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Aiyana Tong

Dr. Arini
English 102-06
October 23, 2019

How Rhetoric Affects Me Daily

On a typical day, I am probably exposed to at least 20 forms of persuasion, but many

days there will be more than double or triple that if I am out in public or in stores. Recently, I

have had the good fortune of unplugging. I spent a lot of time isolated from media and consumer

society. The main source of advertisement I came across within the past 24 hours was my

email’s inbox. Then I had a six-hour flight from Honolulu to Phoenix. This plane ride consisted

of fewer advertisements than usual. I then had to drive from Phoenix to Flagstaff during the

night. Whilst in Phoenix, I listened to the radio for a moment, and that was another source of

persuasion. As I returned back home and into privileged American society, I was advertised

products through social media.

My email is often flooded with advertisements from different brands. Many of these

brands I have subscribed to at one point. Target, Michaels, and Lyft are some example brands

that advertise through email. Lyft sent me an email about one of their promotions for a ride pass

claiming you could save fifty dollars. The email was pretty convincing. If I still lived in a big

city and used rideshare enough I would definitely consider their ride pass. However, I live in

Flagstaff and have access to a free bus pass, so I don’t intend to buy a ride pass from Lyft

anytime soon.

Another personalized email I received was for festival tickets. It was offering 10% off

tickets to the Day N Vegas festival I had previously searched for on their site. It was well

promoted enough for me to check back on their site to consider their prices for the festival
tickets. I would still check other sites before purchasing from Vivid Seats to compare prices and

find the best offer.

While I was in flight, I noticed my trip to Arizona had significantly fewer ads than the

flight into Hawaii. There was only one ad on the way to Phoenix, and it was for their own credit

card. Hawaiian Airlines promotes its credit card very well. The airline offers 60,000 bonus miles

for opening a credit card with them, after making a small purchase. The 60,000 miles is enough

for one round-trip ticket to and from Hawaii from the mainland. It could also be used for four

round-trip, inter-island flights. It is essentially a free round-trip ticket to Hawaii. It must be

compelling because two of my family members got the credit card.

During my car travel in Phoenix, I listened to the radio. The radio is always sustained by

the many advertisers paying for air-time. An ad for a company, ExxonMobil, (frequently

advertised on my Instagram) played on the radio. The ad explains that the company has a

mission to reduce its carbon footprint through carbon capture. Eco-Friendly rhetoric is becoming

very popular in today’s society. It makes me curious about their company. The radio later played

some audio of a woman talking about the negative impacts of cannabis prohibition on families. I

was not able to find a link to the audio, but it did bring me to do further research. I found a

journal entry on the topic. I became curious to learn about what other points I may not have

considered to be part of the negative impacts of marijuana prohibition. I believe part of the

advertisement’s purpose was to provide support to the families impacted. I would probably

support the advertiser, having some previous knowledge of the negative impacts brought upon

individuals.