Date_05_/12__/19__

Submit to ___Miss Mehwish Omer______

Group members:
Muhammad Hasan 76
Azeem subhani 59
Bilal Hussain 57
Abdul majeed 91
 INTRODUCTION

Pizza hut is an American restaurant chain and international franchise which was founded in 1958
in Wichita Kansas by Dan and frank carney.
The company known for its Italian – American cuisine menu, including pizza and pastas as well
as side dishes and desserts. Pizza hut has 18431 restaurants worldwide as of December 31,2018
making it the world’s largest pizza chain it terms of location

Situation
Pizza hut is one of the leading brands in the food and beverages sector. It contains more than 25
ingredients, their small pizza is Rs799 and large pizza is rs1499 pizza hut direct competitor
includes domino’s pizza, subway, California pizza, Starbucks,

Problem Statement
The research presented hereto increase revenue and market share for future solution in a
competitive and cluttered market.
Pizza hut communication skills between worker and customer are bad their food is not fresh
enough. Need to wait very long to be served even is wait to be seated or take order from
customer. Pizza hut has only some selected flavors but the other brands has so much flavors

Research Process
FIRST of all, we find the problems defined it (How to solve it). Next step describes the
questionnaire about the pizza but {the data we needed to achieved our objectives and goals. And
the last step is we launched the survey together the test we analyzed the result (through
questionnaires) determined the problems} pre post the research or past

Research Objectives
The focus of this research is PIZZA HUT feature solution introduce the more pizza flavors,
deep pan crust, introduce more appetizers, introduce salad bar, more many people likes pasta,
lasagna flavors,

Objectives
The specific objectives of the research are answer the following questions.
Requirement of the customer …?
What are the customer behavior about the pizza hut?
How to satisfy the customer in feature like different deals, Quantity of topping ‘quality of
product use in pizza quality of cheese.
All the survey question should be able contribute to answering customer behavior toward Pizza
hut. Brand loyalty, flavor, pizza bread satisfaction of customer, and selling price of pizza size
pan
 Our goals are to research in pour marketing
 Customer delivery system
As with all businesses, the most impotent goal of a customer is increase revenue and profit.

New Innovation
We are introducing the new innovation in pizza hut Online pizza hut app
App tell about the dinner, time of hut like free of dine in pizza. Pizza hut online orders in dine.
Customer come in pizza hut and order already done because he/she bokes the dine table by
using this app
“To be the best Pizza for
Every pizza occasion”

“Alone we are delicious,

Together we are yum”
We are P.E.A.R.L.S
Passion for alliance in doing everything. Execute with positive energy.
Accountable for growth customer satisfaction.
Recognize the goals.
Listen impute the system

Method
This section cover the method used for to conduct the research for the product

Research Approach
Our general approach is together a number of individual with specific question that we believe
would satisfy our research objectives. It is a plan and poo calves the consist of this step of
booked assumption to detailed method of data collection analysis and interpretation it is therefor
based on the nature of research problem being addressed.

Collection
We collected our research data using an online survey tool was used browse of the speed and
cost advantage with the approach. We selected the research sample plan and sample size
methodology discount in this report.
 Questionnaire
Gender
 Male
 Female
Income per month
 Rs 25000 to Rs 50000
 Rs 50000 to Rs 100000
 Above 1 Lac
 No resources

Age
 10 to 20
 20 to 30
 30 to 40
 Above 40
Education
 Matriculation
 Intermediate
 Graduation

Name :
Department :

Customers preception
Questions Strongly Agree Neutral Disagree Strongly
agree disagree

Do you like
the taste of
pizza hut’s
pizza?
How satisfied
are you with
the taste ?
Comparing
with other
pizza Brands,
can Pizza hut
be considered
better?
The pizza’s of
pizza hut are
always fresh
Pizza hut
quality is
acceptable

Customers satisfaction
Questions Strongly Agree Neutral Disagree Strongly
Agree Disagree

I like to eat
pizzas

pizza hut is
located near
your place

Are you
satisfied with
the taste?

Is the price of
pizza hut
meets with the
price?
After seeing
different AD’s
do u switch to
other brands?

Product packaging
Questions Strongly Agree Neutral Disagree Strongly
agree agree

How satisfied
are you with
the packaging
of pizza hut?
I prefer cotton
bags then
plastic bags?
Does the
packaging of
pizza keep it
warm>
Is pizza hut’s
price too
expensive?
Do you prefer
large pizza
over small?

