Good morning everyone. First of all, let me thank you all for being here today.

For those of you who don’t know me, my name is Phuc Hau and what I’d like
to present to you today is Shopee – an amazing increment in Vietnam market.
My talk is particularly relevant to those of us who is interested in e-commerce
platform. I’ll focus on 3 main parts: an overview of Shopee, the opponents
and the marketing strategy of Shopee. It should take about 5 minutes to cover
these issues and if you don’t mind, let’s leave the questions to the end of my
talk.

OK, shall we get started? Let me give you a brief overview of Shopee.
Shopee is an e-commerce trading platform based in Singapore, owned by
SEA Group and was founded in 2009 by Forrest Li.
In 2015, Shopee was launched in Singapore with the orientation of e-
commerce platform developed mainly on mobile devices, acting as a social
network to serve the purchase and sale demand anytime and anywhere for
users.
In 2017, Shopee Vietnam launched Shopee Mall, a sales portal with authentic
commitment from leading brands and major retailers in Vietnam. OK, so much
for the introduction.

Let’s now move on to the next issue: Who are the opponents of Shopee? As
you probably know, in Vietnam, there are a lot of e-commerce trading
platform which are the competitors of Shopee, including Lazada, Tiki, Sendo,
and even more.
Now I’d like to draw your attention to this bar chart, which demonstrates
Vietnam monthly web visits of Shopee and Lazada. The orange column
represents Shopee and the blue one features Lazada. As you can see, in the
first quarter of 2018, Lazada took the first place with 42.4 million users,
almost doubled that of Shopee. But in the third quarter, Shopee replaced the
top position of Lazada with its significant growth from 24.6 to 34.5 million
users. And Shopee continued to rise drastically while Lazada witnessed its
reduction in the remaining 2 quarters of the chart. So, where do we go from
here? Despite the fierce competition from the rivals, Shopee still developes
and proves its capabilities. That’s the information about Shopee’s
competitors.
This now leads us to my next point: the marketing strategy of Shopee,
specifically the 4P strategy.
The first P is Product. Shopee has developed apps specific to each country,
personalized to each market they enter and created an optimal website with
multiple languages. Customers will feel comfortable, easier to purchase from
there.
The second P is Price. Products on the Shopee have an affordable price,
shoppers are also supported with the maximum shipping fee.
The third P is Place. Shopee acts as an intermediary channel connecting
buyers and sellers. In addition, Shopee has also cooperated with many
shipping units in countries to give consumers the best experience.
And the last one is Promotion. Shopee also has a lot of campaigns promoting
with viral clips and super promotional campaigns to let people know more. It
can be seen that Shopee has captured the trend in Vietnam that consumers
will gradually switch to online shopping trends.

OK, that covers just about everything I wanted to say about Shopee’s
marketing strategy. Here are some resources that I have referenced. Before I
stop, let me go over the key issue again. Shopee is the destination for all
shopping, sales and entertainment needs, where you can buy online shop
quickly, any time and anywhere, enjoy exclusive promotions, free national
delivery and pay your invoice simply.

Well, that brings me to the end of my talk today. Thank you for your attention
and now, I’ll be happy to answer any questions you may have.