1.

LAFARGE LOGO

Lafarge Logo
Logo > company

100% Lafarge
1/2
Logo > LAFARGE SERVICES ALGERIE (LSA/Spa)

Construction and clear space

L L
Logo > LAFARGE CIMENT DE MSILA (LCM/Spa) L L

L L
1/2L 1/2L

L L

Logo > LAFARGE CIMENT OGGAZ (LCO/Spa)

Logo > company

100% Lafarge
2/2
Logo > LAFARGE DISTRIBUTION ALGERIE (LDA Spa)

Construction and clear space

L L
Logo > LAFARGE BETON ALGERIE (LBA/Spa), L L

L L
1/2L 1/2L

L L

Logo > LAFARGE LOGISTIQUE ALGERIE (LLA/Spa)

Logo > LAFARGE SACS (LS Spa)

Logo > company

In joint venture with Lafarge

Logo > CILAS Spa

Construction and clear space

L L
Logo > Ciments et Mortiers d’Algérie Spa (CMA Spa) L L

L L
1/2L 1/2L

L L

Logo > Station Agrégats Azrou Spa (SAA Spa)

 Letterhead:
Company Company

100% Lafarge In joint venture with Lafarge

25 34 25 34

25 25

30 15
Legal Name Legal Name
Address Address
Phone: (+00) (0) 00 00 00 00 Fax: (+00) (0) 00 00 00 00 Phone: (+00) (0) 00 00 00 00 Fax: (+00) (0) 00 00 00 00
Legal information - www.lafarge.dz Legal information - www.lafarge.dz

10 10 10 10

Frutiger roman Size 7.5 pts Leading 12 pts Frutiger roman Size 7.5 pts Leading 12 pts
25 15 Frutiger bold Size 7.5 pts Leading 12 pts 25 15 Frutiger bold Size 7.5 pts Leading 12 pts
Publishing typefaces:

Lucida Serif
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lucida Serif Italic, Lucida Serif Bold, Lucida Serif Bold Italic.

Trade Gothic
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Trade Gothic Light, Trade Gothic Light Oblique, Trade Gothic Medium, Trade Gothic Medium Oblique, Trade Gothic Book,
Trade Gothic Bold, Trade Gothic Bold Oblique, Trade Gothic Bold N°2, Trade Gothic Bold N°2 Oblique, Trade Gothic ExtraBold Two.

Frutiger Roman
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Frutiger Roman italic, Frutiger Light, Frutiger Light italic, Frutiger Bold, Frutiger Bold italic,
Frutiger Black, Frutiger Black italic, Frutiger Ultra Black.

PUBLISHING TYPEFACES TYPEFACES FOR STATIONERY

Trade gothic and Lucida serif font families Frutiger must always be used for stationery (letterheads, business
are used for professional printed documents cards, etc.). To obtain licensing agreements for the use of these fonts,
(publishing, advertising, packaging, signage, exhibitions...). please contact your I.T. Department, which will purchase the licenses.
Office typefaces:

Arial Roman
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Italic, Arial Bold, Arial Bold Italic.

Arial Black
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ

Times Roman
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Times Italic, Times Bold, Times Bold Italic.

TYPEFACES FOR ELECTRONIC MEDIA AND OFFICE APPLICATIONS
For I.T. applications (Intranet sites, websites, etc.)
and presentation slides, you have to use Arial typeface.
OFFICE WORK TYPEFACES
Arial font family is settled by default on computers
for office work (PowerPoint ® presentations,
letters, press releases, internal newsletters, etc.).
The typefaces defined below are supplied
with Windows 98, 2000 and XP.
Contact your I.T. Department if they are not on your computer.
Colors and color process:

RAL Pantone® Coated NCS CMYK RGB* Web hex (HTLM)

6024 340 C NCS 2565-G C 100 % R0 # 00965E
Pantone® Uncoated Y 80 % G 149
Green U NCS 2060-B90G B 94

RAL Pantone® Coated NCS CMYK RGB* Web hex (HTLM)

