END-OF-UNIT TEST 9

II. Writing:Suggested answer

Marketing report – Recommendations
On the basis of the above findings, I would like to make the following recommendations
(2marks).
I recommend that(2marks)the deodorant spray should be temporarily withdrawnand
submitted tolaboratory tests without delay. Our laboratory should also develop a new flavor
for the toothpaste(2marks) like green tea, mint, or bamboo salt.
With regard to price(2marks), we should look carefully at our competitors’ policy and make
sure that(2marks) our price is right because our products are targeted at(2marks)
consumers with medium income.
As for promotion,(2marks)I suggest that we should advertise (2marks)more on TV and
possibly the Internetin order to draw more attention from (2marks)massive potential
consumers.
Finally, as regards place, (2marks)it is advisable to ensure that the Spring Balm collection
is availablenot only from a wider range of supermarkets, but also from more convenient retail
outlets such as Circle K, Mini stop, Bach Hoa Xanh, and other stores near residential areas.

SCRIPTS:

Part 1

The average age of our tourists is now younger than what it used to be in the past. Currently
47% are singles under the age of thirty. Also, a growing proportion is using the Internet to
plan their trips. Of the tourists we surveyed, 55% use the Internet to research travel products
and services. We predict this will continue to increase over the next five years. So whether
you own a hotel, a tour company, or any other tourist operation, your most cost-effective way
to reach a broad international market is by having a presence on the Internet. No tourist
business can continue to grow without it.

Before we begin with our regular agenda, I just wanted to remind you there will be
improvements made to the gas service this coming Tuesday. In order for the gas company
workers to complete the upgrade safely, we’ll have to shut down our boilers for most of the
day. This won’t affect any of our electrical services, so business operation should be normal,
but the cafeteria will be closed, since there won’t be any hot water available. If you have any
questions, you can call the facilities office at extension 555-5555.

Part 2

Thank you for calling Amazing Tickets. Our (6) office hours are Monday through Friday,
9:00 a.m. to 6:00 p.m., Saturday, (7) 10:00 a.m. to 5:00 p.m., and Sunday, noon to 5:00
p.m. We have tickets for Nick Sawyer, November 22nd and 23rd at the L.A. Sports Arena,
starting at (8) $37.50, and also tickets for Russian Ballet, at the Pater Chandler Pavilion on
December 12th, 13th, and 14th. Tickets prices for Ballet range from a low of $50 up to $150.
We’re sorry, but we have no tickets to the Lakers-Celtics (9) basketball game on November
28th.
Thank you for calling Amazing Tickets. For more information, please call during our (10)
normal business hours.