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Total Quality Management (TQM) is an organized approach for quality improvement along together with
product and service specifications to customer performance. TQM is applying to target producing these
specifications with zero defects. This makes a worthy cycle of constant improvement for production,
customer satisfaction and profits.
Total Quality Management (TQM) is not only adopted by a single person or an employee
but all employees can become involved (including top management to shop floor
management, in other words total or complete involvement, hence, Total) for the
continuous improvement of the production of goods and services within the framework of
organizations to strive for excellence in everything they do to achieve best quality
standards ( customer satisfaction to the quality, hence, Quality) by it's integrated well-
managed (quality can and must be managed with best practiced system or tools hence, Management) system
of various best practiced principles, methods. In other words, it is a combination of quality and management
tools intended for maximizing business, profits and cut down inefficient applications.
Total Quality Management (TQM) tracked on in the United States in the early 1980s when Hewlett-Packard
condemned U.S. chip manufacturers for weak product quality with measure it to with their Japanese
competitors. It is light hearted that when W. Edward Deming first commenced TQM the Japanese accepted
the philosophy while the U.S. rejected its ideology. During those periods Japanese made progress by
adopting TQM with improvement in quality and production. Up till in 1995, ten years after Hewlett-
Packard's sudden introducing TQM to the U.S., domestic companies are still stressed to use of TQM.
In fact earlier the concept of "mass production" was existed in which whatever goods produced became
demanded in market i.e. market trend of 'sales oriented' or 'product oriented', here a manufacturer known as
king , but completely the opposite scenario is seen today , the market is became "customer oriented" or
'demand oriented' where customer became a king. So, it is obvious to cope up with the various products
demand with the great satisfaction of products, ease of delivery and competitive pricing, manufacturers must
have to make continuous changes.
Hence, to enhance productivity; lessen scrap and rework costs; make better product reliability; reduce time-
to-market cycles; reduce customer service problems; improve competitive advantage, total quality
management approach came in the role.
Hence, Total Quality Management is both a management philosophy and a set of principles that ask for
integration of all organizational functions (marketing, finance, design, engineering, and production,
customer service, etc, i.e. from top level to bottom line.) to focus on meeting customer needs and
organizational objectives.
It keeps up organization on continuous improvement by incorporating the knowledge and experiences of
workers. The simple aim of TQM is "Do the right things, right the first time, every time". TQM is
considerably variable and flexible.
Total Quality Management is also considered as a base for actions, which incorporates:
Principles of Total Quality Management: The five key principles of TQM are as follows:
. Management Dedication
Plan (drive, direct)
Do (deploy, support, participate)
Check (review)
Act (recognize, communicate, revise)
. Employee Authorization
Training
Suggestion scheme
Measurement and recognition
Excellence teams
. Persistent Improvement
Systematic measurement and focus on CONQ
Excellence teams
Cross-functional process management
Attain, maintain, improve standards
. Customer Orientation
Supplier partnership
Service relationship with internal customers
Never compromise quality
Customer driven standards
Initial footstep in TQM implementation is to assess the organization's present pragmatism. Appropriate
prerequisite have to carry out with the organization's history, its current needs, impetuous events leading to
TQM, and the existing employee quality of effective life conditions. Then after identifying the needs of
customer genuine requirements and quality goals appropriate systems etc are projected, further it
implemented it to from top level to bottom level.
No two organization use TQM in exactly the same way, however, there many Quality inspection stage; from
old perception of quality management theory like Quality inspection stage, Quality control stage; Quality
assurance stage; to Total quality management stage, there are various TQM models are available, that
organizations can use. These include the Deming's Management Approach, Crosby's Quality Management
Approach, Juran's Quality Management Approach, Feigenbaum's Quality Management Approach,
Ishikawa's Quality Management Approach, Taguchi's Quality Management Approach, and the Malcolm
Baldrige Criteria for Performance Excellence, the European Foundation for Quality Management, and the
ISO quality management standards etc.
