Product Proposal

BSBM101-E

Principles of Management STI College Bacoor Mr. Alejandro Tamundong

Prepared by: Hanna Roxette Zulueta
Table of Contents

I. Executive Summary 2
Type of Business
Type of Partnership
Organizational Structure
Manpower Requirement
II. Chapter 1 (Product) 4
Product Name
Product Description
Product Specification
Product Packaging
Product Logo
III. Chapter 2 (Price) 8
Product Costing
Product Selling Price
Product Pricing Strategies
IV. Chapter 3 (Promotion) 13
Advertising Strategies
Personal Selling Strategies
Sales Promotion Strategies
Public Relations Strategies
V. Chapter 4 (Place) 14
Target Locations
Business Locations
VI. Chapter 5 (Target Market) 16
Target Market Descriptions
VII. Chapter 6 (Survey) 17
Result and Analyzation
VIII. Chapter 7 (Finance Management) 21
Sales Forecast
Daily, Monthly, Yearly
Profit and Loss Statement
Executive Summary

Type of Business
Chef Panda is a producer-manufacturer-retailer business.

Type of Partnership
Chef Panda is a General Partnership type of business.

Organizational Structure

Hannah Krisha
Amor

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Manpower Requirement
 Board Director

 Project Manager

 Marketing Manager

o Marketing Associates

 Production Managers

o Production Staff

 Finance & Accounting Manager

o Finance & Accounting Associate

Capital Investment

Working Capital:
Php 50,000.00 for 2 weeks of production. Source:
Company’s stockholders and investors

Fixed Asset Use of Investment Source of Investment

Small food cart Cooking and product display Company Founders

Tarpaulin Marketing Company Founders

Electric Frying Pan Cooking of burger patties Company Partner

Electric Stove Boiling of Malunggay leaves Company Partner

Butane Gas Stove Frying of potato fries Company Partner

Other cooking equipment and utensils Cooking Company Partners

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 Chapter 1 (Products)

Product Name
Chef Panda’s Moringa Beef Burger

Product Description
A sandwich consisting of cooked patties placed inside a bun. The pattie is pan-fried and served with cheese, moringa
oleifera, tomato, onion, mayonnaise, lettuce, and ketchup

Product Specification
Ground beef, onion, tomato, lettuce, mayonnaise, ketchup, cheese, salt, moringa oleifera, pepper, buns, and cooking oil.

Product Packaging
Disposable burger plastic box with Chef Panda sticker label.

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Product Name
Chef Panda’s Deli Cheese Fries

Product Description
Our fries are born from fresh potatoes. These yummy and healthy fries are crispy and golden on the outside and fluffy on
the inside. Serving size: 50g.

Product Specification
Potato, vegetable oil, mineral, and cheese powder.

Product Packaging
Specially designed disposable paper French fry cup container with Chef Panda sticker label.

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Product Name
Chef Panda’s Health Infused Red Iced Tea

Product Description
Classic red ice tea infused with Moringa Oleifera extracts, slices of lemon and cucumber. Chef Panda’s health infused
beverage is not only intended to quench your thirst but also beneficial to your body. Serving size: 16 oz.

Product Specification
Red iced tea mix, moringa oleifera broth, slice of lemon, and slices of cucumber.

Product Packaging
White Styrofoam cup with Chef Panda sticker label, comes with a lid and a bendable straw.

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Product Logos

1. Black and white Panda head with a chef hat with green “Chef Panda” text and “BSBM101E” text
at the bottom.
2. Black and white Panda with a chef hat with green “Chef Panda” text and a frying ladle.

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Chapter 2 (Price)

Product Costing (Php)

Product #1:

Chef Panda’s Moringa Beef Burger

INGREDIEN
TS
Item Name Qty UOM Unit Cost Total Cost
Ground Beef 15 kg ₱ 300.00 ₱ 300.00
Garlic 0.25 kg ₱ 300.00 ₱ 75.00
Onion 0.5 kg ₱ 80.00 ₱ 40.00
Cooking Oil 100 ml ₱ 0.09 ₱ 8.70
Burger Buns 40 pc ₱ 5.00 ₱ 200.00
Cheese 40 pc ₱ 4.70 ₱ 188.00
Catsup 1 btl ₱ 18.00 ₱ 18.00
Egg 3 pc ₱ 6.00 ₱ 18.00
Lettuce 1 kg ₱ 250.00 ₱ 250.00
Tomato 1 kg ₱ 70.00 ₱ 70.00
Pepper 1 pk ₱ 5.00 ₱ 5.00
Salt 0.5 pk ₱ 9.00 ₱ 4.50
Malunggay Leaves (Powdered)* 16 tbsp ₱ 0.00 ₱ 0.00
*freely sourced from nature 1 pk ₱ 84.00 ₱ 84.00
₱ 1,261.20

