Stanislav Chepurnov

http://www.brnd.org/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

All I create is just reflexion of me and my feelings...and my works is to come up to the

mirrow and make a copy of the picture I see! Nothing more!

About the Process \ Manystuff 5 / 15

Manystuff is a blog presenting, on a daily basis,
graphic designers, their work and links to their
websites.
The aim of this PDF, in which many graphic artists
have kindly participated, through their replies to the
same question concerning their creation processes, is to
arouse the interest of graphic artists, students and all
graphic arts aficionados.
Manystuff est un blog présentant quotidiennement
des graphiques designers, leur travail ainsi que le
lien vers leur website.
Ce pdf, auquel ont gentiment participé de nombreux
graphistes, a pour ambition, à travers leur réponse à
une même question concernant leur processus de
création, d'intéresser les graphistes, étudiants, ou
tous les passionnés lambdas du graphisme.
The question was:
When you work, do you think in terms of forms or in
terms of a creation process? Do you have a clear vision
of your final image or does it come only from an
upstream creation process?
Here then is an outline of the working methods and
thought processes of graphic designers today.
Each reply from a graphic designer is illustrated by
images of his/her work (the illustration sometimes
being the reply) together with the links to their
websites for those who would like more information.
La question était celle-ci :
Lorsque vous travaillez, lorsque vous créez, pensez
vous en termes de formes ou en termes de processus
de creation; avez- vous clairement un vision de
votre image finie, ou decoule-telle uniquement d'un
processus de creation pensée en amont?
Voici donc un aperçu de la méthode de travail ainsi
que de la réflexion de designers graphiques
aujourd'hui.
Chaque réponse est illustrée en image par leur
travail (illustration servant parfois de réponse) et
accompagnée par le lien de leur site web afin
d'approfondir la découverte de l'artiste.
 Karlssonwilker : Hjalti Karlsson & Jan Wilker 35
Kotje : Corentin Pirard 37
Madame Paris : Alexandra Ruiz & Sandrine Pelletier 39
Magnus : GrandPeople 41
McFetridge Geoff 43
Morris Philip 45
Nowherehead : Craig Ward 47
Baldwin Sam 05 Ogiva design : Joao Machado 49
Base : Jean-Marc Joseph 07 Pleix 51
BRND : Stanislas Chepurnov 09 Practise: James Goggin 53
Bygg Studio : Hanna Nilsson 11 Pragg Johan 55
Conor and David 13 Qian Qian 57
Coolmix : Tim Schmitt & Johannes Spitzer 15 Rouse Andy : Tha Graphic Aware 59
Demo Design : Justin Fines 17 Rumbero Design : Xavier Encinas 61
DixonBaxi : Simon Dixon & Aporva Baxi 19 Som of Tam: Jason Tam 63
Dovier Yoann 21 Stiletto : Stefanie Barth & Julie Hirschfeld 65
Dronecorp 23 Tétier Florence 67
Eatock Daniel 25 Vanni Pierre 69
Gauckler Genevieve 27 Vignaux Damien 71
Hello Jim : James Falconer 29 We Work For Them 73
Pete Hughes : Workswatch 31 Yeti vs Yeti : Ryan Miglinczy 75
I am Mint Condition : Travis Stearn 33 Zinker und Pfeffer : Denny Backhaus 77
Sam Baldwin
http://www.sbaldwin.co.uk/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

I see a finished piece as a resolution to a problem. I like to be

given the brief, and then discover the best solution to it through
experimentation with different media, both on the computer and by
traditional methods. I love getting lost in my work.
Usually, my final image is nothing like my original idea!

About the Process \ Manystuff 5 / 78

Sam Baldwin
http://www.sbaldwin.co.uk/
Jean-Marc Joseph
http://www.basedesign.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

I really would say that its both and that the proportion inbetween Logically, after having said the statement, the TV signs it. This is why the logo looks like a
changes in function of the project. Its true that at Base we're very signature. Following the whole idea, the corporate typeface is a customised version of the American
attached to the "idea" and the "conceptual" side of the project, so it Typewriter.
always takes an important part of the final result." This is an example were we could say that the creation process, the concept, determines the form.