The orientations of TQM are as follows
Customer: TQM's most important section of focus is customer; all the actions are designed according to
customer satisfaction
People (Top level to shop floor level): Participation of all in accomplishing customer attentiveness is a key
principle of TQM. This is accomplished through Teamwork, Voluntary Activities, Consensus Building,
Training, Multi-skilling, Instilling a Sense of Pride, Employee Empowerment and Leadership development.
TQM establishes a contented and well-off environment where all employees are have job satisfaction and
are capable to make use of their potential and realize their future prospective.
Process: Highest consideration paid to the process, for producing the product first time right. Problems
stumble upon are analyzed, a result is accustomed through teamwork, an action plan is built-up and the
executed results are evaluated. The entire process should be made with customer requirement in to focus.
Continuous Improvement: TQM involves a better process thinking approach. It recognizes that everything
done at all level is part of a process not any extra burden, it also includes how well each part of the process
works and the relationship of each part to the process for constant perfection, e.g. The Plan-Do-Check-Act
cycle is a continuous quest of quality, which is firmly driven in TQM. According to the need, a variety of
methods are implemented for TQM, such as,
. Management Methods: Benchmarking, Pokayoke (Error Proofing), ISO 9000, JIT (Just-in-time),
KAIZEN, Quality function Deployment, Total Productive maintenance, Business Process reengineering,
benchmarking, 5s housekeeping, Seven Quality Tools etc.
. Analytical Methods: Cause & Effect analysis, Stratification, Taguchi Methods etc.
. Data Collection, Analysis & Display: Bar Charts, Flow charts, Pie chart etc.
1. "Generate steadiness of purpose towards development". Substitute short-term effect with long-term
planning.
2."Accept the new philosophy". The connotation is that management should really accept his philosophy,
rather than just be expecting the workforce to do so.
3."Stop dependence on inspection". If disparity is trim down, there is no need to check manufactured items
for defects, because there won't be any.
4."Progress towards a single supplier for any one item." Various suppliers mean difference between
feedstock.
6."Introduce exercise on the job". If people are insufficiently trained, they will not all work the same way,
and this will bring in dissimilarity.
7."Set up leadership". Deming build a division between leadership and mere supervision. The latter is
allocation and target-based.
8."Push out fear". Deming observe management by fear as contradict constructive in the long term, because
it put off workers from performing in the organization's best benefit.
9."Break down obstacle between sections". A further idea central to TQM is the perception of the 'internal
customer', that each department works not the management, but the other departments that use its
productivity.
10."Get rid of slogans". One more vital TQM impression is that it's not people who make most faults; it's the
process they are operational within.
11."Get rid of management by objectives". Deming saw production objectives as promising the delivery of
poor-quality goods.
12."Eliminate barriers to pride of workmanship". Many of the other problems outlined decrease worker
fulfillment.
It can be concluded that the principles discussed are key in ensuring the success of TQM in an organization
and that the supervisor is a huge part in developing these elements in the work place. Without these
elements, the business entities cannot be successful TQM implementers. It is very clear from the above
discussion that TQM without involving integrity, ethics and trust would be a great remiss, in fact it would be
incomplete. Training is the key by which the organization creates a TQM environment. Leadership and
teamwork go hand in hand. Lack of communication between departments, supervisors and employees create
a burden on the whole TQM process. Last but not the least; recognition should be given to people who
contributed to the overall completed task. Hence, lead by example, train employees to provide a quality
product, create an environment where there is no fear to share knowledge, and give credit where credit is
due is the motto of a successful TQM organization.
The Concept of Zero Defects in Quality Management
Zero Defects, a term coined by Mr. Philip Crosby in his book “Absolutes of Quality Management” has
emerged as a popular and highly-regarded concept in quality management – so much so that Six Sigma is
adopting it as one of its major theories. Unfortunately, the concept has also faced a fair degree of criticism,
with some arguing that a state of zero defects simply cannot exist. Others have worked hard to prove the
naysayers wrong, pointing out that “zero defects” in quality management doesn’t literally mean perfection,
but rather refers to a state where waste is eliminated and defects are reduced. It means ensuring the highest
quality standards in projects.
What Do We Mean by Zero Defects?
