COMPANY ANALYSIS

BALFIQ ENTERPRISE

TECHNOLOGY ENTREPRENEURSHIP (ENT600) : CASE STUDY

FACULTY & PROGRAMME : FACULTY OF MECHANICAL ENGINEERING/

BACHELOR IN MECHANICAL
ENGINEERING
SEMESTER : SEMESTER 7
PROJECT TITLE : REPORT ON CASE STUDY
GOUP MEMBERS : 1. AINUL MUSTAQIM BIN ABDUL MUTTALIB
2. ERIK SHAH BIN LILI MURAD
3. MOHAMAD AFIQ BIN AHMAD
4. AINA BALQIS BINTI AZRIN

LECTURER : MADAM CHE ASNIZA BINTI OSMAN

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 WEIGHTED REMARKS
MARKS
CRITERIA MARKS
ALLOCATED
OBTAINED (%)

Identification of Main
25
Issues Problems

Analysis of the
Issues (SWOT &
Consumer Trend Canvas 25
(CTC) Tools

Provide suggestions on
25
appropriate solutions

Relate to theories /
15
concepts

Teamwork (Group Work)

10

Total: 100

BASED ON CASE STUDY RUBRICS

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ACKNOWLEDGEMENT

In the name of Allah, the Most Gracious and the Most Merciful.

All praises to Allah and His blessings for the completion of this case study. We thank Him for
all the opportunities, trials and strength that have been showered on us to finish this case study
of our Entrepreneurship course. We experienced so much during the making of this case study,
not only from the academic aspect but also from the aspect of personality to do it. My humblest
gratitude to the holy Prophet Muhammad (Peace be upon him) whose way of life has been a
continuous guidance for us.

First and foremost, we would like to sincerely thank our Entrepreneurship lecturer, Madam
Che Asniza Binti Osman for her guidance, understanding, patience and most importantly, she
has provided positive encouragement and good guidance. We would also like to expand our
deepest gratitude to all those who have directly and indirectly guided us in writing this case
study and our team members who are Ainul, Aina, Erik and Afiq. May God Shower the
above cited personalities with success and honour in their life.

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TABLE OF CONTENT
Contents
ACKNOWLEDGEMENT ....................................................................................................................... 3
TABLE OF CONTENT ........................................................................................................................... 4
EXECUTIVE SUMMARY ....................................................................................................................... 5
1.0 INTRODUCTIONS.......................................................................................................................... 6
1.1 Background of The Study ......................................................................................................... 6
1.2 Problem Statement .................................................................................................................. 6
1.3 Purpose of Study...................................................................................................................... 7
2.0 COMPANY BACKGROUND ............................................................................................................ 8
2.1 Background.............................................................................................................................. 8
2.2 Company’s Organization Charts ............................................................................................... 9
2.3 Company’s Products & Services ............................................................................................. 10
2.4 Technology ............................................................................................................................ 10
2.5 Business, marketing, operational strategy .............................................................................. 11
2.6 Financial Achievements.......................................................................................................... 12
3.0 COMPANY ANALYSIS .................................................................................................................. 13
3.1 SWOT Analysis ....................................................................................................................... 13
3.2 Consumer Trend Canvas ........................................................................................................ 14
4.0 FINDING & DISCUSSION ............................................................................................................. 15
5.0 CONCLUSION ............................................................................................................................. 17
6.0 RECOMMENDATION & IMPROVEMENT ..................................................................................... 18
7.0 REFERENCES .............................................................................................................................. 19
8.0 APPENDICES .............................................................................................................................. 20

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EXECUTIVE SUMMARY

This case study is based on Balfiq Enterprise company. Balfiq Enterprise is located in
Wilayah Persekutuan Kuala Lumpur. An interview session was done to extract the information
needed for this case study. The extraction consists of the information of its Strength, Weakness,
Opportunities and Threat (SWOT) analysis of the company. This analysis can be used to help
the development of the company. SWOT analysis are very similar to brainstorming session as
will disclose of all of the information based on the company’s strength, weakness, opportunities
and threat. This paper also provides the information and ideas needed for the company to
develop into a successful company.

