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Introduction of Nestle ……………………………………………………………………..08
Vision Statement…………………………………………………………………………..10
Mission Statement…………………………………………………………………………10
Nestle Objective……………………………………………………………………………10
Nestle in Pakistan…………………………………………………………………………..14
Nestle Brands………………………………………………………………………………14
Nestle Milkpak……………………………………………………………………………..15
Competitors………………………………………………………………………………...15
Competitive Advantage…………………………………………………………………....15
Departments of Nestle………………………………………………………………….16-17
Product Ranking……………………………………………………………………………18
Tables …………………………………………………………………………………..19-22
Salary Ranking……………………………………………………………………..19
Production Ratios…………………………………………………………………..20
Product Ranking……………………………………………………………………21
Budget……………………………………………………………………………...21
Investment………………………………………………………………………….22
Product Life Cycle………………………………………………………………………….23
Product Aging………………………………………………………………………………23
Tables……………………………………………………………………………………24-27
Supply Network…………………………………………………………………….24
Ratio Analysis………………………………………………………………………25
Transfer Adjustments…………………………………………………………...26-27
Company Letter…………………………………………………………………………….29
Tables……………………………………………………………………………………….30
Reproduction Model………………………………………………………………………...32
Closing Statement…………………………………………………………………………...33
Outsourcing………………………………………………………………………………….34
Benefits of Outsourcing……………………………………………………………………...34
Drawbacks of outsourcing…………………………………………………………………....35
Bibliography …………………………………………………………………………………….92
’
NESTLE LTD.
INTRODUCTION
Nestlé S.A. (French pronunciation: [nɛsle]) is a multinational packaged food company
founded and headquartered in Vevey, Switzerland, and listed on the SWX Swiss Exchange with
a turnover of over 87 billion Swiss francs. It originated in a 1905 merger of the Anglo-Swiss
Milk Company for milk products established in 1866 by the Page Brothers in Cham,
Switzerland, and the Farine Lactée Henri Nestlé Company set up in 1866 by Henri Nestlé to
provide an infant food product. The two world wars both affected growth: during the first, dried
milk was widely used but the second war caused profits to drop by around 70%. However, sales
of the instant coffee Nescafé were boosted by the US military. After the wars, growth was
stimulated by acquisitions expanding its range and taking control of several well known brands,
so they now include Maggi, Thomy and Nescafé that are known globally. It is the world's largest
food company, with Kraft Foods being second
Type Public (SIX: NESN)
Website Nestle.com
VISION STATEMENT
The strategic priorities of Nestle Pak Ltd are focused on delivering shareholder value through the
achievement of sustainable, capital efficient and profitable long term growth. Improvements in
profitability will be achieved while respecting quality and safety standards at all times.
In line with this objective, Nestle Pak Ltd envisions to grow in the shortest possible time into the
number one food company in Pakistan with the unique ability to meet the needs of consumers of
every age group - from infancy to old age, for nutrition and pleasure, through development of a
large variety of food categories of the highest quality.
Nestle Pak Ltd envisions the company to develop an extremely motivated and professionally
trained work force, which would drive growth through innovation and renovation.
It aspires, as a respected corporate citizen, to continue playing a significant role in the social and
environmental sectors of the country.
MISSION STATEMENT
Nestlé’s mission is to provide the best food to people throughout the world.
OBJECTIVE
At the threshold of this new millennium, Nestlé’s objective Is to consolidate and strengthen its
leading position at the cutting edge of innovation in the food area in order to meet the needs and
desires of customers around the world, for pleasure, convenience, health and well being.
Lead a dynamic motivated and professional workforce – proud of its heritage and bullish
about the future.
Meet the nutritional needs of consumers of all age groups – from infancy to old age, from
nutrition to pleasure, through an innovative portfolio of branded food and beverage
products of the highest quality.
Deliver shareholder value through profitable long-term growth, while continuing to play
a significant and responsible role in the social, economic and environmental sectors of the
country.
We have profitable and diversified high quality food and beverage product portfolio,
delivering 60:40+ advantage to consumers, available across all sales channels.
Our brands are the preferred choice in their categories. Consumer insight drives all
aspects of our marketing and communication efforts.
Our communications to the consumer are relevant, cutting-edge, and adhere to the highest
standards of responsible communication.
Our company is seen as the No. 1 career destination for talented, motivated and ambitious
professionals.
Our proactive innovation and renovation culture is the key to our success in the
marketplace.
