VALUATION AND NEGOTIATION OF TECHNOLOGY

Step 1 – Identify intellectual property as an asset

UNIT 1. INTELLECTUAL PROPERTY

Collaborative Work

Teacher
Ingrid Tatiana Gómez

Diana Yaneth Díaz Granados

Cód. 1057590517
Juan Pablo Pérez
Cód. 1053512644
Juan Manuel Cuta
Cód.

Universidad Nacional Abierta y a Distancia – UNAD –

Collaborative Group: 212032_120
October 04, 2019
 INTRODUCTION

 Construction of tree diagrams synthesizing digital transformation in

Colombian companies, identifying problems, causes and consequences.

 Synthesis in the table in which it is done with less than 200 words including
statistics synthesizing the digital transformation in Colombian companies.

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 OBJECTIVES

 Write a tree diagram in which the problems of digital transformation in

Colombian companies are identified.

 Write a tree diagram that identifies the causes for which

Colombian companies do not implement a digital transformation in the
organization.

 Write a tree diagram to identify the consequences for which companies and
their leaders do not make correct decisions in the proper way to make
improvements in their organization.

 The digital transformation is an everyday improvement that business owners

do not want to improve in their organizations.

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 TABLE OF CONTENTS

Page.
INTRODUCTION ..................................................................................................... 1
OBJETIVES ............................................................................................................ 2
PROBLEM TREE DIAGRAM OD EACH DIANA DIAZ … ........................................ 4
PROBLEM TREE DIAGRAM OD EACH JUAN PEREZ …..................................... 5
PROBLEM TREE DIAGRAM OD EACH JUANCUTA … ......................................... 6
PROBLEM DEFINITION.......................................................................................... 7
REFERENCES………………………………………………………………………....….8

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 PROBLEM TREE DIAGRAM OF EACH STUDENT

DIANA DIAZGRANADOS PINEDA

4
JUAN PABLO PÉREZ

5
JUAN MANUEL CUTA

6
 PROBLEM DEFINITION

Research Problem Description

Group Number 212032_120

Problem How to promote digital transformation in Colombian

Question enterprise?

Innovation has a significant impact on the way in which

companies can carry out each of their operations, in order to meet
the needs and expectations of their customers, this innovation
involves a series of changes that revolutionize the way things are
done within any organization.
It can be said that many organizations in Colombia are far from
being within the competition of their markets because they leave
aside key aspects to be able to achieve the digital transformation
and that it is focused on improving the customer experiences
which translates into a positive effect in terms of competition and
productivity.
Problem
Description This digital transformation within organizations is promoted by
controlling and promoting essential aspects, but the fear of
change, the inability to innovate, the lack of financial resources,
the lack of commitment and leadership on the part of senior
management, the lack of knowledge and skills; these are
negative elements that limit this digital transformation and that
therefore results in adverse effects within these organizations, as
customer needs and expectations are not met, processes
become slow and inefficient, productivity levels decrease, there
is no real competition and market value decreases significantly.

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 REFERENCES
 EL TIEMPO, (2019). La transformación digital, al servicio de las empresas
colombianas. Recuperado de: https://www.eltiempo.com/mas-
contenido/la-transformacion-digital-al-servicio-de-las-empresas-
colombianas-374276
 IMPACTO, TIC., (2019). Transformación Digital en las empresas de
Colombia avanza, pero frenada. Recuperado de:
https://impactotic.co/transformacion-digital-en-las-empresas-de-
colombia-avanza-pero-no-tan-rapido/
 Dinero, (2018). Desafío de las empresas: estar en la red o morir. Recuperado
de: https://www.dinero.com/edicion-
impresa/pymes/articulo/transformacion-digital-en-las-empresas-en-
colombia/258642
 MCPRO, (2017). Cinco problemas que dificultan la transformación digital.
Recuperado de:
https://www.muycomputerpro.com/2017/07/09/problemas-
transformacion-digital
 Oleshop, (2019). Errores en transformación digital: cuando el paso no es tan
fácil. Recuperado de: https://www.oleoshop.com/blog/errores-en-
transformacion-digital
 Kuada, J. E. (2012). Metodología de la investigación: una guía de proyectos
para estudiantes universitarios (pp 38-40)