Example : 2 Journées Européennes du Patrimoine / TV Spot

1 Be tv / Broadcast design
The starting point was the new name of the Belgian Canal+ : Be tv.
Be tv, be a TV, I am a TV, I exist and I speak. Be tv is the speaking
TV.
From there, we decided that instead of saying "Cinema" before a
movie or saying "Foot" before a match, we could have a TV that
litteraly speaks to the spectator. A TV that displays "statements",
sometimes related to the following program, sometimes absolutly
not. This was the concept for the jingles.
In this case, the idea was very simple. To write the title of the event with buildings. Put people
inside those buildings and let them visiting and doing activities available during the weekend of the
"patrimony days". We had a very precise idea of how this shoudl look from the very beginning.
Black and white draws, silhouette characters that at the end almost look like ants... The final image
of this spot was very defined, but of course, we always take care that the idea is appropriate with
the subject.
About the Process \ Manystuff 7 / 78
Jean-Marc Joseph
http://www.basedesign.com/
Stanislav Chepurnov
http://www.brnd.org/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

All I create is just reflexion of me and my feelings...and my works is to come up to the

mirrow and make a copy of the picture I see! Nothing more!

About the Process \ Manystuff 9 / 78

Stanislav Chepurnov
http://www.brnd.org/
Hanna Nilsson
http://www.byggstudio.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

When it comes to our work most of the time we have a pretty clear idea about the final
result before we start working - of the feeling and the atmosphere we want to
communicate as we often focus on the aesthetics. It´s not always something we
discuss, we very much share preferences and sooner or later it turns out as we want it
to. But of course the process is important as it might make you discover something
you use in another project.

About the Process \ Manystuff 11 / 78

Hanna Nilsson
http://www.byggstudio.com/
CONOR & DAVID
http://conoranddavid.com/site3/index.html

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

As designers, we create narratives. As we tell a story we gain a greater understanding

of what must be communicated; so even if we start off with a clear vision of form, the
process and the narrative invariably manipulate the aesthetics to their own ends. For
us, this is why our process must be just as relevant to the narrative as the finished
work.

About the Process \ Manystuff 13 / 78

CONOR & DAVID
http://conoranddavid.com/site3/index.html
Tim Schmitt & Johannes Spitzer
http://www.okaycoolmix.de/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

There isn't necessarily a clear vision in the beginning, sometimes it's just not
predictable how an idea will turn out in the end. And to be honest, so far we were
driven by formal ideas most of the time. That's totally unprofessional of course. We're
still looking for a real concept of graphic design actually.

Unfortunately we were both rejected at Werkplaats Typografie, where we hoped to

find some kind of orientation. After interviewing us they probably thought we were
already lost. So, we're curious to see other people's responses to this little survey. If
anyone else has a good idea about how graphic design should work, please write to:
hi@okaycoolmix.de

About the Process \ Manystuff 15 / 78

Tim Schmitt & Johannes Spitzer
http://www.okaycoolmix.de/
Justin Fines
http://www.demo-design.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

images as answer

About the Process \ Manystuff 17 / 78

Justin Fines
http://www.demo-design.com/
Simon Dixon & Aporva Baxi
http://www.dixonbaxi.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

It depends on the project though we tend to be quite eclectic in our approach. We take
each project on it's merit as we work in a lot of different media - TV, Film, Directing,
print, identity, interactive - so we need to react to the various processes these throw up.
When directing it is about concept and vision. Pulling lots of different threads, people
and production techniques into a clear sequence you need to remain focussed to
achieve good work. With print, illustration or even interactive there is a more craft. We
build and tweak and change, the process is more individual and you can take time to
ponder. Overall I think the process is where it happens as we remain open to ideas
throughout as during the project something will spark and it feels right. There's always
a bit of alchemy as we don't always work the same way so it builds in a degree of
uncertainty. It keeps us on our toes

About the Process \ Manystuff 19 / 78

Simon Dixon & Aporva Baxi
http://www.dixonbaxi.com/
Yoan Dovier
http://www.cpluv.com/take/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

Tout d'abord, je penses qu'il est impossible de dissocier le fond de la forme; les deux
étants liés par un lien de cause à effet. Autrement dit, une forme est toujours pensée en
amont, que le procès soit affirmé ou non.

