Rohit Raheja PDF

MEASI Academy of Architecture :: Chennai-600 014
FORMAT FOR APPROVAL OF B.ARCH. THESIS
1. (a) Name of the student : (b) Registration No.
Rohit Raheja 311315251119
2. Name of the Project (tick the order)

✔
1/3 2/3 3/3 The Startup Village
3. ✔ Category : (Tick)
Hypothetical Live Utopian Research
4. Typology (Tick more than one if relevant)
✔ ✔
Residential Commercial Institutional Industrial
✔
Recreational Transportation Pub. Utilities Specify others
5. Client / Promoter / Developer (Tick)
Organisation/ Quasi Govt Government International

Individual Institution
Trust Dept State Central Bodies
6. Area and Location (Specify)
Rural country Township City Corporatio Metro State Country Others

n s
7. Justification - Briefly describe in not exceeding 5 sentences with data /

statistics
With a staggering 7700 startups launched in India between 2013 – 2018 at a growth
rate of 11% per year, there is a growing need to build a shared and self-sufficient
ecosystem where young minds and professionals can create meaningful solutions.
The architecture of this typology shall be collaborative and flexible by integrating a
co-working and
co-living environment. This commercial campus will house incubation centers, offices,
exhibition spaces, libraries, service apartments, supermarkets, archival museum,
auditoriums, cycling track, etc.
8.
1 10 11
Broad thrust area of special study (specify relevant Nos.)
1) Materials and Technological 8) Urban design considerations

innovations
2) Cost efficiency, value engineering 9) Conservation and preservation
and optimization issues
3) Structural innovation and 10) Sustainable architecture and

materials planning
4) Housing issues and challenges 11) Energy efficiency and optimization
5) History, revival of styles and 12) Environmental considerations

character
13) Examination of legal / statutory
6) Philosophies and theories of framework
known architects
14) Examination of implementation
7) Digital tools, experimentation and tools
application
15) Others (Specify)  
9. Case Studies
i) Literature Author Title of the Book Publisher and year of

(preferably publications
recent 10 1. Karen Kubey Housing as 2018
years Intervention –
Spatial Modules
for co-living
2. William lidwell Universal Principles 2003

of Design
3 Wang Chen Co Working Space 2015

Design
ii) Live (mandatory) Year of

Name of the Building and Name of the Completio
Location Architect n
1.Triburg Headquarters, S.P.A Architects 2010

Gurgaon
2.Titan Integrity Campus Ar. Sanjay Mohe 2017
Bangalore
3.T-Hub Business Incubator W Design Studio 2015

Hyderabad
4.Makers Village IITMK 2012

Kerala
5.Zolo Stay (Co- Living) RSP Architects 2016

Olympia Tech Park,
Chennai
iii) Net / sites 1. Zalando Headquarters, Germany – Henn+Kinzo,2019

(preferably recent 5
years) [Optional] 2. Google Campus, Dublin – Comezind Evolution,2011
3. Songpa Micro Housing, Korea – SSD,2014
All case studies selected should match the scale of students’ thesis as far as possible
10. Resource Persons
Consente
Yet to contact Contacted d
1. Architecture – Ar.Abbas Ookabhoy ✔

2. Structural - Somdev Nagesh ✔
3. Services - Seran Appaswamy ✔
4. Others - Co – Living
Mr.Ansari
(Sr.Manager,Zolo)
Co – Working ✔
Mr.Gurbinder Ratha
(MD,Workafella)
11. Any other points the student wishes for justification or classification and data on general built
up area / floor area in sq. m and site extent in Hectares.
These are aprrox figures and are subject to change-
An integrated commercial campus design, that spreads across 10-15 acres or 4 – 6

hectares, in Chennai.
Supervisor Student
-------------------------------------------------------------------------------------------------------
------
Approved Approved as modified Rejected
Design Chair Dean

