TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1.0 Background to the study
1.1 History of Radio Development in Kenya
1.2 History of Capital FM
1.3 The Objectives of the Research Study
1.4 Research Questions
1.5 Justification for the Study
1.6 Statement of the problem
1.7 Working definition of terms

CHAPTER TWO:LITERATURE REVIEW

2.0 Introduction
2.1 The New Media and Radio Use
2.2 Consequences of ICTs
2.3 Interactivity
2.4 History
2.5 Industry
2.6 The Benefits of New Media
2.7 Theoretical Framework
2.7.1 The Diffusion of Innovation Theory
2.7.2 The perceived Attributes of Communication
2.7.3 Consequences of Adoption
2.7.4 Public and Private Consequences
2.7.5 Benefits verses Costs Consequences
2.7.6 Criticism
2.8 The Technology Acceptance Model

CHAPTER THREE:RESEARCH METHODOLOGY

3.0 Introduction
3.1 Research Design
3.2 The Target Population
3.3 The Sampling Technique
3.4 Data collection procedures
3.4.1 Pre fieldwork logistics
3.4.2 Fieldwork logistics
3.4.3 Post fieldwork logistics
3.5 Validity of the Instruments
3.6 Instrument Reliability:
3.7 Timelines
3.8 DATA ANALYSIS

CHAPTER FOUR: ANALYSIS AND INTERPRETATION OF DATA

4.0 Introduction
4.1 Questionnaire return rate
4.2 Demographic information of respondents
4.2.1 Gender of the respondents