Pour ce qui est du processus de création en lui même, il joue pour moi sur cette
distinction : au lieu de créer une forme et de lui donner une justification, créons
d'abord cette justification qui conduira par la suite à une forme.

About the Process \ Manystuff 21 / 78

Yoan Dovier
http://www.cpluv.com/take/
Droneorp

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

Image as answer

About the Process \ Manystuff 23 / 78

Daniel Eatock
http://www.eatock.com/

1
When you work, do you think in terms of forms or in terms of a
creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

The idea is the image

About the Process \ Manystuff 25 / 78

Daniel Eatock
http://www.eatock.com
Genevieve Gauckler
http://www.g2works.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

To answer your question, I would say that I'm more working in terms
of forms but I have always in the back of my mind different thoughts like the technic
I should use, and also the meaning of the work, what it says. I guess it's because of
my background: I'm first a graphic designer and I art directed some projects, so I'm
thinking of the brief of the client and the final result all the time. I barely have a clear
vision of the final image, which is good, otherwise it would be boring. But on the
other hand, it's sometipmes a bit stressful because I don't reallly know if I'm going to
achieve the image, to get a good result, something I'm happy with and that the client
is also happy with.

About the Process \ Manystuff 27 / 78

Genevieve Gauckler
http://www.g2works.com/
James Falconer
http://www.hellojim.co.uk

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

Its a tuff question about the process because at the moment I want to try
new things. I don't really see a final image before I start a project,
but alot of the time I feel where I want to go. I find when you work, new
ideas bounce around in your head and it may end up completley different to
your first thoughts or nearly the same.

About the Process \ Manystuff 29 / 78

James Falconer
http://www.hellojim.co.uk
Pete Hughes
http://workswatch.co.uk/

1
When you work, do you think in terms of forms or in terms of a
creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

I create work based around a structured form and process too. When there's a tight
deadline the process simply becomes shortened, which is always frustrating.

About the Process \ Manystuff 31 / 78

Pete Hughes
http://workswatch.co.uk/
Travis Stearns
http://iammintcondition.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

My creative process is something I tell myself I have, but it really only exists between
the excitement of discovering some new method for making and paging through a
myriad of references across the gradient of design & art (I admire the work of so many
people). Sometimes I have an idea that takes me through till the end. Others I have to
keep redefining for myself. These sorts can drag on a little longer than expected, but
usually I end up with something that surprises me and ultimately changes my
perspective toward that certain aspect (space, time, identity, language).

About the Process \ Manystuff 33 / 78

Travis Stearns
http://iammintcondition.com/
Hjalti Karlsson & Jan Wilker
http://www.karlssonwilker.com

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

when we start a project we care about, we usually have nothing inside our heads (at
least we try very hard), then, slowly, we start developing this feeling; and then we
wouldn't give up until this feeling issatisfied/matched. some years ago it's been
different, but that's the way it is now. a little weird. but these days, we like it.

About the Process \ Manystuff 35 / 78

Hjalti Karlsson & Jan Wilker
http://www.karlssonwilker.com
Corentin Pirard
http://www.kotje.be/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

It's easier to answer with an exemple ; one of my latest work, instant.

