Client Servicing and Account Management

Retaining our client

Remind them of the services we offer:

The Vitamin Water should want to stay rather than be forced to stay so as a client
there is a possibility Vitamin Water is using some of our services and resources
instead of all, as an agency and a client servicing person it is my duty to brief them
over the services they currently are not using, for example Of vitamin water is
not using our Ad campaigns/TVC but they aren’t using us for their Social Media
Management so we need to remind them of all we can do for their brand as a
whole on top of the services we already provide.
Suggest Mediums that can benefit the client:
Keeping in mind the first point, we as an agency need to only suggest them
mediums that are actually good and profitable for their brand and their image, As
a Sports drink company that caters to masses vitamin water needs visibility where
there prospect members are, so always make suggestion that will build the brand
and is actually beneficial for both rather than just the agency.
Add Value to their Brand:
Adding value doesn’t necessarily mean you have to do something for them just by
providing them resources relevant information to help them better their
businesses can be enough, make sure the value you create for the brand is
sustainable and something that could not have been achieved without you. Brand
want double the work for the amount they pay so make sure the return is obvious
and impressive.
Stay Organized and Up to Date:
If your client is sure you consider them important and always having their
information readily available, they will like not switch, organizing skills makes the
agency look more professional and staying up to date with the current trends in
the industry makes us come up with good ideas for the brand that would

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eventually help the brand’s image, Always keep their emails and things they’ve
asked for responsibly
Always take feedback:
Feedback can help you create a better experience for The Vitamin Water and also
help the agency be aware of their shortcomings. It can also help us grow and
identify the places the client wants us to be better and more efficient at the work
we do for them and know what they expect of us as their agency, there is always
room for improvement so we need to ask The Vitamin Water if there is anything
they would want us to change or look into to make them stay.
Maintain a relationship that isn’t just about money & benefits:
For a long term working partnership a healthy relationship is always the solution,
The vitamin water gives the agency business so it is normal for them as a brand to
feel like they’re being used or maybe exploited for monetary benefits, so always
try to discourage this attitude, so we should sometimes reach out to clients
without the intention of business, maybe give them a few added benefits that
would make the company feel like they are more than just another account for
our agency.

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