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 COOKING
EQUIPMENT
Item Name Watts Cooking Time kWh Meralco kWh Rate Total Cost
Electric Frying Pan 1300 30 minutes 0.65 ₱ 8.60 ₱ 5.59

PACKAGING
Item Name Qty UOM Unit Cost Total Cost
Gloves 1 pk ₱ 15.00 ₱ 15.00
Burger Box 40 pc ₱ 6.16 ₱ 246.40
Sticker Labels 40 pc ₱ 1.35 ₱ 54.00
₱ 315.40

PERSONNEL
Item Name Headcount Hourly Rate Required Hours Total Pay PER PRODUCT
Production Manager 1 ₱ 78.13 2 ₱ 156.25 ₱ 52.08
Production Staff 2 ₱ 56.75 8 ₱ 908.00 ₱ 302.67
₱ 1,064.25 ₱ 354.75

TOTAL ₱ 1,936.94
EXPENSES
# of output 40
Cost per output ₱ 48.42

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Product #2:

Chef Panda’s Deli Cheese Fries

INGREDIENTS
Item Name Qty UOM Unit Cost Total Cost
Fries 2 kg ₱ 88.00 ₱ 176.00
Cooking Oil 1 l ₱ 84.00 ₱ 84.00
Cheese Powder 0.5 kg ₱ 100.00 ₱ 50.00
Malunggay Leaves (Powdered)* 16 tbsp ₱ 0.00 ₱ 0.00
*freely sourced from nature ₱ 310.00

COOKING EQUIPMENT
Item Name Cost per gram Cooking Time Required Grams Total Cost
Portable Stove N/A
Butane Gas 0.3 24 mins ₱ 24.00 ₱ 7.20

PACKAGING
Item Name Qty UOM Unit Cost Total Cost
Fries Cup 40 pc ₱ 1.30 ₱ 52.00
Sticker Labels 40 ₱ 1.69 ₱ 67.50
₱ 119.50

PERSONNEL
Item Name Headcount Hourly Rate Required Hours Total Pay PER PRODUCT
Production Manager 1 ₱ 78.13 2 ₱ 156.25 ₱ 52.08
Production Staff 2 ₱ 56.75 8 ₱ 908.00 ₱ 302.67
₱ 1,064.25 ₱ 354.75

TOTAL ₱ 791.45
EXPENSES
# of output 40
Cost per output ₱ 19.79

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Product #3:

Chef Panda’s Health Infused Red Iced Tea

INGREDIEN
TS
Item Name Qty UOM Unit Cost Total Cost
Red Tea Mix 2.5 kg ₱ 126.00 ₱ 315.00
Cucumber 2 kg ₱ 45.00 ₱ 90.00
Lemon 10 pc ₱ 26.00 ₱ 260.00
Sugar 0.25 kg ₱ 48.50 ₱ 12.13
Ice Tubes 2 kg ₱ 11.00 ₱ 22.00
Malunggay Leaves* 3 bands ₱ 0.00 ₱ 0.00
*freely sourced from nature ₱ 699.13

COOKING
EQUIPMENT
Item Name Watts Cooking Time kWh Meralco kWh Rate Total Cost
Electric Stove (for boiling Malunggay) 1200 10 minutes ₱ 0.20 ₱ 8.60 ₱ 1.75

PACKAGING
Item Name Qty UOM Unit Cost Total Cost
Cup 50 pc ₱ 1.60 ₱ 80.00
Lid 50 pc ₱ 0.60 ₱ 30.00
Straw 50 pc ₱ 0.28 ₱ 14.00
Sticker Labels 50 pc ₱ 2.25 ₱ 112.50
₱ 236.50

PERSONNE
L
Item Name Headcount Hourly Rate Required Hours Total Pay PER PRODUCT
Production Manager 1 ₱ 78.13 2 ₱ 156.25 ₱ 52.08
Production Staff 2 ₱ 56.75 8 ₱ 908.00 ₱ 302.67
₱ 1,064.25 ₱ 354.75

TOTAL ₱ 1,292.13
EXPENSES
# of output 50
Cost per output ₱ 25.84

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Product Selling Price

A LA
CARTE
Selling Price Rounded-Off (Final Selling Price)
Product Production Cost Mark-up (30%)
(PHP)
Burger ₱ 48.42 ₱ 14.53 ₱ 62.95 ₱ 63.00
Fries ₱ 19.79 ₱ 5.94 ₱ 25.73 ₱ 26.00
Iced Tea ₱ 25.84 ₱ 7.75 ₱ 33.59 ₱ 34.00

BUNDLE
Selling Price Rounded-Off (Final Selling Price)
Product Production Cost Mark-up (25%)
(PHP)
Burger ₱ 49.73 ₱ 12.43 ₱ 62.16
Iced Tea ₱ 26.88 ₱ 6.72 ₱ 33.60
₱ 76.61 ₱ 95.76 ₱ 96.00