I had to "illustrate", to visually accompany, this design exhibition. The briefing said
"an exhibition about relationship between designer and industry". I had to work with
two colours because of the budget and I had to respect a "kind of identity" designed
for "Mode Design Brussels 2006", a global event during which "instant" was
organised (Type > akzindenz gotesk, logotype and halftone screen composed this
identity).
To suggest industry and mass production I decided to create a pattern that illustrate
this exhibition ; a brain linked to a hand holding a (Bic) pen designing mechanical
elements producing biro and smoke linked to the brain linked to a hand linked to…
repetition, mechanical, linked element, chain…
Forms are direct and simple ; the message had to be legible by everyone but only a
few people understand the meaning of the "wallpaper look" and can read the
subliminal message written in the brain (designing industry).
The pattern is used as a background for every publication, poster, ad or invitation
related to the exhibition.
A multi-level illustration. About the Process \ Manystuff 37 / 78
Corentin Pirard
http://www.kotje.be/
Alexandra Ruiz & Sandrine Pelletier
http://www.madameparis.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

Le processus de création au sein de Madame Paris se fait par

Addition. Nous commençons toujours par trouver une idée ou une direction
commune; un concept qui serait né de deux cerveaux en même temps.
La vision de la forme finale est déjà présente mais fuyante.
Ensuite nous réalisons notre concept à quatre mains. Et là, la forme peut
évoluer. En additionnant nos personnalités, notre savoir-faire individuel,
nos techniques propres, nous créons quelque chose de totalement commun. (et
qui parfois s'enrichit d'accidents heureux).

Nous aimons à penser que Madame Paris est un robot multi-fonction bicéphal.

About the Process \ Manystuff 39 / 78

Alexandra Ruiz & Sandrine Pelletier
http://www.madameparis.com/
Magnus
http://www.grandpeople.org/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

Both. Often the process is based on our different sets of visual preferences. If our
different personal preferences can be given the names A, B and C - we try to combine
them and see what we get. We often know what we want but the conceptual process
always gives the projects the main core - the Spine. Therefore we never do anything on
autopilot.
Our process can be described as A+B+C=X

And other times we do it differently. New projects offer new processes. A formula is
just direction.

We have ideas and hopes about what the final result can be. They usually never ends
up as what we expected - but never far away. We have control in the meaning that we
are aware the dangers on the way and navigates with our experience from previous
projects.

About the Process \ Manystuff 41 / 78

Magnus
http://www.grandpeople.org
Geoff McFetridge
http://www.championdontstop.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

I recently was talking to a friend of mine who was feeling very

overwhealmed by her job. She was feeling that the business of her
work was getting in the way of her being happy and creative. I tried
to relate to her how working in the Void is just as difficult. The
creative process to me is very much about dealing with total
emptyness, holding off depression and panic. There are som many
ways to go wrong in the emptyness. I know I am going down the
wrong track when I can't find that totally
empty place, if there is a lot of stuff around (past work, old ideas,
clutter) then I know I have to go deeper into the White Well. It is an
unfortunate truth, for me, that when things are going well, it is
because they are sort of difficult and challenging.

The true test of a good bike is how it goes uphill, not down.

About the Process \ Manystuff 43 / 78

Geoff McFetridge
http://www.championdontstop.com/
Philip Morris
http://www.phil-morris.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

Discover new things. Have fun. Surprise yourself!

About the Process \ Manystuff 45 / 78

Philip Morris
http://www.phil-morris.com/
Craig Ward
http://www.nowherehead.co.uk/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

I very rarely have an idea how a project is going to turn out, and for
me that's half the fun. I've always made a point to eschew having a style in favour of
an approach - in effect my style IS my approach - so the process is pivotal in
producing something you can stand up and defend if need be. I am, however, guilty of
working more and more with type these days (visit wordsarepictures.co.uk for my
typographic projects), so I will try, if possible, to turn a brief towards a typographic
solution, but again, I'll try lots of different methods: be it letterpress, illustrated/hand
rendered, stenciling or just diving straight onto the mac and playing around in
Illustrator.

About the Process \ Manystuff 47 / 78

Craig Ward
http://www.nowherehead.co.uk/
João Machado
http://www.ogivadesign.com

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

[- images and their title as answer-]

About the Process \ Manystuff 49 / 78

 I have a goal. I don't know exactly how it's going to look like

Theform is a part of the process

João Machado
http://www.ogivadesign.com
PLEIX
http://www.pleix.net/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

It can be both ! it depend a lot of the project, some of them are more inspiring
than others...

