believe that a sustainable business does not stop at
making profits, but most importantly, sharing and contributing to the improvement of the
lives of all parties closely related to the survival of businesses: drivers, passengers, local
governments and more broadly - is directed to the broader social benefits
III. SWOT Analysis:

STRENGHTS WEAKNESSES
• User-friendly interface, easy to • Not really managing the
use attitude and behavior of
• Multi-service technology drivers
platform: Grabtaxi, Grabcar, • No international language
feature yet

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 Grabbike, package delivery • The route displayed on the
service, carpooling service App is not really optimal
• The force of drivers is numerous, • Only one ride can be booked
widely distributed in big cities, at a time
catching cars quickly
• There are transparent rates,
avoiding rates increase when
moving
• Provide enough information
related to the driver to help
customers feel secure when using
• Reasonable driving, the driver
will actively contact customers to
help customers and drivers save
time.
• There is a support switchboard
for both drivers and customers
• Equipping insurance for drivers
and passengers
• Diverse forms of payment (Cash
+ Credit Card)
• Huge financial resources
• Provide many discounts,
promotions

OPPORTUNITIES THREAT

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 • Travel demand of people in the city • There are many competitors
is very high (GoViet, VATO, Bee, Taxi
• The number of smartphone users companies and traditional
increases and tends to use utility motorbike taxi)
applications • Fluctuating gasoline prices may
• Participation in the shared economic affect sales and profits
model is increasing
• Wifi available in many places, low
3G / 4G rates

IV. Conclusion:
The Grab app is one of the most talked about apps today. The application gives customers
many choices of transportation or other services with prestige, fast, cheap, convenient, present in
almost every corner of the city. In the context of this paper, the SWOT analysis will help Grab's
strategic planning from identifying the existing strengths and weaknesses that need to be overcome,
as well as opportunities. Assembly and challenges from outside.

To sum up, we have some comments and suggestions as follows:

• Increased confidence in the legitimacy of this new model, demonstrating commitment

through company policies.
• Take advantage of the number of drivers to serve customers faster, especially the office
world.
• Meet important criteria such as: safety, convenience, fast and easy payment.
• Add features to the app to provide additional information such as whether a driver is
male or female, scooter or gear, whether the driver knows the route or not
• Continue to maintain the advantage of the number of customers and the number of
drivers

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 • Need to improve service quality, offer many attractive promotions to convince
customers to use the service more often, as well as attract new customers.
V. References:

1. Grab – Your Everyday Everything App| Grab VN. (2019). Grab VN. Retrieved 9 December
2019, from https://www.grab.com/vn/en/brand-story/
2. Giới thiệu về Grab. (2019). Apkin.vn. Retrieved 9 December 2019, from
http://apkin.vn/gioi-thieu/223_gioi-thieu-ve-grab.html
3. Grab là gì? Các dịch vụ được cung cấp trên ứng dụng grab. (2019). Viknews.com.
Retrieved 9 December 2019, from https://viknews.com/vi/kien-thuc/cong-nghe/grab.html
4. ĐÀN, D., NGHỆ, T., ĐÀN, D., & NGHỆ, T. (2018). Những ưu điểm, lợi thế giúp Grab
Taxi ngày càng phát triển. TECHBIKE.VN: Cộng đồng Tài xế Công Nghệ Viêt Nam.
Retrieved 9 December 2019, from https://techbike.vn/threads/nhung-uu-diem-loi-the-
giup-grab-taxi-ngay-cang-phat-trien.103/
5. Dư tiền để "đốt" trong 15 năm, Grab đang được gì và mất gì trên mỗi cuốc xe.
(2019). Cafebiz.vn. Retrieved 9 December 2019, from http://cafebiz.vn/du-tien-de-dot-
trong-15-nam-grab-dang-duoc-gi-va-mat-gi-tren-moi-cuoc-xe-20190709105411359.chn
6. GoViet, n. (2019). [TaiMienPhi.Vn] GoViet, FastGo, Grab có những ưu, nhược điểm
nào?. Thuthuat.taimienphi.vn. Retrieved 9 December 2019, from
https://thuthuat.taimienphi.vn/goviet-fastgo-grab-co-nhung-uu-nhuoc-diem-nao-
36993n.aspx

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