IMBA Participants' Handbook 2018-2019 Final 19072018

Participant’s Handbook
International MBA Program

2018 – 2019
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IMBA 2018‐2019 ‐ The Programme reserves the right to change information
Welcome to the International MBA Programme
On behalf of the faculty, staff and administration of emlyon business school, we would like to
congratulate on being accepted into and joining the program. We welcome you and look
forward to sharing the International MBA experience together over the coming year.
This handbook is your guide for the months ahead. Inside you will find detailed information
about the academic and administrative system, including the calendar, courses and other
important aspects of the programme. We encourage you to read this document carefully and bring
any questions you may have to the attention of the program administration. Your first point of
contact is our Programme Coordinator, Hawa Keita (keita@em-lyon.com).
We will be doing our utmost to ensure your experience in the International MBA Program will live
up your expectations. You will also have to do your part, since a large part of your experience will
depend on the quality of your participation and commitment.
Your MBA Team

Emlyon business school
Rhoda Davidson Stephanie Ousaci Hawa Keita

Programme Director Operational Programme Programme Coordinator
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IMBA 2018‐2019 ‐ The Programme reserves the right to change information
Content
1 – The International MBA Programme .................................................................................................. 6
2 – International MBA programme: Conditions to obtain the degree .................................................... 7
Core courses: mandatory .............................................................................................................. 8
Electives courses: selection basis .................................................................................................. 8
Programme and course feedback ............................................................................................... 11
Exchange program ...................................................................................................................... 11
Learning trips .............................................................................................................................. 11
“Arts de la Table” workshops ...................................................................................................... 12
ELP Project................................................................................................................................... 12
Career Services ............................................................................................................................ 12
The Awarding Committee ........................................................................................................... 12
3- Core Courses ..................................................................................................................................... 13
1st learning block ........................................................................................................................ 14
2nd learning block ....................................................................................................................... 16
3rd learning block........................................................................................................................ 17
4th learning block........................................................................................................................ 20
4- Electives............................................................................................................................................. 23
Finance, Corporate Control & Economics ................................................................................... 23
Strategy & Organization .............................................................................................................. 25
Market & Innovation ................................................................................................................... 28
Human Resources Management & Law ...................................................................................... 31
Life Sciences ................................................................................................................................ 32
5- Entrepreneurship Leadership Project ............................................................................................... 34
6- Exchange Programmes ...................................................................................................................... 35
7- Career Programmes (mandatory – no credit) ................................................................................... 37
8- Pre-programme readings .................................................................................................................. 38
Preparing for Start-up ................................................................................................................. 38
Strategy Bootcamp (important) .................................................................................................. 38
Core Courses Readings (to get you started)................................................................................ 38
Corporate & Social Responsibility ............................................................................................... 38
Corporate Finance ....................................................................................................................... 38
Financial Accounting ................................................................................................................... 38
Fundamentals of Strategic Management.................................................................................... 38
Leading through Personality and Culture ................................................................................... 38
Macroeconomics ......................................................................................................................... 38
Management Accounting ............................................................................................................ 38
New Venture ............................................................................................................................... 39
Strategic Change Management ................................................................................................... 39
Careers Readings ......................................................................................................................... 39
9- Emlyon Business School Specifics ..................................................................................................... 40
Rules and regulations .................................................................................................................. 40
Attendance .................................................................................................................................. 40
Absence ....................................................................................................................................... 40
Respect for group work ............................................................................................................... 40
Test (examination)/ absence....................................................................................................... 41
Plagiarism .................................................................................................................................... 41
Grades – notification of examinations marks moderation and revised marking ....................... 41
Withdrawal, de facto withdrawal and exclusion ........................................................................ 42
Dress Code .................................................................................................................................. 42
Conduct ....................................................................................................................................... 42
School Facilities ........................................................................................................................... 43
Book a room ................................................................................................................................ 43
Concierge Services ...................................................................................................................... 43
Emergency Exits .......................................................................................................................... 43
IT Department ............................................................................................................................. 43
Learning Hub ............................................................................................................................... 44
Makers’ Lab ................................................................................................................................. 44
Printing ........................................................................................................................................ 44
Public Transport .......................................................................................................................... 44
Restaurants ................................................................................................................................. 44
Scholarship & Financial Aid ......................................................................................................... 45
Smoking ....................................................................................................................................... 45
Sports .......................................................................................................................................... 45
Student Affairs ............................................................................................................................ 45
10- Key Dates ......................................................................................................................................... 47
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11- emlyon business school Faculty involved in International MBA Programme ................................. 48
12- Contacts at emlyon business school ............................................................................................... 50
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1 – The International MBA Programme
The IMBA programme is designed to be a key professional and personal development milestone.
Professionally you will strengthen your management skills and take a fresh look at your management
practices. Personally, the programme supports you in in your personal development, paving the way
for your ongoing personal growth, and prepares you to better define and realize your chosen career
goals.
The primary goals of the programme are for participants to:
 Gain awareness and increase your sensitivity to a disrupted world

 Master business basics and disruptive business competencies
 Develop a creative mindset and make ideas happen
 Reflect on themselves and project themselves into the future
As a result of the programme, you are expected to be able to:
1. Identify key relevant geopolitical, technological, scientific and societal disruptions and apply
your insights to business situations, projects or issues
2. Adopt a global perspective, mindset and competences when dealing with various business
situations, projects, or issues
3. Know and effectively use basic concepts, knowledge and theories in the main business subjects
and integrate them in a systemic approach
4. Conduct strategic reflections taking into account emerging business models and practices
5. Question proven approaches and solutions to business problems and apply creativity and
design techniques to enlarge the scope of your analysis, enabling you to bring new creative
solutions
6. Work in collaborative, open, and agile projects
7. Demonstrate a sense of responsibility and uphold values and principles when dealing with
colleagues, employers, or any type of business partners
8. Systematically appraise your learning/working experiences and take proactive steps to know
yourself better in order to develop self-improvement strategies
These learning and development objectives are pursued via the two key phases of the programme.
 Core courses, which build your skills across a variety of managerial disciplines, introduce you
to today’s dynamic business environment, and provide you the opportunity to experiment
using real-world projects
 Electives, which provide you with more in-depth specializations and facilitate your projected
career path.
You will have the opportunity to share experiences and to participate in valuable exchanges both with
your professors and the other members of your intake, who bring a diverse range of experiences. A
firm commitment to personal development, is one of the programme’s fundamental learning tools.
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2 – International MBA programme: Conditions to obtain the degree
Courses within the MBA program are given a credit weighting corresponding to the number of hours
of face-to-face teaching. One emlyon credit is generally equivalent to 12 hours of class contact time,
excluding tutorials, examinations, and revision classes. The number of credits allocated to the other
activities is also based on a calculation of the number of hours involved. In order to obtain the MBA
degree, participants must validate the required number of credits as indicated below.
At any time, the School reserves the right to make whatever changes it finds appropriate in course
scheduling, course descriptions, assignment of instructors, and prerequisites.
Credits required for obtaining the MBA degree.
Credited Hours ECTS Credits Contact Hours
Core courses 57,5 297
Electives 25 120
Action learning activities related 76

to core courses
Entrepreneurial Leadership 20 37
Project
102,5 ECTS 530 Hours
Additional Hours
MBA career track Min 70
Mandatory Activities
‐ Integration Day (Sept 3rd) 6

- « Art de la Table » 12
618
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Core courses: mandatory
Participants must validate all core courses, which provide the basic concepts and on which the electives
courses are built. Core courses are divided into four learning blocks.
1st learning block

Entrepreneurship and Design Thinking Seminar
Financial Accounting
Fundamentals of Strategic Management
Leadership Through Personality & Culture
Research Methods for Business Problems
Strategy Bootcamp
2nd learning block

Consulting Skills (ELP)
Corporate Finance
Fundamentals of New Ventures
Organizational Behavior
Principles of Marketing Management
3rd learning block

Disruptive Trends
Fundamentals of Management Accounting
Human Resources Management
Macroeconomics
Microeconomics
Strategic Change Management
4th learning block

Corporate & Social Responsibility
Integrative Seminar
International Business & Regulatory Organization
Learning Trip
Operations Management
Electives courses: selection basis
Electives courses are more advanced in their analysis and depth. All participants must validate a
minimum of (10) ten electives courses (which represents 120 contact hours). To specialize in the MBA
degree, a participant must pass the mandatory requirements for each predefined specialization
proposed, otherwise the MBA degree will remain a general management degree.
This is a draft list of electives that will be confirmed by the middle of October. In case the number of
participants is less than eight (8), the programme reserves the right to not open the elective course.
Sufficient electives will be maintained to allow each specialization to go ahead.
Functional Areas of specialization
Digitalization
4 courses to be chosen from:
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 Big Data
 Digital Marketing
 Leading Digital Transformation
 Disruptive Information Technology
 Strategic Challenge of Disruptive Innovation
Finance
 Corporate Governance
 Entrepreneurial Finance
 Multinational Enterprise Financing Strategy and Corporate control
 Performance Measurement
International strategy
 Business Transformation & Change Management
 International Strategy
 Mergers & Acquisitions
Marketing
 Business-to-Business Marketing
 Competing Through Services
 Consumer Behavior
 Global Brand Management
 Luxury Services Experience
 Marketing of Innovation
Contextual Areas of specialization
MNE Management
 Corporate Entrepreneurship
 Implementing International Strategy
 Multinational Enterprise Financing Strategy and Corporate Control
New Venture Management

