Running head: ANNOTATED BIBLIOGRAPHY 1

Annotated Bibliography:

Sports Marketing

Emmanuel J. Marquez

The University of Texas at El Paso

RWS 1301

Dr. Vierra

October 9, 2019
ANNOTATED BIBLIOGRAPHY 2

Research Questions

 What is Sports Marketing?

 When did UTEP first offer the College of Business Administration?

 How high in demand is sports marketing right now?

 What is the annual salary for the job?

 What methods and/or steps can help me achieve my goals?

ANNOTATED BIBLIOGRAPHY 3

Annotated Bibliography

Monographs

Robert Holden, Jamie Liversedge. Laurence King text 2014 Robert Holden & Jamie Liversedge.

Landscape Architecture: An Introduction. Chapter 6.4. (2014). https://0-search-

credoreference-com.lib.utep.edu/content/title/lkingla?tab=contents

Kahle L. (2011). The Study of Sports and Events consumer Behavior (p. 1-23). Taylor &

Francis group, LLC, an informa business (2011).

Graham, S., Goldblatt, J. J., & Neirotti, L. D. (1995). The ultimate guide to sport event

management and marketing Irwin Professional Pub. Retrieved from http://0-

search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=cat04704a&AN=nug.b169

8172&site=eds-live&scope=site

Marketing has become one of the most sought out profession in any business. According

to Liversedge and Holden (2014), Marketing has become a big part of many businesses

and has allowed marketers to thrive and dominate many economies in many countries

and throughout the world through forms of advertising, promoting, and selling. (p. 6).

Liversedge and Holden (2014), also state that the need for marketers has grown due to the

everchanging world (p. 6). Therefore, as businesses continue to grow and succeed, the

need for marketers throughout the world will grow and increase and will become a major

profession if not already.

Sports Marketing has become a major part of the sports entertainment industry and has

become a need for the industry. According to Kahle (2011), new major and semi-pro

teams have opened in cities across the nation and have expanded across the globe and

have caused the demand for sports and event marketers and has pushed for a need for
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marketers in the sports industry (p. 4). The new major and semi-pro leagues have used

marketing to another level by offering theme nights, free or discounted merchandise, and

even meet and greets to increase audience and fan moral and have incorporated

marketing to almost every event they host (p. 7). Therefore, due the teams wanting an

audience boost and better moral, sports marketing has become a major part of most

sporting events.

Sports Marketing is a growing profession and industry and is in high demand. According

to Graham, Delpy, and Goldblatt (1995), sports marketing has changed and

revolutionized the sports entertainment industry and has helped change the image of

marketing and expand the marketing world (p. 15). Graham, Delpy, and Goldblat also

state that sports marketing has changed the industry by doing a little work of every

department in just one job, promoting new theme nights, creating more exposure for

athletes and teams, and by creating more jobs every year (p. 17). Therefore, sports

marketing has not only changed the industry but has also revolutionized the sports

marketing world.

Essays

Edward R. Hirt and Joshua J. Clarkson (1995). “The Psychology of Fanship”. The Ultimate

guide To Sport Event Management and Marketing. (p. 1-372). Richard D. Irwin, Inc.

There are many different concepts of fanship but the main concept has a very broad and

rich tradition. According to Clarkson and Hirt, fanship has always had its roots in the

general construct of group or team identification and has always had a very rich tradition

and has continued to grow (p. 60). Also, Clarkson and Hirt state that group or team

fanship and identification important to its social identity and identifies with the team’s
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success or failure (p.61). Therefore, although there are many concepts of fanship the main

concept has to do with the persons broad tradition and culture, team’s success and failure,

and the persons social identity.

Journal Articles

Killingsworth, M. Jimmie. "Rhetorical Appeals: A Revision." Rhetoric Review 24, no. 3 (2005):

249-263.

Graham, S., Goldblatt, J. J., & Neirotti, L. D. (1995). The ultimate guide to sport event

management and marketing Irwin Professional Pub. Retrieved from http://0-

search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=cat04704a&AN=nug.b169

8172&site=eds-live&scope=site

In modern day the use of Logos, Pathos, and Ethos aren’t utilized correctly in the practice

of rhetorical writing and doesn’t cover the concept it should. According to Killingsworth,

the practice and ordinary use of the English language fail to use the variety of the terms

Ethos, Logos, Pathos and reduces the possibilities for those reading to understand and

relate to the paper or article (p. 249). Therefore, for a paper to fully be understandable

and be relatable to the reader, the writer must utilize and fully master the concept of the

terms Ethos, Logos, and Pathos and should practice and learn about the terms as much as

they can.

Sports Marketing has become one of the most sought out professions in the business

industry. According to Graham, Goldblatt, and Delpy (1994), sports marketing has

become a major part of many professional and semi-pro sports teams around not only the

country but also the world and has allowed the teams to thrive in many countries through

forms of advertising, promoting, and sales and many other areas a team needs to succeed
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in its business (p. 43). Therefore, as professional and semi-pro sports teams continue to

grow throughout the country and the world, the need for sports marketers has grown and

has become a major and sought out profession.

Websites

Kirk Wakefield, Ian Young, Robin Wakefield, Lane Wakefield & Randy Domain. (2019). What

is sports marketing? Retrieved from https://teamsportsmarketing.com/the-text/the-

fan/why/

Sports Marketing has become a demand in the sports entertainment industry and has been

a risk worth taking. According to Team Sports Marketing (2019), Sports Marketing has

had a demand that has increased and has been high in demand for many major, minor,

and all level sports teams. Team Sports Marketing (2019) also states that sports

marketing at first was a huge risk to take and has ever since became a major part of all

sporting events around the world and has proven to be a major success. Therefore, due to

the success that sports marketing has had over the years and how it has gone high in

demand the risk of investing in sports marketing has proven to be worth it.

Primary Sources

University of Texas Catalogue of the College of Mines and Metallurgy El Paso (1927)., (p. 1-41)

UTEP adding and offering business classes in 1928 was an important milestone in the

university history. According to the University of Texas Catalogue of the College of

Mines El Paso (1926), UTEP was not offering any kind of business classes and had a

very limited choice of degrees and classes students would be able to take but due to the

addition in of business administration the following year the classes nearly doubled and

more students and a wider variety of classes to choose from (p. 36). Therefore, adding the
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college of business administration to UTEP was a major milestone in the campus history

due to the classes and majors nearly doubling and the students being able to have wider

variety to choose from.

Tertiary Sources