Fully integrated systems (Nestlé Pakistan, suppliers, customers) ensure efficient business
processes.
Name of products and the year in which they were produced is as follows:
and orange.
NESTLE IN PAKISTAN
Nestle has been serving Pakistani consumers since 1988. Nestle acquires 40% share in
Milkpak. In 1990, Sheikhupura factory started the production of Nido Milk Powder Cereals. In
1992, Nestle took over Kabirwala plant and began to develop its Milk collection network. In
1996, Milkpak was renamed to Nestle Milkpak Ltd. This was again renamed to Nestle Pakistan
in 2005.
NESTLE BRANDS
Quality is an essential ingredient in all the Nestle brands and also Nestle brands maintain
nutritional balance in a fast pace world, that is why people around the globe choose Nestle
brands. The detail of the Nestle brands is as follows.
One glass of Milkpak fulfills 20% Iron, 41% Calcium, 18% Vitamin A and 20% Vitamin C of
your daily requirements as per Nutritional Reference Values, CODEX
Alimentarius.
COMPETITORS
The main competitors of Nestle Milkpak are as follows,
1) Good Milk
2) Olpers Milk
3) Haleeb Milk
COMPETITIVE ADVANTAGE
Nestle Milkpak never compromises on quality. Nestle’s products are available in every
city and town. It is using the latest technology in its production units. Nestle makes milk powder
of the surplus milk in winter and converts this milk powder into UHT milk in summer.
MARKETING DEPARTMENT
The Marketing Department is responsible for all sorts of activities including the
promotion, advertising and tools used for generating demand.
The Marketing Department is also responsible for arranging stalls and functions for the
promotional and official reasons respectively. These stalls are conducted in different public
places so that more of the people become aware of the importance of products that ensure
quality. These stall activities remain active for around 4-5 days. Thus, in a month 4-5 such stalls
are managed.
After a stall activity finishes, the person who conducted the stall activity has to report to
their seniors about the response they received from the public and the number of new customers
they have been able to attract during their stall activity.
HR DEPARTMENT
Nestle ensures that they have all the right people with the right skills, in the right places
at the right time.
People in Nestle are the bedrock of all their business strategies, it is their mandate to
enhance the skills of people in Nestle with cutting-edge training and provide them with world-
standard facilities.
They select flexible, innovative people who are ready to confront new challenges and
make a difference. Nestle’s groundbreaking Management Trainee Programme aims to develop
talented young men and women and help them achieve their potential in a dynamic and enabling
environment.
Over a hundred people travel out of the country every year to take advantage of Nestle’s
international training and development events.
ACCOUNTING DEPARTMENT
Accounts department of Nestle maintains audited accounts of the business. It provides in
time reports to Nestle Management and makes claims as per company guidelines & verifies data.
Accounting department of Nestle also ensures efficient operations.
PRODUCT RANKING
Product ranking is the best tool for pitching the customers according to their respective
income levels and it is used to know about the market for the particular product in which you are
interested in supplying. Product ranking also gives you the opportunity to get the all kinds of
customers who are willing to get or use your product but due to their purchasing power they
cannot purchase your product.
Market Share
Product ranking gives you benefit to get the market share more effectively.
Holding Over Competitors
It also gives the company to hold over their competitors by giving different qualities of the
same products.
Pitching Different Customers
It helps to pitch the customers of different group according to their respective income levels.
If a person wants to use a brand like Nestle which he/she cannot afford to buy so for this
purpose the companies have to categorize their products according to customers with different
salary ranges.
SALARY RANKING
10-20 150
20-30 130
30-40 110
40-50 100
50-60 90
60-70 80
80-90 70
90-100 60
110-120 50
120-more 40
PRODUCTION RATIOS
*NOTE: We have assumed that there are THREE (3) competitors in the market who are
producing the same commodity and hence we have divided the increase of customers over all
competitors along with us i.e. over 4 = (3+1)
PRODUCT RANKING
Salary Range Product Retail Sale Production Profit/ month Profit/ year Selection
(000) Price Price Price
BUDGET
Salary Range (000) Product Price Production/ month Investment Investment/ year
INVESTMENT: 30 MILLION
INVESTMENT
F 3.8 MILLIONS -
G 2.6 MILLIONS -
H 1.7 MILLIONS -
I 8.3 LAKHS -
J 7.2 LAKHS -
PRODUCT LIFE CYCLE
Product life cycle is a development of a product
from introduction or birth, through various growth and
development stages, to deletion or death. Names have
been given to four stages in the life cycle: introduction,
growth, maturity, and decline. It guides marketing
managers in developing marketing strategy and
decisions.