DIRECTOR
(B.Arch Thes
STARTUP VILLAGE
Where do Ideas come from? Do we dream about them in our sleep? Or are we thinking
about it in our sub-conscious mind? An IDEA is the initial drive to achieve anything, it has the
power to fix a problem, make life easier with a click of a button, and the great part is, we as
individuals think of it. Now, imagine the number of Ideas there could be in this World? In
India? But, how many of these ideas get the infrastructure or the dedicated time to be
successful at the end of the journey.
With a staggering 7700 startups launched in India between 2013 – 2018 at a growth rate of
11% per year, there is a growing need to build a shared and self-sufficient ecosystem.
AIM
This Village is a Hub for everyone who share the same notion of developing their Idea into
reality. It is set up as a Commercial campus which facilitates young business entrepreneurs
with the all the resources they need to invent meaningful solutions for everyday problems in
our world.
OBJECTIVE
-The architecture of this typology shall be collaborative and flexible by integrating a co-
working and co-living environment.
-These startups are usually the brainchild of young aspiring millennials, who hail from various
parts of the country and work at any time of the day, hence a requirement for
accommodations will be necessary, something which is small, customizable and affordable.
- The campus will curtail to all the requirements from a supermarket to a saloon, from game
rooms to a public park, making it a self-sufficient community.
- The campus will also prioritize rain water harvesting, solar power, recycling waste, etc. and
all other avenues of sustainable living, with an aim of being a net zero campus.
Issue to be solved with existing co-living module –
Based on the candid discussion I have had with Mr.Ansari ,the senior manager of Zolo Stays
India, the issue he brought to light was the fact that, there hasn’t been a facility which has
customized the design to suit the needs of co – living, it has always been the tedious process
of fitting in shared living space into existing run down hotels, service apartments or guest
houses. With the inclusion of moveable module based structures, we can solve this problem
and customize the apartment based on the requirements of the tenant. This will also solve
the supply and demand problem, which generally occurs in real estate as precast modules
can be placed one over the other like stacks.
LOCATION
Geographic Reasons
The campus will be proposed along the Old Mahabalipuram Road also known as Rajiv
Gandhi Salai and Rajiv Gandhi IT Expressway or just IT Expressway in Chennai. The
prestigious TIDEL Park, home to a number of BPO and IT/ITES companies and many other
major IT/ITES Companies in the country are situated along the Rajiv Gandhi Salai. Prominent
technical and educational Institutions, national research laboratories are also located along
the Corridor.Besides, State Industries Promotion Corporation of Tamil Nadu Ltd (SIPCOT) has
developed a Cyber City, spread over 2000 acres in Siruseri, abutting the IT Corridor. Many IT/
ITES Companies have set up their facilities in the Cyber City.
Economic Reasons
In comparison to Mumbai, Chennai’s consumer prices and rent are 54 per cent cheaper
whereas life in Delhi and Bengaluru is 18 and 13 per cent more expensive than the Tamil
Nadu capital, respectively. While the environment is suitable for businesses, the city is also
catching up in terms of infrastructure. It is opening up to high-end facilities and research
spaces of late.
Funding no more seems to be an issue as many angel investors with deep pockets are willing
to invest in startups with innovative ideas. The lack of startup policies in Tamil Nadu which had
become a matter of concern earlier for aspiring entrepreneurs also seems to have met a
solution with the state government’s recent announcement confirming that investments
worth Rs. 45,000 crores are in the pipeline.
The TNSSGF would also provide funding for Idea-to-PoC (Proof of Concept) stages, which are
pre-startup activities. According to the policy document, the state government would
provide adequate incentives and resources to startups, facilitators, mentors and investors to
promote startup culture in the state. The government would reduce the existing regulatory
and tax burden on startups.
Success at IIT, Madras - The Indian Institute of Technology in Chennai, was the first institute to
provide incubation facilities on campus and since its introduction there have been 186
startups, out of which 73 have reached the market, creating 3000 jobs and raising an initial
investment of 1613 crore rupees. Providing us with all the more reason to setup a startup
campus in the city.
SCOPE OF THE PROJECT
LIVE WORK RECREATIONAL
Co-Living Apartment Co Working Spaces Auditorium