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1.0 INTRODUCTIONS

1.1 Background of The Study

• The study was conducted at Balfiq Enterprise, Danau Kota, W.P. Kuala Lumpur.
• The case study was conducted to study and analyse the Strength, Weakness,
Opportunities and Threats of Balfiq Enterprise.

1.2 Problem Statement

This case study is done to study and analyse the real situation of
entrepreneurship of a Small and Medium Enterprise. For this case study, Balfiq
Enterprise was chosen to complete our studies. Balfiq Enterprise faces some problems
throughout their business years. One of the problems is customer demand a low price
of services and also wanted a good quality of material and works to be done. This is
because of surrounding influence, the customer demands a low price even though the
price quoted was already reasonable and follow the standard pricing. After that, this
company also had face problem where the suppliers easily increased the prices of
materials without following the standard market price. This is due to the economy
condition that we are facing now is much challenging hence the supplier need to
increased their price of material.

The owner Balfiq Enterprise of the company had prioritized the quality of the
services given to customers. The owner had put customers satisfaction in the first place.
It is really important to produce a good quality services to the customers in order to
obtain customers’ satisfaction and retain their trust. Hence all of the construction,
maintenance or renovations activities need to be done according to the right procedure
to obtain a high-quality result.

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1.3 Purpose of Study

• To study and analysed the entrepreneurship criteria exist in Balfiq Enterprise.

• To be expose to real entrepreneurship experiences and environment.
• To conduct a case study based on interviewing the owner of Balfiq Enterprise

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2.0 COMPANY BACKGROUND

2.1 Background

Balfiq Enterprise was built on the 1 st of January 2001. It was developed by two man
originally born in Kuala Lumpur which is Bumiputera. the company was set up to respond to
the call of the government and its founders have been working full-time in the field of business.

Starting on 7th of Mac 2001, Balfiq Enterprise has been registered under the Incubator
Center MARA Wilayah Persekutuan, which MARA has provided many business amenities and
guidance through various courses and seminars organized. MARA also have been giving a lot
of advices regarding business matter to Balfiq Enterprise.

In order to became a credible company, Balfiq Enterprise has been registered under the
Ministry of Finance Malaysia, Ministry of Entrepreneur Development (Contractor Service
Center) and the Construction Industry Development Board (CIDB) Malaysia.

Since Balfiq Enterprise started the operation, has provided services to government
departments and will continue to spread its wings to the private and corporate sectors while
besides diversifying its business into the market.

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2.2 Company’s Organization Charts

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2.3 Company’s Products & Services

This company provides their services through construction, renovation and also
maintenance of a building registered under the contractor service centre and the
Construction Industry Development Board (CIDB) for government departments and
corporate bodies.

Besides that, they also providing construction, renovation, painting and maintenance
services for government-owned, residential and retail buildings, private companies and
individuals. In addition, the company also taking the sub work from the main contractor.

Providing supply and cleaning services area that was registered under the Ministry of
Finance Malaysia for the government departments and private corporate sectors.

2.4 Technology

A type of business, company, enterprise or similar organization created and operating

to construct a wide variety of buildings, developments, housing, path, pavement, roads,
motorway and other types of construction projects. Construction companies are created and
operate in various countries around the world. But today's leading contractor start up
entrepreneurs are smart and progressive business professionals who are willing to embrace
developments in their trade and small business ownership. Technology entrepreneur exploits
business opportunities in term of new products, processes or services.

Balfiq Enterprise corporate with others company as a partner in order to complete a

certain project. For example when the projects/works does require a machine or technology
that was not their expertise, the will cooperate with the specific company in order to applied
the technology and complete the projects.

