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Amazon is a market place and consists of an in-built search engine. Search engines work on complex algorithms.
Keywords are very critical when you want to sell your products on Amazon or any other search engine.
This blog contains some handy tips to help you with keyword research and thus derive more profitability from your
online store by drawing relevant traffic online.
Keywords are like shortcuts that detail an entire page. You need to study and identify consumer behavior and their
journey through which they eventually buy a product. Studying consumer persona will assist you in determining the
most appropriate keywords while writing the content for your product.
Amazon keywords are the foundation of your online store because the products that are for sale have no relevance
without keywords. Products should be optimized for specific keywords. So don’t forget to ensure your important
Keywords are included in your product URLs, page titles, and meta descriptions. This ensures that your products
are picked up by the search engines and displayed as relevant results when people search for related content.
The product title is the most critical part of your online store. Customers scan through product titles to gauge
whether the product details page is of any relevance to them. The first part of the product title contains the most
relevant keywords that convey what follows on the page.
The product details page is the page where you can make all efforts to attract customers to your product. The best
attributes of your product, organized in proper bulleted points, improve the chances of conversion.
What are the unique selling points of your product? Why should the customer purchase the product from you and
not any other seller? Which features make the product worth a purchase?
Products are visible on Amazon only when the search query entered by the user matches the keywords included
in the product listing. But, sometimes, a particular keyword that cannot be added to the product listing can form a
part of the Amazon Backend Keywords. Amazon Backend Keywords are not visible to the user visiting the product
listing page. Such keywords enhance the visibility of the product online, improving the chances of conversion.
Golden keywords are those valuable keywords that will help you mint money for your online store by targeting on
certain features like:
• Search Intent
• Search Volume
• Low Competition
• Commerciality
So while you are working on the keywords for an amazon store, these attributes of a keyword should be kept in
mind.