About the Process \ Manystuff 51 / 78

PLEIX
http://www.pleix.net/
James Goggin
http://www.practise.co.uk

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

I will often have an immediate clear vision of how a project should look, in terms of
materials and colours, based on research I've made, the content of the project, first
conversations with a client and the brief itself. But my end result is invariably
completely different to my initial vision. I used to feel like this was a mistake, that it
hadn't turned out how it had looked in my mind. But I've gradually learnt to accept
this as something positive, that sometimes I surprise even myself with how thinks end
up looking. So many elements change during the course of designing and working on
a project. Allowing external elements like client discussion, peer critiques and, again,
the content of the given project, affect the process leads to this slightly random feeling
of me not being completely in control of my own aesthetic direction. It feels like the
end product comes from a more honest place, not something preconceived by the
designer alone.

About the Process \ Manystuff 53 / 78

James Goggin
http://www.practise.co.uk
Johan Prag
http://www.johanprag.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

I think starting with a clear idea is essential. Equally essential though is

being open to departing from the original idea in terms of style, but not
in terms of intention. Oftentimes the most interesting images are
discovered along the way.

More interesting still is giving other people - photographer, stylist ... -

space to reinterpret the original idea. Them taking it somewhere
unexpected - expanding the limits of the original vision.

About the Process \ Manystuff 55 / 78

Johan Prag
http://www.johanprag.com/
Qian Qian
http://q2design.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

This really depends. I don't have a definitive pattern. Sometimes, the

form comes first in my mind, then I try to give it some idea/concept.
Other times, I start with ideas, then create forms. I usually have a
rough direction before I create each image. Words, such as organic, cute, warm, or
cool, edgy, etc. to guide myself to reach the final
form.

About the Process \ Manystuff 57 / 78

Qian Qian
http://q2design.com/
Andy Rouse
http://www.thegraphicaware.com

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

I think form, process and thinking are all intertwined, generally the form
and process are a result of the thinking. The thinking is the crucial
ingredient of graphic design, i'm always confident that I can make work
look good, but the image has to have a relevance or significane to the
content. I try not to follow the same process for every brief, although
certain formulars seem to work well. If i've thought about the work enough
then I will have a pretty good idea of how it will come together and what
it will look like.

About the Process \ Manystuff 59 / 78

Andy Rouse
http://www.thegraphicaware.com
Xavier Encinas
http://www.rumbero-design.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

Tout dépend du projet. Pour donner un exemple, l'un de mes clients est une galerie
d'art. A chaque exposition, je cherche à mettre en scène dans l'invitation le nom de
l'exposition ou de l'artiste. Je n'ai jamais une idée claire du produit fini. Je passe
toujours quelques jours à imaginer, assembler des idées. Le premier jet est parfois le
bon, parfois non. Et puis petit à petit les idées changes même si souvent il y a des
fondements de départ.

About the Process \ Manystuff 61 / 78

Xavier Encinas
http://www.rumbero-design.com/
Jason Tam
http://www.sonoftam.com

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

To me one of the most important asset a designer should possess is flexibility, because
most probably we would face projects that vary greatly in nature. Often times its like
solving a crime, although there are the your usual formulas that always seem to work,
its important to find ways around your usual path. After I brainstorm ideas, I let them
overlap each other, or I devise new branches. It's about how well you control the
images in your mind, and eventually everything will piece together. Case closed.

About the Process \ Manystuff 63 / 78

Jason Tam
http://www.sonoftam.com
Stefanie Barth & Julie Hirschfeld
http://www.stilettonyc.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

Really, we like to come up with a smart & challenging idea - then we start visualising
that idea by playing with contrasting visual elements ...