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2.5 Business, marketing, operational strategy

• Business

The construction industry is an industry that is highly thriving in

countries of the world. Any aspiring entrepreneur that is considering on starting
a construction business whether on a small scale or in a large scale should ensure
that he or she conducts through market survey and feasibility studies to get it
right. Balfiq Enterprise is a sole entrepreneur in construction business and the
type of business covered are building construction, renovations and
maintenance. Balfiq Enterprise also provides cleaning and food supplies. They
always trying their best to expand their business activity in order to gives the
best services to customers not only restricted to the construction purposes.

• Marketing

Balfiq Enterprice has quite high number of competitors and it is acquired

them to do something out of the box in order to retain and obtain their
clients/projects. Balfiq Enterprise always ensure to gain their customers’
feedback in order to ensure their work quality to the clients and it could help
them getting the good impression from other potential clients hence it will be
easier for them to secure upcoming projects. Next, Networking is very
important in the construction industry where through a good connection and
network, it could really be beneficial towards the company in order to sustain.
Besides that, by giving a tolerance regarding the price of works might also
affects client’s loyalty.

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 • Operational Strategy

Balfiq Enterprise begin the business as a sole proprietor and registered

the proprietorship business. The office for the business was rented and located
at Danau Kota, W.P. Kuala Lumpur. The owner utilizes the rented office as
place to organize their paper work, documents and tenders. Balfiq Enterprise
offering the best quality of construction services with an affordable price
depending on the process and raw materials. Besides, always conduct a survey
which is by getting customers’ feedback regarding their works.

2.6 Financial Achievements

• Balance sheet

The balance sheet of statement of financial position reports the financial

position of a business. The financial position of a sole proprietorship is shown
by the amount of the assets held, its liabilities and the amount of the owner's
capital. The net profit for every year comes from customers which is 35 to 50
customers every year.

• Statement cash flows

The statement of cash flows describes where the cash came from and
where it went during the period. It also shows how much cash was on hand at
the beginning of the period and at the end. In the past 5 years ago, Balfiq
Enterprise have gained amount of profit because of less of competitor. In
addition, due to increasing the number of works in Kuala Lumpur, the profit has
increased by 30%.

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3.0 COMPANY ANALYSIS
3.1 SWOT Analysis
A SWOT analysis is a simple and useful tool used to help for developing a business
strategy. SWOT stands for strengths, weaknesses, opportunity and threats. SWOT is divided
into two thing which are internal and external things. Strengths and weaknesses are the internal
things of the company while opportunity and threats are the external things of the company.
Strengths and weaknesses are the things that can be control over and change by the
company. Besides, opportunities and threats are the things that happen outside of the company
such as in the large market. The company can take advantage of the opportunities and use it as
a protection against threats, but all the external things are cannot be change. For example, the
prices of raw materials and competitors. Therefore, the SWOT analysis will help the company
to organize and recognize their strengths, weaknesses, opportunities and threats and presents it
in a simple two-by-two grid.

STRENGTH WEAKNESS

• High customer satisfaction from • Staff does not have assistant.

previous works
• Have many experiences in
construction industry.
• Have high skilled staffs.
• Have wide networking
• Low strength in financial
management due to rolling the
money.
• Difficulty in getting a permitted
laborers.

OPPORTUNITIES THREATS

• Price wars between competitors.

• Networking from government and
• Many competitors in area offer the
private sectors
same services.
• Ability to acquire a low cost with
• Threat from suppliers.
good quality of raw material.
• Economic problem that affect the
• Low cost of technology.
cost of raw materials.

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3.2 Consumer Trend Canvas

Business Model Canvas is a strategic management and lean start-up template for
developing new or documenting existing business models. It is a visual chart with elements
describing a firm's or product's value proposition, infrastructure, customers, and finances. It
assists firms in aligning their activities by illustrating potential trade-offs.