Fries ₱ 21.09 ₱ 5.27 ₱ 26.36

Iced Tea ₱ 26.88 ₱ 6.72 ₱ 33.60
₱ 47.97 ₱ 59.96 ₱ 60.00

Selling Price Rounded-Off (Final Selling

Product Production Cost Mark-up (20%) Price)
(PHP)
Burger ₱ 49.73 ₱ 9.95 ₱ 59.68
Fries ₱ 21.09 ₱ 4.22 ₱ 25.31
Iced Tea ₱ 26.88 ₱ 5.38 ₱ 32.26
₱ 97.70 ₱ 117.24 ₱ 118.00

Product Pricing Strategies

Bundle Pricing – we sell multiple products for a lower rate than consumers would face if they purchased each item individually.
Not only is bundling products an effective way of selling quickly, but it can also increase the value perception in the eyes of our
customers, since we’re essentially giving them discounts.

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Chapter 3 (Promotion)
Advertising Strategies
 Tarpaulins will be posted on ideal spots in the school premises to announce the launch of the project and the products.
 Digital ads will also be posted in the STI Bacoor Facebook group page.

Personal Selling Strategies

The marketing team will approach as many students as possible, individually, to introduce the products and to offer “free taste” to
convince prospects to purchase our products.

Sales Promotion Strategies

If a customer buys in bundle, a 5% to 10% discount will be given.

Public Relations Strategies

For every purchase of any of our products, P1.00 will be donated to the street children around STI College Bacoor.

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Chapter 4 (Place)

Target Locations

STI Bacoor Premises

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Business Locations

STI Bacoor Lobby - a prime location inside the school because students who go in and out pass through the area.

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Chapter 5 (Target Market)
Target Market Descriptions

 STI Bacoor Senior High and College Students

 Male and Female
 17 to 23 years old

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Chapter 6 (Marketing Survey)
Result and Analyzation

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PRODUCT PROPOSAL - MARCH 2017189
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PRODUCT PROPOSAL - MARCH 201721
Chapter 7 (Finance Management)
Sales Forecast

Mon Tue Wed Thu Fri Sat* Daily

Expenses ₱ 4,690.40 ₱ 4,690.40 ₱ 4,690.40 ₱ 4,690.40 ₱ 4,690.40 ₱ 2,010.26 ₱ 4,243.71
Sales (# of Units) 130 130 130 130 130 65 119
Sales (Percentage) 100% 100% 100% 100% 100% 100% 100%
Sales (Revenue) ₱ 5,260.00 ₱ 5,260.00 ₱ 5,260.00 ₱ 5,260.00 ₱ 5,260.00 ₱ 2,630.00 ₱ 4,821.67
Net Profit ₱ 569.60 ₱ 569.60 ₱ 569.60 ₱ 569.60 ₱ 569.60 ₱ 619.74 ₱ 577.96

Weekly Monthly
Expenses ₱ 25,462.26 ₱ 101,849.04
Sales (# of Units) 715 2860
Sales (Percentage) 100% 100%
Sales (Revenue) ₱ 28,930.00 ₱ 115,720.00
Net Profit ₱ 3,467.74 ₱ 13,870.96

Monthly Yearly**
Expenses ₱ 101,849.04 ₱ 1,018,490.40
Sales (# of Units) 28,600 286000
Sales (Percentage) 100% 100%
Sales (Revenue) ₱ 115,720.00 ₱ 1,157,200.00
Net Profit ₱ 13,870.96 ₱ 138,709.60

*Saturday production is in half and Marketing and Management do not

report to work as there are less students
**Yearly data is multiplied to 10 school calendar months

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Profit & Loss Statement

2017
Sales Revenue
Chef Panda's Moringa Beef Burger ₱ 554,400.00
Chef Panda's Deli Cheese Fries ₱ 228,800.00
Chef Panda’s Health Infused Red Iced Tea ₱ 374,000.00
Total ₱ 1,157,200.00

Cost of Sales
Chef Panda's Moringa Beef Burger ₱ 426,126.80
Chef Panda's Deli Cheese Fries ₱ 174,119.00
Chef Panda’s Health Infused Red Iced Tea ₱ 284,268.60
Total ₱ 884,514.40

Gross Profit ₱ 272,685.60

Operating Expense: Sales and Marketing

Advertising ₱ 350.00
Salary/Wages ₱ 26,976.00
Total ₱ 27,326.00

Operating Expense: General and Administrative

Salary/Wages ₱ 37,000.00
Rent ₱ 0.00
Utilities ₱ 750.00
Total ₱ 37,750.00

Total Operating Expenses ₱ 65,076.00

Income from Operations ₱ 272,685.60

Taxes
Income taxes (3%) ₱ 8,180.57
Total ₱ 8,180.57

Charity
P1 for every sale (120 units x 6 days x 4 weeks x 10 months) ₱ 28,800.00
Total ₱ 28,800.00

Net Profit ₱ 235,705.03

Return on Sales 130.13%

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