 Business Plan Development
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Life Sciences
 Economics of Bio-Pharmaceutical Industry
 Perspectives in Life Science Businesses
Luxury
 Competing Through Services
Complete list of electives

This list includes stand-alone electives and electives included in the specialization track. This is a draft
list of electives that will be confirmed by the middle of October.
Finance, Corporate Control & Economics

 Management Sciences
 Multinational Enterprise Financing Strategy and Corporate control
 Performance Measurement & Evaluation
Strategy & Organization

 Business Plan Development
 Business Transformation & Change Management
 Crisis Management
 International Strategy
 Leading Digital Transformation
 Mergers & Acquisitions
Market & Innovation

 Big Data
 Business to business Marketing
 Entrepreneurial Marketing
 Services Marketing
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Human Resources Management
 Know yourself (12 places maximum)
 Management Skills (12 places maximum)
 Negotiation Skills (12 places maximum)
 Presentation Skills (14 places maximum)
Life Sciences
 Economics of the Bio-Pharmaceutical Industry
 Perspectives in Life Science Businesses
A Participant who wants to qualify for a specialization must complete a pre-determined track. A
participant may select a MAXIMUM of one (1) functional and one (1) contextual specialization.
A participant who does not wish to specialize can select the required number of electives with a free
choice between electives in the pre-determined tracks and “stand-alone” electives.
Programme and course feedback
We have designed the International MBA programme to meet your future career needs and learning
preferences. All of our courses have been carefully selected to offer you the best graduate education.
We take your feedback very seriously and this feedback is used to refine the structure of the
programme, the course offering, and the faculty choice.
For this reason, completing course and programme feedback is MANDATORY and a requirement for
obtaining your degree. You will be solicited for the feedback primarily through online surveys.
Exchange program
The emlyon MBA program allows participants to spend time in a foreign partner institution.
Information about potential exchanges will be available in December 2018 and is based on the number
of positions available at partner schools. More details are provided later in this document.
Participants who complete an exchange trip can provide useful feedback for others who are thinking
about an exchange in future cohorts. For this reason, if you visit one of our foreign partner institutions
then it is MANDATORY to submit a trip report i.e. this is required for obtaining your degree.
Learning trips
a. Mandatory Learning trip: 18 to 22 February 2018
Participants are required to pay for and organize their travel to and from Finland (Lyon to Oulu
and Helsinki to Lyon). Travel from Oulu to Helsinki will be organized and paid by emlyon as well
as accommodation (two persons per room) and one dinner. Other expenses are not included.
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b. IEBRO module (including one day in Geneva- January 10th 2019)
This day trip is organized by the programme.
c. Optional company visits

You will be provided an opportunity to visit companies in the region. Places are limited.
“Arts de la Table” workshops

Lyon is well known as the capital of gastronomy in France. Participants are offered a series of culinary
workshops which are MANDATORY.
ELP Project
Participants are required to undertake an Entrepreneurial Leadership Project, which involves working
during 8 months on a business challenge with the representatives from an external company. ELP
workshops are not credit bearing but MANDATORY.
Career Services
A dedicated MBA Career Services office provides services to International MBA participants which
include career seminars & workshops, coaching, job searching, organization of corporate roundtables,
meetings with alumni, and on-campus forums. Career services session are not credit bearing BUT
MANDATORY.
Under certain circumstances, Participants may make an internship at the end of their programme.
Internships must not exceed 6 months, and must be completed by December 31st. Ask to your career
services contact for more details
The Awarding Committee

The Awarding Committee is a jury of administrators, professors, alumni, and industry representatives
which is convened once per year (usually in November). The purpose of the Committee is to review
the candidature of all presented participants to determine whether all the programme requirements
have been met and whether emlyon can award an MBA degree. In cases where some requirement(s)
has not been met, the jury may recommend actions to be taken by the student to earn the degree or
may recommend that the student does not receive the degree. Decisions are taken on a case-by-case
basis. All decisions taken by the jury are final. The Official Diploma Graduation Ceremony is held once
a year usually in April.
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3- Core Courses
The core courses build your skills across a variety of managerial disciplines, introduce you to today’s
dynamic business environment, and provide you the opportunity to experiment using real-world
projects All of these courses are required and must be validated.
The core courses are divided into four learning blocks or mini-semesters.
1st learning block – 04/09 to 04/10
2nd learning block – 08/10 to 31/10
3rd learning block – 05/11 to 14/12
4th learning block – 07/01 to 22/02
A description of each course is provided along with icons to illustrate the course features. A guide to
the icons is provided below.
Icon Course feature Icon Course feature

Case study Learning visit
Coaching Live case
Company Online
project exercises
Guest speaker Personal

diagnostic
Guest faculty Role play
In class Simulation
presentation
Innovation
project
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1st learning block
IFEDT Entrepreneurship and Design Thinking Seminar (18 contact hours)

Design Thinking is a methodology that facilitates the development of creative solutions to existing
challenges. Adopting a mindset that requires transversal and transdisciplinary input, Design Thinking
is a process that enables the identification and development of new innovative solutions to given
problems.
The course is taught as a flipped class and is extensively peer based. Practical in its orientation, the
course combines theory and application to provide a basis for experiential learning while responding
to a given business challenge. It also provides participants with an opportunity to experience the
underlying concepts and framework of Design Thinking, while embracing the challenges of
entrepreneurial decision-making.
As future Entrepreneurial Leaders, you may be tasked with launching new ventures, creatively
capturing new segments and markets, launching new products and businesses, and even redesigning
organizations. This course provides insights into how to generate innovative solutions through
effective teamwork.
IFFA Financial Accounting (12 contact hours)

This course builds the foundation of Financial Accounting, which is the process of recording,
summarizing, and reporting business transactions with the objective of providing an accurate position
of a company’s financial situation and performance. You will learn about the preparation and analysis
of financial statements, such as the income statement, balance sheet, and cash flow statements.
Understanding financial statements will help you make financial management decisions, which is an
important process that influences the survival and growth of companies of all kinds. Financial
statements are seen as important for both the internal and external stakeholders in the business and
can be prepared to provide financial information relating to critical business issues such as cost, cash
flow control, credit and debt management, working capital and the overall financing policy of the firm.
IFFSM Fundamentals of Strategic Management (24 contact hours)

Strategic management focuses on strategic and competitive analysis, to explore the concept of firm-
level sustainable competitive advantage. Through case study analyses, the course helps you to develop
the ability to identify a firm’s strategic issues and opportunities, to formulate a coherent set of strategic
options to respond to these issues and opportunities, and to articulate these options in a set of clear
and implementable strategic recommendations.
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You will be familiarized with various models, theories and tools that will allow you to effectively analyze
complex competitive situations and to make decisions that increase a firm’s competitive standing vis-
à- vis its competitors.
You will 1) become familiar with the analytical tools used to perform dynamic industry analyses, 2)
discover how the competitors’ different competitive positioning respond to, and build on, industry
structures, 3) understand the nature of competitive dynamics in an industry, 4) discover the link
between competitive positioning, internal capabilities, and business model development, and 5)
understand the specificities of competing in a variety of industries simultaneously.
ISIC1 Leadership through Personality and Culture (18 contact hours)

In the course of your work life, you have certainly noticed that things are not done the same abroad.
Best practices seldom travel. Decisions can be different across the globe. Being fluent in English and
having an international experience is not enough. Culture is a collective unconscious phenomenon
which can be either an asset or an obstacle.
The four main objectives of this interactive course are to i) develop your self-awareness, ii) improve
your cross-cultural communication skills, and iii) learn tools to work within a multicultural team. You
will revisit a personal experience to capitalize and discover tools to better understand others and
adapt to different cultural contexts. You will have the opportunity to increase your Self-Awareness
with MBTI, a self-report that will help you better know yourself. Your will also take the Erin Meyer’s
Cultural Profile Assessment and see how “different” and how “alike” you are when compared to
managers from your country.
IFRM Research Methods for Business Problems (6 contact hours)

The objective of this course is to equip students with the necessary skills and knowledge to conducts
qualitative and quantitative research. You will identify the information necessary to a) address a
business problem and, b) develop and implement an actionable research design to solve a relevant
business problem. This process will include topics such as defining research questions, setting
appropriate research objectives, formulating a research design that incorporates research objectives
and the right sampling methods, introducing fundamental secondary and primary data collection and
instruments, and the basic quantitative and qualitative methodologies to collect data and analyse it to
solve a business problem.
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ISBOOT Strategy BootCamp (30 contact hours)
This course provides you with the opportunity to apply basic business strategy, marketing, finance, and
accounting concepts to a comprehensive business simulation game named the Business Strategy
Game. You will be placed into teams of five or six participants. Each team is expected to start and run
their own company during five simulated years in competition to the other teams. You will be expected
to take key strategic decisions in each of the major functional areas of your business. At the end of the
course, each team prepares a written report describing and justifying the rationale behind their
strategic decisions. In addition, each team presents their current company achievements and future
strategy to the board of directors.
2nd learning block
IFCE Introduction to Corporate Finance (12 contact hours)