Modules Workshops Library
Super Market Admin Multipurpose Hall
Gym Visitors Lounge Cycling track
Salon Meeting Rooms Game room
Dining Area Labs Public park
Kitchen Sleeping pods Swimming Pool
Pharmacy Massage rooms
ATM Cafes
Eating area
WORKING MODULES – They will provide the new business and development that may need to
be incubated, modules of infrastructure to work and study on their project. These spaces will
also be customizable to the requirements of the user. They will also emulate a co-working
concept of shared and collaborative workstations. It also envisions spaces for mentors that
may provide necessary supports to these groups of young businesses.
WORKSHOPS – The workshops will serve two types of users. One is the existing business
incubates in the building that require assistance in project development. The other function
of the workshop is that it acts as a maker’s space that can be rented hourly to DIY enthusiasts
via a scheme of membership or subscriptions so that they may be empowered to evolve
their specific projects rather than relying on large scale manufactures to produce them. Due
to the wide variety of workshops and equipment’s available, this space may also become a
hub for students in technical courses who need to be instructed in the right direction.
CAFETERIA – 24-hour cafeteria will be provided so that the facility may become a self-
sufficient one and provide food at odd working hours that one usually witnesses at these
centers.
MULTIPURPOSE HALL – Shall be used for lectures, product launches, funding meeting and to
display new in-house developed technology. It hopes to be a successful incubator model
meeting all the requirements that current and potential startups may need.
MODULAR APARTMENTS - Apartments will be provided adjacent to the facility to ensure hassle
free living system, so the incubates can utilize their time to the fullest. The apartments will be
customizable and modular as a startup generally takes 33 weeks to complete on an
average, hence the period of stay is temporary not permanent. The residences shall be
provided at a nominal rate to the incubates. This where I want to bring about the idea of
modules, where units can be constructed offsite and placed one on top the other using a
crane and dismantled when not used.
PERSONEL BACKGROUND - Hailing from a real estate driven family, the concept of co working
and co living is something I have had in-depth knowledge about as I have had the
opportunity to be a part of several discussions with leading brands in the market like
Workafella,WeWorks,Awfis,Zolo,Oyo,etc.I feel I will be able to do justice to this topic as this is
something which is close to me and which I will definitely be a part of in the years to come.
SOURCES –
NASSCOM YEARLY REPORT (The National Association of Software and Service Companies)
IITM.in
BusinessStandard.com
EntrepreneurIndia.in
Startupindia.gov.in
Wikipedia

✔
1/3 2/3 3/3
Fashion Designers Headquarters

✔
Recreational Transportation Pub. Utilities Specify others

Trust Dept Bodies
State Central

n s

statistics
The headquarters will be a meeting point for all major activities related to fashion. It is
an amalgamation of production units, workspaces, ramp walk/exhibition area,
boarding facilities for the weavers and a museum. Although India is known for its rich
textile and garment industry, we don’t have an architectural icon the fashion industry
can relate to as a symbol of their profession.
1 2 10

innovations

materials planning

character
known architects
application
9. Case Studies
i) Literature Author Title of the Book Publisher and year

(preferably of publications
recent 10 1. Andrea Simitch Language of Rockport Publishers,
years Architecture 2014
2.Fashion,History,Museu Julia Petrov 2019

ms
3. Fashion + Martin Pawley 2001

Architecture

1.Tarun Tahiliani S.P.A Architects 2010

Headquarters, Delhi
2.Hall of Nations, Delhi Ar. Raj Rewal 1972
3.The Bihar Museum, Maki and Associates 2018

Patna
iii) Net / sites 1.China light and textile city, fashion show center- WAU,
(preferably recent 5 2018
years) [Optional]
2. Lisbon Design and Fashion Museum- Ricardo Carvalho,
2009
3. Wang Xi Fashion Studio – Pam Design Office,2019
Consente
1. Architecture – Ar.Stephen Paulmer ✔

4. Others - Tarun Tahiliani ✔
5-8 acre or 2-3 hectares.
Supervisor Student
-------------------------------------------------------------------------------------------------------
------
Design Chair Dean

