TITLE: Psychological analysis of

consumer – Intertemporal Decision

INTRODUCTION: The underlying psychological drivers of intertemporal preferences inform consumer

decision making. Trade-off between benefits and costs distributed over time is done through the
intertemporal analysis. I am going to do a primary survey in my locality with the questions
considering the facts of financial decision making, hedonic purchases made by the people of my
locality and the decisions taken by them regarding their health, through which I am going to study
the nature of the consumer that the decisions taken by them are going to affect their future life or
vice versa. From the results obtained I am going to study about the type of consumers in my locality
that wheter they take their spending decisions rationally thinking about the future expenses or not.

RESEARCH QUESTION: What is more valuable Present or Future through Financial decision making,
Health related decisions and hedonic purchases?

SOURCE OF DATA COLLECTION:

Questions related to the survey:-

Name-

Age-

Gender- M/ F/ Others

Monthly income-₹0-₹50000/₹50000-₹100000/₹100000-₹150000/higher incomes

(i) Financial Decision making :

 Would you like to save currently for future? Yes/ No

 If yes, then the type of saving option? Bank / Share Market / Mutual Funds /Others________
 Why the selected option?
 According to you how much percentage of the current income is saved by you?
 According to you how much percentage of the current income is used in food?
 According to you how much percentage of the current income is used in clothing?
 According to you how much percentage of the current income is used in fuel &lights?
 According to you how much percentage of the current income is used in house rent?
 According to you how much percentage of the current income is used in miscellaneous?

(ii) Hedonic Purchases:

  How frequently do you go for shopping? Once a week/once in 15 days / once a
month
 Specify the type of shopping you go for? Grocery/Durables/Personal
purpose/others____________
 Where do you like to go for shopping? Local Market/Mall/online
shopping/others_____________
 Why do you purchase from here? Convenient place/ Status symbol/ dealer
acquaintance / more discounts
(iii) Health related decision making:
 What type of food consumption would you like to have in present?
_______________
 Do you have any kind of addiction with the type of consumables written below:
drinking/smoking/ tobacco/PaanMasala/Others_______________

 Do you do exercise on regular basis? yes/no

 Do you get 6-7 hours of sleep per day? yes/no

 The type of work load which you experience on daily basis?

 Currently do you have any plans about changing your dietary plans? Yes/no

 If yes, then specify the type_____________?

 Are you concerned about your stress and anxiety level?

RESULTS &FINDINGS:
 Correlation-
Is there a correlation between consumer’s income and expenditure
pattern?