This course’s focus is on the fundamentals and quantitative tools of finance. The goal is to provide an
understanding of the basic concepts of modern financial theory as well as the quantitative tools
necessary for corporate financial managers. Firstly, you will learn the tools and concepts of corporate
finance and a framework for understanding and analyzing financial decisions. Secondly, you will gain
an understanding of how prices are set and how markets behave. Since financial decisions affect not
only the corporation, but also external stakeholders and the outside world, there is a strong focus on
the consequences of financial decision making.
Lectures, readings and small problem sets/cases will provide an introduction to present value
techniques, arbitrage free pricing, interest rates, risk and return trade-offs, investment decision rules,
capital budgeting, and the valuation of debt claims.
IFFNV Fundamentals of New Venture (24 contact hours)

The aim of this course is to enable participants to explore the fundamentals of the entrepreneurial
process in creating new ventures. This process involves identifying and developing the characteristics
and qualities of entrepreneurs, developing an entrepreneurial or opportunity mindset, analyzing an
industry and a sector, and proposing and testing a business model for a new venture.
Using cases and practice, the course provides a basis for extensive experiential learning in teams. You
will form entrepreneurial teams, gain experience in critical entrepreneurial concepts, techniques, and
challenges of new venture creation, and practice the rudiments of entrepreneurial decision-making.
At the end of the course, you will be required to prepare and present a feasibility study to a jury.
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IFOB Organizational Behavior (15 contact hours)
Organizational Behavior is a fairly young discipline which borrows from multiple social sciences (e.g.,
psychology, sociology, economics, political science) to study behavior in organizations in a systematic
way.
The aim of this course is for you to gain a deeper understanding of the forces that shape human
behaviour in organizations. In particular, we will focus on a variety of topics including judgment and
decision-making, organizational culture, motivation at work, and leadership. Additionally, you will gain
an understanding of how such topics can be studied in systematic fashion—i.e., the notion of evidence-
based management—whether by scholars or by corporations.
For example, with regards to leadership, we will examine the dominant theories of leadership,
expanding on how these leadership styles can be enacted in practice. You will also examine how and
when your unique personality can hinder or help you with regards to enacting these behaviours. To
assist you in this learning journey, you will receive a 360-degree leadership evaluation (i.e., from your
most recent peers, subordinates, and superiors), along with a personality report based on the most
validated leadership model in psychology. Ultimately, the goal of the course is for you to be able to
apply findings and theories of organizational behaviour to real work and business situations and by
doing so obtain a better understanding of how to deal with these situations.
IFPMM Principles of Marketing Management (24 contact hours)

Marketing is at the heart of all organizational activities and processes. The objective of this course is
to introduce marketing as an organizational philosophy and a set of activities and processes that
create, communicate, and deliver value for organizations and their customers, and the society at large.
You will learn to use analytical tools that will help you understand your customers’ needs and wants in
consumer and business markets, and apply marketing concepts such as market research,
segmentation, targeting, positioning, marketing mix strategies (product, price, place and promotion),
and marketing ethics and social responsibility. We will explore the theory and applications of marketing
concepts through a mix of cases, discussions, guest speaker, in-class exercises and a marketing plan
project.
3rd learning block
IFDTR Disruptive trends (15 contact hours)

Executives are constantly faced with technological disruptions such as artificial intelligence,
environmental disruptions such as extreme weather, and social disruptions such as fake news. But all
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these changes also create significant business opportunities for leaders that can anticipate the
potential future states of markets and competition.
In a genuine maker’s mode, you will discover relevant theories and concepts for exploring disrupted,
alternative futures and apply them to a live case study. While working in teams on a client project, you
will learn the art of strategic conversation, what it means to help an organization explore alternative
futures, and how to effectively manage complex expectations. In addition, participants will also be
adding to their repertoire of complexity, uncertainty, scenario planning, and strategy concepts by
engaging in face time, guided conversations with the faculty.
IFFMA Fundamentals of Management Accounting (24 contact hours)

To make effective decisions, managers must understand their financial consequences in terms of
profitability and risk. This course presents the fundamentals in management accounting. It examines
how to use financial statements to measure, plan, and simulate the effects of short- and long-term
operational decisions on the company’s financial performance.
This introductory course helps participants to be able to:
 Analyse a company's financial performance in terms of profitability and value creation

 Make decisions that create shareholders' value
 Calculate basic costs and break-even points
 Prepare a budget
 Calculate projects' profitability using techniques based on discounted cash-flows
 Analyse the financial consequences of alternative decisions, through sensitivity analysis
 Discuss with financial managers by being more comfortable with financial concepts and
vocabulary
IFHRM Human Resources Management (6 contact hours)

This course explores the basics of human resource management (HRM) in companies. Most of you will
not specialize in HRM and yet the great majority of you will contribute to how people are managed in
your firm. The purpose of this course is to explore the main domains and methods of the HRM mix,
(employment, compensation, development, and participation) and to consider the different,
potentially conflicting, perspectives at play, including the employer perspective, the operational
manager perspective, and the employee perspective.
The objectives of the course are to:
 Understand what HRM is and why it is strategic for firms

 Be familiar with HRM main domains (HRM mix)
 Understand the line managers’ contribution vs. HR specialists’ contribution to HRM
 Be familiar with the tensions and contradictions that apply to HRM
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Through written and/or video case studies you will be exposed to HRM issues and best practices and
will have to relate these to your own experience.
IFMAE Macro Economics (12 contact hours)

This course provides you with an understanding of the logic of open national economies: the role of
firms in wealth creation, exchange rates and current accounts, fiscal and monetary policies, imbalances
(inflation and unemployment) and ways of correcting them.
The course will also cover the most important economic theories and concepts that relate to the
macroeconomic environment of businesses. At the end of the course you will a) understand these
concepts and tools of economic analysis, b) obtain a more formal vision of why and how different
economic policies, such as fiscal, monetary or trade policies, operate, and c) be able to assess the
implications of different macroeconomic contexts in different countries, d) acquire the basic tools of
analysis in order to understand new economic environments related to businesses and to anticipate
the effects of economic policies on the macroeconomy.
IFME Micro Economics (12 contact hours)

This course introduces the foundations of micro economics principles relating to analyzing how
markets work in terms of supply and demand, elasticity, theory of the firm, and market structure. The
topics you will learn in this course are essential to formulating management, marketing, and other
related business decisions and strategies. You will learn how to analyze a variety of market structures,
ranging from perfect competition, to oligopoly, to monopoly. You will learn about companies’ strategic
business and decision-making challenges, the different available options which impact business
performance and which are crucially affected by the competitive environment. Simple models applied
to stylized managerial examples are studied along with classroom experiments in order to enhance
understanding of complex real-world issues (including the market mechanism, production, costs,
competition and monopoly, strategic interdependence).
IFSCM Strategic Change Management (12 contact hours)

From digitalization to globalization, today’s successful companies must adapt to, and embrace rapid
change. For today’s manager, leading successful change is no longer a luxury but a critical necessity.
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The good news is that executives can learn to manage change more effectively. Leading change
requires careful analysis and planning combined with a deep understanding of how and why change
happens in organizations. Change agents can be helped to acquire confidence in their own ability to
make a difference. They can learn a range of theories and tools that can be used to manage change
and develop skills to communicate, motivate, and manage relationships with others.
We will use the “process perspective of change” as an organizing framework for our learning (see
below). We will address different parts of the change process, ensuring that you have a sound
grounding all aspects of the theory and practice of change management.
4th learning block
ICSR - Corporate Social Responsibility (CSR) (12 contact hours)

CSR as corporate practice and as a theory of management is probably the most radical challenge to
traditional management theory and practice in the last 40 years. Commonly taught ideas about the
purpose of a firm and the role of management are questioned and alternatives are proposed.
Nowadays it seems impossible for any larger corporation to not pay at least lip service to a
commitment to CSR.
You will first individually through an online module, update your knowledge about the CSR issues which
companies are confronted with and the policies they can implement. This will provide you with the
theoretical foundations, corporate policies. and tools for CSR.
Having established a common understanding of issues and strategies for CSR, you will then further
investigate corporate practice in teamwork. Based on the knowledge established during your ELP and
Learning Trip, we will discuss in plenary sessions to what extent the theoretical foundations of CSR as
well as corporate practices are meeting the expectations of policy makers and the general public.
ISINT Integrative Seminar (24 contact hours)

This cross-functional seminar provides participants with the opportunity to apply concepts and tools
learned in the fundamental courses to a real case study. Participants will analyse a company's strategic
positioning, marketing plan, human resources management, and financial results and propose suggest
improvements.
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IEBRO International Business and Regulatory Organization (18 contact hours)
Globalization is radically redesigning the global business landscape and the global business
environment is in constant evolution. Naturally, the globalization phenomenon presents a diverse
array of opportunities and challenges for stakeholders across the societal spectrum; governments,
firms, employees, customers, unions, communities, etc.
This seminar allows participants to explore some of the important current issues in global business and
trade along with the role and contribution of institutions such as the World Trade Organization (WTO),
the International Labor Organization (ILO), and various Stakeholder organizations and their impact on
global business practices and agreements.
Working on a number of vignettes and case studies in teams, participants explore the roles and
postures of various stakeholders, and argue the cases from the designated perspective.
ITRIP Learning trip (30 contact hours)

