INTRODUCTION

The Business Name

Heavenly Healthy, started from the passion of creating food products that will satisfy the
customer and make them crave more. The name came from the idea of people saying
"wow! heaven" when they see something they like such as foods and other desserts.
The business wants to leave an impression to the customers that when they purchase
and try their product, they will feel like they are in heaven because of the level of
statisfaction they experienced.

The Nature of Business

Heavenly Healthy is a small business and a partnership between the group of six
aspiring entrepreneurs who take courage to start their own pastry business. The key
people behind this company are Shaira Marie Juanico, Christy Capispisan, Patricia
Edanol, Emilyn Rendon, Ana Jesusa Manipon and Edcel Arca. This business is a labour
intensive and will be manage by these young entrpreneurs manually.

The Business Location

It is a community-based business and it is established and can be located in Bonifacio

Global City Triangle near the vicinity of DLSU and walking distance from University of
Makati with the motive of satisfying the needs and demands of the people in this area.
There is a lot of possible customers in this area because it is in the vicinity of schools
and other establishments.
The Business Logo and Tagline

"Stairway to healthy living"

Heavenly Healthy's tagline is "Stairway to Healthy Living". Our tagline means that when
you purchase and consume our products, it will help you to start to have a healthy
lifestyle.The cupcakes on the logo serves as the presentation of our producs that are
made from healthy ingredients sunch as vegerables. The colors green and brown that
is also in variation shows the idea of health.The logo and tagline will be the identification
of our business to the public.

The Business Offerings

The Healthy Heaven serves various kinds of pastries such as cupcakes, cakes, cookies
and smoothies. We will be using ingredients wherein we can limit those unhealthy ones
and substitute it to a healthier variant. The business will be serve through physical store
where there will be an easy access to the priducts offered. Customized products will
also be offered along with catering celebrations such as birthdays, debut, weddings and
other special occations.

The Target Market

.As for the target market of our business, since most of the people nowadays are health
concious we have decided to establish this business. Having be able to satisfy the
cravings of sweet without having the anxiety of gaining weight, we have come up with a
solution. We also consider the passersby,students and other workers and non-workers
near the vicinity of our location.

Capitalization

Proponent Citizenship Investment As to Profit Kind of

s Capital Contributio Distribution/Sha Partner
n re

Arca Filipino 600,000 Capitalist 16.67% General

Partner

Capispisan Filipino 600,000 Capitalist 16.67% General

Partner

Edanol Filipino 600,000 Capitalist 16.67% General

Partner

Juanico Filipino 600,000 Capitalist 16.67% General

Partner

Mnaipon Filipino 600,000 Capitalist 16.67% General

Partner

Rendon Filipino 600,000 Capitalist 16.67% General

Partner

All of the proponents have invensted with equal amount of ₱600,000,a total of
₱3,600,000.00.To come up and start the business, some of the propents have invested
using their personal money and some have borrowed from the bank.With this, there will
be an easy acess in financing the business and provide maximum control in the
business since all of the proponents have equal contribution. Our business objectives
will be the following:

: to provide broad variety of pastry products that is good for the body

: to have a good reputable shop

: to be competitive in the market especially in the field of pastries

: To have sustainable growth and high profit sale