Purchasing intention
Questions Strongly Agree Neutral Disagree Strongly
Agree disagree

Do you like
to pay for
pizza hut?
Can you wait
longer for the
delivery of
pizza?
Are you
satisfied with
flavors of
pizza hut?
Online order
makes buying
easy.
Other brands
over pizza
hut?
 FRAMWORK

There is a relationship between customer satisfaction and purchasing

intension

There is a relationship between customer perception and purchasing

intension

There is a relationship between product packaging and purchase intension

Purchasing intention is independent variable while customer perception,

customer satisfaction, customer perception and product packaging is
dependent variable.
Sample plan
We selected our sample using non-probability sampling method of judgment
sampling. To execute the sampling technique, we selected the number of
individuals from over personal networks that we thought were
knowledgeable about the space.
We recognize that the approach is not strictly statistically valid but
we must balance that concern with requirement for obtaining relevant data
given the cost and time budgets of the projects.
Analysis Overview
We analyzed the research data with the intention of applying the information
learned toward our two stated objectives. That is ,we wanted to determine
customer satisfy toward pizza hutand how to leverage that information
toward promotions.
We are especially interested in understanding how observable respondent
variables (such as age, gender, income)affected attitude toward pizza hut
PHIC

FREQUENCY PERCENTAGE
MALE 105 26.9
FEMALE 95 24.1
Income per month Frequency percentage
25000to 50000 108 52.5
50000 to 10000 94 47.0
Above 100000 1 .5
 graducation 5 2.5
Matriculation 27 13.5
intermidate 143 71.5
masters 25 12.5

Analysis and visuals

In this section, we analyze the data, with the intent of discovering insight into the market
Data Analysis: Gender, Age, income. Education
The pie chart illustrate the percentage of male and female of the 200 survey respondents
95% were women and105 were men Overall, the majority of people with education is in
younger age groups intermediate 71.5% ,while in the matriculation 13.5% .The people
with master’s degree is about 12.5% and graduation are 1.3% The proportions of men
and women similar and shows little difference between the level of educations. The third
bar chart provides information about income the people having 25000to50000 is 52.5%,
50000to100000 is 47.1% and above 100000 is .5%.
The last bar chart illustrate the age the majority of people is between 20 to 30 having
44.4% and 30 to 40 having 5.1%, 40 to 50 is 1.3% ,above 50 is only .5%

RELIABILITY TEST
How to write down reliability analysis

RELIBILTY TEST COMBACH’S NO OF ITEM

CP .703 5
CS .721 5
PP .717 5
PI .793 5

KAMO AND BARTLETT’S TEST

KMO BARTLETTS
CP .500 30.800
CS .744 187.89
PP .734 158.819
PI .659 100.131

REGRESSION

Model Summaryb

Adjusted R Std. Error of the

Model R R Square Square Estimate Durbin-Watson

1 .788a .622 .616 .61990373 1.823

a. Predictors: (Constant), REGR factor score 1 for analysis 2, REGR factor score 1 for
analysis 3, REGR factor score 1 for analysis 2
b. Dependent Variable: REGR factor score 1 for analysis 4
 ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 123.681 3 41.227 107.284 .000a

Residual 75.319 196 .384

Total 199.000 199

a. Predictors: (Constant), REGR factor score 1 for analysis 2, REGR factor score 1 for analysis
3, REGR factor score 1 for analysis 2
b. Dependent Variable: REGR factor score 1 for analysis 4

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) -2.459E-17 .044 .000 1.000

REGR factor score 1 for .031 .075 .031 .414 .679

analysis 2

REGR factor score 1 for .727 .060 .727 12.024 .000

analysis 3

REGR factor score 1 for .067 .066 .067 1.013 .312

analysis 2

a. Dependent Variable: REGR factor score 1 for analysis 4

I SHOWS THE RELATIONSHIPS BETWEEN DEPENDENT VARIABLES OR

INDEPENDENT VARIABLES IS SIGNIFIACANT OR NOT.
 Correlations

REGR factor REGR factor REGR factor REGR factor

score 1 for score 1 for score 1 for score 1 for
analysis 2 analysis 3 analysis 4 analysis 2

REGR factor score 1 for Pearson Correlation 1 .683** .577** .743**

analysis 2 Sig. (2-tailed) .000 .000 .000

N 200 200 200 200

REGR factor score 1 for Pearson Correlation .683** 1 .785** .557**
analysis 3 Sig. (2-tailed) .000 .000 .000
N 200 200 200 200
REGR factor score 1 for Pearson Correlation .577** .785** 1 .495**
analysis 4 Sig. (2-tailed) .000 .000 .000
N 200 200 200 200
REGR factor score 1 for Pearson Correlation .743** .557** .495** 1
analysis 2 Sig. (2-tailed) .000 .000 .000

N 200 200 200 200

**. Correlation is significant at the 0.01 level (2-tailed).