PRODUCT AGING
Product aging is that length of time that food,
drink, medicine and other perishable items are given
before they are considered unsuitable for sale or
consumption. In some regions, a best before, use by or
freshness date is required on packaged perishable foods.
Serial # Shop Address Quantity Remaining Quantity Ratio Analysis Remaining Quantity
After Ratio Analysis
1 4,Gulshan-e-Ravi, LHR. 1,500 1,200 150 1,050
Result:
5,800 products had been adjusted with the help of ratio analysis out of 32,000 products; other
products can be adjusted by using other models.
ADJUSTMENTS
1:16
Per K.M. cost = Rs. 80.
1:17
Per K.M. cost = Rs. 100.
Total distance = 5 K.M.
Items adjustable = 50
1:22
Per K.M. cost = Rs. 50.
Net Result:
500 out of 25,000 products had been adjusted through TRANSFER system and remaining items
can be adjusted by using other models.
BUSINESS RELATION MODEL
Data:
Total Quantity = 50,000
Sales = 18,000
Transfer = 500
Remaining = 25,000
For the purpose of further adjustments of these remaining products in order to minimize the loss
we have send business letters/proposals to 5 different companies offering them a deal of benefit.
Specimen of those letters is shown below along with their responses.
UZMA FARRUKH
PHONE: +92421234567
ABC Company
PHONE: +92429876543
Respected Sir,
We the ‘XYZ Company’ has been working for decades now and has achieved remarkable
success by providing the best quality at the most affordable rates to our respected customers.
This ‘DEF’ product which is available in market at the price of RS. 35, our company is selling
the same kind product with best quality at RS. 20. If you are interested in giving us a chance to
serve you, then please contact us within 5 days.
Production Manager,
XYZ Company.
Serial # Company Address Phone No. E.Mail Alert Days Maximum Rate
Name Supply
= 1,500 =(1,000)
Result:
1,500 products had been adjusted through business model out of remaining 25,000 products.
Further remaining products can still be adjusted through other remaining models.
PRODUCT RELATIONSHIP
From our business relations or contacts we had make a deal with ABC Company. We will
provide them our products to be further used in their production process and the profit will be
share according to share percentages. Basic information is provided for your convenience.
Data:
Product Price= RS.20
Profit = RS.10
Result:
Further 1,500 remaining products had been adjusted through product relation model.
Remaining items are (23,500 – 1,500) = 22,000
REPRODUCTION MODEL
Reproduction Cost Total Cost Total Cost with Reproduction Cost Saving Ratio
Result:
3,250 items have been adjusted here out of 22,000 remaining items.
CLOSING STATEMENT
Serial # Model Quantity (Adjusted) P.P Cost P/L
= 251,000 = 167,160
Supply =50,000
Initial Remaining Quantity = 32,000
Adjusted Quantity= 12,550
Remaining Quantity= 19,450
Loss=19,450*20=389,000
OUTSOURCING
Outsourcing is subcontracting a process, such as product design or manufacturing, to a
third-party company. The decision to outsource is often made in the interest of lowering cost or
making better use of time and energy costs, redirecting or conserving energy directed at the
competencies of a particular business, or to make more efficient use of land, labor, capital,
(information) technology and resources.
BENEFITS OF OUTSOURCING
Outsourcing is a powerful business tool used by millions of companies all over the world.
Here's a closer look at the advantages of outsourcing:
Cost Savings
Lower costs have always been the primary outsourcing advantage. Direct savings are made
by the cost difference in salaries, benefits, and operational expenses between most Western
countries and offshore destinations like India, China, and the Philippines. Indirect cost
savings are often derived from the client's ability to refocus on its core business and
outsource secondary processes to a specialized external provider.
Expertise
Outsourcing gives you access to knowledge pools that you might not have inside your own
company. Instead of trying to build your own creative design department, you could, for
instance, outsource your web design and marketing materials development to specialized
agencies. In the old economy, big companies had their own departments for every business
requirement. In the network economy, companies go back to their core business and use a
network of external partners to take care of the rest.
Availability
In certain sectors, it can be very hard to find highly skilled people who are willing to join
your company. Outsourcing provides a channel through which business can find readily
available high-level expertise at affordable rates.