The Business Model Canvas was initially proposed by Alexander Osterwalder based
on his earlier work on business model ontology. Since the release of Osterwalder's work around
2008, new canvases for specific niches have appeared.

In our case study for Balfiq Enterprise, we have prepared a business model canvas for
this company based on the study that we did.

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4.0 FINDING & DISCUSSION

Entrepreneurship can be defined as the capacity and willingness to organize, develop

and manage a business venture despite taking risks and uncertainty to make a profit. In
economics, entrepreneurship combined with land, labor, natural resources and capital can
produce profit. To be successful, attention must lean towards creativity and hard work despite
of the obstacles needs to be face along the way. As for Balfiq Enterprise, the major problem
faced are financial management. This is due to money rolling to be used by the company for
future projects, bills, utilities, maintenance of machines and staffs’ salary. Furthermore, this is
not the only problem faced by the company. Another problem that can be highlighted is the
consistency of the economy. As the economy changes due to politics and environment, the cost
of raw material fluctuates unpredictably. This also lead to threat from suppliers and other
competitors.

ALTERNATE SOLUTIONS FOR THESE PROBLEMS

1. Produce an effective financial planning and use the recorded past data to develop and
control cash flow of the company.
• Advantages
i. Financial management of the company will become smoother and better
than previous state.
ii. Increase growth and sales of the company
iii. Develop skilful labour as training can be provided
• Disadvantage
i. Needs a skilful and experienced employee as financial management are
not easy to handle.

2. Develop a strong bond with clients and suppliers as their business depends on obtaining
raw material. As economic problem affects the price of raw material, a good bond with
the supplier may ensure the affordable price rate and secure the incoming of raw
material.
• Advantage
i. Low price from supplier
ii. Ensuring the supply of raw material
iii. Ensuring job incoming due to good relationship with clients.

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• Disadvantages
i. Requires a staff that have a good communication skill to deal with the
client and supplier
ii. Favouring a client or a supplier may not display a good image for the
company

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5.0 CONCLUSION

In a nutshell, company such as Balfiq Enterprise needs to strive and overcome the
problems faced to be able to rise amongst its competitors. As there are many companies that
provide the same service as Balfiq Enterprise, the company needs to develop a strong bond
with the clients and suppliers to ensure the incoming of jobs and raw materials. This case study
shows how Balfiq Enterprise should manage their company effectively so that they can advance
in the world of entrepreneurship.

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6.0 RECOMMENDATION & IMPROVEMENT

• Make a loan from the bank to improve the company’s monetary condition.
• Hired skilled worker to improve the image of the company amongst its competitors.
• Provide training to produce a skilful worker that can solve the problem faced by the
company.
• Use the past data to enhance the company’s management.
• Abide the Occupational Health and Safety regulation to ensure the wellbeing of workers.
• Develop a good relationship with suppliers, clients and competitors.

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7.0 REFERENCES

1. Contributor, L. (2017). The 8 Biggest Challenges for New Entrepreneurs. Entrepreneur.

Retrieved 24 October 2017, from http://www.entrepreneur.com/article/254721
2. Aman Shah, Sarimah Hanim, Shafie, Sharida Zaina, Teik Lan, Cecilia Soon. (2016).
Polytechic Series: Entrepreneurship 4th Edition. Shah Alam: Oxfort Fajar Sdn. Bhd.
3. Mr Izhammuddin as an executive engineer.(2019, October 12). Case study about business
plan and business opportunity. [Interview]
4. Eisenhardt, K.M. “Building Theories from Case Study Research,” Academy of
Management Review (14:4), 1989, pp. 532-550
5. Contributor, L. (2017). The 8 Biggest Challenges for New Entrepreneurs. Entrepreneur.
Retrieved 24 October 2017, from https://www.entrepreneur.com/article/254721
6. SWOT analysis. (2017). En.wikipedia.org. Retrieved 24 October 2017, from
https://en.wikipedia.org/wiki/SWOT_analysis

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8.0 APPENDICES

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