DIRECTOR
(B.Arch Thesis)
FASHION DESIGNERS HEADQUATERS
This summer I interned with one of India’s most renowned fashion designers – Mr.Tarun
Tahiliani, where I got to experience firsthand what it takes to design and manufacture Indian
garments on a large scale. Though Mr.Tahiliani is the only Indian fashion designer to run his
own in-house production unit, spanning 2 acres in the heart of Gurgaon, Delhi, it was brought
to my attention the several problems that can be solved through architecture in the fashion
industry. These problems will be the central spine of my design process.
AIM
The headquarters will be a meeting point for all major activities related to fashion. Although
India is known for its rich textile and garment industry, we don’t have an architectural icon
the fashion industry can relate to as a symbol of their profession.
OBJECTIVES
- To provide sufficient lodging facilities to the weavers and tailors, who have migrated
from their rural settlements in search of better job opportunity.
- To create an iconic exhibition center, which will act as the monumental

representation of India’s rich fashion heritage.
- Inculcate an environment which can inspire the designers, to produce intricate and
bold designs.
- To ensure that the building is climate responsive.
LOCATION
The world has a fashion capital that is inevitably Paris, then New York, London, Milan,
Barcelona, Berlin follow suit. This got me thinking what if India too had a fashion capital?
Where would it be? And I was left with only one answer, in view of the lifestyle standards and
fondness for fashion, Mumbai rightfully qualifies as the Fashion Capital of India. It is house to
the world class brands and their flagship stores, hence Mumbai is a shopper’s paradise too.
Let’s shed some more light into the fashion scene in Mumbai to validate my point:
Bollywood is in Mumbai:
Bollywood or Hindi film industry is in Mumbai which makes for the predominant reason why
we would term it as the fashion capital of India. Glamour and fashion is connected to
Bollywood with an umbilical cord hence Mumbai undoubtedly is the fashion capital of India.
The best fashion shows are held in Mumbai:
The top most Indian designers such as Manish Malhotra, Tarun Tahiliani, Nita Lulla, Falguni
shane Peacock, Sabyasachi have their flagship store in Mumbai. Also, the famous fashion
shows like Amazon India Fashion Week, Lakme India Fashion Week etc are held in Mumbai.
That aside, the famous fashion models reside here as well.
Mumbai has better economic standard than other cities in India:

Mumbai is the commercial hub of India whose economy is pretty strong as compared to
other cities in India. It is said that this city never sleeps and a recent survey proved that
Mumbai’s living standard is of the same stature as other high-brow cities of the world which
means the people have a lot of money to spare in clothes and fashion. Needless to say, they
do.
The best brands are launched in Mumbai first:

Mumbai and Delhi are in loggerheads about which wear the badge of Fashion capital
proudly but Mumbai leaves Delhi behind by many means. However, it is still hypothetical
because Mumbai is called the ‘summer fashion capital’ of India whilst Delhi is known as the
‘Winter fashion capital of India’. Nonetheless, the best brands and their stores are launched
in Mumbai first and people are vehemently aware of the nuances of leading fashion.
AMINISTRATION PRODUCTION DESIGN EXHIBIT LODGING
AMINISTRATION
Reception
Waiting Area
Finance Department
HR Department
Secretary and Executive Offices
Server Rooms
PRODUCTION
Weavers Studio
1)Hand Work
2)Machine Work
Material Room
Sampling Hall
Dying Yard
DESIGN
Designers Studio
Conference Room
Trial rooms
Workshops
Shoot Rooms
Computer Rooms
Branding Counters
EXHIBIT
A large unobstructed space which can host fashion shops, which occur generally twice or
thrice a year, once in summer and once in winter. The remaining part of the year, the space
will act as an exhibit for the designer’s clothes and also as an archival museum.
LODGING
Men’s Hostel
Women’s Hostel
Mess
Kitchen
SOURCES
Bricksarchitecture.com – Tarun Tahiliani HQ
India Today – Rise of fashion
Behance

✔
1/3 2/3 3/3
Indian Institute Of Management – Vishakhapatnam

Recreational
Transportation Pub. Utilities Specify others

Trust Dept Bodies
State Central

n s

statistics
The Government of India has cleared a proposal for the establishment of permanent
campuses of seven new IIM by June 2021 at a cost of over Rs. 3775cr.These IIMs were
established between 2015 – 2016, at present there are functioning as transit
campuses. These institutes are located in Amritsar, Bodh Gaya, Nagpur, Sambalpur,
Sirmaur, Vishakhapatnam and Jammu. From these venues, I will propose a campus at
Vishakhapatnam with the key focus to enhance the cognitive functions of the user by
stimulating their senses through architectural features.
6 10 12

innovations

materials planning

character
known architects
application
9. Case Studies
i) Literature Author Title of the Book Publisher and year of