Flexible Capacity Management
Outsourcing enables your company to manage its capacity and staff. The task of hiring
personnel is passed on to an external provider with whom you can work out a deal based on a
certain output quantity/quality, a certain number of hours, or any other type of commitment.
DRAWBACKS OF OUTSOURCING
Outsourcing can provide considerable benefits to your company. However, there are
definitely a number of drawbacks that you need to be aware of in order to make a good
assessment:
Overcoming these drawbacks will rely on identifying the right business processes for
outsourcing, finding the best outsourcing provider, and setting up a good structure for your
offshore operation. At MicroSourcing, we understand the level of trust it takes to outsource a
process to a third party. This is why our first step in setting up an outsourcing solution is
properly analyzing your requirements to see how the benefits of outsourcing can be maximized
and the drawbacks minimized.
THE CONCEPT OF OUTSOURCING
OUTSOURCING WITH ‘COMPANY B’ (WITH BRAND NAME)
60,000,000 = 20,000 * 60 * 50
Total marketing cost for 36 months =supply per month*thirty six months*per unit marketing cost
2,880,000 = 20,000 * 36 * 4
Net profit/loss of three years = Total profit of three years – Three years marketing cost
6,000,000 = 20,000*60*5
Total marketing cost for 60 months =supply per month*thirty six months*per unit marketing cost
288,000 = 20,000*36*0.4
Net profit/loss of five years = Total profit of five years – Three years marketing cost
5,712,000 = 6,000,000-288,000
54,000,000 = 20,000*60*45
Total marketing cost for 60 months =supply per month*thirty six months*per unit marketing cost
2,592,000 = 20,000*36*3.6
Net profit/loss of five years = Total profit of five years – Three years marketing cost
MULTIPLE OUTSOURCING
COMPANY A WITH B
DATE_________________________ TO ____________________________
PRODUCTION/MONTH 20,000
P.P = RS. 200 R.P. = RS. 250 S.P. = RS. 300 PROFIT = RS.50
COMPANY A
Serial # Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
Supply 10% Profit Cost/Unit Ratio 10% Cost Monthly
MULTIPLE OUTSOURCING
COMPANY A WITH B
ORGANIZATION NAME:
DATE_________________________ TO ____________________________
PRODUCTION/MONTH 20,000
COMPANY B
Serial Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
# Supply 90% Profit Cost/Unit Ratio 90% Cost Monthly
Total profit after 10 years = supply per month*total months*per unit profit
240,000,000 = 40,000*120*50
Total marketing cost for 24 months =supply per month*total months*per unit marketing cost
7,200,000 = 40,000*24*7.5
Net profit/loss of ten years = Total profit of ten years – Two years marketing cost
Total marketing cost for 24 months =supply per month*total months*per unit marketing cost
1,080,000 = 40,000*24*1.125
Net profit/loss after ten years = Total profit of ten years – Two years marketing cost
34,920,000 = 36,000,000-1,080,000
204,000,000 = 40,000*120*42.5
Total marketing cost for 24 months =supply per month*total months*per unit marketing cost
6,120,000 = 40,000*24*6.375
Net profit/loss of ten years = Total profit of ten years – Two years marketing cost
197,880,000 = 204,000,000-6,120,000
MULTIPLE OUTSOURCING
COMPANY A WITH C
DATE_________________________ TO ____________________________
PRODUCTION/MONTH 40,000
PROFIT AND LOSS RATIO: 15%
P.P = RS. 200 R.P. = RS. 250 S.P. = RS. 300 PROFIT = RS.50
COMPANY A
Serial Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
# Supply 15% Profit Cost/Unit Ratio 15% Cost Monthly
MULTIPLE OUTSOURCING
COMPANY A WITH C
PROFIT AND LOSS SHEET OF COMPANY C FOR TEN YEARS
ORGANIZATION NAME:
DATE_________________________ TO ____________________________
PRODUCTION/MONTH 40,000
P.P = RS. 200 R.P. = RS. 250 S.P. = RS. 300 PROFIT = RS.50
COMPANY C
Serial Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
# Supply 85% Profit Cost/Unit Ratio 85% Cost Monthly
Total profit after 15 years = supply per month*total months*per unit profit
720,000,000 = 80,000*180*50
Total marketing cost for 48 months =supply per month*total months*per unit marketing cost