About the Process \ Manystuff 65 / 78

Stefanie Barth & Julie Hirschfeld
http://www.stilettonyc.com/
florence tétier
http://www.whaawhaa.com/~florence/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

c'est pour ma part un mélange des deux... d'abord je regarde ce qui a été fait, les livres
que j'ai, ceux que je préfère dans ma collection, même s'ils sont "hors sujet" histoire de
me replonger dans l'univers pictural qui me parle le plus... aussi je demande à mon ami
google de me sortir des informations sur le sujet sur lequel je travaille... je vais pas
mal me balader en ville également, histoire d'avoir un peu d'inspiration... je pars en
voiture faire des tours juste pour réfléchir (si si c'est pas mal efficace) je parle avec les
gens de mon entourage, dans le milieu ou non, je regarde la télé, écoute des disques
(beaucoup, beaucoup)... après tout ça, j'imagine que je commence à avoir dans ma tête
plus ou moins une vision du final dans son ensemble, surtout au niveau du media...
(medium? je sais jamais) si ça va être un livre ou des photos ou je ne sais quoi. en
général l'objet à l'arrivée est plutôt fidèle à celui que j'avais imaginé, à quelques détails
près, même si je ne me mets aucune barrière et m'autorise à changer en cours de route.
mais dans l'ensemble c'est assez spontané et intuitif à partir du moment où j'ai mon
concept bien en tête...

About the Process \ Manystuff 67 / 78

florence tétier
http://www.whaawhaa.com/~florence/
Pierre Vanni
http://www.pierrevanni.com

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

With a process...This is how I like to work.

P.

About the Process \ Manystuff 69 / 78

Pierre Vanni
http://www.pierrevanni.com
Damien Vignaux
http://www.damienvignaux.com/
1 When you work, do you think in terms of forms or in terms of a
creation process?
2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?
Je crois que j'utilise en fait les deux approches.
Pour des travaux de commande, il arrive fréquemment que je n'ai pas "l'idée miracle",
celle qui s'impose d'elle même, et je suis donc obligé d'ouvrir un nouveau fichier sans
perspective particulière et d'avancer par petits bouts juxtaposés... Mes réflexions sont
beaucoup plus formelles et esthétiques que réellement thématiques. Je préfère donc
partir d'une couleur ou d'un style (vectoriel, photomontage ou je ne sais quoi d'autre)
et réfléchir en terme d'harmonies, de rythmes, de composition plutôt que de suivre une
démarche analytique un peu scolaire qui me permettrait de dégager des axes de
réalisation. A priori on est sensés fonctionner comme ça, et c'est ce que je faisais au
début, mais maintenant je préfère laisser le mélange prendre et le sens émerge dans le
travail en train de se faire... si ça ne marche pas j'efface, j'édite, je recouvre, je change
de piste. Si le visuel devient beau mais vide de sens par rapport au projet, je me le
garde dans un coin pour le réutiliser dans mes recherches et j'embraie sur autre chose
pour le client. En fait je réfléchis sur mes compositions en construction, ce qui est
quand même mieux que de ne pas faire d'analyse du tout !
Pour mes recherches personnelles j'ai par contre une démarche plus classique. Je pars
d'une idée relativement précise et je me lance assez rapidement dans sa réalisation
définitive, au maximum après un ou deux croquis. Ca marche mieux comme ça parce
que l'enjeu et les motivations ne sont pas les mêmes. Quand je veux faire une toile ou
une petite vidéo, c'est une envie précise qui me prend et je le fais pour développer un
micro-scénario ou une petite idée qui m'a traversé la tête. C'est souvent bête, genre un
groupe de gangsta rapers violent et mysogines dont les tenues de scènes sont des
costumes d'animaux mignons. Donc je vois de suite à quoi ça peut / devra ressembler à
la sortie ; et cela que je choisisse de passer par le numérique ou par un outil plus
traditionnel.
Donc je dessine un peu et je me lance. Mais pas grand chose, rien de bien fini, juste de
quoi économiser un peu de temps par la suite ! C'est le principe du storyboard, pour
faire celui qui s'organise... en fait j'ai besoin de savoir que ce que j'ai en tête va
marcher à peu près, au niveau des agencements de formes, des couleurs, et là si rien ne
me freine (problemes souvent techniques de maitrise de mes petits outils...) je peux y
aller, sur des rails jusqu'au bout.
Après, et pour les deux approches, y'a une phase assez longue où je me donne le temps
de revenir sur le visuel. Je le laisse décanter, je le montre à pas mal de monde, je
prends des remarques, je retouche... souvent je simplifie et je reviens un peu en arrière.
About the Process \ Manystuff 71 / 78
Damien Vignaux
http://www.damienvignaux.com/
we work for them
http://www.weworkforthem.com/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