(preferably publications
recent 10 1. Richard Hyde Campus 2000
years Landscapes
2. Achyut Campus Design In 1964

Kanvinde
India
3. Richard P Dober Campus 1996

Architecture

1.IIM - Bangalore Prof.B.V.Doshi 1983
2.IIM - Ahmedabad Ar.Louis Khan 1974

3.Institute for integrated Morphogenesis 2013
learning in
management,
Greater Noida
iii) Net / sites 1.Isenberg school of management – BIG,2019

(preferably recent 5
years) [Optional] 2.IIM,Calcutta – Christopher Benninger,1961
3.IIM,Trichy – Hiten Sethi Architects,2011
Consente
1. Architecture - Ar.Sriram Ganapathy ✔

4. Others
50 acres or 20 hectares, in Vishakapatinam.
Supervisor Student
-------------------------------------------------------------------------------------------------------
------
Design Chair Dean DIRECTOR

(B.Arch Thesis)
INDIAN INSTITUE OF MANAGEMENT – VISAKHAPATNAM
The Government of India has cleared a proposal for the establishment of permanent
campuses of seven new IIM by June 2021 at a cost of over Rs. 3775cr.These IIMs were
established between 2015 – 2016, at present there are functioning as transit campuses. These
institutes are located in Amritsar, Bodh Gaya, Nagpur, Sambalpur, Sirmaur, Vishakhapatnam
and Jammu.
AIM
In many ways I believe that an ideal institution of education must function the way a city
does, where different stories are weaved together with common aspirations.
It must be a platform to bring together and encourage varieties and at the same time move
together. An ideal educational institution is where learning is not confined to the boundaries
of the classroom.
OBJECTIVES
- The built fabric of an ideal institution must be conceived as integrated and a
harmonious organism not as scattered buildings.
- There shall be harmony not only amongst the built structures, but also with the spaces
that these structures.
- To enhance the cognitive functions of the user by stimulating their senses through
architectural features.
LOCATION
Geography and Economy
Visakhapatnam is the largest city and the financial capital of the Indian state of Andhra
Pradesh. The city is the administrative headquarters of Visakhapatnam district and state
headquarters of Indian Coast Guard. Its geographical location is amidst the Eastern
Ghats and the coast of the Bay of Bengal. It is the most populous city in the state with a
population of 2,035,922 as of 2011, making it the 14th-largest city in the country. It is also the
ninth-most populous metropolitan area in India with a population of 5,018,000. With an
output of $43.5. billion, Visakhapatnam is the ninth-largest contributor to India's overall gross
domestic product as of 2016.
Why Visakhapatnam?
Visakhapatnam is a picturesque port-city on the east coast of India. It is easily accessible by
air, sea, rail and road connections. It ranks among the cleanest cities of the country. It is
cosmopolitan and is a popular tourist destination with a beautiful beach on one side and a
majestic mountain-range on the other. It’s a vibrant city well known for its heritage and
hospitality; culture and cuisine; tradition and talent; trade and technology; innovation and
industry; entrepreneurship and enterprise. Visakhapatnam is base to several large, medium
and small companies (public and private) in the core sector, energy, financial services,
infrastructure, IT, pharma etc. The Eastern Naval Command of the Indian Navy is head-
quartered at Visakhapatnam. In short, Visakhapatnam is one of the most preferred
destinations in India to live, learn, yearn and earn.
Possibilities of it becoming a live project –

