School SHS within Bayorbor Elementary School
Teacher Kassandra Kay K. De Roxas
GRADES 1 TO 12
DAILY LESSON LOG
WEEK 6
I. OBJECTIVES
A. Content Standards
B. Performance Standards
C. Learning Competencies/
Objectives (Write the LC code for
each)
II. CONTENT
V. LEARNING RESOURCES
A. References
1.Teacher’s Guide pages
2.Learner’s Material pages
3.Textbook pages
4.Additional Materials from
Learning Resource (LR) portal
B. Other Learning Resources
VI. PROCEDURES
A. Reviewing previous lesson or
Grade Level Grade 11
Learning Area Principles of
Marketing
Teaching Dates and Time December 2,3,4 &6, 2019 Quarter 3 rd Quarter
ABM 11 - Compassion
Monday, Tuesday, Wednesday & Friday
8:15-9:15
1 st Day 2 nd Day 3 rd Day 4 th Day
The learners demonstrate understanding of marketing principles, goals, and The learner demonstrates an understanding of the value of customer relations
traditional and contemporary approaches to marketing and customer service.
The learners shall be able to plot marketing goals and approaches for product The learners shall be able to develop a program for customer service
and services.
The learners shall be able to describe The learners shall be able to discuss The learners shall be able to define The learners shall be able to define
the traditional approaches to the goals of marketing relationship marketing. customer value
marketing.
ABM_PM11-Ia-b-2&4 ABM_PM11-Ia-b-3 ABM_PMII-Ic-d-5 ABM_PMII-Ic-d-6
Chapter 1: Marketing Principles and Strategies Chapter 2: Customer Relationship: Customer Service
Customer Relationship Customer Value
Approaches to Marketing Goals of Marketing
Textbook: So, R.C. et.al, Principles of Textbook: So, R.C. et.al, Principles of Textbook: So, R.C. et.al, Principles of Textbook: So, R.C. et.al, Principles of
Marketing, 2016 Marketing, 2016 Marketing, 2016 Marketing, 2016
SHS Principles of Marketing, p. 1 SHS Principles of Marketing, p. 1 SHS Principles of Marketing, p. 1 SHS Principles of Marketing, p. 1
11-15 20-22 25-27 27-30
Self-Made Test, PowerPoint Self-Made Test, PowerPoint Self-Made Test, PowerPoint Self-Made Test, PowerPoint
Presentation, Laptop, Projector/TV Presentation, Laptop, Projector/TV Presentation, Laptop, Projector/TV Presentation, Laptop, Projector/TV
LCD LCD LCD LCD
http://library.aceondo.net/ebooks/Busi http://library.aceondo.net/ebooks/Busi http://library.aceondo.net/ebooks/Busin http://library.aceondo.net/ebooks/Busi
ness_Management/Principles_of_Mar ness_Management/Principles_of_Mar ess_Management/Principles_of_Marke ness_Management/Principles_of_Mar
keting(14th.Edition).pdf keting(14th.Edition).pdf ting(14th.Edition).pdf keting(14th.Edition).pdf
Sell your Money! Each group Students will share their goals for this The learners recall the previous The learners recall the previous
Page 1 of 3
WEEK 6
presenting the new lesson
B. Establishing a purpose for the
lesson
C. Presenting
examples/instances of the
new lesson
D. Discussing new concepts and
practicing new skills #1
E. Discussing new concepts and
practicing new skills #2
F. Developing mastery
(Leads to Formative Assessment 3)
G. Finding practical applications
of concepts and skills in daily
living
H. Making generalizations and
abstractions about the lesson
1 st Day
representative will have 3 minutes to
persuade the customers, their
classmates.
Students will share their reasons why
they bought the money.
Class Sharing: Give a tradition that
only Filipino can understand.
Integration to History
Traditional Approaches to Marketing
Marketing Management Orientations
Situational Analysis: Each group will
analyse given situations. They will
brainstorm to answers the questions.
A group representative will share the
group’s answer.
Reflect Upon: “There is proper way to
sell.”
A student will be asked to summarize
the lesson.
2 nd Day
semester and the actions they need to
take.
Students will write their primary goal
on the board.
Think Pair Activity: Think of the
primary goal of marketing. Justify your
answer with examples.
Developing Marketing Goals
Examples of Goals of Marketing
Among the goals of marketing, what
do you think should the priority goals
of businesses or sellers?
Students will be given different market
situations. They will identify what goal
of marketing is involved.
Reflect Upon:
A student will be asked to summarize
the lesson.
3 rd Day
discussion)
INTELLECTUAL EXERCISES: Use the
strip of papers to write the initial ideas
about the word/s customer relationship.
Whoever will get the highest points will
be the winner.
EMPOWER YOURSELF. The teacher
will now calls the members of the
group to present their output..they will
answer the question what is Customer
relationship?
The teacher will process the answers
of the students and discuss additional
input on the concept.
Group Dynamics: Compare and
contrast the video shown:Analyze the
factors affecting the consumer
behaviour ,Present your output using
Venn Diagram
The students will now present their
Venn diagram…
BEYOND THE WALL: what is the
importance of being grateful towards
your customers:
A student will be asked to summarize
the lesson.
4 th Day
discussion)
One Question and One Comment
(Think of service provider whom you
are most loyal and give the reason
why you are loyal to him/her
The learners give their own
constructed explanation.) The teacher
gives a clearer one
GUIDE QUESTION: How do we
explain the word that has attachment
to customer value?
The teacher will process the answers
and discuss additional input on the
different scope of marketing. (Teacher
facilitated the discussion on Customer
value)
The teacher will now close her MS
Power point presentation and asks
her students to explain terms in their
own words.
The teacher will provide a clear
understanding about the discussions
that will relate to a life of a
businessman/marketer
A student will be asked to summarize
the lesson.
Page 2 of 3
WEEK 6 1 st Day 2 nd Day 3 rd Day 4 th Day
I. Evaluating learning Short Quiz: Identification Short Quiz: Situation Analysis Short Quiz: True or False Short Quiz: Modified True or False
Identify what orientation or Identify what goals of marketing are
approaches to marketing being involved on the given situations.
described and match it with its
example.
J. Additional activities for Assignment: Accomplish the Goal- Assignment: Define the following Assignment: Case Study Analysis: Assignment: Reading of an article or
application or remediation Setting Worksheet. Be ready to share terms: Read the article and answer the a case study and answer the
it with the class next meeting. 1. Not-for-Profit Organization questions below it. questions.
Marketing
2. Pearson Marketing
3. Place Marketing
4. Cause Marketing
5. Event Marketing
6. Green Marketing

