www.getwsodo.

com
www.getwsodo.com

 
BOOM​ ​Holiday​ ​Sale​ ​2017  
Email​ ​Calendar​ ​Notes 
**​ ​Not​ ​Final.​ ​Subject​ ​to​ ​change​ ​**

Based​ ​on​ ​the​ ​success​ ​of​ ​our​ ​2016​ ​Boom​ ​Holiday​ ​Promo,​ ​we’ve​ ​divided​ ​the​ ​BOOM​ ​Holiday
Calendar​ ​into​ ​6​ ​mini​ ​campaigns​ ​and​ ​4​ ​product​ ​callouts.

6​ ​Mini​ ​Campaigns
 
● Black​ ​Friday​ ​/​ ​Cyber​ ​Monday​​ ​-​ ​Our​ ​biggest​ ​sale​ ​days,​ ​we’ll​ ​send​ ​3​ ​emails​ ​on​ ​11/24​ ​and 
11/27.  
● Welcome​ ​the​ ​Holidays​​ ​-​ ​Transition​ ​from​ ​Black​ ​Friday/Cyber​ ​Monday​ ​sale​ ​to​ ​Holiday 
Sale.​ ​Fun,​ ​festive,​ ​on-brand​ ​creative   
● Last​ ​Chance​ ​Standard​ ​Shipping 
○ Full-sized​ ​piece​ ​of​ ​creative​ ​for​ ​12/8,​ ​12/11​ ​and​ ​12/12.  
○ Banner/smaller​ ​piece​ ​of​ ​creative​ ​to​ ​include​ ​in​ ​the​ ​product​ ​callouts​ ​on​ ​12/9​ ​and 
12/20 
● Last​ ​Chance​ ​Two-Day​ ​Shipping​​ ​-​ ​Last​ ​time​ ​we’ll​ ​be​ ​selling​ ​physical​ ​products​ ​during​ ​sale  
● Gift​ ​Card​ ​(Last​ ​Minute​ ​Buyers)​​ ​-​ ​Once​ ​shipping​ ​ends,​ ​we​ ​could​ ​offer​ ​gift​ ​cards​ ​for 
last-minute​ ​gift​ ​buyers  
● Repeat​ ​Buyer​ ​Campaign​ ​-​ ​When​ ​someone​ ​makes​ ​a​ ​purchase,​ ​we​ ​reach​ ​out​ ​and​ ​give 
them​ ​an​ ​additional​ ​coupon​ ​to​ ​use​ ​during​ ​the​ ​sale.​ ​We​ ​would​ ​then​ ​continue​ ​to​ ​include 
them​ ​in​ ​1​ ​or​ ​2​ ​sales​ ​emails​ ​from​ ​each​ ​mini​ ​campaign.  
○ Creative​ ​needed: 
■ 1​ ​email​ ​thanking​ ​them​ ​and​ ​giving​ ​them​ ​their​ ​coupon  
 ■ a​ ​variation​ ​of​ ​1​ ​or​ ​2​ ​pieces​ ​of​ ​creative​ ​for​ ​each​ ​mini​ ​campaign​ ​to​ ​use​ ​in 
the​ ​repeat​ ​buyer​ ​emails.​ ​Maybe​ ​even​ ​just​ ​a​ ​badge​ ​that​ ​goes​ ​over​ ​the 
www.getwsodo.com
www.getwsodo.com
normal​ ​creative​ ​to​ ​note​ ​their​ ​special​ ​discount.  
■ 3​ ​email​ ​closing​ ​sequence:​ ​Coupon​ ​expires​ ​tomorrow,​ ​coupon​ ​expires 
tonight,​ ​coupon​ ​expires​ ​in​ ​5​ ​hours​ ​(the​ ​closing​ ​sequence​ ​would​ ​line​ ​up 
with​ ​the​ ​closing​ ​of​ ​standard​ ​shipping)  
 
 

4​ ​Product​ ​Callouts
 
During​ ​these​ ​product​ ​callouts,​ ​the​ ​sale​ ​remains​ ​the​ ​same​ ​—​ ​there’s​ ​no​ ​additional​ ​discount​ ​—​ ​but 
to​ ​add​ ​variation​ ​to​ ​our​ ​communications,​ ​we​ ​highlight​ ​a​ ​few​ ​different​ ​products/bundles. 
● 11/25​ ​and​ ​11/26:​ B ​ OOM​ ​Bags 
● 12/4:​ T ​ rio 
● 12/6:​ S ​ ilk 
● 12/9​ ​and​ ​12/10:​ B ​ OOM​ ​Bags 
 

Blog​ ​Email​ ​PS

 
For​ ​the​ ​blog​ ​posts​ ​in​ ​the​ ​week​ ​leading​ ​up​ ​to​ ​the​ ​Holiday​ ​Sale,​ ​and​ ​in​ ​the​ ​blog​ ​posts​ ​we​ ​send​ ​in 
between​ ​our​ ​promo​ ​emails,​ ​we’re​ ​going​ ​to​ ​add​ ​a​ ​PS​ ​to​ ​the​ ​bottom​ ​mentioning​ ​the​ ​sale.  
 
For​ ​fun​ ​we​ ​will​ ​use​ ​a​ ​graphic​ ​(maybe​ ​a​ ​GIF)​ ​to​ ​include​ ​in​ ​the​ ​footer,​ ​instead​ ​of​ ​just​ ​text.​ ​We​ ​will 
have​ ​a​ ​generic​ ​one,​ ​then​ ​one​ ​for​ ​the​ ​mini​ ​campaigns: 
● Black​ ​Friday 
● Welcome​ ​the​ ​Holidays 
● Standard​ ​Shipping 
● Two-Day​ ​Shipping 
● Gift​ ​Cards