During the year, Emlyon offers opportunities for participants to discover management styles of other
countries via learning trips. Past destinations have included Stuttgart, Brussels, Istanbul, Geneva, and
Finland. Your destination will be Finland.
On of past participant described their experience as follows: "Finland is an exciting and somewhat
mysterious country for me. Eastern and western cultures have blended together to produce a unique
Finnish culture. Thanks to the MBA learning trip in 2010, I had an exceptional opportunity to visit this
country and discover Finnish business culture in both Oulu and Helsinki. Our class received warm
welcome and learned interesting lessons in Oulu Business School. In addition, the visit to the Nokia
headquarters in Helsinki enlarged our vision of Finnish corporate culture according to which everyone's
voice needs to be heard. As far as I am concerned, this learning trip was a truly memorable experience
and added more color to our international MBA program."
Practical information of the Learning trip in Finland will be provided at a later stage.
IFOM Operations Management (12 contact hours)

Operations management encompasses the systemic integration of production, procurement, and
supply chain activities, with the goals of delivering combinations of goods and services. Constraints
come mainly from the imperative of performance in a competitive, uncertain, and innovative global
environment. Companies whose “operations model” does not perfectly match their “business model”
usually experience a decline in market share. In the short term, quality and logistics optimization are
important. In the longer term, new product introduction, make-or-buy, resources/ assets
management and collaborative partnerships, are crucial. This course adopts a managerial perspective:
structuring decisions, risk management, and digital-robotics transformation projects. You will have an
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opportunity not only to share a common language with colleagues, but also to discover career
opportunities in the field of operations.
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4- Electives
The MBA offers participants the opportunity to specialize their MBA through functional or contextual
area of specialization by choosing pre-selected set of electives in the panel of courses proposed.
Participants who do not project to get any specialization can select elective independently.
Note that conflict courses selection won’t be accepted. For this part of the program the participants
must validate at a minimum 10 (ten) electives courses. Re-sit exams are not proposed for elective
courses, we highly recommend participants to take 12 (twelve) elective courses.
Finance, Corporate Control & Economics
IECG Corporate Governance (12 contact hours)

In the light of ever-more stringent corporate governance standards, corporations are facing ever-
increasing challenges regarding corporate governance. This course provides details on the
development of essential corporate governance standards and their functioning across national
economies, industries, and across the important development stages of a firm. It also provides relevant
information on the functioning of capital markets and on the subject of gatekeepers. This course
provides essential insights needed for companies that are planning to go public and aims to challenge
conventional thinking about corporate governance.
You will learn about the importance of governance standards both for the corporation itself and the
society at large. You will become acquainted with frameworks that help you to identify and manage
conflicts of interest and position companies for long- term success.
IEDIT Disruptive Information Technology (12 hours contact)

In this course, we will explore concepts and challenges about the most important IT innovations that
are reshaping organizations and businesses.
 Cloud computing is changing the paradigm of computation.
 Blockchain reshapes many sectors, from food traceability to company’s finance with ICO and
even democracy.
 Artificial Intelligence impacts how we will work tomorrow
 IoT redefine how companies are organized
These technologies, alone or combined together, are introducing radical change in many industries,
like for example with autonomous vehicle.
These new technologies require higher level of security to ensure data privacy and protection against
hackers. Moreover, faster pace of innovation is now possible thanks to new agile development
processes.
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IEEF Entrepreneurial Finance (12 contact hours)
This course provides entrepreneurs with a consideration of the finance perspective of a new venture.
You will develop a deep knowledge of how entrepreneurs assess the financing requirements of their
ventures and how they can solicit capital. It also provides you with an understanding of why investors
back an entrepreneurial venture.
IEMNEF Multinational Enterprise (MNE) Financing Strategy and Corporate Control (12 contact hours)
In this course you will learn how firms make strategic financing and investment decisions and how to
evaluate proposed investment projects. We will derive and discuss the WACC, the APV and the FTE
valuation techniques and apply the three approaches to a case study. A strong focus is given to linking
investment and financing decision, for instance, in the case of a merger or leveraged buyout
transaction where an investor gains corporate control.
IEMS Management Sciences (12 contact hours)

Management Sciences is a discipline that attempts to aid managerial decision making by applying a
scientific approach to managerial problems that involve quantitative factors.
This course introduces some of the concepts and methods of Management Science (operations
research, game theory, project management, simulation), which involves the application of
mathematical modelling and analysis to management situations. The primary goal of the course is to
help you become a more skilled builder and consumer of models and model-based analyses. Another
important goal is to encourage a more disciplined thinking process in the way you approach
management situations. As a result of this course you will become more confident in understanding
and using models.
IEPME Performance Measurement and Evaluation (12 contact hours)

This course demonstrates how effective performance measurement systems help decision-makers
manage their activities and achieve strategic objectives. Three topics are examined:
 Financial performance measurement and how variances analysis can help monitor
operational and strategic decisions
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 Non-financial performance measurement along the value chain using KPIs and performance
scorecards
 The influence of performance measurement systems on decision-makers’ behaviors
Strategy & Organization
IEBPD – Business Plan Development (12 contact hours)

Having explored a number of fundamental concepts (developing your entrepreneurial mindset,
entrepreneurial processes and methodologies, feasibility studies, etc.) in the IFFNV course, this
elective offers a number of sessions and instruction to facilitate the pursuit and development of an
entrepreneurial venture. This elective is intended to help participants develop their venture projects
and prepare and present a Business Plan to investors.
There may be a possibility to go to an international case or new venture competition but this is not
confirmed.
IESTM Business Transformation Change Management (15 contact hours)

Once a strategy has been decided, there are a number of transformations which must be executed in
order for the strategy to be successful. The purpose of this seminar is to address the specific challenges
of such business transformations.
The expected learning outcomes for participants are:
 Increased awareness of one’s views and preferences in terms of change management, and
how these compare to other people’s views and preferences
 Heightened awareness of the strategic necessity of business transformations and the
challenges of strategy execution,
 Understanding of the opportunities and threats of digitization
 Appreciation that organizational change (i.e. transforming an organization) is more than a
technical issue; it is a socio-political process
 Knowledge of practical tools to diagnose organizational change contexts and design change
programs
 Understanding of change management best practices
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IECE Corporate Entrepreneurship (12 contact hours)
As the corporate landscape is constantly being redesigned by globalization and hyper competition,
firms are being challenged to identify and launch new initiatives that will contribute to sustaining their
existence and developing their performance. Whether it is pursuing new business opportunities or
innovating existing operations, firms need to reinforce their existing revenue streams while embracing
the uncertainty of new markets. In this course, participants will explore the challenges and models of
Corporate Entrepreneurship / Intrapreneurship and building and leading entrepreneurial
organizations.
IECM Crisis Management (12 contact hours)

Mountain rescue situations and role play in Serious Game are the cornerstone of this course. Being
able to act quickly when faced with a crisis requires preparation and anticipation. Developing an in-
house crisis management approach is key. This entails risk-mapping and implementing an efficient
observation system for the early detection of warning signs. The management skills required to deal
with a crisis involve leadership and an ability to enhance the organisation’s resilience with emergency
measures. This course also provides you with indications on how to develop the appropriate leadership
skills required in an emergency situation. You will learn how to develop an iterative decision-making
process by taking emergency measures, organizing the command structure and accurately allocating
the missions within any company.
IEUIIS International Strategy (18 contact hours)

This course provides a general framework and specific tools to help participants formulate
international strategies and plan their implementation
The participants will discover:
 Key dimensions of international strategy formulation
 "Global Expansion/Local Responsiveness" industry analysis framework and its use for strategy
formulation
 Four generic international strategies
 Various entry modes, their advantages and drawbacks
 Organizational and managerial dimension of international strategies; recurrent problems in
the implementation of international strategies
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IELDT Leading Digital Transformation (12 contact hours)
In this course you will learn about the fundamentals of digital transformation, identify why platforms
beat products, and how can you make your business a platform. You will learn how to launch and grow
a digital platform and identify how to leverage open innovation for your platform. This course also
equips you with the knowledge on governing your platform, strategically evaluating your competition,
and provides you with a futuristic view of digital transformation across industries.
IEMA Mergers and Acquisitions (12 contact hours)

Despite the popularity of Mergers & Acquisitions (M&A), there is evidence to show that most deals fail
to deliver value. Some researchers suggest that the failure rate may be as high as 70%, destroying huge
amounts of shareholder value. The good news is that companies possessing strong M&A capabilities
and regularly pursuing M&A opportunities can achieve much higher success rates. Building on these
findings, it is essential for managers to understand why, when and how M&A activity can create value.
As an outcome of this course, you will understand the challenges that executives are confronted with
during mergers and acquisitions are confronted with. You will learn concepts and tools to manage the
complex social dynamics in post-merger integration processes, and you will learn to plan and manage
integration work.
IESCDI Strategic Challenge of Disruptive Innovation (12 contact hours)

Despite formidable developments in business strategy over the last fifty years, incumbent leaders keep
being disrupted by events they should have seen coming, but didn’t, or by events they saw coming but
were unable to avoid or take advantage of. As a result, they cede their leadership to new entrants. The
names of Digital, Nokia and Kodak serve as a reminder that a strong historic performance can come to
an abrupt end if the logic of disruptive innovation is not understood. How are incumbents unable to
take advantage of disruptions in their environment, ceding their leadership to new entrants?
This course will look at this puzzle. It will take a strategic angle and highlight that incumbents face the
so-called “innovator’s dilemma”, a term coined by Harvard innovation specialist Clayton Christensen.
We will unravel the dilemma by pointing out the importance of the incumbent’s identity and business
model as the source of the dilemma. We will then highlight some possible solutions that have been
used by great firms to avoid the dilemma.
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Market & Innovation
IEBIG - Big Data (12 contact hours)