19,200,000 = 80,000*48*5
Net profit/loss of fifteen years = Total profit of fifteen years – Four years marketing cost
700,800,000 = 720,000,000-19,200,000
5,760,000 = 80,000*48*1.5
Net profit/loss after fifteen years = Total profit of fifteen years – Four years marketing cost
210,240,000 = 216,000,000-5,760,000
504,000,000 = 80,000*180*35
Total marketing cost for 48 months =supply per month*total months*per unit marketing cost
13,440,000 = 80,000*48*3.5
Net profit/loss of fifteen years = Total profit of fifteen years – Four years marketing cost
490,560,000 = 504,000,000-13,440,000
PFOFIT & LOSS SHEET FOR BOTH THE COMPANIES
MULTIPLE OUTSOURCING
COMPANY A WITH D
DATE_________________________ TO ____________________________
PRODUCTION/MONTH 80,000
P.P = RS. 200 R.P. = RS. 250 S.P. = RS. 300 PROFIT = RS.50
COMPANY A
Serial Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
# Supply 30% Profit Cost/Unit Ratio Cost Monthly
30%
MULTIPLE OUTSOURCING
COMPANY A WITH D
PRODUCTION/MONTH 80,000
P.P = RS. 200 R.P. = RS. 250 S.P. = RS. 300 PROFIT = RS.50
COMPANY D
SSerial Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
# Supply 70% Profit Cost/Unit Ratio 70% Cost Monthly
Total profit after 6 years = supply per month*total months*per unit profit
324,000,000 = 90,000*72*50
Total marketing cost for 24 months =supply per month*total months*per unit marketing cost
1,684,800 = 90,000*24*0.78
Net profit/loss of six years = Total profit of six years – Two years marketing cost
322,315,200 = 324,000,000-1,684,800
129,600,000 = 90,000*72*20
Total marketing cost for 24 months =supply per month*total months*per unit marketing cost
673,920 = 90,000*24*0.312
Net profit/loss after six years = Total profit of six years – Two years marketing cost
194,400,000 = 90,000*72*30
Total marketing cost for 24 months =supply per month*total months*per unit marketing cost
1,010,880 = 90,000*24*0.468
Net profit/loss of six years = Total profit of six years – Two years marketing cost
MULTIPLE OUTSOURCING
COMPANY A WITH E
DATE_________________________ TO ____________________________
PRODUCTION/MONTH 90,000
P.P = RS. 200 R.P. = RS. 250 S.P. = RS. 300 PROFIT = RS.50
COMPANY A
Serial Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
# Supply 40% Profit Cost/Unit Ratio 40% Cost Monthly
MULTIPLE OUTSOURCING
COMPANY A WITH E
PRODUCTION/MONTH 90,000
P.P = RS. 200 R.P. = RS. 250 S.P. = RS. 300 PROFIT = RS.50
COMPANY E
Serial Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
# Supply 60% Profit Cost/Unit Ratio 60% Cost Monthly
Total profit after 20 years = supply per month*total months*per unit profit
180,000,000 =15,000*240*50
Total marketing cost for 12 months =supply per month*total months*per unit marketing cost
Net profit/loss of twenty years = Total profit of twenty years – One year marketing cost
178,614,000 =180,000,000-1,386,000
108,000,000 = 15,000*240*30
Total marketing cost for 12 months =supply per month*total months*per unit marketing cost
831,600 = 15,000*12*4.62
Net profit/loss after twenty years = Total profit of twenty years – One year marketing cost
72,000,000 = 15,000*240*20
Total marketing cost for 12 months =supply per month*total months*per unit marketing cost
554,400 = 15,000*3.08*12
Net profit/loss of twenty years = Total profit of twenty years – One year marketing cost
71,445,600 = 72,000,000-554,400
COMPANY A WITH F
DATE_________________________ TO ____________________________
PRODUCTION/MONTH 15,000
P.P = RS. 200 R.P. = RS. 250 S.P. = RS. 300 PROFIT = RS.50
COMPANY A
Serial Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
# Supply 60% Profit Cost/Unit Ratio 60% Cost Monthly
1 15,000 50 30 450,000 7.7 4.62000 69,300 380,700
MULTIPLE OUTSOURCING
COMPANY A WITH F
DATE_________________________ TO ____________________________
PRODUCTION/MONTH 15,000
P.P = RS. 200 R.P. = RS. 250 S.P. = RS. 300 PROFIT = RS.50
COMPANY F
Serial Monthly Rate Ratio Monthly Marketing Marketing Marketing Profit/Loss
# Supply 40% Profit Cost/Unit Ratio 40% Cost Monthly
Class Lectures
Notes
www.google.com
www.nestle.com
www.wikipedia.com