From a literal standpoint, it’s pretty obvious that attaining zero defects is technically not possible in any
sizable or complex manufacturing project. According to the Six Sigma standard, the definition of zero
defects is defined as 3.4 defects per million opportunities (DPMO), allowing for a 1.5-sigma process shift.
The zero defects concept should pragmatically be viewed as a quest for perfection in order to improve
quality in the development or manufacturing process. True perfection might not be achievable but at least
the quest will push quality and improvements to a point that is acceptable under even the most stringent
metrics.
Check out our course on Introduction to Certified Lean Six Sigma Green Belt Certification Training.
Zero Defects – The Theory and Implementation
Zero defects theory ensures that there is no waste existing in a project. Waste refers to all unproductive
processes, tools, employees and so on. Anything that is unproductive and does not add value to a project
should be eliminated, called the process of elimination of waste. Eliminating waste creates a process of
improvement and correspondingly lowers costs. Common with the zero defects theory is the concept of
“doing it right the first time” to avoid costly and time-consuming fixes later in the project management
process.
Zero defects theory is based on four elements for implementation in real projects.
1. Quality is a state of assurance to requirements. Therefore, zero defects in a project means fulfilling
requirements at that point in time.
2. Right the first time. Quality should be integrated into the process from the beginning, rather than solving
problems at a later stage.
3. Quality is measured in financial terms. One needs to judge waste, production and revenue in terms of
budgetary impact.
4. Performance should be judged by the accepted standards, as close to perfection as possible.
Zero Defects – Pros and Cons
The clear advantage of achieving a zero defect level is waste and cost reduction when building products to
customer specifications. Zero defects means higher customer satisfaction and improved customer loyalty,
which invariably leads to better sales and profits.
Nonetheless, a zero defects goal could lead to a scenario where a team is striving for a perfect process that
cannot realistically be met. The time and resources dedicated to reaching zero defects may negatively impact
performance and put a strain on employee morale and satisfaction. There can also be negative implications
when you consider the full supply chain with other manufacturers that might have a different definition of
zero defects.
In the end, the quest for zero defects is an admirable objective in itself, and most companies find that the
pros outweigh the cons. By striving for stringent but accepted standards of defects, companies can build
better processes and create an environment of continuous service improvement.
QUALITY CIRCLE
Quality Circle is a small group of employees in the same work-area or doing a similar types of works
who voluntarily meet regularly for about an hour every week to identify, analyze and resolve works – related
problems, leading to improvement in their total performance and enrichment of their work-life.
The above definition reveals the following features of Quality Circles:
1. Small group of employees: Experience has shown that the optimum number of members in quality circles is
about 8 to 10. The philosophy behind small groups is it should allow every member to actively participate
and that fairly grade number ‘minimize of employees should be present for the meetings.
2. In the same work-area or doing similar type of works: Quality circle is a homogeneous group and not the
inter-departmental group. Designation of members need not necessarily be equal but the work in which they
all are engaged should be common.
3. Voluntarily: (Quality circle is not adopted practice but voluntary in nature. Employees join Quality Circles
on their own.
4. Meet regularly for about in hour every week: Normally, Quality Circles should meet for about an hour every
week which would help the members to identify and resolve problems as and when they occur.
5. To identify, analyze and resolve work-related problems: The accepted theory is Unit the worker/employees
who do the works day after day better know the problems limiting the excellence. The problems are
identified by the members themselves by brainstorming and also on the request from management and other
departments. The problems are then arranged priority wise to tackle them in a systematic manner.
6. Leading to improvement in their total performance: As the Quality Circle resolves the problem relating to
quality, cost-reduction, safety etc. the total performance of the work-area goes up.
7. Enrichment of their work-life: Quality Circle enriches the quality of work-life. It also helps employees
change attitudes and learn team culture.
The concept of Quality Circle is primarily based upon recognition of the value of the worker as a human
being, as someone who willingly activises on his job, his wisdom, intelligence, experience, attitude and
feelings. It is based upon the human resource management considered as one of the key factors in the
improvement of product quality & productivity.
Quality Circle concept has three major attributes:
1) Quality Circle is a form of participation management.
2) Quality Circle is a human resource development technique.
3) Quality Circle is a problem solving technique.
PDCA CYCLE