Each project's creation process is always different as each project is different. We

always switch things up but it normally starts with us talking about the project to see
how we want to approach it, then one person starts on it, or one person just starts on it
and then passes the file when they are ready. We do not have a set process and I don't
know if that is a good or bad thing. For our last project, we talked about ideas for over
an hour and then decided to just go with our past experiences on the topic and create
little stories about the subject matter for the concept. One person always starts the
piece and sets the tone, and it is passed back and fourth adding things onto the piece
until it is done. We worked the same way on client work too but it normally was lead
by the clients direction and how we saw to communicate the idea.

Since we have two (or more) people working on the images, there normally isn't a set
idea of what the final image will look like. Its much more exciting and really when
you think about it, nothing comes out how you imagine it most of the time. I stopped
trying that a long time ago.
About the Process \ Manystuff 73 / 78
we work for them
http://www.weworkforthem.com/
Ryan Miglinczy
http://www.yetivsyeti.co.uk/

1 When you work, do you think in terms of forms or in terms of a

creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

For illustration work there is always some kind of way I want the work to turn out.
Obviously there is a personal style to employ on the work and so there are always
certain elements I can rely on to give it those personal touches. I like to mix elements
of handdrawn and digital work and the spontaneous part comes in the fact I create
many parts of an image first, and then bring it all together at the end, playing around
with the elements until I get a look I feel gets across what I want to say with the
image.
When working on graphic design jobs there has to be a different approach. Obviously
there is still an element of style, thats one of the reasons why people come up to you in
the first place, but the main reasons be your problem solving and how successful your
solutions have been in the past. With illustration work, I tend to go straight into the
work, mark making and creating from the off, but with design work there has to be a
lot more research into the subject so that what the client wants say gets across and the
actual design work comes later where the personal touches can once again be applied.

About the Process \ Manystuff 75 / 78

Ryan Miglinczy
http://www.yetivsyeti.co.uk/
Denny Backhaus
http://zuckerundpfeffer.com/

1
When you work, do you think in terms of forms or in terms of a
creation process?

2 Do you have a clear vision of your final image or does it come only
from an upstream creation process?

hmm, hard to answer. actually it depends, it's not that clear... i think in the last months i haven't
been working too experimental, almost everything i made was based on a defined concept

in general, i've been working alot more experimental some years ago then now... almost
everything i did came from experimenting, from the creation process, trying things, looking at
it, trying something else and so on. but actually, the results i got back then were mostly quite
"designed"... i mean, it looked beautiful, but there was no meaning behind it. i mean, i was
young then, and i still am, but this kind of working began to bore me, or maybe i just began to
expect more from my work, so more and more of my work was being based on concepts and
thoughts i made before doing anything graphical. so when i thought about the projects i
definitely had a super clear vision of the final product in my mind that i just produced.

actually right now i'm at a point where i try to combine both ways. (of course i don't think
about it that way: "hey, let's combine both ways!" — it just happens) somehow i get the image
this super-concept- based work is a bit too dry, lifeless. it needs something else. having a
concept before you start to "produce" is essential, but somehow i really have this lust to
experiment again, without thinking too much.
About the Process \ Manystuff 77 / 78
i just don't know!
Denny Backhaus
http://zuckerundpfeffer.com/
Charlotte Cheetham / Manystuff Pierre Vanni Thanks to :
http://manystuff.over-blog.com http://www.pierrevanni.com Chris
http://www.idnworld.com
Adrien Dufond
http://iblog.chubzz.com/