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ELECYCLE | TACTICAL MARKETING PLAN

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PRESENTED BY: PREE

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TABLE OF CONTENTS
Executive Summary ............................................................................................................... 2
Marketing Strategy ............................................................................................................... 3
Discover Consumer Needs and Scope of Potential Groth..................................................................3
Development of a Product based on consumer requirement ...........................................................3
Identification of Marketing Environment .........................................................................................3
Segmenting ....................................................................................................................................3
Targeting And Target Marketing ......................................................................................................3
Positioning .....................................................................................................................................3
Setting The Product Strategy ...........................................................................................................3
Attractive combination of 4P’s ........................................................................................................3
Conclusion ............................................................................................................................. 4
References ............................................................................................................................. 5

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EXECUTIVE SUMMARY

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MARKETING STRATEGY

DISCOVER CONSUMER NE EDS AND SCOPE OF POTENTIA L GROTH

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DEVELOPMENT OF A PRODUCT BASED ON CONSUMER REQUIREMEN T

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IDENTIFICATION OF MARKETING ENVIRONMENT

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SEGMENTING
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TARGETING AND TARGET MARKETING

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POSITIONING
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SETTING THE PRODUCT STRATEGY

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ATTRACTIVE COMBINATI ON OF 4P’S

Product
Promotion
Price

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CONCLUSION
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REFERENCES

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