1. Government of Andhra Pradesh allotted 241.50 acre (including 80 feet road) land located
at Gambheeram Village of Anandapuram Mandal to IIM Visakhapatnam.
2. Construction of boundary wall for the site was completed.
3. Site handed over by Andhra Pradesh State government to IIM Visakhapatnam on March
8,2018.
4. DPR approved by GoI on September 17, 2018 with a total estimated cost of Rs.807.76 crore
and Rs 445 crore for Phase-I.
5. The institute has appointed M/s. Arcop Associates Pvt. Ltd as an Architect and NBCC
(India) Ltd as a Project Management Consultant (PMC) for the proposed Permanent
Campus. I have contacted ARCOP Associates and am waiting for a reply, regarding the
details of the project.
ACADEMIC AMINISTRATION HOSTEL HOUSING
ACADEMIC
Faculty Offices
Secretary
Classrooms – 50,70,100 seater
Seminar Rooms
Auditorium
Computer Center
Research Center
Library
ADMINISTRATION
Directors room
Chairman’s room
Meeting room
Board Room
Deans Office
Admission chains
Placement and external relations
HOSTELS
Men
Women
Married
Mess
Kitchen
HOUSING
Faculty Housing
Directors Residence
Staff Housing
Servant Quarters
SOURCES
IIMV.com
The Indian Express
The Times OF India

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MEASI Academy of Architecture :: Chennai-600 014

FORMAT FOR APPROVAL OF B.ARCH. THESIS

1. (a) Name of the student : (b) Registration No.

Rohit Raheja 311315251119

2. Name of the Project (tick the order)

4. Typology (Tick more than one if relevant)

Residential Commercial Institutional Industrial

5. Client / Promoter / Developer (Tick)

Organisation/ Quasi Govt Government International

6. Area and Location (Specify)

Rural country Township City Corporatio Metro State Country Others

7. Justification - Briefly describe in not exceeding 5 sentences with data /

1) Materials and Technological 8) Urban design considerations

3) Structural innovation and 10) Sustainable architecture and

4) Housing issues and challenges 11) Energy efficiency and optimization

5) History, revival of styles and 12) Environmental considerations

i) Literature Author Title of the Book Publisher and year of

2. William lidwell Universal Principles 2003

3 Wang Chen Co Working Space 2015

ii) Live (mandatory) Year of

1.Triburg Headquarters, S.P.A Architects 2010

3.T-Hub Business Incubator W Design Studio 2015

4.Makers Village IITMK 2012

5.Zolo Stay (Co- Living) RSP Architects 2016

iii) Net / sites 1. Zalando Headquarters, Germany – Henn+Kinzo,2019

3. Songpa Micro Housing, Korea – SSD,2014

10. Resource Persons

1. Architecture – Ar.Abbas Ookabhoy ✔

These are aprrox figures and are subject to change-

An integrated commercial campus design, that spreads across 10-15 acres or 4 – 6

Approved Approved as modified Rejected

Design Chair Dean

SCOPE OF THE PROJECT

LIVE WORK RECREATIONAL

Co-Living Apartment Co Working Spaces Auditorium

1. (a) Name of the student : (b) Registration No.

Rohit Raheja 311315251119

2. Name of the Project (tick the order)

4. Typology (Tick more than one if relevant)

Residential Commercial Institutional Industrial

5. Client / Promoter / Developer (Tick)

Organisation/ Quasi Govt Government International

6. Area and Location (Specify)

Rural country Township City Corporatio Metro State Country Others

7. Justification - Briefly describe in not exceeding 5 sentences with data /

1) Materials and Technological 8) Urban design considerations

3) Structural innovation and 10) Sustainable architecture and

4) Housing issues and challenges 11) Energy efficiency and optimization

5) History, revival of styles and 12) Environmental considerations

i) Literature Author Title of the Book Publisher and year

2.Fashion,History,Museu Julia Petrov 2019

3. Fashion + Martin Pawley 2001

ii) Live (mandatory) Year of

1.Tarun Tahiliani S.P.A Architects 2010

2.Hall of Nations, Delhi Ar. Raj Rewal 1972

3.The Bihar Museum, Maki and Associates 2018

3. Wang Xi Fashion Studio – Pam Design Office,2019

10. Resource Persons

1. Architecture – Ar.Stephen Paulmer ✔

5-8 acre or 2-3 hectares.

Approved Approved as modified Rejected

Design Chair Dean

- To create an iconic exhibition center, which will act as the monumental