VII. REMARKS
VIII. REFLECTION
A. No. of learners who earned 80% in _____ of learners who earned 80% in the _____ of learners who earned 80% in the _____ of learners who earned 80% in the _____ of learners who earned 80% in the
the evaluation. evaluation. evaluation. evaluation. evaluation.
B. No. of learners who require _____ of learners who require additional _____ of learners who require additional _____ of learners who require additional _____ of learners who require additional
additional activities for remediation activities for remediation who scored below activities for remediation who scored below activities for remediation who scored below activities for remediation who scored
who scored below 80% 80% 80% 80% below 80%
C. Did the remedial lesson work? No. _____ of learners who have caught up _____ of learners who have caught up _____ of learners who have caught up with _____ of learners who have caught up
of learners who have caught up with with the lesson. with the lesson. the lesson. with the lesson.
the lesson.
D. No. of learners who continue to _____ of learners who continue to require _____ of learners who continue to require _____ of learners who continue to require _____ of learners who continue to require
require remediation remediation remediation remediation remediation
E. Which of my teaching strategies
worked well? Why did these work?
F. What difficulties did I encounter
which my principal or supervisor can
help me solve?
G. What innovation or localized
materials did I use/ discover which I
wish to share with other teachers?
Prepared by:
Noted by: Approved by:

KASSANDRA KAY K. DE ROXAS SIMEON L. DE TORRES RHODORA L. CAPISTRANO

Teacher I | Marketing Teacher Master Teacher I Assistant Principal II
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