Big Data is one of the keywords of our contemporary, digitized world. The unprecedented velocity,
variety, and veracity of the user-generated datasets “organically” produced by social media platforms
and networked digital devices affect every single aspect of our society. This course is designed to equip
students with a multidisciplinary knowledge about what Big Data are, why they matter, and how they
can be used for business purposes. Both the opportunities and risks of the current digital
transformation will be highlighted, thanks to real-life examples and practical exercises. By proposing
an applied conceptual framework, the course also aims to provide participants with competences
useful for the evaluation and problematization of social media analytics and digital marketing
strategies.
IEB2B Business to Business Marketing (12 contact hours)

The primary objective of this course is to enable those participants with a keen interest in business-to-
business marketing to be able to manage these relationships, or enable their clients to manage these
relationships, more effectively. The course will build on ideas that would have been presented in earlier
core marketing courses and go further into subjects, methods and tools such as: the risk approach,
conjoint analysis, multi-criteria decision making, segmentation, networking and B2B marketing
research.
IELCB Consumer Behavior (12 contact hours)

Understanding how products and services are perceived, experienced, and used by consumers forms
the foundation for any sustainable business practice.
The aim of this course is to introduce the basic skills, tools and approaches that companies can use in
adopting a customer focus. These include, notably, a set of qualitative and quantitative market
research techniques that are designed for examining different consumer behaviour aspects and how
they link with building customer-centric market offerings, campaigns, and designs.
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CIEMDI Digital Marketing (18 contact hours)
The purpose of the course is to investigate how digital marketing and social media fit within an overall
Integrated Marketing Communications program. This course will examine the process of developing,
implementing, and analysing strategies for marketing existing and potential products using electronic
media. We will discuss established DIGITAL marketing tools such as e- mail, search engines, and display
advertising, as well as understanding the role of Artificial Intelligence, social media and mobile how to
analyse it and track its effectiveness.
IEMKT Entrepreneurial Marketing (12 contact hours)

In the era of global markets and international competition, a firm must be innovative and adaptive,
always looking to improve its access and coverage of the market. Entrepreneurship must become a
second nature to implement successful marketing, not only in the context of SMEs, but also in the
context of small units within larger firms and organizations. While market consolidation remains a
necessity in a highly competitive environment, successfully initiating and developing new business is
often the firm’s or the unit’s “passage obligé” for establishing a strong comparative advantage.
This course will familiarize you with fundamental concepts of marketing related to the management
of a new venture, its offer and its customers. It will provide an overview of current topics, such as
customer and brand perception, or market shaping. We will discuss the marketing’s contribution to
the overall business strategy, and the scope of the marketing concept.
IEGBM Global Brand Management (12 contact hours)

You will learn how to construct new brands, how to manage existing brands and how to adapt the
brand to ever changing markets. The course is built on the premise that brand are sociocultural
constructions that are fed by the work of numerous actors, inside and outside the company.
 Concepts/theories will be applied to branding:

 Special focus on the creation on cultural meaning which is crucial for brands to have success
 Concepts of brand stretching and legitimation
 Cultural branding and cultural strategies
 Brand communities and creation of true brand loyalty
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IELSE Luxury Services Experience (12 contact hours)
The course aims to provide the participants with a good understanding of the origins of luxury, such
as: where it started, how it evolved over the centuries and how it was adapted through times. The
course also aims to provide participants with a deep knowledge of the history of “haute Couture”, a
very specific French name for “ultra-luxury fashion”.
After the course, participants should be able to work effectively for any luxury brand, develop excellent
skills in running a luxury business, and therefore contribute significantly to the profitability of their
brand.
IEMKI Marketing of Innovation (12 contact hours)

The objective of this course is to provide an overview of innovation management. For the purposes fo
this course, innovation is considered as a new product launch in established markets (in contrast to a
technological breakthrough). We will investigate the different stages in the innovation process, from
the initial idea to the market and its growth. Specific themes include: strategic perspectives on the
management of innovation, managing the innovation flow and a consultancy approach of innovation
management.
IESMK Services Marketing (common with EMBA participants – 12 contact hours)

Today much of the world economy is increasingly dominated by services and companies operating in
various industries recognize the importance of service as a critical force for competitive advantage.
This has lead some researchers to state that “all businesses are in fact service businesses”.
Recognizing the importance of services in the global economy, this course aims to help participants
understand the unique marketing needs and challenges faced by traditional service organizations and
manufacturing firms that depend on ‘service’ as a competitive strategy.
The course is designed based on the well-known ‘Gap Model’, which is a key framework and a tool
available to manage service brands, which includes listening to customer requirements, aligning
strategy, service design and standards, delivering and performing service, and communicating
effectively and managing promises to customers. The course is structured to include a mixture of
lectures, analysis and discussion of case studies, and a service blueprinting team project.
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Human Resources Management & Law
IEKY Know yourself (12 contact hours)

Knowing oneself better and enhancing cooperation in teams are key competencies for future leaders.
After a reminder of the Myers-Briggs Type Indicator® Instrument (MBTI) which is built around 4
dimensions (How people interact with others, gather information, make their decisions and organize
themselves), you will discover how these dimensions links with your emotional and cognitive
processes.
The Action Types Approach®, developed in top class sports, will help you deepen the understanding of
the dynamics of your profile through simple and insightful physical testing. You will better understand
how you can switch from one profile to another depending on the level of stress you are exposed to
and how you can better adapt yourself to people and changing situations.
IESKIL Management Skills (12 places maximum – 12 contact hours)

By addressing all aspects of management, from the moment you set objectives to the moment you
define your performance evaluation system, this course provides you with a concrete skill-set to
maximize your impact as a manager.
This intensive course is based on positive confrontation (role plays and debriefing sessions) to raise
participants’ awareness about their behaviour. It provides opportunities to share management tools
and practices with a focus on values and attitude. The emphasis is on learning by doing, on applying
each tool in real situations with their “sparring partner” in a “safe” environment before going “live” in
real life.
IENEGO Negotiation Skills (18 contact hours)

People negotiate all the time. Businesses negotiate to purchase materials and to sell their products.
Employees negotiate with their colleagues, their bosses, or with external or internal customers. Human
resources negotiate salary increases or work conditions. Lawyers negotiate to settle legal claims before
they go to court. Regardless our function or position, negotiations are inevitably part of our daily
business life.
Sometimes people fail to negotiate because they do not recognize that they are in a negotiation
situation. By choosing other options than negotiation, they may fail to identify a good opportunity and
fail to achieve their goals. Other people may recognize the need for negotiating but do poorly because
they misunderstand the process or do not have good negotiation skills.
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This elective prepares you to understand the process of a negotiation and to know how to analyse,
plan and implement successful negotiations. Through a negotiation simulation in groups, you will be
an active part of the learning process. The negotiations are filmed and analysed together with the
trainer. This active approach enables all participants to obtain better negotiation outcomes after the
class than before.
IEPSK Presentation Skills (14 places maximum – 12 contact hours)

An ability to communicate ideas effectively in the development of business and at all levels of
management is a critically important skill in a global economy. Yet most managers take this for granted
believing that they can simply command the skills they need when they need them. The reality is that
when they do need such skills – for example in the development of their business, pitching for financial
investment, presenting new managerial policies, competing for new contracts, or making the case
for key organizational developments – it is typically too late.
This course is designed to help you to improve your presentation skills both individually and as a group.
It aims to show you how to take control in conveying your message, and to increase the chances of
leaving a lasting and positive impression. This course takes the view that communicating effectively
and presenting polished presentations can be learned and, with practice, perfected. All that is required
is an understanding of the elements of an effective communication and its delivery.
Life Sciences
IEPLS Perspectives in Life Science Businesses (12 contact hours)

This course offers an overview of current issues in life sciences and implications relative to three
business segments: medicinal drugs, prophylactic vaccines, and diagnostics. You will meet senior
executives who will expose their own vision of the challenges they face in their specific industry
context.
Typical topics addressed in this course include:
 Medicinal drugs: Will new types of alliances among biotech companies, contract research
organizations, and manufacturers increase R&D productivity and restore profit margins?
 Prophylactic vaccines: Can “market-shaping” initiatives increase access to new vaccines
against neglected diseases in developing economies?
 Diagnostics: How does NGS (“next-generation sequencing”) contribute to our understanding
of diseases and lead the health system in the direction of personalized medicine?
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You will learn how to gather up-to-date business information that can be used as an input in the
complementary elective course on the Economics of the Biopharmaceutical Industry.
IEBHP Economics of the Bio-Pharmaceutical Industry (12 contact hours)