9005 Process Black C NCS 8502-R K 100 % R 44 # 2C2A29
Pantone® Uncoated G 42
Process Black U NCS 8000-N B 41

RAL
7047

RAL
9016

THE COLOR REFERENCES OF NCS RAL

THE FLAG BRAND BLOCK ARE PANTONE
®
340 C
AND PROCESS BLACK C.
Depending on the media used
(paper quality, software programs...),
the rendering may be slightly different.
Pantone ® 340 C and Pantone ® Process Black C are
the references to be followed as closely as possible
(solid tone or four-color process).
Universal references for any kind of supports.
FOUR-COLOR PROCESS
Ink references for four-color printing (CMYK).
RGB
For on-screen use. *Adobe RGB (1998) ICC color profile.
WEB HEX (HTML)
Color references for the Web.
Industrial paint references, only used for
the Lafarge logotype, for many applications.
MONOCHROME LOGO (restricted use)
Exclusively reserved when multicolored reproduction
is not possible, for technical or cost reasons:
use Pantone ® Process Black C.
1. LAFARGE LOGO – LAFARGEHOLCIM ENDORSEMENT
Endorsement label
ENDORSEMENT LABEL
None of the elements it is composed
of can be separated or used
independently. Do not recreate,
reproportion or alter the label in any
way.
Only use the official artwork and
templates downloadable on page 14.
MINIMUM SIZE 25 MM
MINIMUM SIZE
Whenever possible this label needs to The minimum size of the endorsement
be placed on nearly all publications, label is 25 mm width for printed
office communication, digital documents.
communication, and packaging for
Lafarge and Holcim.
Whenever possible, the label is used in
its color version.
1. LAFARGE LOGO – LAFARGEHOLCIM ENDORSEMENT
Color version
COLOR VERSION
COLOR VERSION
The endorsement label in Pantone,
CMYK or RGB version is used on all
the documents and publications on
white or light background.
GRAYSCALE VERSION
GRAYSCALE AND BLACK VERSION
The grayscale and the black version
of the label are only used when there
is no color representation possible.
BLACK VERSION WHITE VERSION
WHITE VERSION
The white version is used on
dark and complex backgrounds
and images.
For further information, please go
to chapter 01 – Basic Elements of
the LafargeHolcim Brand Directives.
1. LAFARGE LOGO – LAFARGEHOLCIM ENDORSEMENT
Available download files
COLOR VERSION
Print: CMYK, Pantone
Screen: RGB
LABELS FOR DIFFERENT PURPOSES
The application and production
processes determine which label is
used for your artwork.
GRAYSCALE VERSION BLACK VERSION WHITE VERSION
Print: black half tone Print: 100 % black Print: 100 % white
– For spot color printing use the PMS Only use the official artwork DOWNLOAD FILES
(Pantone) version and templates downloadable COMPLETE PACKAGE HERE
– For black and white use on this page.
the grayscale version
– For four color printing process
multiple color, use the CMYK version
– For electronic publications use
the RGB color version.
1. LAFARGE LOGO – LAFARGEHOLCIM ENDORSEMENT

Color specification
Coated Paper

CMYK / IsoCV2 50 / 55 / 55 / 47 0 / 17 / 19 / 60

Pantone PMS 411 C 409 C

Uncoated Paper

CMYK / IsoU 50 / 52 / 48 / 50 45 / 42 / 40 / 13

Pantone PMS 412 U 410 U

COLOR
VERSION sRGB 95 / 80 / 70 135 / 120 / 115

Hex #5f5046 #877873

NCS S 7005-Y80R S 5005-Y80R

RAL 020 30 05 040 50 05

GRAYSCALE
VERSION Grayscale version 85 % black 60 % black

Whenever possible the Endorsement The transformation from color version

label is used in the color version. into the black-and-white version
requires two screenings of black. These
The label should never be represented screenings can not be changed.
in any other color. When reproducing the
label color, insist upon accurate color
matching to these guidelines.
1. LAFARGE LOGO – LAFARGEHOLCIM ENDORSEMENT

Construction and clear space

1/2L

Example

1/2L
1/2L

L
L

1/2L Optatectiae expeditia qui de soluptatur, ipis dolectenti dolo

voloren imagnatinus et ernaturiae. Omnim erferrum et eium
doloriam, quas di solecus ex et uta dolumquo teceate porro
L qui aut digendae laboreprerum quo doluptatur Maio tectatius
consed quunt et dolorestis eatempor autat ad quiatur.

CONSTRUCTION CLEAR SPACE

The measuring unit used for the
construction and proportions of the label
is the height of the letter L from the word
Lafarge, squared.
To maintain its visual integrity, the label For most applications the clear space
should not appear to be crowded by,
or linked to other words, graphics or
images within the minimum clear space. such as signage, publications and
As shown here, the one-and-half height advertising.
of the letter ‘L’ from the word Lafarge is
used as the rule for measuring the clear
space around the label.