This course focuses on the biopharmaceutical sector described as an innovation-based industry. It
adopts a micro-economic approach (as studied in core courses) of the many business issues implied by
the challenge of constantly investing in costly and risky R&D for the discovery of new processes and
products in a regulated environment.
Among the questions we will discuss are the following: What is the basis of the incentive to innovate,
and how is it impacted by changes in market structure? What are the drivers of dynamic competition
for innovators and generics manufacturers? Can we connect a measure of risk and of R&D (discovery
and clinical trials) costs to decisions to invest (or not) in the discovery of new therapies by competing
firms? When can large industry players find it profitable to cooperate in R&D, or to outsource R&D to
an external for-profit lab? Should competing firms involved in R&D projects be given the possibility to
form a patent pool for the diffusion of related innovations? Why do pharmaceutical firms adopt “tiered
pricing” strategies, and what are the implications for consumers/patients?
This course has been designed for students interested in business consulting or industry analysis, who
have a taste for the application of formal models to real-world issues.
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5- Entrepreneurship Leadership Project
During the program, MBA participants are required to undertake an Entrepreneurial Leadership
Project. The Programme Administration team engages client organizations who have difficult business
challenges to resolve. These clients may be large companies, start- ups, associations, government and
non-governmental organizations. The client organization is represented by the project sponsor, who
will engage a project team from the IMBA. Each project places participants in a situation where they
will be responsible for gathering data, support and resources to transform a business development
project into reality.
Each project is tutored by a member of the emlyon faculty. The tutor plays a key role in helping the
team advance their project. Please note that the tutor should not be considered as the source of
ANSWERS and SOLUTIONS; he/she is someone who guides the team towards a solution, accelerating
the entrepreneurial learning process.
The final report may not be resubmitted. A grade less than 10 on either the final report or the
presentation results in a non-validation.
All team members must participate in the final presentation, in person, on the campus.
You will be informed of the ELP process once the programme starts.
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6- Exchange Programmes
The emlyon MBA program enables you to spend time in a foreign partner institution. Through a credit
transfer system, courses taken at the foreign institution will be credited and applied to emlyon MBA.
The objective of an exchange, in addition to its cultural interest, is to allow participants to take
management courses which complete their emlyon studies and strengthen their work placement
perspectives.
The IMBA currently has exchange programs with several schools. The most popular exchanges are:
 MIP Politécnico di Milano (Italy)

 LUISS Business School ( Rome- International Business Week in september)
 IAE Business School, Universidad Austral (Argentina)
 FIA Business School (Brazil)
 Queen’s School of Business (Canada)
 Pontificia universidad Católica de Chile (Chile)
 CKGSB (China)
 Lancaster University (UK)
While participants are on exchange, they are still responsible for continuing the ELP and their various
reports are still due. A minimum number of credits must be validated during the exchange irrespective
of the number of credits already validated at emlyon business school.
An Exchange Information Handbook (with the list of exchange offered for the academic year 2018-
2019) will be available end of November 2018 with complementary information from Partners
institutions.
ATTENTION: note that some institutions require the GMAT and/or TOEFL to consider the participant’s
application.
Admission
MBA participants who wish to participate in an exchange program must undergo a selection process.
Your motivation must be evident for each applied-for institution for which you apply. Emlyon will
assess the candidates on behalf of the partner institution according to emlyon business school or
partners usual standards.
The selection will take place in early January 2019 and is based on the following criteria:
 Available results of Period 1

 Language level (fluency on demands of partner institutions)
 Motivation letter
 Coherence with career goal
Application documents required:
1. You are asked to prepare a maximum of 3-page typed document (in English) that supports your
application to participate in an exchange. An application form is available to apply for the
exchange program.
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You must specify the dates of stay and how the exchange will help you fulfil your career
goal and to what degree. The document should answer the following questions:
 What is your career project? At what stage are you in its construction and how does it tie
in with your experience and your objectives in the international field?
 How do you hope to benefit from the exchange program for which you are applying?
 How does your answer to question 2 tie in with the successful completion of your career
plan?
 What is the coherence between your choice of destination and your career plan?
2. You are required to prepare a CV in the language of the program to which you are applying.
An interview will take place with the Head of the IMBA program only if:
 The program administration needs to clarify some points
 There is competition for a limited number of places in a given institution
Once this process is completed, candidates are officially selected for the exchange program. After
the candidates have officially confirmed their participation in the exchange program, their dossier
is sent to the foreign institution which will give details regarding the stay. It is important to know
that partner institutions reserve the right to reject candidates.
Only those participating in the selection process will be considered. Places not filled will be LOST
and not available after the process is finished.
3. At the end of the academic exchange programme, all the participants have to write a report.
If the report is not submitted, then the participants cannot graduate.
All pedagogical information is available on the emlyon website.
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7- Career Programmes (mandatory – no credit)
The International MBA’s dedicated careers track comprises a full range of services specifically designed
to help participants establish a roadmap to successfully manage their next and future career
developments.
Emlyon’s Career Centre is here to help participants succeed and offers them the benefit of their
expertise and experience, as well as useful tools to guide them on the journey to finding an exciting
job.
You will have dedicated career events, scheduled on most Tuesdays, which are designed toto help you
prepare your next career step:
Assessment Centre based Simulations

Two full days to identify your key competencies, strengthen your self-awareness, and allow you to
develop essential employability and leadership skills.
Job search strategy sessions

In small group, acquire a step-by-step methodology to land your post-MBA opportunities. Subjects
covered include: Better identify the job that meets your requirements - Be prepared for interviews -
Get advice on how to network efficiently etc.
Career Workshops
Learn more about a specific thematic: Working in Europe for non-Europeans, Use of storytelling, Salary
negotiation, Specificities of case-based interviews etc.
Expert Panels and conferences

Provides you with excellent occasions throughout the year to meet with different companies and
alumni face-to-face and to discuss your future.
Individual Career Counselling Sessions

Personalized advice and support in your job search.
Online tools
VMOCK, an AI-based tool, that supports you to improve your CV, and several other online platforms
to keep your career search up-to-date and on the right track with valuable career research engines and
job guides.
Emlyon Corporate events

Events that gather various corporate partners to meet with companies, experts, and recruiters in order
to conduct interviews, attend informational sessions, and view company presentations.
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8- Pre-programme readings
Preparing for Start-up
Strategy Bootcamp (important)

Business Simulation Handbook (posted in Brightspace I Start)
Core Courses Readings (to get you started)
Corporate & Social Responsibility

Recommended Textbook: Corporate Social Responsibility, Readings and Cases in a Global Context.
Routledge, 1st edition 2008 by Crane, Matten & Spencer (eds.)
Corporate Finance
Recommended Textbook: Corporate Finance, 3rd edition by Berk & DeMarzo
Financial Accounting
https://www.thebalance.com/guide-to-understanding-financial-statements-357512
Fundamentals of Strategic Management

Recommended Textbook: Strategic Management, 3rd edition by Frank T. Rothaermel
Leading through Personality and Culture

Managing Across Cultures by Schneider & Barsoux
Macroeconomics
Recommended Textbook: The Macro Economy Today (McGraw-Hill Economics) 12th Edition by Bradley
Schiller
Management Accounting
Recommended Textbook: Accounting & Finance for Non-Specialists, 9th edition, 2015 (or any other
edition) by Atrill & McLaney
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New Venture
From Student to Entrepreneur:
http://leedsfaculty.colorado.edu/moyes/html/documents/FromStudenttoEntrepreneur.pdf
Writing a Successful Business Plan

http://leeds-faculty.colorado.edu/moyes/html/documents/WritingaSuccessfulBusinessPlan2009.pdf
Strategic Change Management

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions by John Kotter
Careers Readings
 If Not Now, When? How to Take Charge of Your Career– June 15th, 2010, Camilla Arnold and
Jane Barrett
 The 2-Hour Job Search - March 6th, 2012, Steve Dalton (ed. Random House’s Ten Speed Press)
 International Jobs: Where they are, how to get them – Sixth Edition (ISBN: 0-7382-0746-2) Nina
Segal and Eric Kocher.
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9- Emlyon Business School Specifics
Rules and regulations

Before you start the programme, you will sign our rules and regulations for the International MBA. This
document provide the complete guidelines for expected behaviour, and disciplinary actions. In this
section we attempt to familiarize you with the most important points.
Attendance
The aim is:

 Punctual attendance coupled with courteous and positive attitude favouring exchanges of
opinion and experience and contributing to the overall success of instruction
 A positive ambience in the classroom, and on internal and external social networks.
Absence
Attending classes at emlyon business school is mandatory and monitored (attendance sheet to be
signed each half day). No absence will be tolerated. You must arrive on time for courses: late arrival
may disturb the class and can be considered as an absence.
In exceptional circumstances (illness, accident), absences may be accepted by the program that must
receive a medical certificate.
If you anticipate missing a class or have missed one, you are required to send an e-mail to the professor
in charge of the class and copy the MBA Programme Co-ordinator, explaining the reasons why you will
miss the class. The professor and the Programme Co-ordinator will evaluate the reason before
authorizing or rejecting the absence on the basis on the reasons provided.
Please note that according to the courses/professors, attendance requirements may be stricter and a
penalty may be applied.
Respect for group work

Participant must participate in the work groups in which they have been officially registered. The
professor is free to request that any participant failing to engage sufficiently in their designated group
leave the course immediately. Any failing in this regard will be penalized by the professor or by a jury
(pedagogical, diploma awards or disciplinary) since this disrupts the normal course of teaching. If a
participant repeatedly fails to comply with this requirement will be called before the disciplinary jury.
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Test (examination)/ absence
The tests at emlyon business school are formal tests decided by the Faculty and organized by the
competent administrative department. The conditions under which each test is carried out are
determined by the professor in charge of the program. Any absence without a written justification will
result in the grade of 0/20 (failing grade). Attention, sleeping in and problems with transports (public
or private) are not deemed acceptable reasons justifying partial or total absence from examination.
Notification and justification of any foreseeable or unforeseeable absence must be provided as soon
as possible to the professor concerned and to the Programme Coordinator.
An absence from an exam for religious reasons will be considered as an unjustified absence.
Examinations will not be organized during religious holidays acknowledged as such by the competent
minister and communicated to the Rectorate of the Lyon Academy for France. For foreign campuses,
strict adhesion to the national legislation governing religious holidays is the rule.
Plagiarism
Any participant or group of students who, in their written work, deliberately plagiarize (in part or full)
any work internal or external to emlyon, without citing their sources in their report will receive a mark
of zero (0/20 failing grade). Further, they will be called before the disciplinary jury. This rule is explained
on the anti-plagiarism drawn-up for the attention of the participant at emlyon. Each participant
validates and signs this charter electronically on arrival/entry to emlyon. It may be consulted at all
times via the platform. All information about plagiarism will be available on Brightspace.
Grades – notification of examinations marks moderation and revised marking

In France, assessments are graded out of 20 points, 20 being the maximum and 0 the minimum. Pass
grades are from 10/20 to 20/20; grades from 0/20 to 9,9/20 mean a Fail.
According to the European Union equivalence scale, a French grade out of 20 points also awards
ECTS credits according to the following list:
ECTS A B C D E Fx F
Meaning Excellent Very Good Good Satisfactory Sufficient Fail Fail
Resit
needed2
French 18.0 -20.0 15.5 – 16.9 13.5 -13.9 11.0 – 11.9 10.0 – 10.9 8.0 – 9.9 0.0 – 7.9
grades
16.0 – 17.9 15.0 – 15.4 13.0 – 13.4
14.0 – 14.9 12.0 – 12.9
Chinese 90 to 100 80 to 89 70 to 79 65 to 69 60 to 64 50 to 59 <50

grades
North A+ A- B- C- D Fail Fail
American A B+ C+
grades B C
41
Class work, case studies, exercise and any other may be evaluated in the form of marks and/or
“pass/fail basis”. Evaluation is entirely at the discretion of the professor. The programme
nevertheless ensures uniform evaluation between the various course in order to ensure equity and
transparency of student evaluation policy.
Given importance of marks for the participants, as an indicator both of their learning achievement
and of the advancement of their education, all evaluations of exam papers, reports, case studies or
work presented in other formats are provided to participants within a reasonable time frame not
exceeding one month.
Withdrawal, de facto withdrawal and exclusion

Payment is due for all academic year(s) which have been commenced. If during the course of an
academic year, a student withdraws or is excluded from the programme in which she/he has
enrolled, the entire tuition fees for the full ongoing academic year shall remain due.
No refunds of the enrolment fees or tuition fees will be made in any event.
Dress Code
The MBA program develops professional managers. Consistent with this, we expect appropriate
managerial/business dress. “Business casual” (slacks, blouse (F), or shirt with collar (M)) is
appropriate for the classroom, with more formal business attire (gender-appropriate business suit;
jacket and tie, business-appropriate shoes) for formal presentations, meetings/discussions with
companies for career days and also meetings with company project sponsors.
Conduct
A respectful attitude is mandatory both inside and outside the school. Any act, even in the private
sphere, which is potentially harmful to the image of emlyon and/or disruptive to cohesiveness of the
group and the proper performance of learning shall be considered as a misconduct.
Complete Internal regulation must be signed online during the online administrative formalities and
is available in Brightspace.
42
School Facilities
Book a room
To book a room send an email to roomboker@em-lyon.com . The reservation must be done, at least
2 working days before the meeting. Indication required for the reservation:
 Day and time

 The program you are in
 The reason of the reservation : example ELP meeting
 Number of person
 Specific needs
Concierge Services
Jours de Printemps provides customized services:
 A conciergerie spot inside your workplace

 An exclusive concierge from Monday to Friday
 Daily shopping
A world of services (dry cleaning, smartphone fixing, vehicle maintenance, administrative assistance,
shop…) and practical solutions (shopping, spare-time activities, home service, business services…).
Jours de Printemps is a service agency committed to an eco-citizen part
Contact: Magali COUNORD - 04 72 18 68 58 conciergerie.ecully@em-lyon.com
Jour de Printemps website : http://joursdeprintemps.com/conciergerie/em-lyon
Emergency Exits
When the fire alarm rings, you must leave the building you are in at once and take the closest exit
The meeting point is the small roundabout near Building B – please do not stay at the entrance of the
building where the alarm sounds
IT Department
emlyon business school provides to all participants services to enable them to access to all computer
resources.
Assistance: Building A, ground floor, email: scope@em-lyon.com
Complementary information will be provided upon arrival.
43
Learning Hub
Ebooks, market studies, financial information and even the national and international newspapers
…discover the Learning Hub website and access all you need within a few clicks, anywhere, anytime !
Learning Hub website : https://learninghub.em-lyon.com
For further information you can check the Digital Learning guide on the ISTART Brightspace under
“Getting Started in the Learning Environment” (page 27 to 29).
Makers’ Lab
makers' lab is a third place working to develop makers' pedagogy for earlymakers' community! You
will find machines, tools & peers to make what you want plus a makers lab manager to guide you on
your learning curve.
Makers’ Lab website : http://makerslab.em-lyon.com/
Printing
Printers are available in Building A, B and the Learning Hub.
 Scan your participant card and copy your document

 Upload your document at: https://print.em-lyon.com, scan your card and print your document
Public Transport
You can access the Ecully Campus using the Lyon public transport (TCL)
 From Perrache Station: Bus 55 – Stop Campus Lyon Ouest (and short walk up the street)
 From Gorge de Loup station: Bus 3 - Stop Ecully Grandes Ecoles
 From Gare de Vaise station: Bus 4 – Stop Ecully Grandes Ecoles (only available during rush hours
Monday to Friday- does not run during the holidays)
TCL Website: http://www.tcl.fr/
Restaurants
With your emlyon participant card, you can:
 Have lunch at the Eurest restaurant (building B) and the cafeteria (building A)
 Get free coffee from the machines that are on the ground floor and on the 1st floor of building
B (early makers café). Coffees from the Starbucks machines (Building A) are not included and
you will have to use your credit card.
Please note that :
 The Eurest restaurant is open Monday to Friday from 11:45 to 14:00

 The cafeteria (Building A, 2nd floor) is open Monday to Friday from 8:00 to 17:30
 Automatic vending machines (sweets, hot and cold drinks) can be found in all three buildings
44
Breaks:
Croissants are served every morning around 10:20am at the early makers café – Building B, 1st floor
To put money on your card please go to: https://mybenefeat.fr/CollWebConvive/login.xhtml?m=EM-

LYON
First connection :
 Login = participant number (« matricule »)

 Password = your last name in capital letters
Scholarship & Financial Aid

The contact for scholarships and financial aids is Jacques MARINO marino@eml-executive.com
Smoking
By law, building B is a non-smoking building. Two smoking areas are available: outside the main
entrance on the ground floor, and on the footbridge of the first floor.
Thank you for your co-operation in making the building a pleasant place for everyone to work in.
Sports
On campus sporting facilities include a multi-functional indoor arena (eg. basketball, indoor football),
a weight and machine room, aerobics room and three outdoor tennis courts. Showers and changing
rooms are available. The sports facilities are open to participants of all programs.
You can join any sport activity as long as it does not conflict with your schedule. Please contact Mickaël
ROMEZY, the Sport Programme Manager, to register or for more information.
Contact: Mickaël ROMEZY romezy@em-lyon.com - +33 (0)4 77 49 24 37 - Building A, ground floor after the
IBM Hall.
Student Affairs
The Student Affairs is located on the ground floor of Building A. This department is open from
Monday to Friday from 8.30 to 12.30 and then 13.30 to 17.30, Friday to 16.30.
Services include:
 Student card, administrative formalities (on-line-enrolment, liability insurance, French

“Contribution Vie Etudiante et Campus”, international insurance …) (iael@em-lyon.com)
 International Student Office (Information on visas, resident permit, OFII, French administration
issues, different topics regarding your life in France) (internationaloffice@em-lyon.com)
 Certificates (through the makersboard or through certificateonline@em-lyon.com)
 Housing :
45
- On campus accommodation with cardinal campus : lyonecully@cardinalcampus.fr
04.72.59.96.60 or v.kasperek@cardinalcampus.fr 04.78.34.55.68)
- Off-campus accommodation with housing partners (iael@em-lyon.com):

http://housing.em-lyon.com
https://housinganywhere.com
https://livin-france.com/
www.nativing.com
Complete information on facilities are available on the emlyon platform.
46
10- Key Dates
FALL SEMESTER
03 September Start of the program / Integration Day

Meeting point for departure at 7H45 entrance of the Building B
MBA Staff Presentation
04 September First day of the Bootcamp

IT Presentation at 12:00
Student Affairs & International Office Presentation at 17:00
25 September Career Track Presentation from 11am to 13pm + Cocktail

05 October Day off - end of mini semester
01 November All Saints day Bank Holiday
02 November Day off - end of mini semester
11 November Armistice Bank Holiday
20 to 23 November Entrepreneurship Leadership Project (ELP) companies' project
presentations & ELP team building
30 November Day off - end of mini semester
26 October & 9 OFFI visit for foreign participants (MANDATORY)- the appointed date
November (dates to will be confirmed by the prefecture in September
be confirmed)
8 December Fête des Lumières
http://www.fetedeslumieres.lyon.fr
http://www.onlylyon.com/
21 December to 04 Christmas Holidays (departure prior end of classes or examination

January 19 won't be accepted)
Make sure to be on campus for the first day of class (January 8 th, 2019) of the period 2 -
Absence won't be accepted
SPRING SEMESTER
09 January Start of the period 2 (Absences won't be accepted)

07 January (dates to Deadline to submit application for Exchange
be confirmed)
14, 15 & 16 January Career Days Forum
18 to 22 February Learning Trip to Finland (you are in charge in organizing your travel)
22 April Easter Monday Bank Holiday
01 May Labour Day Bank Holiday
08 May V-E (Victory in Europe) Day Bank Holiday
30 May Ascension Day Bank Holiday
31 May Day off
10 June Whit Monday
14 July Bastille Day
47
11- emlyon business school Faculty involved in International MBA Programme
AGRESTI Blaise DAVIDSON Rhoda
External faculty member Professor of Strategy and Organisations
blaise.agresti@ext.emlyon.com PhD in Management
davidson@em-lyon.com
AIROLDI Massimo
Professor of Market and Innovation DRUMMOND Virginia
airoldi@em-lyon.com Professor of Intercultural Management
PhD in Management
ALPEROVYCH Yan drummond@em-lyon.com
Associate Professor of Finance
PhD in in Economics and Management Sciences ESPOSITO Mark
alperovych@em-lyon.com Professor in Strategy and Organisations
PhD International Business Management & Economics
BERTHIER Pascale esposito@em-lyon.com
Professor of Leadership & Personal Development
MBA 1991 - PhD in Management FREYTAG Jérôme
berthier@em-lyon.com External faculty member
jerome.freytag@ext.emlyon.com
BELZE Loïc
Professor of Finance GAUTHIER Thomas
PhD in Management Sciences Professor of Strategy and Organisations
belze@em-lyon.com PhD in Medicine
gauthier@em-lyon.com
BOUCHARD Véronique GEILER Philipp
Professor in Strategic Management Associate Professor of Finance
PhD in Management Sciences PhD in Finance
bouchard@em-lyon.com geiler@em-lyon.com
BOURDONCLE Jérémie JACQUART Philippe

External faculty member Professor of Leadership
jeremie.bourdoncle@ext.em-lyon.com PhD in Management
jacquart@em-lyon.com
CALISTI Bernard
JASPERS Ferdinand
Professor of Marketing
External faculty member
DEA Major Epistemology
ferdinand.jaspers@ext.em-lyon.com
calisti@em-lyon.com
LANGEVIN Pascal
DATTEE Brice Professor of Management Accounting, control
Associate Professor - Strategy and Organization Doctorate Sciences de Gestion
Ph.D. in Management Sciences langevin@em-lyon.com
dattee@em-lyon.com
MAYLIE Charles-Henri
Eric DAVID
Professor of Management
charles-henri.maylie@ext.emlyon.com
MBA in Economics and Management Sciences
david@em-lyon.com
48
MELKONIAN Tessa ROKKA Joonas
Professor of Management and HR Professor in Marketing Doctor of Science
PhD in Management rokka@em-lyon.com
melkonian@em-lyon.com
SCHLIERER Hans
MILLIER Paul Professor of Business Systems
Professor of Industrial Marketing PhD in Intercultural Communications
PhD in Management Sciences schlierer@em-lyon.com
millier@em-lyon.com
MOORE Rickie SEIDEL Fred

Professor of Entrepreneurship Professor of CSR & Business Ethics
PhD in Management Science Founding Partner of IMC
moore@em-lyon.com seidel@em-lyon.com
MOREY Arnaud SILBERZAHN Philippe

External faculty member Professor of Strategy and Organisations
arnaud.morey@ext.emlyon.com PhD in Management
silberzahn@em-lyon.com
PAGANI Margharita
Professor in Digital Marketing SITZ Lionel
PhD in Management Professor in Brand Management
pagani@em-lyon.com PhD Marketing
sitz@em-lyon.com
PHAN Michel
Professor of Luxury Marketing SMITH Celina
PhD in Crosscultural B-to-B Relationship Professor of Strategy and Organisations
Marketing Ph.D. in Tie-order Processes and Network Outcomes
phan@em-lyon.com smith@em-lyon.com
QUAS Anita
SOENEN Guillaume
Professor of management
Professor of Strategic Management
PhD in management, economics and industrial
PhD in Strategic Management
engineering
soenen@em-lyon.com
quas@em-lyon.com
SOUFANI Khaled
RAÏES Karine
Professor of Market and Innovation
khaled.soufani@ext.emlyon.com
PhD in Management Sciences
karine.raies@ext.emlyon.com
VERSAEVEL Bruno
Professor of Economics
REINMOELLER Patrick
PhD in Economics and Management Sciences
versaevel@em-lyon.com
patrick.REINMOELLER@ext.emlyon.com
REKIK Yacine VICDAN Handan
Professor of Operation Management Professor of Marketing
PhD in Industrial Engineering PhD in Business Administration
rekik@em-lyon.com vicdan@em-lyon.com
49
12- Contacts at emlyon business school
Ms Rhoda DAVIDSON
davidson@em-lyon.com
Director |MBA
Ms Stéphanie OUSACI
ousaci@em-lyon.com
Operations Manager |MBA
Ms Hawa KEITA
keita@em-lyon.com
Program Coordinator | International MBA
Ms Marjolaine BRIQUET
briquet@em-lyon.com
Head of Recruitment
Mr Jacques MARINO
marino@eml-executive.com
Recruitment Manager | International MBA
Ms Fatou TRAORE
traore@em-lyon.com
International Programs Resident Permit/OFFI
Ms Abigel SOOS
ext-soos@em-lyon.com
Students support |MBA
Mr Marc PERENNES
perennes@em-lyon.Com
Head of Career Services
Ms Axelle GRAHAM
graham@em-lyon.com
Career Services Coordinator
EMLYON For Ever (Alumni association):

Ms Sandrine CAILLAT
Building B - 04 78 33 78 83
caillat@em-lyon.com
Language teaching:
Mr Andreas GIRBIG
Building A - 04 78 33 78 49
girbig@em-lyon.com
50
Ms Fabienne PERROT-FLUHRER
Building A
fabienne.perrot-fluhrer@ext.emlyon.com
51

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Participant’s Handbook

International MBA Program

Your MBA Team

Rhoda Davidson Stephanie Ousaci Hawa Keita

The primary goals of the programme are for participants to:

 Gain awareness and increase your sensitivity to a disrupted world

As a result of the programme, you are expected to be able to:

Credits required for obtaining the MBA degree.

Credited Hours ECTS Credits Contact Hours

Core courses 57,5 297

Action learning activities related 76

‐ Integration Day (Sept 3rd) 6

1st learning block

2nd learning block

3rd learning block

4th learning block

Electives courses: selection basis

Functional Areas of specialization

Contextual Areas of specialization

New Venture Management

Complete list of electives

Finance, Corporate Control & Economics

Strategy & Organization

Market & Innovation

Programme and course feedback

a. Mandatory Learning trip: 18 to 22 February 2018

c. Optional company visits

“Arts de la Table” workshops

The Awarding Committee

Icon Course feature Icon Course feature

Coaching Live case

Guest speaker Personal

Guest faculty Role play

IFEDT Entrepreneurship and Design Thinking Seminar (18 contact hours)

IFFA Financial Accounting (12 contact hours)

IFFSM Fundamentals of Strategic Management (24 contact hours)

ISIC1 Leadership through Personality and Culture (18 contact hours)

IFRM Research Methods for Business Problems (6 contact hours)

2nd learning block

IFCE Introduction to Corporate Finance (12 contact hours)

IFFNV Fundamentals of New Venture (24 contact hours)

IFPMM Principles of Marketing Management (24 contact hours)

3rd learning block

IFDTR Disruptive trends (15 contact hours)

IFFMA Fundamentals of Management Accounting (24 contact hours)

 Analyse a company's financial performance in terms of profitability and value creation

IFHRM Human Resources Management (6 contact hours)

 Understand what HRM is and why it is strategic for firms

IFMAE Macro Economics (12 contact hours)

IFME Micro Economics (12 contact hours)

IFSCM Strategic Change Management (12 contact hours)

4th learning block

ICSR - Corporate Social Responsibility (CSR) (12 contact hours)

ISINT Integrative Seminar (24 contact hours)

ITRIP Learning trip (30 contact hours)

IFOM Operations Management (12 contact hours)

Finance, Corporate Control & Economics

IECG Corporate Governance (12 contact hours)

IEDIT Disruptive Information Technology (12 hours contact)

IEMS Management Sciences (12 contact hours)

IEPME Performance Measurement and Evaluation (12 contact hours)

Strategy & Organization

IEBPD – Business Plan Development (12 contact hours)

IESTM Business Transformation Change Management (15 contact hours)

IMBA Participants' Handbook 2018-2019 Final 19072018

IMBA Participants' Handbook 2018-2019 Final 19072018